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Winners Network Launches a Multi-Chain Compatible DeFi and Rewards and Gaming Loyalty Platform with Token

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Winners Network (https://winnersnetwork.io/), the blockchain ecosystem which connects traditional customer loyalty programs and point systems to one chain of value, today announced the launch of its partner-agnostic rewards and loyalty platform dedicated to bridging the gap between web-based consumer touchpoints and the burgeoning ‘multi-ecosystem’ world of blockchain. Winners unique rewards, loyalty and incentive program is designed to unify a multitude of customer loyalty programs into one consolidated networked ecosystem. The launch of the Winners Network platform, along with the sale of the $WINS token, will allow Winners Network to incentivize a network of participants across the blockchain, gaming, merchant loyalty and the rewards landscape.

Winners Network and their WN Rewards Browser extension will create a seamless and agnostic accrual experience, which will streamline and consolidate interactions across three of the most critical ‘value-based’ consumer touchpoints:

  • Ecommerce: Shopping websites incentivize buyers with ‘loyalty points’ and other remote and isolated rewards systems. The Winners Network’s browser plugin will enable purchasers to earn WN Gold Rewards points across multiple sites, regardless of participating products or retailers.

  • DeFi: Winners Network and the Winners Network browser extension will not only connect off-chain user activity to on-chain rewards and tracking protocols, but the team also aims to power cross-chain transfers of value and facilitate a seamless experience across the growing Web 3.0 ecosystem.

  • Gaming: From ‘play to earn’ web-based games to in-game assets, collectibles, ‘points’ and currencies, “monetizing” gameplay and rewarding players has always meant ‘one game, one points ecosystem.’ The Winners Network browser extension will provide one overarching ‘cross platform’ multi-ecosystem solution and allow gamers to earn, collect, win and ultimately convert game-based assets from across the web into the $WINS token.

“The cryptocurrency industry has many reward programs and incentives, but these are generally closed off, walled gardens that are primarily designed to encourage participation within their own networks,” said Co-founder Walter Minhoto. “There was no rewards program that worked across multiple environments; we want to create incentives and enable the transfer of value beyond the traditional digital rewards silos.”

Additionally, it is often impossible for DeFi reward launchpads, yield farms and other similar platforms to intersect with non-blockchain based projects. Winners Network and its $WINS token will help create these new intersections.

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“The only way for a modern loyalty and rewards ecosystem to actually work is for that structure to utilize crypto and to do so in an agnostic way,” says Minhoto. “Consumers currently use hundreds of disconnected loyalty and rewards platforms across the web and throughout their daily lives; Winners Network will open up a world of options for these consumers and offer them rewards for participating in a wide range of loyalty-based environments.”

Additionally, gamers within the Winners Network will be empowered with the first ever global rewards system that will gather rewards for in-game spending, grinding and playing. Users will be able to earn WN Gold Rewards with in-game purchases, collecting rare and epic items, opening loot boxes and skin boxes and by simply logging in to their favorite game. WN Gold Rewards will have the capability to be swapped for $WINS tokens to receive cash-back or additional in-game and partner game purchases. Gamers will be able to drastically increase the amount of WN Gold Rewards earned passively and actively by staking their $WINS tokens.

The $WINS token will be the native token that powers the Winners Network. As a governance token, $WINS holders will be able to vote on community changes to the platform and take an active part in decision-making processes within the network. Users will also be able to collect and earn via the team’s browser extension that will work for both traditional ecommerce websites and nontraditional macro markets such as crypto and iGaming.

For more information on the Winners Network and its sale, please visit the Winners Network website or Telegram.

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Blocks & Headlines: Today in Blockchain – May 14, 2025

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Blockchain’s evolution continues at breakneck speed, shifting from niche applications into mainstream finance, supply-chain integrity, and social impact initiatives. Today’s briefing spotlights five stories that illustrate this maturation: Cardano’s seamless asset integration in the privacy-focused Brave browser; a strategic partnership between Cokeeps and Maybank Trustees to bring tokenized wealth management to institutional clients; Ripple’s leadership framing blockchain as the dismantler of traditional banking silos; the UNDP’s pilot using distributed ledgers to improve HIV treatment tracking across Eurasia; and a novel IoT-blockchain collaboration to authenticate fine wines end-to-end. In this op-ed–style roundup, we analyze not only the mechanics of each announcement but also their broader implications for Web3’s scaling, DeFi’s credibility, and blockchain’s social-good potential.


