The world’s first cryptocurrency that is tethered to the supply and demand of real products has been launched by Maison Reserve & Co., backed by R&D, manufacturing, sales, distribution, and loyalty benefits.

Maison Reserve & Co.’s core platform will be built on the foundation of Ethereum, a sensible decision considering the decreasing transaction costs and the expected deflationary path for ETH.

The process is straightforward. Maison Reserve & Co. – a US-based manufacturing firm of household products – produces an item that is generally purchased on a regular basis, every week or month, such as a soap bar or shower gel. The item is then sold at an ordinary price, but the customer instantly receives more than 50% cash-back in said cryptocurrency. The purchase is monitored through the use of QR codes embedded in the packaging. This crypto can then be converted into USD, BTC or ETH, or used for further purchases on the Maison Reserve & Co. website and partner sites.

Daniel Anton, one of the lead investors in the company commented – “By using smart contracts, we can maximize the efficiency, reliability, and transparency of every action that occurs not only during manufacturing, but also on sales and loyalty reward cycles,” – while also adding – “It’s a massively interconnected industrial smart contract, with integrated real-time capabilities, secured and powered by blockchain.”

The company aims to strengthen the long-term value of the brand, encouraging customer loyalty, the primary advantage of the initiative.

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“When looking for our next investment, Maison Reserve & Co. was a no-brainer. It’s extremely rare to find a company in this industry that isn’t chasing projected revenue models which fail 95% of the time in a spectacular way,” – added Anton – “Building the foundation with long-term growth in mind is what we’re focusing on. ROI comes later.”