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STEPN GO and adidas launch First-Ever STEPN GO x adidas Physical Shoe Drop

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Social-lifestyle app STEPN GO is thrilled to announce the next milestone in its ongoing partnership with adidas: the launch of the first-ever STEPN GO x adidas co-branded physical running shoes featuring the STEPN GO logo. This exciting development follows a successful year of collaboration between the two brands, which previously saw the release of the STEPN GO x adidas Genesis NFT Sneakers. Now, the partnership moves beyond the digital world and into the physical, with a limited-edition collection of 1,200 physical adidas Ultraboost 5 running shoes.
This marks the latest phase of STEPN GO and adidas’ year-long partnership, which began in April 2024 with the launch of the STEPN Genesis NFT collection. After building excitement with the NFT drops, the introduction of STEPN GO x adidas Ultraboost 5 highlights how the two brands are pushing the boundaries of digital and real-world fashion.
Starting December 13, the limited-edition collection of STEPN GO x adidas Ultraboost 5 running shoes will be available exclusively on the MOOAR marketplace. This initiative is reserved for holders of STEPN and STEPN GO x adidas Genesis Sneakers, reflecting adidas’ commitment to empowering physical movement and innovation.
With only 1,200 Ultraboost 5 shoes available, this drop combines the cutting-edge performance of adidas with the active lifestyle ethos of STEPN GO.
“The launch of physical shoes is a defining moment in our partnership with adidas”, says Shiti Manghani, CEO of STEPN by FSL. “We’ve moved from digital collectibles to tangible products that people can wear, showing just how far the Web3 space has evolved. This collaboration demonstrates the potential of merging fitness, digital assets, and real-world products.”
“We’re thrilled to offer a new digital experience for runners at the forefront of this exciting new era,” says Erika Wykes-Sneyd, VP and GM of adidas /// studio. “This collaboration not only brings a fresh way to engage with fitness but also introduces rewarding experiences that push the boundaries of what’s possible in both the physical and digital worlds.”
Moreover, since the Public Beta Launch of STEPN GO in September 2024, the platform’s Haus System has become a standout feature. The Haus System allows users to lend their Sneakers to friends, share Energy and earnings, and onboard new users into Web3 without needing a wallet. This has made STEPN GO more accessible to a wider audience and reinforces its focus on community-driven innovation.
The raffles for the STEPN GO x adidas Ultraboost 5 running shoes will take place from December 13 to December 17, with four separate raffles. An advantage will be given to STEPN and STEPN GO x adidas Genesis NFT holders, while opportunities for broader participation will be provided through a contest on X and two raffles exclusively open to the ALTS by adidas and STEPN Apps communities.
Winners will be able to claim their shoes between January 6 to January 22, after a 3-week trading period allowing everyone to buy their tickets on the secondary market. The collection comes in four limited edition co-branded shoe styles, with the color being randomly assigned to winners, adding a unique element of surprise.
The STEPN GO x adidas collaboration is a significant step in integrating an active lifestyle into everyday life, showcasing STEPN GO’s innovative approach to fitness technology and its leadership within the Web3 ecosystem. By combining digital and physical experiences, this partnership underscores the growing impact of STEPN GO, not just as a fitness app but as a pioneer in redefining possibilities in the Web3 space.

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Blockchain

Blocks & Headlines: Today in Blockchain (BRICS, Hungri Games, Nano Labs, MetaHorse Unity)

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Building Customer Trust in AI with Blockchain

Blockchain is emerging as a critical tool in addressing the trust deficit in artificial intelligence. By leveraging decentralized ledgers, companies can provide transparent data provenance, ensuring that AI algorithms operate ethically and without bias. This integration allows customers to verify the origins of data used in AI models, fostering greater confidence.

Businesses deploying blockchain for AI governance must prioritize simplicity and accessibility in their implementations. While the technology’s potential is immense, it is essential to communicate its benefits in a manner that resonates with non-technical stakeholders.

Source: Harvard Business Review

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Blockchain at a Crossroads: Balancing Promise and Peril

As blockchain technology matures, it finds itself at a crossroads. On one side, the promise of decentralization continues to captivate industries, offering solutions for supply chain management, finance, and digital identity. On the other, challenges such as regulatory scrutiny, scalability issues, and energy consumption threaten to impede its growth.

The path forward will require a concerted effort from developers, regulators, and industry leaders. Collaborative frameworks that address these challenges while preserving blockchain’s core principles of decentralization and transparency are key to ensuring its sustained relevance.

Source: Cointelegraph


BRICS vs. USD: Blockchain’s Role in Economic Shifts

The BRICS nations (Brazil, Russia, India, China, and South Africa) are exploring blockchain-based solutions to reduce their reliance on the US dollar in international trade. By adopting decentralized technologies, these nations aim to foster economic independence and promote stability in the face of geopolitical tensions.

This initiative exemplifies blockchain’s potential to redefine global financial systems. However, its success hinges on addressing interoperability issues and fostering international collaboration. The evolution of blockchain-based trade networks could mark the beginning of a new era in economic diplomacy.

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Source: CoinGeek


Hungri Games Expands MetaHorse Unity to Base Blockchain

Hungri Games has announced the expansion of its MetaHorse Unity project to the Base blockchain, aiming to enhance the gaming experience with improved scalability and lower transaction costs. This move aligns with the growing trend of integrating blockchain into gaming to create transparent and secure ecosystems.

By adopting Base, a layer-2 blockchain, MetaHorse Unity seeks to offer players a seamless and cost-effective gaming experience. The partnership highlights the potential of blockchain to transform the gaming industry, enabling innovative monetization models and fostering player engagement.

Source: CoinTrust


Nano Labs Purchases Trump Tokens to Celebrate Presidency

Nano Labs commemorated former President Donald Trump’s legacy with the acquisition of 47 Trump Tokens. This symbolic gesture underscores the intersection of blockchain technology and cultural milestones, showcasing how tokens can represent historical and social narratives.

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The purchase also highlights the increasing role of blockchain in creating unique, tradable assets that capture moments in time. As tokenization continues to gain traction, it is redefining how value and significance are assigned in the digital age.

Source: PRNewswire


Final Thoughts: Blockchain’s Expanding Horizons

This week’s developments highlight the diverse applications of blockchain technology, from fostering trust in AI to reshaping global economic systems. As the industry navigates challenges and opportunities, collaboration and innovation will be crucial in unlocking blockchain’s full potential.

While hurdles such as scalability and regulation persist, the technology’s ability to drive transparency, security, and inclusivity remains unparalleled. The coming years will undoubtedly see blockchain continue to evolve, solidifying its role as a transformative force across sectors.

 

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Blockchain

CoreNest Capital Announces Strategic Investments in SpaceX, CTGT, Open Clinic, Asha Health, CollectWise, Curo, Hybrd, and Study Dojo

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OpenAI, xAI, SpaceX, Weave Robotics, Blaze Payments, Domu AI, Phonely AI, Andromeda Surgical, Texture Capital, Artisan AI, Piramidal,Avatar Medical, OpenCall, Fleak AI, Algorized, itsElectric, Dili, CTGT, Open Clinic, Asha Health, CollectWise, Curo, Hybrd, Study Dojo, Sologenic, Coreum, Pulsara

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Blockchain

The World Market for RegTech 2025-2030: Growth Trends, Industry Chain Analysis, Regional Insights, SWOT Analysis and Market Shares of Leading Players – Thomson Reuters, Deloitte, PwC, Accenture, IBM & More

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