1. Cardano Integrates Native Blockchain Assets into Brave Browser

What Happened
On May 13, Cardano foundation engineers unveiled a collaboration with Brave Software to natively support Cardano blockchain assets—ADA tokens and native tokens—within Brave’s wallet panel. Users can now view balances, send ADA, stake directly, and interact with back-end metadata for Cardano NFTs, all without leaving the Brave interface. This move follows Brave’s earlier Ethereum and Solana integrations, signaling a multi-chain future for privacy-centric browsers.

Analysis & Implications

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  • User Experience Leap: By embedding Cardano functionality at the browser level, Brave eliminates friction for onboarding new users who would otherwise juggle external wallets or browser extensions. Easier access to staking and NFT markets could drive stronger engagement for Cardano’s ecosystem.

  • Multi-Chain Convergence: Brave’s strategy underscores the shift from siloed blockchain apps toward unified, chain-agnostic user experiences. As Web3 users demand seamless access across protocols, wallets and browsers will compete to offer the most inclusive multi-chain dashboards.

  • Cardano’s Market Position: For Cardano, this integration is a validation of its low-fee, high-throughput value proposition. While Ethereum remains dominant in DeFi and NFTs, Cardano’s energy efficiency and growing dApp roster may attract users seeking alternatives—especially if wallet UX barriers continue to fall.

Opinion
Brave’s embrace of Cardano assets exemplifies the coming era of “wallet-agnostic” access, where the browser becomes the front door to multiple blockchains. For Cardano, it’s a critical trust signal that boosts on-ramps and could accelerate liquidity in its DeFi protocols. Yet success hinges on robust in-browser security and responsive UI design—any wallet bugs or performance lags will erode the trust this collaboration seeks to build.

Source: CoinDesk


2. Cokeeps & Maybank Trustees Develop Blockchain Asset-Management Solutions

What Happened
Malaysia’s Cokeeps, a digital-asset custody pioneer, has partnered with Maybank Trustees to design and deploy tokenized asset-management platforms for institutional investors. The joint solution leverages a permissioned blockchain to record ownership of tokenized bonds, real-estate funds, and alternative-assets, while integrating smart-contract–driven compliance checks and real-time audit trails.

Analysis & Implications

  • Institutional Adoption: By combining Cokeeps’s custody technology with Maybank’s regulatory expertise and trustee services, the duo addresses two perennial barriers to institutional crypto investment: custody risk and compliance certainty. This model could serve as a blueprint for other Asia-Pacific custodians.

  • Tokenization Benefits: Tokenized securities on a shared ledger can reduce settlement times from days to seconds, lower transaction costs, and open fractional-ownership models—broadening access to asset classes historically reserved for high-net-worth individuals.

  • Regulatory Alignment: Embedding KYC/AML logic into smart contracts ensures that every token transfer automatically enforces jurisdictional rules. As regulators worldwide demand transparent on-chain auditability, such integrated controls will become table stakes for institutional offerings.

Opinion
This collaboration exemplifies how established financial institutions can embrace blockchain without ceding control. Rather than disrupting Maybank’s trustee role, tokenization enhances it—transforming trustees from manual record-keepers into guardians of programmable assets. The real test will be scale: can the platform handle high-volume trading with uncompromised security and consistency? If so, we may see a wave of legacy banks repackaging their services through blockchain rails.

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Source: The Star


3. Ripple Board Member: “Blockchain Is Unbundling Banks”

What Happened
On May 14, Stuart Alderoty, a board member at Ripple Labs, declared in an industry webcast that blockchain technology is fundamentally “unbundling” traditional banking services—payments, settlements, custody, and compliance are each evolving into modular, chain-native offerings. He argued that banks will increasingly source best-of-breed infrastructure from fintech and blockchain providers rather than maintain monolithic, in-house systems.

Analysis & Implications

  • Modular Finance: Alderoty’s vision anticipates a composable finance ecosystem: banks orchestrate various on-chain services—liquidity pools, cross-border rails, automated KYC—via APIs, akin to how e-commerce platforms integrate third-party payment gateways and fraud-prevention tools today.

  • Competitive Pressure: Incumbent banks face competition not only from neobanks but also from protocol-level service providers (e.g., on-chain oracles, decentralized exchanges). To retain clients, banks must either build or partner to offer seamless, blockchain-enhanced products.

  • Industry Collaboration: Ripple itself underscores this shift: its On-Demand Liquidity service unbundles foreign-exchange and settlement from legacy correspondent banking, delivering real-time cross-border payments at reduced cost.

