Renowned artist Red Hong Yi designed TIME’s latest TIMEPieces NFT themed ‘Building A Better Future’. Red is one of the 40 global artists collaborating on the TIMEPieces project inaugurated by TIME’s creative director, D.W. Pine.

The newly designed NFT was officially revealed on Wednesday, 22 September 2021 on time.com/timepieces and the NFT drop will take place on Thursday, 23 September 2021 on nft.time.com. The first drop will be a “blind drop”, meaning that purchasers will not know which artist piece they have purchased. All artwork will be priced at 0.1 ETH.

Red Hong Yi’s newest NFT continues her MemeBank series, her first MemeBank Banknote being “Doge to the Moon” NFT earlier this year. The launch of ‘Building A Better Future’ banknote will be her first foray into digital assets without any physical accompanying piece. The release of the NFT is also aligned with ‘TIME 2030’, a decade long project that marks the progress towards a sustainable and equitable world.

“Drawing inspiration from where I grew up, the banknote represents a little girl against the backdrop of my hometown in Borneo, Malaysia. My interpretation of the project theme ‘Building A Better Future’ is expressed through the character’s illustration where she looks toward a future with the option to begin her adventure with either Fiat Money or Crypto. More importantly, this NFT represents my aspiration and hope for a future where little girls in Borneo and Southeast Asia are empowered to choose their adventures and determine their own choices – a world that celebrates nature, technology, and the human race,” said Red Hong Yi.

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The ‘Building A Better Future’ NFT features a banknote with a pixelated cartoon character, but also hides ‘easter eggs’ made with smaller pixelated icons of objects the artist has used in her past work. These include coffee cups, eggs, and socks.

Find out more about Red’s artwork on https://redhongyi.com/portfolio/ and https://www.instagram.com/redhongyi/?hl=en.