Blockchain
Plein Sport partners with Portion and Antoni Tudisco to launch the first Metaverse-native fashion line

Portion, a 21st-century blockchain-based auction house and collector’s community for rare high-end physical and digital art items, partners with fashion icon Phillip Plein to unveil the world’s first collection created exclusively in the Metaverse at Milan Fashion Week.
On the heels of his $1.4M USD acquisition of Decentraland’s Plein Plaza, a prime district covering 65 Decentraland parcels, the fashion entrepreneur extends his collaboration with Portion by unveiling the first phase of the development of the Plein Plaza, a 120-meter high virtual skyscraper. The first establishment in the building will be the Philipp Plein founded Museum of NFT Arts (MONA), designed as an open forum for the development of digital art aimed at encouraging and showcasing young NFT artists.
The inauguration includes a guided tour of Plein’s immersive art world in the Metaverse together with an exhibition of a series of unreleased NFTs designed by the 2022 established art duo “Crypto Kings” a pseudonym for the collaboration between Philipp Plein and world-renowned NFT artist Antoni Tudisco.
To inaugurate the initiative, a state-of-the-art humanoid robot called Romeo 0.1 (the first-ever built and one of only three currently existing) will kick off Plein Sport’s first show and introduce the newest Metaverse-native Plein Sport sneakers collection. The launch will feature rare, high-end drops on Portion’s NFT Auction House, digital wearables designed by the Crypto Kings, as well as exclusive experiences and rewards for early collectors. This first collection drop features a combination of physical and digital items and will take place on Portion on February 24th at 12pm PST, 3pm EST, and 9pm CET.
The vernissage will be combined with a digital buy-as-you-see event in which each early collector can buy a combination of a unique NFT paired with physical sneakers. Purchasers can later choose to keep the NFT or “burn” it into digitally wearable shoes that can be sported by their Metaverse avatars in Decentraland. All the above in a truly innovative and osmotic intertwining of physical and digital fashion.
This venture into the Metaverse falls in line with Phillip Plein’s continued dedication to fashion innovation. In 2021, the company became the first major fashion group to open up to cryptocurrencies, accepting more than 20 different coin types at both its physical stores and online platform. In the same year, the company’s e-commerce system generated a record turnover of 100 million euros. The last digital fashion shows of the Maison have marked a further milestone in its exploration of new technologies. The first luxury brand to work with Antoni Tudisco, Philipp Plein has used these digital fashion shows to project its brand in a new, fantastic virtual world populated by glossy and racy creatures.
“The Metaverse is allowing us to digitally reproduce the most precise and minute subtleties, which is a crucial part of respecting the design’s uniqueness,” says Philipp Plein. “Just like the way we represent the tiger in 3D, the attention to detail is something we can achieve seamlessly by properly utilizing the new virtual world to our advantage.”
“People are continuously doubting the metaverse and all that can be accomplished in the digital world,” says Jason Rosenstein, CEO of Portion. “Just two years ago we thought the market cap of NFTs would be floating around $2B, and now experts are saying by 2025 it will hover around $80B. Soon enough, people will think of the metaverse and all these experiences the same way we think about email and social media.”
“I have watched NFTs become just as valuable as traditional art,” says Antoni Tudisco, creative director and 3D visual artist. “I am excited to help Plein Plaza become a reality and see how many other fashion brands quickly follow Philipp’s lead.”
Viewers can tune into the metaverse show on February 24th at plein.com.
More on Plein Sport’s Metaverse native line and platform:
The launch is a result of a consistent and material investment in research and development that the Plein Group has made for many years in order to be at the forefront of digital innovation in the luxury industry. This involved the creation of a specialized digital department in Lugano which employs 25 out of the 700 employees of the Philipp Plein Group and which is dedicated to developing, implementing, and testing the most advanced software and engineering solutions applied to fashion and retail. The Plein Sport project represents the peak of this process of brand digitalization that has been consistently pursued by the Philipp Plein Group for many years. In the vision of Mr. Plein, Plein Sport is truly the brand of the future in which the physical and digital experience are combined and blended into an inseparable aggregate with the aim to create the most advanced tech brand in the luxury industry.
Plein’s e-commerce system, relative to the size of the Philipp Plein business, is one of the best performing directly developed and operated platforms in the luxury industry. In 2021, it generated a record turnover of 100 million euros. The last digital fashion shows of the Maison have marked a further milestone in its exploration of new technologies.