Opinion
The unbundling thesis places a premium on interoperability and standards. Without common protocols, financial services risk siloed “rails” that mimic today’s fragmented SWIFT-based processes. Collaborative industry consortia—like the U.K.’s Project Rosalind or Japan’s mHUB—will be crucial to define shared messaging formats and governance frameworks. For blockchain to truly disaggregate banking, ecosystem players must coalesce around open, secure standards.

Source: U.Today

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4. UNDP’s Big Ideas: Using Blockchain to Fight HIV in Eurasia

What Happened
The United Nations Development Programme (UNDP) launched its “Big Ideas” pilot in Eurasia, deploying a blockchain-enabled platform to manage HIV treatment data across multiple countries. The solution uses a hybrid public-private ledger to ensure patient anonymity while providing authorized clinics and NGOs with secure, immutable access to treatment adherence records and drug-dispensation logs.

Analysis & Implications

  • Data Privacy & Integrity: The hybrid architecture combines zero-knowledge proofs on a public chain—verifying treatment events without exposing personal health information—with a consortium chain that controls participant permissions. This dual model balances transparency and confidentiality.

  • Cross-Border Collaboration: HIV programs often span regions with varying healthcare regulations. A shared blockchain registry simplifies data exchange, reducing duplication and ensuring each patient’s history is up to date, even when they move between clinics or countries.

  • Scalability & Sustainability: Running on energy-efficient proof-of-stake networks and leveraging off-chain data storage for sensitive medical records, the platform minimizes transaction costs while maintaining high throughput—essential for scaling across thousands of patients.

Opinion
UNDP’s blockchain pilot represents a maturation of social-impact use cases—from proof-of-concepts to production-grade systems. By prioritizing patient privacy and regulatory alignment, this model could extend to other health-data challenges, such as vaccine distribution or epidemic tracking. The key will be forging long-term partnerships between multilateral organizations, local health authorities, and blockchain providers to sustain and expand the network beyond the pilot phase.

Source: UNDP


5. Identiv, ZaTap & Genuine Analytics Digitally Authenticate Fine Wines

What Happened
Identiv, ZaTap, and Genuine Analytics have unveiled a joint solution that employs specialized IoT tags and blockchain to verify the provenance of fine wines. Each bottle is fitted with a tamper-evident sensor that records temperature, humidity, and location data onto a permissioned ledger. Consumers can scan an NFC-enabled label to view the wine’s end-to-end history—from vineyard pressing to cellar aging and global shipping.

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Analysis & Implications

  • Counterfeit Mitigation: The fine-wine market suffers from widespread fraud, with counterfeit bottles estimated to comprise up to 20% of high-end sales. Immutable provenance records and sensor-backed condition reports significantly raise the bar for authenticity verification.

  • Consumer Trust & Engagement: Beyond security, the solution enhances the collector experience—buyers gain confidence in their purchase and a richer narrative around each vintage’s journey, potentially commanding higher resale values on secondary markets.

  • Cross-Industry Potential: This IoT-blockchain fusion can be adapted for other luxury goods—artworks, haute horlogerie, or premium spirits—where provenance and condition are paramount.

Opinion
By blending real-world data streams with ledger immutability, this collaboration exemplifies blockchain’s most compelling value proposition: trusted digital twins of physical assets. However, the system’s integrity depends on robust IoT security—if sensors are spoofed or tampered with, the chain of trust breaks. Stakeholders must therefore enforce secure tag provisioning, periodic audits, and tamper detection measures to uphold the solution’s credibility.

Source: PR Newswire


Conclusion

Today’s blockchain dispatch underscores a pivotal shift: decentralized ledgers are weaving into the fabric of finance, social impact, and supply-chain integrity. From Brave’s browser-level Cardano support to tokenized asset platforms, from the unbundling of banking services to health-data pilots and luxury-goods authentication, blockchain is proving its versatility and maturing beyond speculative markets. As on-chain and off-chain worlds converge, interoperability, security, and standards will determine which projects scale and which falter. For stakeholders across Web3, DeFi, and enterprise IT, the imperative is clear: embrace modular architectures, uphold rigorous governance, and focus on real-world value—only then will blockchain realize its promise of trust, transparency, and transformative efficiency.

The post Blocks & Headlines: Today in Blockchain – May 14, 2025 appeared first on News, Events, Advertising Options.

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Investview, Inc. (“INVU”) Reports Financial Results and Current Operational and Financial Highlights for the First Quarter Ended March 31, 2025

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CapitalRevo Reveals Powerful AI-Driven Features Ushering in a New Era of Smart Trading

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