Blockchain
Points4Purpose Expands into US Market, Revolutionizing Cause-Related Loyalty Programs
New York, New York–(Newsfile Corp. – June 1, 2023) – Leading Australian loyalty platform, Points4Purpose Inc., is extending its innovative loyalty platform to the United States. This expansion will bring the power of their proven white-label cardlinked solution to the American market, enabling consumers to not only shop and save, but to transform their cashback into meaningful contributions to their favourite cause, thereby driving brand engagement and loyalty.
Points4Purpose
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In celebration of its American debut, Points4Purpose has scheduled an official US Launch Reception for June 1st at the Australian Consul General, New York City. The reception, hosted in collaboration with industry influencer, The Wise Marketer, will feature a panel discussion centered around “Purpose to Profit – How to Grow Customer Lifetime Value in Challenging Times”. A timely conversation for Corporations and NotForProfits at this time.
Points4Purpose CEO and Founder, Ivan Schwartz, affirms, “True purpose-driven business doesn’t sacrifice earnings or market value, rather it facilitates an empowering consumer experience. Our platform allows customers to make a significant impact on issues they care about while fostering their loyalty, contributing to overall brand revenue growth and profitability.”
As a part of their pioneering approach, Points4Purpose introduces CommunityRewards, a loyalty coalition program that integrates sustainable fundraising rewards that complement traditional charitable sources rather than replacing them.
The program simplifies the process of community impact by enabling members to shop with multiple retailers, giving them access to exclusive offers on products and services. Members can then donate their savings to their selected charity or community organization, which in turn could qualify them for a tax-refund. This initiative manifests a tripartite win: for customers, for charities, and for participating retailers.
Members of the business community and the media are cordially invited to the Points4Purpose US Launch Reception, either in person or virtually, for a deeper understanding of how consumers’ choices are reshaping brand loyalty and their potential for lasting positive global impact. Ron Foster, the Manhattan Chamber of Commerce ambassador, will also be speaking at the event.
The US Launch Reception details are as follows:
Doors open at 6 pm at the Australian Trade Commission – 150 E 42nd Street, NYC, NY, 10017, with announcements at 6:30 pm ET, followed by the panel discussion and closing remarks by 8:00 pm ET.
Registrations for in-person or virtual attendance are being managed by Humanitrix and can be made via the event page: ttps://events.humanitix.com/pointspurpose-us-launch-purpose-to-profit.
A limited number of in-person tickets are still available.
For those unable to attend the event but wishing to learn more, you can connect with Points4Purpose through https://points4purpose.com/contact
Panel participants include Phil Rubin, CEO Grey Space Matters; Heather Tuason, former head of the National Small Business Digital Product team at Capital One; Amy Aronoff Blumkin, Chief Marketing and Communications Officer at Meals on Wheels America and Ivan Schwartz, CEO Points4Purpose Inc.
About Points4Purpose:
Points4Purpose (P4P) is a trailblazer in the sphere of purpose-driven loyalty programs. Their approach aligns the purpose of brands with that of their customers to boost engagement and meet internal objectives. A pioneer in CardLink-enabled platforms, P4P believes in the power of partnerships for sustainable, measurable success. Originating from Australia, the company is now incorporated in the US and primed for international expansion.
Contact: Ivan Schwartz
Email: [email protected]
Website: https://points4purpose.com/
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/168315
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Blockchain
Blocks & Headlines: Today in Blockchain (BlackRock, Plume, SEALSQ, Hedera, Deutsche Bank, KuCoin)
Blockchain technology continues to drive innovation across industries, reshaping finance, infrastructure, and philanthropy. Today’s news roundup explores exciting developments in blockchain ETFs, tokenization funding, quantum-resistant chips, public blockchain initiatives, and impactful social projects. Here’s a deep dive into the latest blockchain headlines:
BlackRock ETF Embraces Blockchain with First Muni Bond Purchase
BlackRock’s blockchain-focused ETF has made its first foray into municipal bonds, signaling increased confidence in integrating blockchain technology with traditional finance. The ETF’s strategic investment demonstrates how blockchain can enhance transparency and efficiency in bond markets.
By tokenizing municipal bonds, BlackRock aims to simplify trading and settlement processes while reducing associated costs. This development underscores the growing role of blockchain in transforming financial instruments and fostering greater market accessibility.
Source: Yahoo Finance
Plume Secures Funding for Tokenization Platform
Blockchain fintech company Plume has raised significant funding to advance its tokenization platform. The company’s innovative approach enables businesses to convert real-world assets into digital tokens, streamlining asset management and unlocking liquidity.
Tokenization is rapidly gaining traction as a game-changer in sectors such as real estate, art, and commodities. Plume’s success reflects a broader trend of investment in blockchain solutions that bridge the gap between traditional assets and decentralized technologies.
Source: Fortune
SEALSQ and Hedera Partner for Quantum-Resistant Blockchain Chips
SEALSQ and Hedera have announced a groundbreaking collaboration to develop quantum-resistant chips designed to secure blockchain infrastructure. These advanced chips will provide robust protection against future quantum computing threats, ensuring the integrity of blockchain networks.
As quantum computing capabilities evolve, safeguarding blockchain ecosystems becomes increasingly critical. This partnership highlights the importance of proactive measures in maintaining the resilience and trustworthiness of decentralized systems.
Source: The Quantum Insider
Deutsche Bank’s Public, Permissioned Blockchain Initiative
Deutsche Bank’s Layer 2 blockchain solution is set to go public and operate as a permissioned network, according to its tech partner. This initiative aims to strike a balance between accessibility and security, leveraging blockchain to streamline financial services and enhance operational efficiency.
The decision to adopt a public, permissioned model reflects a growing trend among enterprises seeking to harness the benefits of decentralization while maintaining control over sensitive data. Deutsche Bank’s approach could serve as a blueprint for other financial institutions exploring blockchain adoption.
Source: CoinDesk
KuCoin’s “Light Up Africa” Initiative Brings Hope to Thousands
Cryptocurrency exchange KuCoin has made a significant impact through its “Light Up Africa” donation ceremony in Ghana, benefiting 36,000 children across the continent. The initiative combines blockchain technology with philanthropy to address energy poverty and support education.
By leveraging blockchain for transparency in charitable contributions, KuCoin sets an example of how the crypto industry can drive meaningful social change. The project demonstrates the potential of blockchain to empower communities and foster sustainable development.
Source: PR Newswire
Industry Implications and Key Takeaways
Today’s developments highlight the transformative potential of blockchain across multiple domains:
- Integration with Traditional Finance: BlackRock’s ETF underscores the synergy between blockchain and established financial systems.
- Tokenization Trends: Plume’s funding success reflects the growing demand for digital asset solutions.
- Quantum-Resistant Technologies: SEALSQ and Hedera’s partnership addresses emerging cybersecurity challenges.
- Enterprise Blockchain Adoption: Deutsche Bank’s public, permissioned network showcases the adaptability of blockchain in financial services.
- Social Impact: KuCoin’s philanthropic efforts illustrate blockchain’s capacity to drive positive societal outcomes.
The post Blocks & Headlines: Today in Blockchain (BlackRock, Plume, SEALSQ, Hedera, Deutsche Bank, KuCoin) appeared first on News, Events, Advertising Options.
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