Blockchain
Millionero Shines at TOKEN2049 Dubai

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Blockchain
Blocks & Headlines: Today in Blockchain – May 14, 2025

Blockchain’s evolution continues at breakneck speed, shifting from niche applications into mainstream finance, supply-chain integrity, and social impact initiatives. Today’s briefing spotlights five stories that illustrate this maturation: Cardano’s seamless asset integration in the privacy-focused Brave browser; a strategic partnership between Cokeeps and Maybank Trustees to bring tokenized wealth management to institutional clients; Ripple’s leadership framing blockchain as the dismantler of traditional banking silos; the UNDP’s pilot using distributed ledgers to improve HIV treatment tracking across Eurasia; and a novel IoT-blockchain collaboration to authenticate fine wines end-to-end. In this op-ed–style roundup, we analyze not only the mechanics of each announcement but also their broader implications for Web3’s scaling, DeFi’s credibility, and blockchain’s social-good potential.
1. Cardano Integrates Native Blockchain Assets into Brave Browser
What Happened
On May 13, Cardano foundation engineers unveiled a collaboration with Brave Software to natively support Cardano blockchain assets—ADA tokens and native tokens—within Brave’s wallet panel. Users can now view balances, send ADA, stake directly, and interact with back-end metadata for Cardano NFTs, all without leaving the Brave interface. This move follows Brave’s earlier Ethereum and Solana integrations, signaling a multi-chain future for privacy-centric browsers.
Analysis & Implications
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User Experience Leap: By embedding Cardano functionality at the browser level, Brave eliminates friction for onboarding new users who would otherwise juggle external wallets or browser extensions. Easier access to staking and NFT markets could drive stronger engagement for Cardano’s ecosystem.
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Multi-Chain Convergence: Brave’s strategy underscores the shift from siloed blockchain apps toward unified, chain-agnostic user experiences. As Web3 users demand seamless access across protocols, wallets and browsers will compete to offer the most inclusive multi-chain dashboards.
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Cardano’s Market Position: For Cardano, this integration is a validation of its low-fee, high-throughput value proposition. While Ethereum remains dominant in DeFi and NFTs, Cardano’s energy efficiency and growing dApp roster may attract users seeking alternatives—especially if wallet UX barriers continue to fall.
Opinion
Brave’s embrace of Cardano assets exemplifies the coming era of “wallet-agnostic” access, where the browser becomes the front door to multiple blockchains. For Cardano, it’s a critical trust signal that boosts on-ramps and could accelerate liquidity in its DeFi protocols. Yet success hinges on robust in-browser security and responsive UI design—any wallet bugs or performance lags will erode the trust this collaboration seeks to build.
Source: CoinDesk
2. Cokeeps & Maybank Trustees Develop Blockchain Asset-Management Solutions
What Happened
Malaysia’s Cokeeps, a digital-asset custody pioneer, has partnered with Maybank Trustees to design and deploy tokenized asset-management platforms for institutional investors. The joint solution leverages a permissioned blockchain to record ownership of tokenized bonds, real-estate funds, and alternative-assets, while integrating smart-contract–driven compliance checks and real-time audit trails.
Analysis & Implications
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Institutional Adoption: By combining Cokeeps’s custody technology with Maybank’s regulatory expertise and trustee services, the duo addresses two perennial barriers to institutional crypto investment: custody risk and compliance certainty. This model could serve as a blueprint for other Asia-Pacific custodians.
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Tokenization Benefits: Tokenized securities on a shared ledger can reduce settlement times from days to seconds, lower transaction costs, and open fractional-ownership models—broadening access to asset classes historically reserved for high-net-worth individuals.
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Regulatory Alignment: Embedding KYC/AML logic into smart contracts ensures that every token transfer automatically enforces jurisdictional rules. As regulators worldwide demand transparent on-chain auditability, such integrated controls will become table stakes for institutional offerings.
Opinion
This collaboration exemplifies how established financial institutions can embrace blockchain without ceding control. Rather than disrupting Maybank’s trustee role, tokenization enhances it—transforming trustees from manual record-keepers into guardians of programmable assets. The real test will be scale: can the platform handle high-volume trading with uncompromised security and consistency? If so, we may see a wave of legacy banks repackaging their services through blockchain rails.
Source: The Star
3. Ripple Board Member: “Blockchain Is Unbundling Banks”
What Happened
On May 14, Stuart Alderoty, a board member at Ripple Labs, declared in an industry webcast that blockchain technology is fundamentally “unbundling” traditional banking services—payments, settlements, custody, and compliance are each evolving into modular, chain-native offerings. He argued that banks will increasingly source best-of-breed infrastructure from fintech and blockchain providers rather than maintain monolithic, in-house systems.
Analysis & Implications
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Modular Finance: Alderoty’s vision anticipates a composable finance ecosystem: banks orchestrate various on-chain services—liquidity pools, cross-border rails, automated KYC—via APIs, akin to how e-commerce platforms integrate third-party payment gateways and fraud-prevention tools today.
