Blockchain
FITNESS METAVERSE EXPANDS AS THREE MAJOR FITNESS AND LEISURE BRANDS BECOME THE FIRST ENTRANTS INTO THE SANDBOX
OliveX Fitness Metaverse, the metaverse company, has this month expanded its network of metaverse partners after successfully signing three major fitness, leisure and physical activity brands to the The Sandbox metaverse – following in the footsteps of brands such as Adidas, Warner Bros and Gucci all of which have established themselves in the metaverse.
The metaverse experts, OliveX Fitness Metaverse, will support and assist the three brands – boutique fitness studio brand TRIB3, German fitness apparel brand Gym Aesthetics, and industry-leading UK playground innovators PlayInnovation – by bringing trademarked products into the metaverse in the form of NFTs via the Sandbox marketplace, as well as creating branded experiences within the OliveX owned “Dustland” within the Sandbox.
The Sandbox is a leading decentralised virtual real estate and gaming world from Animoca Brands and has partnered with globally significant brands and Intellectual Property (IP) including Snoop Dogg, Steve Aoki, Adidas & The Walking Dead.
Andy Hall, Director and Head of Commercial for OliveX, commented on the new partnerships, saying: “This agreement with three fantastic, forward-thinking and engaging brands is another critical step forward as we continue to build the fitness metaverse.
“While developing blockchain fitness games and investing in the blockchain gaming space is critical to our business, another pivotal aspect to our strategy is to assist globally significant brands such as these in migrating their products to the metaverse.
“We’re delighted to have them on board and we cannot wait to bring them on this fast-moving and exciting web3.0 journey with us.”
TRIB3 is no stranger to the world of cryptocurrency with it’s latest franchised location in Madrid – the fourth TRIB3 store to come to the city – paid for in cryptocurrency Bitcoin. The metaverse is the logical next step for the boutique fitness studio brand, utilising the experts at OliveX to bring their studios, brand and products to life in the non-physical world.
Gym Aesthetics, the fashionable and dynamic German fitness apparel brand which appeals to both the aesthetics and functional needs of its customers worldwide, will become the first sports clothing brand to feature within the OliveX fitness metaverse, a landmark decision for the forward-thinking brand, turning their clothing and apparel into NFTs for purchase with The Sandbox.
PlayInnovation’s trademarked products and games will be brought to life in the digital world, allowing users of The Sandbox to explore and virtually play and interact with products such as Street Snooker, Crossbar King and Street Cricket among others. This groundbreaking partnership will also transport one of the world’s most innovative and influential football freestyler, TV presenter and PlayInnovation ambassador John Farnworth into the Fitness Metaverse. World-record holder with countless world and european titles under his belt John has been at the forefront and top of the freestyling world for a number of years. His talent and likeability have earned him a global fan-base as well as being invited to perform at events such as the Champions League Final.
Users will be able to visit the OliveX-owned 12×12 parcel of LAND and Social Hub which will include a marketplace for the three partners trademarked NFTs and provide a digital space for branded content experiences. NFTs used within the Sandbox will provide players the ability to enjoy their rewards across a wider range of games, including utility within the wider OliveX ecosystem including Dustland Runner and Dustland Rider.
Playinnovation, John Farnworth and OliveX will be working together over the next 18 months to launch Playinnovation’s products into the Metaverse to drive an ROI and encourage more people to become active. John Farnworth will also use this as a platform to perform and inspire.
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Blockchain
Blocks & Headlines: Today in Blockchain (BlackRock, Plume, SEALSQ, Hedera, Deutsche Bank, KuCoin)
Blockchain technology continues to drive innovation across industries, reshaping finance, infrastructure, and philanthropy. Today’s news roundup explores exciting developments in blockchain ETFs, tokenization funding, quantum-resistant chips, public blockchain initiatives, and impactful social projects. Here’s a deep dive into the latest blockchain headlines:
BlackRock ETF Embraces Blockchain with First Muni Bond Purchase
BlackRock’s blockchain-focused ETF has made its first foray into municipal bonds, signaling increased confidence in integrating blockchain technology with traditional finance. The ETF’s strategic investment demonstrates how blockchain can enhance transparency and efficiency in bond markets.
By tokenizing municipal bonds, BlackRock aims to simplify trading and settlement processes while reducing associated costs. This development underscores the growing role of blockchain in transforming financial instruments and fostering greater market accessibility.
Source: Yahoo Finance
Plume Secures Funding for Tokenization Platform
Blockchain fintech company Plume has raised significant funding to advance its tokenization platform. The company’s innovative approach enables businesses to convert real-world assets into digital tokens, streamlining asset management and unlocking liquidity.
Tokenization is rapidly gaining traction as a game-changer in sectors such as real estate, art, and commodities. Plume’s success reflects a broader trend of investment in blockchain solutions that bridge the gap between traditional assets and decentralized technologies.
Source: Fortune
SEALSQ and Hedera Partner for Quantum-Resistant Blockchain Chips
SEALSQ and Hedera have announced a groundbreaking collaboration to develop quantum-resistant chips designed to secure blockchain infrastructure. These advanced chips will provide robust protection against future quantum computing threats, ensuring the integrity of blockchain networks.
As quantum computing capabilities evolve, safeguarding blockchain ecosystems becomes increasingly critical. This partnership highlights the importance of proactive measures in maintaining the resilience and trustworthiness of decentralized systems.
Source: The Quantum Insider
Deutsche Bank’s Public, Permissioned Blockchain Initiative
Deutsche Bank’s Layer 2 blockchain solution is set to go public and operate as a permissioned network, according to its tech partner. This initiative aims to strike a balance between accessibility and security, leveraging blockchain to streamline financial services and enhance operational efficiency.
The decision to adopt a public, permissioned model reflects a growing trend among enterprises seeking to harness the benefits of decentralization while maintaining control over sensitive data. Deutsche Bank’s approach could serve as a blueprint for other financial institutions exploring blockchain adoption.
Source: CoinDesk
KuCoin’s “Light Up Africa” Initiative Brings Hope to Thousands
Cryptocurrency exchange KuCoin has made a significant impact through its “Light Up Africa” donation ceremony in Ghana, benefiting 36,000 children across the continent. The initiative combines blockchain technology with philanthropy to address energy poverty and support education.
By leveraging blockchain for transparency in charitable contributions, KuCoin sets an example of how the crypto industry can drive meaningful social change. The project demonstrates the potential of blockchain to empower communities and foster sustainable development.
Source: PR Newswire
Industry Implications and Key Takeaways
Today’s developments highlight the transformative potential of blockchain across multiple domains:
- Integration with Traditional Finance: BlackRock’s ETF underscores the synergy between blockchain and established financial systems.
- Tokenization Trends: Plume’s funding success reflects the growing demand for digital asset solutions.
- Quantum-Resistant Technologies: SEALSQ and Hedera’s partnership addresses emerging cybersecurity challenges.
- Enterprise Blockchain Adoption: Deutsche Bank’s public, permissioned network showcases the adaptability of blockchain in financial services.
- Social Impact: KuCoin’s philanthropic efforts illustrate blockchain’s capacity to drive positive societal outcomes.
The post Blocks & Headlines: Today in Blockchain (BlackRock, Plume, SEALSQ, Hedera, Deutsche Bank, KuCoin) appeared first on News, Events, Advertising Options.
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