Latest News
MELON Hires Ethan McKinnon as Game Director
Ethan McKinnon, pioneering gaming YouTuber, is joining metaverse development studio MELON as Game Director. McKinnon has developed games independently, created game content for a wide range of companies and organizations, and played a part in turning Minecraft gameplay into a YouTube content mainstay.
McKinnon’s mix of hands-on game expertise and executive experience is the perfect fit for MELON’s growing brand and artist clientele and for the studio’s primary platform, Roblox. “I’m excited to be a part of MELON, a company that is leading the charge in the metaverse,” McKinnon says. “We’re working with some of the largest brands in the world and being able to create unique experiences for the Roblox community that haven’t been achieved in this space yet is cutting edge!”
McKinnon went from pushing a favorite game studio to let him and his fellow players create mods, to playing key roles in the gaming industry. He has worked for multiple Fortune 500 companies including Northrop Grumman, Boeing, Booze Allen Hamilton, USAA, and Microsoft. As a gamer and independent creator, he and his family established one of the first popular channels on YouTube for gameplay, racking up half a million subscribers, and later branching successfully into Twitch.
All of McKinnon’s skills and creative instincts will come into play at MELON, the leading development studio for branded experiences in Roblox that just leaped into its first original game, Jump Kingdoms. With clients as varied as Chipotle and the NFL, and artists including Ava Max and KSI, MELON has built the places and events that bring in millions of visitors and result in significant virtual goods sales on the bustling game platform.
“Ethan knows all sides of the game, from playing them passionately to creating them for major corporations,” explains Devon Thome, MELON founder and CEO. “I’ve had the pleasure of watching Ethan grow in the industry for a long time, and I’m honored to finally have him joining MELON. People with his level of expertise and attention to quality are rare.”
Blockchain
PropW Announces Gold Sponsorship at WOW Summit Thailand
Blockchain
Mauritius Financial Services Sector Report 2024: Competitive Environment, Local and International Influencing Factors, Industry Associations, Outlook, Industry Value Chain
Blockchain
MLL Legal Selects Anaqua’s AQX Law Firm Platform to Enhance IP Management and Drive Operational Efficiency
-
Blockchain7 days ago
Kyrrex Expands into the U.S. Market, Offering Crypto Solutions with Low Fees
-
Blockchain Press Releases6 days ago
Bybit Protects First-Time Copy Traders Against Potential Fiat Losses in Limited-Time Offer
-
Blockchain6 days ago
Belgium RegTech Business Report 2024: Market to Grow by 24.8% to Surpass $300 Million this Year – Investment Opportunities to 2029
-
Blockchain Press Releases7 days ago
Spin, Win, Repeat: Bybit Daily Delight Keeps Users Engaged with 600,000 USDT Prize Pool
-
Blockchain Press Releases5 days ago
KuCoin Shines at The Gateway Event, Advocating for Blockchain Innovation Through TON
-
Blockchain6 days ago
CryptoBlox Signs Amended & Restated Share Purchase Agreement to Acquire Blockchain Fintech
-
Blockchain7 days ago
Bybit Web3 Introduces SpaceS: The First Meme-Fueled Fly-to-Earn Game on Telegram
-
Blockchain7 days ago
Bybit Simplifies Staking Experiences with the Launch of On-Chain Earn