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Competitive Pressure: Incumbent banks face competition not only from neobanks but also from protocol-level service providers (e.g., on-chain oracles, decentralized exchanges). To retain clients, banks must either build or partner to offer seamless, blockchain-enhanced products.
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Industry Collaboration: Ripple itself underscores this shift: its On-Demand Liquidity service unbundles foreign-exchange and settlement from legacy correspondent banking, delivering real-time cross-border payments at reduced cost.
Opinion
The unbundling thesis places a premium on interoperability and standards. Without common protocols, financial services risk siloed “rails” that mimic today’s fragmented SWIFT-based processes. Collaborative industry consortia—like the U.K.’s Project Rosalind or Japan’s mHUB—will be crucial to define shared messaging formats and governance frameworks. For blockchain to truly disaggregate banking, ecosystem players must coalesce around open, secure standards.
Source: U.Today
4. UNDP’s Big Ideas: Using Blockchain to Fight HIV in Eurasia
What Happened
The United Nations Development Programme (UNDP) launched its “Big Ideas” pilot in Eurasia, deploying a blockchain-enabled platform to manage HIV treatment data across multiple countries. The solution uses a hybrid public-private ledger to ensure patient anonymity while providing authorized clinics and NGOs with secure, immutable access to treatment adherence records and drug-dispensation logs.
Analysis & Implications
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Data Privacy & Integrity: The hybrid architecture combines zero-knowledge proofs on a public chain—verifying treatment events without exposing personal health information—with a consortium chain that controls participant permissions. This dual model balances transparency and confidentiality.
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Cross-Border Collaboration: HIV programs often span regions with varying healthcare regulations. A shared blockchain registry simplifies data exchange, reducing duplication and ensuring each patient’s history is up to date, even when they move between clinics or countries.
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Scalability & Sustainability: Running on energy-efficient proof-of-stake networks and leveraging off-chain data storage for sensitive medical records, the platform minimizes transaction costs while maintaining high throughput—essential for scaling across thousands of patients.
Opinion
UNDP’s blockchain pilot represents a maturation of social-impact use cases—from proof-of-concepts to production-grade systems. By prioritizing patient privacy and regulatory alignment, this model could extend to other health-data challenges, such as vaccine distribution or epidemic tracking. The key will be forging long-term partnerships between multilateral organizations, local health authorities, and blockchain providers to sustain and expand the network beyond the pilot phase.
Source: UNDP
5. Identiv, ZaTap & Genuine Analytics Digitally Authenticate Fine Wines
What Happened
Identiv, ZaTap, and Genuine Analytics have unveiled a joint solution that employs specialized IoT tags and blockchain to verify the provenance of fine wines. Each bottle is fitted with a tamper-evident sensor that records temperature, humidity, and location data onto a permissioned ledger. Consumers can scan an NFC-enabled label to view the wine’s end-to-end history—from vineyard pressing to cellar aging and global shipping.
Analysis & Implications
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Counterfeit Mitigation: The fine-wine market suffers from widespread fraud, with counterfeit bottles estimated to comprise up to 20% of high-end sales. Immutable provenance records and sensor-backed condition reports significantly raise the bar for authenticity verification.
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Consumer Trust & Engagement: Beyond security, the solution enhances the collector experience—buyers gain confidence in their purchase and a richer narrative around each vintage’s journey, potentially commanding higher resale values on secondary markets.
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Cross-Industry Potential: This IoT-blockchain fusion can be adapted for other luxury goods—artworks, haute horlogerie, or premium spirits—where provenance and condition are paramount.
Opinion
By blending real-world data streams with ledger immutability, this collaboration exemplifies blockchain’s most compelling value proposition: trusted digital twins of physical assets. However, the system’s integrity depends on robust IoT security—if sensors are spoofed or tampered with, the chain of trust breaks. Stakeholders must therefore enforce secure tag provisioning, periodic audits, and tamper detection measures to uphold the solution’s credibility.
Source: PR Newswire
Conclusion
Today’s blockchain dispatch underscores a pivotal shift: decentralized ledgers are weaving into the fabric of finance, social impact, and supply-chain integrity. From Brave’s browser-level Cardano support to tokenized asset platforms, from the unbundling of banking services to health-data pilots and luxury-goods authentication, blockchain is proving its versatility and maturing beyond speculative markets. As on-chain and off-chain worlds converge, interoperability, security, and standards will determine which projects scale and which falter. For stakeholders across Web3, DeFi, and enterprise IT, the imperative is clear: embrace modular architectures, uphold rigorous governance, and focus on real-world value—only then will blockchain realize its promise of trust, transparency, and transformative efficiency.
The post Blocks & Headlines: Today in Blockchain – May 14, 2025 appeared first on News, Events, Advertising Options.
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