Blockchain
Binance and Netmarble F&C Sign MoU for Strategic Partnership to Build a Global P2E and NFT Ecosystem

Binance, the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider, announced the signing of a Memorandum of Understanding (MoU) for a strategic partnership with Netmarble F&C, a subsidiary of Netmarble Corp., to build a global Play to Earn (P2E) Ecosystem and NFT offering.
Through the strategic partnership, the two teams will develop and contribute to the infrastructure of Binance Smart Chain (BSC) through BSC Application Side Chain (BAS). There will be a private chain for Netmarble to develop on the BSC GameFi sidechain and Netmarble will build GameFi projects that can grow the BSC GameFi ecosystem and the global P2E ecosystem.
On top of the technological collaboration, Binance and Netmarble are discussing opportunities to launch an Initial Game Offering (IGO) on Binance NFT marketplace, conduct sales of Netmarble game NFT on Binance NFT marketplace, plug Netmarble into Binance’s crypto ecosystem to support the development of crypto use cases in their future games, and more. Furthermore, there are more long-term goals for the two parties to come, with details to be shared in due course.
As the first commitment to the strategic partnership, there will be an NFT presale for ‘Golden Bros‘, the latest casual shooting game developed by Netmarble F&C, on Binance NFT.
Helen Hai, Global Head of Binance NFT, commented on the partnership: “Netmarble has such an innovative background in the gaming industry and it will be a privilege to work together. Through the partnership, we hope to support Netmarble in building a sustainable and disruptive GameFi ecosystem which extends beyond the gaming entertainment industry.”
Netmarble F&C, Inc. is a subsidiary of Netmarble Corp. established in 2014 and known for developing successful games, such as ‘The Seven Deadly Sins: Grand Cross’ and ‘Blade & Soul Revolution’. Netmarble F&C has proven to provide the highest level of gaming entertainment to audiences around the world with creative ideas, world-class graphics, and solid development in a variety of mobile and PC games based on its powerful franchises and collaborations with intellectual property (IP) holders worldwide. With its recent acquisition of ITAM CUBE, a GameFi project on BSC, Netmarble F&C has secured P2E infrastructure and technology to integrate their existing businesses into the blockchain.
The blockchain ecosystem Netmarble F&C is building strives to tie all types of entertainment into one P2E platform. Netmarble Corp. recently announced to join the bandwagon of applying metaverse, blockchain, and non-fungible token (NFT) technologies to gaming and entertainment. Netmarble F&C will create a blockchain ecosystem that integrates game, contents, and commerce, reaching out to diverse business verticals such as web-comics, fictions, and Metahuman.
Seo woo-won, CEO of Netmarble F&C, and the Head of Metaverse Entertainment, said, “We are glad to begin our extensive partnership with Binance to pursue the same goal – bringing blockchain entertainment to the mainstream and realizing borderless joy and fun – together.”
The company is incorporating blockchain technology into its next games with its first blockchain game on BSC scheduled to launch in March. Digital content and e-commerce business are also to be added to a single entertainment launcher.
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Blockchain
Blocks & Headlines: Today in Blockchain – May 14, 2025

Blockchain’s evolution continues at breakneck speed, shifting from niche applications into mainstream finance, supply-chain integrity, and social impact initiatives. Today’s briefing spotlights five stories that illustrate this maturation: Cardano’s seamless asset integration in the privacy-focused Brave browser; a strategic partnership between Cokeeps and Maybank Trustees to bring tokenized wealth management to institutional clients; Ripple’s leadership framing blockchain as the dismantler of traditional banking silos; the UNDP’s pilot using distributed ledgers to improve HIV treatment tracking across Eurasia; and a novel IoT-blockchain collaboration to authenticate fine wines end-to-end. In this op-ed–style roundup, we analyze not only the mechanics of each announcement but also their broader implications for Web3’s scaling, DeFi’s credibility, and blockchain’s social-good potential.
1. Cardano Integrates Native Blockchain Assets into Brave Browser
What Happened
On May 13, Cardano foundation engineers unveiled a collaboration with Brave Software to natively support Cardano blockchain assets—ADA tokens and native tokens—within Brave’s wallet panel. Users can now view balances, send ADA, stake directly, and interact with back-end metadata for Cardano NFTs, all without leaving the Brave interface. This move follows Brave’s earlier Ethereum and Solana integrations, signaling a multi-chain future for privacy-centric browsers.
