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Luxury brand blockchain platform Arianee aims to scale, launches L2 on Polygon

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Arianee has launched a Polygon CDK-powered layer 2 to issue and manage digital product passports for various luxury brands and companies.

Luxury brand blockchain infrastructure provider Arianee has developed a new layer 2 built on Polygon to scale its digital product passport platform used by various luxury brands and companies.

Arianee has been developing the optimized layer 2 since early 2023, using Polygon’s zero-knowledge proof (ZK-proof)-powered Chain Development Kit (CDK). Arianee co-founder and CEO Pierre-Nicolas Hurstel spoke to Cointelegraph about its reengineered infrastructure, allowing brands and developers to design highly customizable, cost-effective and performant digital passports and tokens linked to real-world products and assets.

“We exclusively build on EVM [Ethereum Virtual Machine], catering to enterprise and scalable use cases. When striving to deliver a service that operates seamlessly, universally and with predictable costs, it remains hard and risky to build on L1 or even on Polygon mainnet,” Hurstel explains.

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The Arianee CEO said the company is focused on supporting brands engaged in scalable, high-performance and evolutive projects, which “demand an environment allowing precise control over efficiency in terms of both costs and energy consumption.”

Arianee’s native protocol token will be used for payments within the Polygon CDK application-specific chain (appchain), which is bridged to the Aria20 ERC-20 token on the Ethereum mainnet. Launching the layer-2 appchain will allow brands to launch and manage their digital product passport and loyalty tokens.

Arianee is currently the infrastructure provider to more than 40 brands, including Breitling, Moncler, Yves Saint Laurent and Lacoste. Luxury watch brands like Breitling issue digital product passports on the protocol to give owners blockchain-based proof of ownership.

These digital passports are nonfungible tokens (NFTs) that provide customizable utility for their real-world counterparts. Owners own and control their data and can interact with manufacturers to organize and manage product repairs, warranties, insurance and other services.

Polygon’s CDK is expected to deliver increased scalability and performance driven by ZK-proof technology. Brands using Ethereum’s ERC-721 token standard to issue NFTs and digital passports can also integrate existing infrastructure to Arianee’s protocol using the Polygon CDK.

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Another drawcard of the new layer-2 functionality is the provision of block space dedicated to individual applications on the protocol. This is touted to reduce the impact on user experience as a result of high network activity. Polygon’s scaling infrastructure also reduces the operational costs of applications and services associated with gas fees and smart contract execution.

Polygon released a new Type 1 prover in February, allowing ecosystem chains like optimistic rollups to unlock ZK-proofs’ layer-2 functionality. The open-source technology unlocks the ability to generate ZK-proofs for mainnet Ethereum blocks at near-zero cost.

Source: CoinTelegraph

The post Luxury brand blockchain platform Arianee aims to scale, launches L2 on Polygon appeared first on HIPTHER Alerts.

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Bybit Expands bbSOL Yield Opportunities Through Strategic DeFi Partnerships

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This Week in Finance News: 11 Stories You Need to See

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With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help finance journalists and consumers stay on top of the week’s most newsworthy and popular releases, here’s a recap of some major stories from the week that shouldn’t be missed.

The list below includes the headline (with a link to the full text) and an excerpt from each story. Click on the press release headlines to access accompanying multimedia assets that are available for download.

