Blockchain
Solana Labs debuts blockchain customer loyalty platform Bond
Solana Labs has introduced Bond, a new platform designed to help non-crypto brands utilize blockchain technology for customer engagement.
Solana Labs, the company behind the Solana layer-1 blockchain, is aiming to bring more non-crypto native brands and their customers into the Web3 space, often without their awareness. On June 12, the company officially launched Bond, a blockchain-based customer engagement platform intended to enhance brand loyalty.
The platform aims to address significant limitations in current loyalty programs, such as losing connection with end customers when a product is resold or gifted. Unlike Solana’s other projects, like Solana Mobile, Bond doesn’t emphasize cryptocurrency. Instead, it offers a seamless user experience where customers won’t even realize they’re using Web3 technology. Brands don’t need blockchain expertise to use Bond, as it’s accessible through a single application programming interface (API).
Bond uses the Solana blockchain to provide collectible “digital twins” and limited-edition digital products that accompany real-world items, encouraging repeat engagement and increasing customer value. These digital identities also allow customers to verify product authenticity and enable brands to track their products, even when resold or gifted.
Solana Labs believes Bond will attract a new generation of customers, leveraging the purchasing power of Millennials and Gen Z within the Solana blockchain community. The Solana network, known for hosting popular memecoins and seeing increased institutional interest due to PayPal’s launch of its stablecoin PYUSD on the network, continues to expand its use cases. The upcoming Firedancer upgrade in 2025 aims to capitalize on the growth of Decentralized Physical Infrastructure Networks (DePINs).
Blockchain-based customer loyalty programs are not entirely new. For instance, Open Loyalty, a marketing software-as-a-service firm, uses a blockchain based on Hyperledger Fabric, with at least seven organizations utilizing its wallets, though its GitHub activity appears limited.
Source: cointelegraph.com
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Blockchain
DLA Piper’s crypto tokenization engine TOKO relaunches as Scintilla
Following a management buy-out by the management team at TOKO FZE, the business has been rebranded as Scintilla, the revolutionary platform providing on-chain solutions and services to make investments more inclusive, accessible, and efficient. Having been developed within DLA Piper’s Law& innovation portfolio, TOKO – now Scintilla has a fresh brand identity, new leadership, and innovative product offerings. Scintilla is set to reshape the future of finance by enabling businesses to unlock the power of blockchain technology across various asset classes, with DLA Piper remaining as a minority shareholder.
Regulated by Dubai’s Virtual Assets Regulatory Authority (VARA), Scintilla is one of the first digital asset companies to gain full market licenses, marking a significant milestone in the sector’s landscape. Being a regulated entity underscores Scintilla’s commitment to the highest standards of compliance and security while pioneering new solutions for tokenization in the global market.
Innovating Finance Through Tokenization
Scintilla offers a comprehensive suite of tokenization services designed to bring liquidity, transparency, and efficiency to traditional finance sectors. From tokenized financial products, and real estate all the way to new legal funding products, Scintilla’s digital asset solutions enable clients to tokenize assets that were previously inaccessible to investors or illiquid.
Scintilla’s services include:
Advisory Services: The gateway to successful market entry. From initial opportunity assessment to strategic development of game-changing tokenization-based solutions.
Use Case Development: Bringing products to life. From initial POC development and iteration towards MVP all the way through to the full market launch.
Broker/Dealer Services: Creating new markets. Regulated primary market trading, ensuring the highest levels of trust and security within the tokenization space.
Exchange Services: Universal participation. Seamless, secure secondary trading of tokenized assets, with industry-leading technology and compliance standards.
Scintilla is uniquely positioned to capitalize on the confluence of Dubai’s world-leading regulatory environment, cutting-edge technology, and the burgeoning RWA market.
A New Era for Scintilla
The relaunch of Scintilla represents more than just a rebranding—it signifies the company’s growing ambition to lead in the digital asset space. With an expanded team of industry experts, including continuing Board representation from DLA Piper, and a clear strategic vision, Scintilla is set to drive the adoption of tokenization in traditional financial markets.
“Our relaunch marks the beginning of an exciting new chapter for Scintilla and the wider industry. We are committed to pushing the boundaries of what is possible in digital finance while ensuring our solutions are underpinned by strong regulatory compliance,” said Tim Popplewell, CEO of Scintilla. “With our new suite of products and services, we are empowering investors to transform the way they manage and access value.”
Jean-Pierre Douglas-Henry, Managing Director, Sustainability and Resilience, DLA Piper added: “Innovation is a key strand in our business strategy. As our business focuses on developing and nurturing innovations that add significant value to our clients through our Law& innovation program, it is fantastic to see this solution spun out into the thriving digital asset space for the next stage of its growth and development.”
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