Analysis & Implications
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User Experience Leap: By embedding Cardano functionality at the browser level, Brave eliminates friction for onboarding new users who would otherwise juggle external wallets or browser extensions. Easier access to staking and NFT markets could drive stronger engagement for Cardano’s ecosystem.
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Multi-Chain Convergence: Brave’s strategy underscores the shift from siloed blockchain apps toward unified, chain-agnostic user experiences. As Web3 users demand seamless access across protocols, wallets and browsers will compete to offer the most inclusive multi-chain dashboards.
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Cardano’s Market Position: For Cardano, this integration is a validation of its low-fee, high-throughput value proposition. While Ethereum remains dominant in DeFi and NFTs, Cardano’s energy efficiency and growing dApp roster may attract users seeking alternatives—especially if wallet UX barriers continue to fall.
Opinion
Brave’s embrace of Cardano assets exemplifies the coming era of “wallet-agnostic” access, where the browser becomes the front door to multiple blockchains. For Cardano, it’s a critical trust signal that boosts on-ramps and could accelerate liquidity in its DeFi protocols. Yet success hinges on robust in-browser security and responsive UI design—any wallet bugs or performance lags will erode the trust this collaboration seeks to build.
Source: CoinDesk
2. Cokeeps & Maybank Trustees Develop Blockchain Asset-Management Solutions
What Happened
Malaysia’s Cokeeps, a digital-asset custody pioneer, has partnered with Maybank Trustees to design and deploy tokenized asset-management platforms for institutional investors. The joint solution leverages a permissioned blockchain to record ownership of tokenized bonds, real-estate funds, and alternative-assets, while integrating smart-contract–driven compliance checks and real-time audit trails.
Analysis & Implications
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Institutional Adoption: By combining Cokeeps’s custody technology with Maybank’s regulatory expertise and trustee services, the duo addresses two perennial barriers to institutional crypto investment: custody risk and compliance certainty. This model could serve as a blueprint for other Asia-Pacific custodians.
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Tokenization Benefits: Tokenized securities on a shared ledger can reduce settlement times from days to seconds, lower transaction costs, and open fractional-ownership models—broadening access to asset classes historically reserved for high-net-worth individuals.
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Regulatory Alignment: Embedding KYC/AML logic into smart contracts ensures that every token transfer automatically enforces jurisdictional rules. As regulators worldwide demand transparent on-chain auditability, such integrated controls will become table stakes for institutional offerings.
Opinion
This collaboration exemplifies how established financial institutions can embrace blockchain without ceding control. Rather than disrupting Maybank’s trustee role, tokenization enhances it—transforming trustees from manual record-keepers into guardians of programmable assets. The real test will be scale: can the platform handle high-volume trading with uncompromised security and consistency? If so, we may see a wave of legacy banks repackaging their services through blockchain rails.
Source: The Star
3. Ripple Board Member: “Blockchain Is Unbundling Banks”
What Happened
On May 14, Stuart Alderoty, a board member at Ripple Labs, declared in an industry webcast that blockchain technology is fundamentally “unbundling” traditional banking services—payments, settlements, custody, and compliance are each evolving into modular, chain-native offerings. He argued that banks will increasingly source best-of-breed infrastructure from fintech and blockchain providers rather than maintain monolithic, in-house systems.
Analysis & Implications
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Modular Finance: Alderoty’s vision anticipates a composable finance ecosystem: banks orchestrate various on-chain services—liquidity pools, cross-border rails, automated KYC—via APIs, akin to how e-commerce platforms integrate third-party payment gateways and fraud-prevention tools today.
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Competitive Pressure: Incumbent banks face competition not only from neobanks but also from protocol-level service providers (e.g., on-chain oracles, decentralized exchanges). To retain clients, banks must either build or partner to offer seamless, blockchain-enhanced products.
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Industry Collaboration: Ripple itself underscores this shift: its On-Demand Liquidity service unbundles foreign-exchange and settlement from legacy correspondent banking, delivering real-time cross-border payments at reduced cost.
