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Boson Protocol Launches Boson Portal And Heralds A New Dawn For Metaverse Commerce

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Boson Protocol, the decentralized commerce protocol that enables products, services and experiences to be sold as NFTs in the metaverse, has launched Boson Portal, a unique brand experience located in Decentraland – a blockchain-powered metaverse.

This pioneering virtual lifestyle, commerce and cultural playground enables brands, artists, and creators to buy and sell physical goods as NFTs in the metaverse. In a world first, customers will be able to choose to receive their items at home or collect them in-store, eliminating the barriers between digital and physical.

Boson Portal is launching with the protocol’s first-ever conference: Boson Forum, an immersive 3D event taking place across both Boson Portal in Decentraland and Crowdcast simultaneously. The conference will see a selection of metaverse leaders, founders, and experts, participate in live panels to discuss the dawn of metaverse commerce. Featured speakers include Joe Pace, Head of Business Development at ASICS; Sheila Warren, Member of the Executive Committee of the World Economic Forum; Sandra Ro, CEO of the Global Blockchain Business Council (GBBC), Sébastien Borget, COO & Co-Founder of Sandbox; Natalia Modenova, Co-Founder of DRESSX; Paula Sello, Creative Director at AUROBOROS, authors Sangeet Paul Choudary and Lisa Gansky, among other industry luminaries.

Speaking at the launch, Justin Banon, Co-Founder of Boson Protocol, said: “With the launch of Boson Portal, we are showcasing to the world that a better, more equitable, immersive, and enjoyable alternative to commerce exists. Our vision is to provide the decentralized network upon which future commerce will run. And it starts with metaverse commerce.

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“The dawn of metaverse commerce is finally at hand and we are immensely proud to showcase the future of brand experience and retail in this unique way, hand in hand with the incredible array of partners with whom we are building this future.”

Agustin Ferreira, Foundation Leader at the Decentraland Foundation, said: “The launch of Boson Portal is a major development, not just for Decentraland users but for the metaverse as a whole. The market has opened up for brands and the creative community, heralding a new era for global commerce.”

Fashion industry and metaverse commerce

To mark the launch of Portal, Boson Protocol has also announced strategic partnerships with a number of creative houses who bridge the worlds of fashion and technology. Digital fashion company MetaFactory, and Auroboros, the science and tech fashion house creating physical couture and digital ready-to-wear, are each launching their own areas within Portal, within which customers can buy digital items as NFTs redeemable for unique physical goods.

Drew Harding, Co-founder of MetaFactory, said; “’MetaFactory is excited about the future of decentralized commerce. We believe that Boson Protocol’s solution will unlock new market opportunities and move the industry towards a truly decentralized, peer-to-peer transactional offering. We hope that our collaboration demonstrates the potential and inspires others to explore.”

Paula Sello and Alissa Aulbekova, Co-Founders and Creative Directors of AUROBOROS, said; “As the first luxury fashion house native to the metaverse, extending our reach to Decentraland was essential. With Boson Portal we are able to exist in a new realm and reach out to a wider range of clients as well as expand our range of vision when it comes to
our brand. We have worked closely with the Boson Protocol team to design several engaging activations that will provide our loyal community of collectors with the opportunity to be among the first to purchase pieces from an exclusive digital drop as well as rare physical fine-jewellery pieces. Fans of our brand will also have the chance to win pieces from within the collection and we will be sharing more details very soon. The
metaverse represents the next great leap for technology, culture and fashion, and we are proud to be shaping this future alongside Boson Protocol.”

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Boson Protocol will welcome more partners to launch their collections on Boson Portal in Q1 2022, such as Trinidad and Tobago-based WYLD FLWR, a fashion brand that promotes Caribbean culture and women empowerment led by fashion designer Anya Ayoung-Chee, as well as DRESSX, a digital fashion house creating their first-ever physical collection.

Anya Ayoung-Chee, Co-Founder of WYLD FLWR, said: “We at WYLD FLWR are thrilled to be working with Boson Protocol to bring our festival wear brand to the metaverse, while also bridging the gap between our digital and physical offerings. The WYLD FLWR brand epitomizes freedom and empowerment for the women who wear the clothes, and for those who produce the clothes in the Caribbean. We see Boson Portal as an incredible opportunity to introduce a truly liberating experience for our audience, and a uniquely engaging way to connect our mission with our growing community.”

