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MCM and Aura Blockchain Consortium: redefining luxury with DPP technology

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The implementation of Digital Product Passports (DPPs) is poised to significantly transform the luxury industry, particularly in the European Union, where sustainability and transparency regulations are becoming increasingly stringent. According to Romain Carrere, CEO of Aura Blockchain Consortium, DPPs are not just compliance tools but strategic assets that can offer luxury brands a competitive edge.

Key Points from the Discussion:

1. Value Proposition of DPPs:

– Transparency and Traceability: DPPs, powered by blockchain technology, ensure that every stage of a product’s lifecycle, from raw material sourcing to final delivery, is transparent and traceable. This meets consumer demands for sustainability and ethical production while enhancing trust between brands and customers.

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– Authenticity Certification: Blockchain’s immutable nature makes it an ideal solution for certifying product authenticity, which is crucial in the luxury sector where counterfeit goods are a major concern.

2. Strategic Imperative:

– Regulatory Compliance: The Ecodesign for Sustainable Products Regulation (ESPR), effective from July 18, 2024, mandates that products sold in the EU must meet strict transparency and traceability requirements by 2028. Brands that adopt DPPs early will not only comply with these regulations but also gain a significant market advantage.

– Enhanced Customer Engagement: Beyond compliance, DPPs enable brands to engage customers through detailed product storytelling, fostering deeper connections and loyalty.

3. Consumer Decision-Making:

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– Informed Purchases: As sustainability becomes a critical factor in purchasing decisions, DPPs empower consumers to make ethically informed choices. The availability of detailed lifecycle information can influence consumer behavior, driving sales of sustainable products.

– Product Storytelling: The rich data provided by DPPs allows brands to share the story behind each product, enhancing the consumer experience and building brand loyalty.

4. Examples of DPP Application:

– MCM’s DPP Initiative: By scanning an NFC chip, consumers can instantly verify the authenticity and sustainability credentials of MCM products, accessing comprehensive lifecycle information such as the use of upcycled materials.

– Miu Miu’s Upcycled Collection: In collaboration with Aura, Miu Miu provides consumers with access to exclusive content and authenticity certificates for its upcycled products, further enhancing the customer experience.

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5. Future of DPPs:

– Expansion and Innovation: As more data is captured across supply chains, DPPs will evolve, offering even greater transparency and enabling new forms of customer engagement. For example, tokenization of real-world assets through DPPs could unlock value in the secondhand market and future Web3 applications.

– Industry-Wide Adoption: With tens of millions of luxury products already recorded on Aura’s blockchain, the adoption of DPPs is expected to accelerate, with brands that prioritize this technology today being best positioned for future success.

The integration of DPPs, especially in the luxury sector, represents a forward-thinking approach to meeting regulatory demands while simultaneously leveraging the technology for competitive advantage. As the industry moves towards greater transparency and sustainability, early adoption of DPPs will be critical for brands aiming to lead in this new era of consumer expectations.

Source: fashionunited.uk

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The post MCM and Aura Blockchain Consortium: redefining luxury with DPP technology appeared first on HIPTHER Alerts.

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Blockchain

Bybit Expands bbSOL Yield Opportunities Through Strategic DeFi Partnerships

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Blockchain

This Week in Finance News: 11 Stories You Need to See

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With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help finance journalists and consumers stay on top of the week’s most newsworthy and popular releases, here’s a recap of some major stories from the week that shouldn’t be missed.

The list below includes the headline (with a link to the full text) and an excerpt from each story. Click on the press release headlines to access accompanying multimedia assets that are available for download.

