Blockchain
Gather Network rebrands to Hydro
The Gather Network is announcing its transformation into Hydro Online, marking a pivotal step forward in its mission to create a dynamic ecosystem that caters to the diverse needs of its publishers. The shift is not just a change of name but a return to the core values and main functions of the platform. These changes are designed to provide more focus, security, and efficiency in creating value for publishers and their users.
The new Hydro platform will focus solely on the Online Monetization for Publishers product and underscore a dedication to ensuring a seamless and user-friendly experience for all participants within the network. With its revamped user-friendly interface, the Hydro platform will eliminate Web3 roadblocks for Web2 users and offer intuitive and seamless navigation through the Web3 world. With the transition to the SUI blockchain, Hydro will be moving away from Proof of Work (PoW) and introducing the revolutionary concept of ‘Time Availability’. This means that this shift will not only improve publisher profitability and user experience but also mark a significant leap towards sustainability by making Hydro’s operations 100% green.
“It has been an exciting journey thus far with Gather. We are excited to be transitioning to Hydro, a name that reflects how fluid our platform works with publishers to help them monetize their sites. Gather’s success has led us to this new branding and we are thrilled to be announcing our new name as Hydro,” said Raghav Jerath, Founder and CEO.
Hydro’s monetization engine is geared towards turbocharging a publisher’s passive income, no matter where its users are in the world. By empowering publishers to become a part of the core infrastructure of a new decentralized internet, Hydro allows websites and applications to transform their traffic into a profitable asset that does not rely on ads that hinder the user experience. These untapped streams of monetization unlock new opportunities for businesses to earn more consistent and sustainable revenue while offering their users a more engaging and dynamic interface.
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Xsolla, a global video game commerce company, announces plans to launch Xsolla ZK and introduce a digital backpack of virtual items on the blockchain. Xsolla ZK is powered by ZKsync technology and will drive the continuous growth and expansion of Web3 technologies to further develop solutions on the blockchain for the video game industry.
Xsolla ZK will become part of the Elastic Chain ecosystem- an expanding constellation of interconnected chains powered by Zksync, an Ethereum Layer 2 zero-knowledge roll-up technology. Xsolla ZK will also introduce its ‘digital backpack’ for game developers, item creators, and gaming infrastructure providers to store and manage in-game items. Xsolla has seen significant success in the gaming industry, with two decades of experience, over 2,500 games monetized with its products, and over 1,000 developers and publishers utilizing its technology for their games.
Lee Jacobson, Senior Vice President of Business Development Web3 at Xsolla, expressed his enthusiasm for the project: “Xsolla ZK leverages Ethereum Layer 2 zk Rollup technology to create a digital backpack for game developers. By deploying our expertise on the ZKsync Elastic Chain, we provide game developers with a scalable and pioneering solution aligning with the economic models with which they are familiar. Xsolla ZK is not just about innovation; it’s about creating real value for the gaming community.”
Xsolla will combine its expertise in in-game commerce with ZKsync’s cutting-edge blockchain technology. Rich Kim, Head of Gaming at Matter Labs, said, “We are thrilled to see companies like Xsolla launch pioneering projects for Web3 gaming. For gaming ecosystems to thrive, it’s critical to close the gap for both users and builders; builders need proven, plug-and-play infrastructure to launch rich features while handling the performance required by mass usage games. Additionally, users need easy-to-use and convenient in-game features and payment options that can be leveraged across a broad ecosystem of games. Xsolla ZK is carving a path for gaming to transition and thrive in Web3.”
The post XSOLLA TO LAUNCH XSOLLA ZK, ADVANCING WEB3 ADOPTION FOR VIDEO GAMES appeared first on HIPTHER Alerts.
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