DRESSX co-founders Daria Shapovalova and Natalia Modenova, said: “DRESSX is proud to be co-creating a revolutionary digital experience with Boson Protocol, maximizing the opportunities of 3D fashion in the metaverse. A first for DRESSX, we are bringing a physical layer to the partnership, designing a very special garment in the DRESSX way and using Boson Protocol’s technology to deliver a physical representation to its owners. Always putting sustainability first, we will offset the carbon emissions of the drop to stay carbon neutral and create the blueprint for the sustainable future of the fashion industry.”

Boson Forum will also host an NFT art auction curated by VerticalCrypto Art, featuring work by Miss Al Simpson, Jon Burgerman, Gary Cartlidge, Luxpris, Linda Dounia, Jesse Draxler, and Marjan Moghaddam. To sign up or to visit the event in Decentraland, follow this link here.

Boson recently announced the release of the first version of its decentralized commerce protocol on Ethereum Mainnet. The company also recently made NFT history by acquiring ‘The Glass Suit’, a digi-physical item designed by Dolce and Gabbana, for $1 million.

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Glidelogic Corp. Announces Revolutionary AI-Generated Content Copyright Protection Solution

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Ethereum ETFs Aren’t Blockchain But Is A Revolutionary Tech: Top 6 Amazing Reasons To Invest In Them

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The financial landscape is rapidly evolving, with the integration of blockchain technology and cryptocurrencies becoming more prominent. Among these, Ethereum ETFs (Exchange-Traded Funds) have emerged as a significant investment vehicle, offering exposure to the Ethereum blockchain’s native cryptocurrency, Ether (ETH), without requiring direct ownership. However, it’s crucial to understand that Ethereum ETFs are distinct from the blockchain itself and serve different purposes in the investment world.

Understanding Ethereum and ETFs

Ethereum: A decentralized platform that enables the creation and execution of smart contracts and decentralized applications (dApps). It operates using its cryptocurrency, Ether (ETH), which fuels the network.

ETF (Exchange-Traded Fund): A type of investment fund that holds a collection of assets and is traded on stock exchanges. ETFs can include various asset classes, such as stocks, commodities, or bonds.

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Ethereum ETFs: The Intersection of Traditional Finance and Cryptocurrency

An Ethereum ETF provides a way for investors to gain exposure to the price movements of Ether without directly purchasing the cryptocurrency. This is achieved through an ETF structure, where the fund holds assets linked to the value of Ether, and investors can buy shares of the ETF on traditional stock exchanges.

Key Features of Ethereum ETFs:

  1. Indirect Exposure: Investors gain exposure to Ether’s price changes without needing to manage or store the cryptocurrency themselves.
  2. Regulatory Compliance: Unlike the relatively unregulated cryptocurrency market, ETFs operate under the oversight of financial regulators, offering a layer of investor protection.
  3. Accessibility: Ethereum ETFs are available through traditional brokerage platforms, making them accessible to a broader range of investors.

Why Invest in an Ethereum ETF?

  1. Diversification: Including an Ethereum ETF in a portfolio can provide exposure to the cryptocurrency market, potentially enhancing diversification beyond traditional assets.
  2. Convenience and Familiarity: ETFs are a familiar investment product, simplifying the process of investing in cryptocurrencies.
  3. Professional Management: ETF managers handle the investment decisions, including the buying and selling of assets, which can be advantageous for those less familiar with the cryptocurrency space.
  4. Regulatory Oversight: ETFs are subject to regulatory scrutiny, potentially offering more safety and transparency compared to direct cryptocurrency investments.
  5. Potential for Growth: As the cryptocurrency market grows, ETFs linked to assets like Ether may benefit from rising prices.