  1. Prosperity or catastrophe: #Insurance2040 study reveals four possible futures for the industry
    By 2040, technological innovation driven by customer centricity could pave the way to greater climate resilience and more personalized offerings by the insurance industry. Alternatively, insurance could become a luxury afforded only to the wealthiest few.
  2. Cardinal Health announces two strategic additions to its portfolio
    Cardinal Health will acquire a majority stake in GI Alliance (GIA), the country’s leading gastroenterology (GI) management services organization (MSO), from a combination of GIA physician owners and funds managed by affiliates of Apollo. Cardinal Health will also acquire the Advanced Diabetes Supply Group (ADSG), one of the country’s leading diabetic medical supplies providers, for approximately $1.1 billion in cash.
  3. BlackRock Launches New BUIDL Share Classes Across Multiple Blockchains to Expand Access and Potential of BUIDL Ecosystem
    This initiative represents the next step in the evolution of the tokenization market, by enabling BUIDL to be used within leading blockchain-based financial products and infrastructure across ecosystems.
  4. Primo Brands Corporation Announces Successful Completion of Merger of Primo Water and BlueTriton Brands
    “I believe Primo Brands is positioned to be a leader in the healthy hydration beverage category, thanks to the strength of its iconic, sustainably-sourced brands, its robust operations and extensive North American network, and its responsible operation of numerous springs across the country,” said Dean Metropoulos, Non-Executive Chairman of the Board of Directors of Primo Brands.
  5. Jackson Hewitt Tax Services Expands Workforce, Offering Job Opportunities Nationwide for Upcoming Tax Filing Season
    The week-long event will launch the combined hiring of 18,000 employees to prepare for the upcoming tax filing season. The Jackson Hewitt hiring events are open to the public and include on-site interviews. Qualified candidates could receive a job offer immediately.
  6. PNC Bank to Double Planned Branch Openings to More Than 200 Across Six States This announcement brings the bank’s total investment to approximately $1.5 billion to open more than 200 new branch locations in 12 cities across the U.S. over the next five years, while completing the renovations of 1,400 existing branches during the same time period.
  7. Alchemy Pay Expands Virtual Card Functionality with Google Pay Support The new card BINs added will significantly enhance the capabilities of crypto cards, expanding their support for a broader range of payment scenarios and improving transaction success rates. This advancement is particularly impactful when paired with Google Pay, one of the most popular and widely used digital payment platforms, trusted by millions for its convenience and security.
  8. Finaya Unveils Nationwide Homeownership Platform
    From providing rich and current information about home values and property conditions, to finding helpful repair and remodeling providers, to shopping for and securing the right insurance, the platform simplifies the homeownership process, making it more accessible, convenient and efficient.
  9. GenAI predicted to inspire revenue growth in 76% of businesses, but only 4% qualify as “leaders” in AI and analytics
    Kearney’s report confirms that businesses are not only aware of how big data, AI, and analytics will impact revenue generation and enhance business strategies, but they are investing to stay ahead of the curve, too.
  10. GameAbove Sports Acquires Meaningful Ownership Stake in Brisbane Bullets with NBA Legend George Gervin as Part of Ownership Team
    This move marks a significant milestone for GameAbove Sports, a CapStone Holdings Inc. company, as it expands its influence on international basketball ahead of the Brisbane 2032 Olympics.
  11. Most US shoppers are encountering generative AI while shopping without realizing it
    A survey of 700 online shoppers in the US shows 71% are unaware of having used generative AI while shopping online even though most had recently shopped at retailers currently using it. 41% of customers say they would feel comfortable using a generative AI tool from a brand they trust.

For more news like this, check out all of the latest finance-related releases from PR Newswire.

Do you have a finance press release to distribute? Sign up with PR Newswire to share your story with the audiences who matter most.

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Helping Journalists Stay Up to Date on Industry News

These are just a few of the recent press releases that consumers and the media should know about. To be notified of releases relevant to their coverage area, journalists can set up a custom newsfeed with PR Newswire for Journalists.

Once they’re signed up, reporters, bloggers, and freelancers have access to the following free features:

  • Customization: Users can create customized newsfeeds that will deliver relevant news right to their inbox. Newsfeed results can be targeted by keywords, industry, subject, geography, and more.
  • Photos and Videos: Thousands of multimedia assets are available to download and include in a journalist or blogger’s next story.
  • Subject Matter Experts: Journalists will have access to ProfNet, a database of industry experts to connect with as sources or for quotes in their articles.
  • Related Resources: Our journalist- and blogger-focused blog, Beyond Bylines, features regular media news roundups, writing tips, upcoming events, and more.

The post This Week in Finance News: 11 Stories You Need to See appeared first on .

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Blockchain

Fintech as a Service Market: A Comprehensive Trends Analysis Predicts a USD 1,329.12 Billion by 2032 CAGR: 17.4% | PMR

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