Peaq Foundation, the non-profit organization supporting peaq, the blockchain for real-world applications announces Michael Ganser has joined in an executive role with a focus on building out peaq’s enterprise strategy. Michael Ganser is the former CEO of Cisco Germany and Senior Vice President Central Europe. He’s also an investor and startup mentor, and has been advising the peaq team in a non-executive role for four years. With decades’ worth of business experience, Michael will help to guide the growth of the peaq ecosystem and spearhead peaq’s reach into the enterprise space, building up on existing collaborations with Bosch and other industry leaders.

As one of peaq’s early investors, Michael lent his entrepreneurial experience and knowledge to back peaq during the crucial years of building and testing. In the run-up to the mainnet launch, he is expanding his involvement in the project, aiming to bolster peaq’s appeal for traditional businesses and enterprises through his vast network and deep knowledge of the Web2 and corporate space. 

“peaq’s vision and the impact it will create has the potential to make it one of the most influential projects for this decade and beyond,” says Michael Ganser. “The combination of Web3, IoT and AI will be a major innovation and growth driver across the world. The benefits of real world asset tokenization and generating new income sources for Enterprises and Consumers will bring Web3 at the forefront of many business innovations. I had the opportunity to get to know the world class team behind peaq for many years and it is my great pleasure to join the Foundation in an executive capacity and support innovative Enterprises in the transition from Web2 into the Web3 future.”

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Michael joined Cisco, one of the largest IT and networking companies in the world, in 1996 as its general manager/CEO for Switzerland. From there, he held a variety of leadership positions in the company, including VP for Service Provider, VP Central-Eastern Europe, CEO for Cisco Germany, and Senior Vice President for Sales Germany, Austria, Switzerland and Eastern Europe. Under his leadership, Cisco won multiple awards, including being recognized multiple times as the best company to work in several countries. 

“Michael’s knowledge and reach will be vital for peaq as we approach launch,” says Till Wendler, peaq’s co-founder. “In many ways, this is a continuation of Michael’s life’s work of laying the foundations for the internet and the Internet of Things. As a long-time trusted advisor and friend, he is the perfect addition to the team, and his leadership and management skills will be crucial to establish peaq as the backbone of the Economy of Things. peaq’s mission is to fundamentally transform the way we manage our devices and connected infrastructure. Michael is the perfect person to convey this vision to the boardrooms of machine manufacturers, whose involvement will be important for the ecosystem’s long-term growth and adoption.”

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