Key Differences Between Ethereum and Ethereum ETFs

While both are related to the Ethereum blockchain, Ethereum itself and Ethereum ETFs represent different forms of investment:

  • Ethereum (ETH):
    • Direct ownership of the cryptocurrency.
    • Full exposure to Ethereum’s features, including staking and network participation.
    • Traded on cryptocurrency exchanges.
    • Highly volatile and largely unregulated.
  • Ethereum ETF:
    • Indirect exposure through shares representing Ether’s value.
    • Traded on traditional stock exchanges under regulatory oversight.
    • Offers a more stable and familiar investment structure.
    • Typically lower volatility compared to direct cryptocurrency ownership.

Future Considerations for Ethereum ETFs

The approval and launch of Ethereum ETFs mark a significant milestone in bringing cryptocurrencies closer to mainstream finance. They offer a convenient and regulated means for investors to gain exposure to the growing digital assets market. However, they also come with limitations, such as not allowing direct participation in the Ethereum ecosystem’s innovations, like dApps and smart contracts.

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As the market evolves, we may see more sophisticated financial products that better capture the full potential of the Ethereum ecosystem. For now, Ethereum ETFs provide a balanced option for those interested in cryptocurrency exposure within the framework of traditional finance.

In conclusion, while Ethereum ETFs offer a gateway into the world of digital assets, they should be viewed as complementary to, rather than a replacement for, direct investment in the underlying blockchain technologies. Investors should carefully consider their investment goals, risk tolerance, and the unique attributes of both Ethereum and Ethereum ETFs when making investment decisions.

Source: blockchainmagazine.net

The post Ethereum ETFs Aren’t Blockchain But Is A Revolutionary Tech: Top 6 Amazing Reasons To Invest In Them appeared first on HIPTHER Alerts.

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Nexo Reaffirms Commitment to Data Protection with SOC 3 and SOC 2 Compliance

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Nexo, a leading institution in the digital assets industry, has reinforced its commitment to data security by renewing its SOC 2 Type 2 audit and attaining a new SOC 3 Type 2 assessment without any exceptions. This rigorous audit process, conducted by A-LIGN, a respected independent auditor specializing in security compliance, confirms Nexo’s adherence to stringent Trust Service Criteria for Security and Confidentiality.

Key Achievements and Certifications

  1. SOC 2 and SOC 3 Compliance:
    • SOC 2 Type 2: This audit evaluates and reports on the effectiveness of an organization’s controls over data security, particularly focusing on the confidentiality, integrity, and availability of systems and data.
    • SOC 3 Type 2: This public-facing report provides a summary of SOC 2 findings, offering assurance to customers and stakeholders about the robustness of Nexo’s data security practices.
  2. Additional Trust Service Criteria:
    • Nexo expanded the scope of these audits to include Confidentiality, showcasing a deep commitment to protecting user data.
  3. Security Certifications:
    • The company also adheres to the CCSS Level 3 Cryptocurrency Security Standard, and holds ISO 27001, ISO 27017, and ISO 27018 certifications, awarded by RINA. These certifications are benchmarks for security management and data privacy.
  4. CSA STAR Level 1 Certification:
    • This certification demonstrates Nexo’s adherence to best practices in cloud security, further solidifying its position as a trusted partner in the digital assets sector.

Impact on Customers and Industry Standards

Nexo’s rigorous approach to data protection and compliance sets a high standard in the digital assets industry. By achieving these certifications, Nexo provides its over 7 million users across more than 200 jurisdictions with confidence in the security of their data. These achievements not only emphasize the company’s dedication to maintaining top-tier security standards but also highlight its proactive stance in fostering trust and transparency in digital asset management.

Nexo’s Broader Mission

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As a premier institution for digital assets, Nexo offers a comprehensive suite of services, including advanced trading solutions, liquidity aggregation, and tax-efficient credit lines backed by digital assets. Since its inception, the company has processed over $130 billion, showcasing its significant impact and reliability in the global market.

In summary, Nexo’s successful completion of SOC 2 and SOC 3 audits, along with its comprehensive suite of certifications, underscores its commitment to the highest standards of data security and operational integrity. This dedication positions Nexo as a leader in the digital assets space, offering unparalleled security and peace of mind to its users.

Source: blockchainreporter.net

The post Nexo Reaffirms Commitment to Data Protection with SOC 3 and SOC 2 Compliance appeared first on HIPTHER Alerts.

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