  1. Prosperity or catastrophe: #Insurance2040 study reveals four possible futures for the industry
    By 2040, technological innovation driven by customer centricity could pave the way to greater climate resilience and more personalized offerings by the insurance industry. Alternatively, insurance could become a luxury afforded only to the wealthiest few.
  2. Cardinal Health announces two strategic additions to its portfolio
    Cardinal Health will acquire a majority stake in GI Alliance (GIA), the country’s leading gastroenterology (GI) management services organization (MSO), from a combination of GIA physician owners and funds managed by affiliates of Apollo. Cardinal Health will also acquire the Advanced Diabetes Supply Group (ADSG), one of the country’s leading diabetic medical supplies providers, for approximately $1.1 billion in cash.
  3. BlackRock Launches New BUIDL Share Classes Across Multiple Blockchains to Expand Access and Potential of BUIDL Ecosystem
    This initiative represents the next step in the evolution of the tokenization market, by enabling BUIDL to be used within leading blockchain-based financial products and infrastructure across ecosystems.
  4. Primo Brands Corporation Announces Successful Completion of Merger of Primo Water and BlueTriton Brands
    “I believe Primo Brands is positioned to be a leader in the healthy hydration beverage category, thanks to the strength of its iconic, sustainably-sourced brands, its robust operations and extensive North American network, and its responsible operation of numerous springs across the country,” said Dean Metropoulos, Non-Executive Chairman of the Board of Directors of Primo Brands.
  5. Jackson Hewitt Tax Services Expands Workforce, Offering Job Opportunities Nationwide for Upcoming Tax Filing Season
    The week-long event will launch the combined hiring of 18,000 employees to prepare for the upcoming tax filing season. The Jackson Hewitt hiring events are open to the public and include on-site interviews. Qualified candidates could receive a job offer immediately.
  6. PNC Bank to Double Planned Branch Openings to More Than 200 Across Six States This announcement brings the bank’s total investment to approximately $1.5 billion to open more than 200 new branch locations in 12 cities across the U.S. over the next five years, while completing the renovations of 1,400 existing branches during the same time period.
  7. Alchemy Pay Expands Virtual Card Functionality with Google Pay Support The new card BINs added will significantly enhance the capabilities of crypto cards, expanding their support for a broader range of payment scenarios and improving transaction success rates. This advancement is particularly impactful when paired with Google Pay, one of the most popular and widely used digital payment platforms, trusted by millions for its convenience and security.
  8. Finaya Unveils Nationwide Homeownership Platform
    From providing rich and current information about home values and property conditions, to finding helpful repair and remodeling providers, to shopping for and securing the right insurance, the platform simplifies the homeownership process, making it more accessible, convenient and efficient.
  9. GenAI predicted to inspire revenue growth in 76% of businesses, but only 4% qualify as “leaders” in AI and analytics
    Kearney’s report confirms that businesses are not only aware of how big data, AI, and analytics will impact revenue generation and enhance business strategies, but they are investing to stay ahead of the curve, too.
  10. GameAbove Sports Acquires Meaningful Ownership Stake in Brisbane Bullets with NBA Legend George Gervin as Part of Ownership Team
    This move marks a significant milestone for GameAbove Sports, a CapStone Holdings Inc. company, as it expands its influence on international basketball ahead of the Brisbane 2032 Olympics.
  11. Most US shoppers are encountering generative AI while shopping without realizing it
    A survey of 700 online shoppers in the US shows 71% are unaware of having used generative AI while shopping online even though most had recently shopped at retailers currently using it. 41% of customers say they would feel comfortable using a generative AI tool from a brand they trust.

For more news like this, check out all of the latest finance-related releases from PR Newswire.

Do you have a finance press release to distribute? Sign up with PR Newswire to share your story with the audiences who matter most.

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Helping Journalists Stay Up to Date on Industry News

These are just a few of the recent press releases that consumers and the media should know about. To be notified of releases relevant to their coverage area, journalists can set up a custom newsfeed with PR Newswire for Journalists.

Once they’re signed up, reporters, bloggers, and freelancers have access to the following free features:

  • Customization: Users can create customized newsfeeds that will deliver relevant news right to their inbox. Newsfeed results can be targeted by keywords, industry, subject, geography, and more.
  • Photos and Videos: Thousands of multimedia assets are available to download and include in a journalist or blogger’s next story.
  • Subject Matter Experts: Journalists will have access to ProfNet, a database of industry experts to connect with as sources or for quotes in their articles.
  • Related Resources: Our journalist- and blogger-focused blog, Beyond Bylines, features regular media news roundups, writing tips, upcoming events, and more.

The post This Week in Finance News: 11 Stories You Need to See appeared first on .

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Blockchain

Fintech as a Service Market: A Comprehensive Trends Analysis Predicts a USD 1,329.12 Billion by 2032 CAGR: 17.4% | PMR

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