Blockchain
Push Gaming’s 2023 report: the US, more games and new horizons
As 2023 draws to a close, Push Gaming’s Director of New Business and Markets, Fiona Hickey, reflects on its recent progress on and off the reels and how the news of its acquisition has been received stateside, where the popular studio intends to make a splash.
With Push’s much-anticipated entry into the US market looming, has this influenced the agenda of US event attendance in 2023?
We’ve been diligently preparing for our US market entry for the past few years, gaining valuable insights and developing a comprehensive strategy as to our approach to the jurisdiction. With the potential of the US market being so great, it is worth taking our time and preparing for our launch accordingly.
During our pre-planning stage, we attended events like G2E Las Vegas among others where we met with regulators and gathered a broader understanding of the US gaming market so that we were sufficiently knowledgeable and informed of the market.
We’ve also been studying popular game concepts in both the online and the land-based market to ensure that our launch offerings will resonate with US players. By carefully considering the regulatory environment and player preferences, we have been able to develop a comprehensive plan to market that will position us for success when we begin to roll out there.
Has the recent acquisition by MGMRI/LeoVegas furthered this agenda at all? Or is it business as usual in terms of your US debut?
Our recent merger with MGM Resorts has significantly enhanced our US expansion strategy. The deal enables us to capitalise on BetMGM’s market-leading position and introduce our globally celebrated titles to American players for the first time on one of the most prominent operators’ platforms.
This will catapult our brand awareness in the US and help integrate our titles into the public zeitgeist of online slots within that market, encouraging more growth thereafter with additional operators and partners.
Your product roadmap has been boosted by an acceleration in game launches – what impact does this have on selling Push Gaming to operators?
We’ve been consistently raising the bar for our games in terms of quality and quantity over the past few years. Each new game provides an opportunity to innovate and expand our knowledge whilst delivering new features to players. With each successive release, we become a stronger provider and the recent uptick in these launches has amplified our already well-known inclination to innovate.
With over 60 direct integrations and partnerships with nearly all tier-one operators in the regulated markets that we are live in, we’re in an incredibly strong position. Adding more award-winning games to our portfolio allows us to capitalise on this position and expand even further, both with new operators and with our existing partners.
The big product news of 2023 was Razor Returns. Has this resulted in more interest in your content?
Our portfolio has always garnered significant attention from both players and operators because we’re constantly pushing the boundaries of slot development. We don’t simply replicate trends, we add our unique touch to create something truly exceptional and this is sought out by players and proves beneficial to operators. Razor Returns was a resounding success and since its launch, it has remained a top game for our partners. Players are drawn to its mix of familiar gameplay and the evolution of a fan-favourite franchise with new additions to its mechanics, the slot has proven to be a hit since release.
As we move into 2024, we’ve already crafted an impressive roadmap for Q1, featuring seven games, one of which is the highly anticipated Wild Swarm 2 which we believe has the potential to be our most successful sequel yet. We also have Retro Sweets upcoming, the long-awaited sequel to Retro Tapes, which we know our partners will love. For them and ourselves, content is king and consistently delivering high-quality entertainment experiences is key to garnering more interest in our games.
What other regions and new markets are in the pipeline for Push?
Following our entry into Greece, Italy, and Switzerland towards the end of 2023, we plan to continue our expansion and aim to be live in Spain in Q2 next year. We will also be looking to continue our growth and expansion into Latin America, along with our much-awaited entry into the US being on the horizon. We are excited to continue to grow our business, offering our innovative games to new players around the world and providing existing Push enthusiasts with new games to enjoy. There are exciting times ahead.
The post Push Gaming’s 2023 report: the US, more games and new horizons appeared first on Hipther Alerts.
With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help finance journalists and consumers stay on top of the week’s most newsworthy and popular releases, here’s a recap of some major stories from the week that shouldn’t be missed.
The list below includes the headline (with a link to the full text) and an excerpt from each story. Click on the press release headlines to access accompanying multimedia assets that are available for download.
- Prosperity or catastrophe: #Insurance2040 study reveals four possible futures for the industry
By 2040, technological innovation driven by customer centricity could pave the way to greater climate resilience and more personalized offerings by the insurance industry. Alternatively, insurance could become a luxury afforded only to the wealthiest few. - Cardinal Health announces two strategic additions to its portfolio
Cardinal Health will acquire a majority stake in GI Alliance (GIA), the country’s leading gastroenterology (GI) management services organization (MSO), from a combination of GIA physician owners and funds managed by affiliates of Apollo. Cardinal Health will also acquire the Advanced Diabetes Supply Group (ADSG), one of the country’s leading diabetic medical supplies providers, for approximately $1.1 billion in cash. - BlackRock Launches New BUIDL Share Classes Across Multiple Blockchains to Expand Access and Potential of BUIDL Ecosystem
This initiative represents the next step in the evolution of the tokenization market, by enabling BUIDL to be used within leading blockchain-based financial products and infrastructure across ecosystems. - Primo Brands Corporation Announces Successful Completion of Merger of Primo Water and BlueTriton Brands
“I believe Primo Brands is positioned to be a leader in the healthy hydration beverage category, thanks to the strength of its iconic, sustainably-sourced brands, its robust operations and extensive North American network, and its responsible operation of numerous springs across the country,” said Dean Metropoulos, Non-Executive Chairman of the Board of Directors of Primo Brands. - Jackson Hewitt Tax Services Expands Workforce, Offering Job Opportunities Nationwide for Upcoming Tax Filing Season
The week-long event will launch the combined hiring of 18,000 employees to prepare for the upcoming tax filing season. The Jackson Hewitt hiring events are open to the public and include on-site interviews. Qualified candidates could receive a job offer immediately. - PNC Bank to Double Planned Branch Openings to More Than 200 Across Six States This announcement brings the bank’s total investment to approximately $1.5 billion to open more than 200 new branch locations in 12 cities across the U.S. over the next five years, while completing the renovations of 1,400 existing branches during the same time period.
- Alchemy Pay Expands Virtual Card Functionality with Google Pay Support The new card BINs added will significantly enhance the capabilities of crypto cards, expanding their support for a broader range of payment scenarios and improving transaction success rates. This advancement is particularly impactful when paired with Google Pay, one of the most popular and widely used digital payment platforms, trusted by millions for its convenience and security.
- Finaya Unveils Nationwide Homeownership Platform
From providing rich and current information about home values and property conditions, to finding helpful repair and remodeling providers, to shopping for and securing the right insurance, the platform simplifies the homeownership process, making it more accessible, convenient and efficient. - GenAI predicted to inspire revenue growth in 76% of businesses, but only 4% qualify as “leaders” in AI and analytics
Kearney’s report confirms that businesses are not only aware of how big data, AI, and analytics will impact revenue generation and enhance business strategies, but they are investing to stay ahead of the curve, too. - GameAbove Sports Acquires Meaningful Ownership Stake in Brisbane Bullets with NBA Legend George Gervin as Part of Ownership Team
This move marks a significant milestone for GameAbove Sports, a CapStone Holdings Inc. company, as it expands its influence on international basketball ahead of the Brisbane 2032 Olympics. - Most US shoppers are encountering generative AI while shopping without realizing it
A survey of 700 online shoppers in the US shows 71% are unaware of having used generative AI while shopping online even though most had recently shopped at retailers currently using it. 41% of customers say they would feel comfortable using a generative AI tool from a brand they trust.
For more news like this, check out all of the latest finance-related releases from PR Newswire.
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