Sony Group’s subsidiary, Amber Japan, has rebranded to S.BLOX as of July 1, aiming to enhance WhaleFin’s user interface and features, reflecting Sony Group’s growing crypto ambitions. This rebranding follows the acquisition of WhaleFin by Quetta Web, a wholly-owned subsidiary of Sony Group Corporation, in August 2023. The Tokyo-based company, known for managing WhaleFin, plans to collaborate with various Sony Group businesses to expand its crypto trading efforts.

S.BLOX announced significant plans to renew its WhaleFin service amid the rebranding, including a complete overhaul of the user interface and the release of new applications. These updates aim to make the service more user-friendly and expand its features, aligning with Sony’s strategy to remain competitive in the crypto market.

Established on January 10, 2018, S.BLOX is wholly owned by Quetta Web, demonstrating Sony Group’s full investment in the crypto exchange company. The latest financial data indicates that S.BLOX’s capital is approximately 1.7 billion yen (around $10.5 million). The company is registered under the Kanto Local Finance Bureau Director No. 00015 and is a member of the Japan Virtual Currency Exchange Association (JVCEA), which oversees the regulation and compliance of cryptocurrency trading within Japan’s regulatory framework.

In a related development, Sony recently issued warnings to over 700 entities, including OpenAI, Microsoft, Google, Spotify, and Apple Music, against the unauthorized use of its copyrighted material in AI applications. This action underlines Sony’s commitment to protecting its intellectual property and ensuring appropriate compensation for the firm and its artists.

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Source: cointelegraph.com

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