OliveX Fitness Metaverse, the metaverse company, has this month expanded its network of metaverse partners after successfully signing three major fitness, leisure and physical activity brands to the The Sandbox metaverse – following in the footsteps of brands such as Adidas, Warner Bros and Gucci all of which have established themselves in the metaverse.

The metaverse experts, OliveX Fitness Metaverse, will support and assist the three brands – boutique fitness studio brand TRIB3, German fitness apparel brand Gym Aesthetics, and industry-leading UK playground innovators PlayInnovation – by bringing trademarked products into the metaverse in the form of NFTs via the Sandbox marketplace, as well as creating branded experiences within the OliveX owned “Dustland” within the Sandbox.

The Sandbox is a leading decentralised virtual real estate and gaming world from Animoca Brands and has partnered with globally significant brands and Intellectual Property (IP) including Snoop Dogg, Steve Aoki, Adidas & The Walking Dead.

Andy Hall, Director and Head of Commercial for OliveX, commented on the new partnerships, saying: “This agreement with three fantastic, forward-thinking and engaging brands is another critical step forward as we continue to build the fitness metaverse. 

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“While developing blockchain fitness games and investing in the blockchain gaming space is critical to our business, another pivotal aspect to our strategy is to assist globally significant brands such as these in migrating their products to the metaverse. 

“We’re delighted to have them on board and we cannot wait to bring them on this fast-moving and exciting web3.0 journey with us.”

TRIB3 is no stranger to the world of cryptocurrency with it’s latest franchised location in Madrid – the fourth TRIB3 store to come to the city – paid for in cryptocurrency Bitcoin. The metaverse is the logical next step for the boutique fitness studio brand, utilising the experts at OliveX to bring their studios, brand and products to life in the non-physical world.

Gym Aesthetics, the fashionable and dynamic German fitness apparel brand which appeals to both the aesthetics and functional needs of its customers worldwide, will become the first sports clothing brand to feature within the OliveX fitness metaverse, a landmark decision for the forward-thinking brand, turning their clothing and apparel into NFTs for purchase with The Sandbox.

PlayInnovation’s trademarked products and games will be brought to life in the digital world, allowing users of The Sandbox to explore and virtually play and interact with products such as Street Snooker, Crossbar King and Street Cricket among others. This groundbreaking partnership will also transport one of the world’s most innovative and influential football freestyler, TV presenter and PlayInnovation ambassador John Farnworth into the Fitness Metaverse. World-record holder with countless world and european titles under his belt John has been at the forefront and top of the freestyling world for a number of years. His talent and likeability have earned him a global fan-base as well as being invited to perform at events such as the Champions League Final. 

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Users will be able to visit the OliveX-owned 12×12 parcel of LAND and Social Hub which will include a marketplace for the three partners trademarked NFTs and provide a digital space for branded content experiences. NFTs used within the Sandbox will provide players the ability to enjoy their rewards across a wider range of games, including utility within the wider OliveX ecosystem including Dustland Runner and Dustland Rider.

Playinnovation, John Farnworth and OliveX will be working together over the next 18 months to launch Playinnovation’s products into the Metaverse to drive an ROI and encourage more people to become active. John Farnworth will also use this as a platform to perform and inspire.