Opinion
The unbundling thesis places a premium on interoperability and standards. Without common protocols, financial services risk siloed “rails” that mimic today’s fragmented SWIFT-based processes. Collaborative industry consortia—like the U.K.’s Project Rosalind or Japan’s mHUB—will be crucial to define shared messaging formats and governance frameworks. For blockchain to truly disaggregate banking, ecosystem players must coalesce around open, secure standards.
Source: U.Today
4. UNDP’s Big Ideas: Using Blockchain to Fight HIV in Eurasia
What Happened
The United Nations Development Programme (UNDP) launched its “Big Ideas” pilot in Eurasia, deploying a blockchain-enabled platform to manage HIV treatment data across multiple countries. The solution uses a hybrid public-private ledger to ensure patient anonymity while providing authorized clinics and NGOs with secure, immutable access to treatment adherence records and drug-dispensation logs.
Analysis & Implications
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Data Privacy & Integrity: The hybrid architecture combines zero-knowledge proofs on a public chain—verifying treatment events without exposing personal health information—with a consortium chain that controls participant permissions. This dual model balances transparency and confidentiality.
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Cross-Border Collaboration: HIV programs often span regions with varying healthcare regulations. A shared blockchain registry simplifies data exchange, reducing duplication and ensuring each patient’s history is up to date, even when they move between clinics or countries.
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Scalability & Sustainability: Running on energy-efficient proof-of-stake networks and leveraging off-chain data storage for sensitive medical records, the platform minimizes transaction costs while maintaining high throughput—essential for scaling across thousands of patients.
Opinion
UNDP’s blockchain pilot represents a maturation of social-impact use cases—from proof-of-concepts to production-grade systems. By prioritizing patient privacy and regulatory alignment, this model could extend to other health-data challenges, such as vaccine distribution or epidemic tracking. The key will be forging long-term partnerships between multilateral organizations, local health authorities, and blockchain providers to sustain and expand the network beyond the pilot phase.
Source: UNDP
5. Identiv, ZaTap & Genuine Analytics Digitally Authenticate Fine Wines
What Happened
Identiv, ZaTap, and Genuine Analytics have unveiled a joint solution that employs specialized IoT tags and blockchain to verify the provenance of fine wines. Each bottle is fitted with a tamper-evident sensor that records temperature, humidity, and location data onto a permissioned ledger. Consumers can scan an NFC-enabled label to view the wine’s end-to-end history—from vineyard pressing to cellar aging and global shipping.
Analysis & Implications
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Counterfeit Mitigation: The fine-wine market suffers from widespread fraud, with counterfeit bottles estimated to comprise up to 20% of high-end sales. Immutable provenance records and sensor-backed condition reports significantly raise the bar for authenticity verification.
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Consumer Trust & Engagement: Beyond security, the solution enhances the collector experience—buyers gain confidence in their purchase and a richer narrative around each vintage’s journey, potentially commanding higher resale values on secondary markets.
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Cross-Industry Potential: This IoT-blockchain fusion can be adapted for other luxury goods—artworks, haute horlogerie, or premium spirits—where provenance and condition are paramount.
Opinion
By blending real-world data streams with ledger immutability, this collaboration exemplifies blockchain’s most compelling value proposition: trusted digital twins of physical assets. However, the system’s integrity depends on robust IoT security—if sensors are spoofed or tampered with, the chain of trust breaks. Stakeholders must therefore enforce secure tag provisioning, periodic audits, and tamper detection measures to uphold the solution’s credibility.
Source: PR Newswire
Conclusion
Today’s blockchain dispatch underscores a pivotal shift: decentralized ledgers are weaving into the fabric of finance, social impact, and supply-chain integrity. From Brave’s browser-level Cardano support to tokenized asset platforms, from the unbundling of banking services to health-data pilots and luxury-goods authentication, blockchain is proving its versatility and maturing beyond speculative markets. As on-chain and off-chain worlds converge, interoperability, security, and standards will determine which projects scale and which falter. For stakeholders across Web3, DeFi, and enterprise IT, the imperative is clear: embrace modular architectures, uphold rigorous governance, and focus on real-world value—only then will blockchain realize its promise of trust, transparency, and transformative efficiency.
The post Blocks & Headlines: Today in Blockchain – May 14, 2025 appeared first on News, Events, Advertising Options.
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