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Points4Purpose Expands into US Market, Revolutionizing Cause-Related Loyalty Programs
New York, New York–(Newsfile Corp. – June 1, 2023) – Leading Australian loyalty platform, Points4Purpose Inc., is extending its innovative loyalty platform to the United States. This expansion will bring the power of their proven white-label cardlinked solution to the American market, enabling consumers to not only shop and save, but to transform their cashback into meaningful contributions to their favourite cause, thereby driving brand engagement and loyalty.
Points4Purpose
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In celebration of its American debut, Points4Purpose has scheduled an official US Launch Reception for June 1st at the Australian Consul General, New York City. The reception, hosted in collaboration with industry influencer, The Wise Marketer, will feature a panel discussion centered around “Purpose to Profit – How to Grow Customer Lifetime Value in Challenging Times”. A timely conversation for Corporations and NotForProfits at this time.
Points4Purpose CEO and Founder, Ivan Schwartz, affirms, “True purpose-driven business doesn’t sacrifice earnings or market value, rather it facilitates an empowering consumer experience. Our platform allows customers to make a significant impact on issues they care about while fostering their loyalty, contributing to overall brand revenue growth and profitability.”
As a part of their pioneering approach, Points4Purpose introduces CommunityRewards, a loyalty coalition program that integrates sustainable fundraising rewards that complement traditional charitable sources rather than replacing them.
The program simplifies the process of community impact by enabling members to shop with multiple retailers, giving them access to exclusive offers on products and services. Members can then donate their savings to their selected charity or community organization, which in turn could qualify them for a tax-refund. This initiative manifests a tripartite win: for customers, for charities, and for participating retailers.
Members of the business community and the media are cordially invited to the Points4Purpose US Launch Reception, either in person or virtually, for a deeper understanding of how consumers’ choices are reshaping brand loyalty and their potential for lasting positive global impact. Ron Foster, the Manhattan Chamber of Commerce ambassador, will also be speaking at the event.
The US Launch Reception details are as follows:
Doors open at 6 pm at the Australian Trade Commission – 150 E 42nd Street, NYC, NY, 10017, with announcements at 6:30 pm ET, followed by the panel discussion and closing remarks by 8:00 pm ET.
Registrations for in-person or virtual attendance are being managed by Humanitrix and can be made via the event page: ttps://events.humanitix.com/pointspurpose-us-launch-purpose-to-profit.
A limited number of in-person tickets are still available.
For those unable to attend the event but wishing to learn more, you can connect with Points4Purpose through https://points4purpose.com/contact
Panel participants include Phil Rubin, CEO Grey Space Matters; Heather Tuason, former head of the National Small Business Digital Product team at Capital One; Amy Aronoff Blumkin, Chief Marketing and Communications Officer at Meals on Wheels America and Ivan Schwartz, CEO Points4Purpose Inc.
About Points4Purpose:
Points4Purpose (P4P) is a trailblazer in the sphere of purpose-driven loyalty programs. Their approach aligns the purpose of brands with that of their customers to boost engagement and meet internal objectives. A pioneer in CardLink-enabled platforms, P4P believes in the power of partnerships for sustainable, measurable success. Originating from Australia, the company is now incorporated in the US and primed for international expansion.
Contact: Ivan Schwartz
Email: [email protected]
Website: https://points4purpose.com/
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/168315
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This Week in Finance News: 11 Stories You Need to See
With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help finance journalists and consumers stay on top of the week’s most newsworthy and popular releases, here’s a recap of some major stories from the week that shouldn’t be missed.
The list below includes the headline (with a link to the full text) and an excerpt from each story. Click on the press release headlines to access accompanying multimedia assets that are available for download.
- Prosperity or catastrophe: #Insurance2040 study reveals four possible futures for the industry
By 2040, technological innovation driven by customer centricity could pave the way to greater climate resilience and more personalized offerings by the insurance industry. Alternatively, insurance could become a luxury afforded only to the wealthiest few. - Cardinal Health announces two strategic additions to its portfolio
Cardinal Health will acquire a majority stake in GI Alliance (GIA), the country’s leading gastroenterology (GI) management services organization (MSO), from a combination of GIA physician owners and funds managed by affiliates of Apollo. Cardinal Health will also acquire the Advanced Diabetes Supply Group (ADSG), one of the country’s leading diabetic medical supplies providers, for approximately $1.1 billion in cash. - BlackRock Launches New BUIDL Share Classes Across Multiple Blockchains to Expand Access and Potential of BUIDL Ecosystem
This initiative represents the next step in the evolution of the tokenization market, by enabling BUIDL to be used within leading blockchain-based financial products and infrastructure across ecosystems. - Primo Brands Corporation Announces Successful Completion of Merger of Primo Water and BlueTriton Brands
“I believe Primo Brands is positioned to be a leader in the healthy hydration beverage category, thanks to the strength of its iconic, sustainably-sourced brands, its robust operations and extensive North American network, and its responsible operation of numerous springs across the country,” said Dean Metropoulos, Non-Executive Chairman of the Board of Directors of Primo Brands. - Jackson Hewitt Tax Services Expands Workforce, Offering Job Opportunities Nationwide for Upcoming Tax Filing Season
The week-long event will launch the combined hiring of 18,000 employees to prepare for the upcoming tax filing season. The Jackson Hewitt hiring events are open to the public and include on-site interviews. Qualified candidates could receive a job offer immediately. - PNC Bank to Double Planned Branch Openings to More Than 200 Across Six States This announcement brings the bank’s total investment to approximately $1.5 billion to open more than 200 new branch locations in 12 cities across the U.S. over the next five years, while completing the renovations of 1,400 existing branches during the same time period.
- Alchemy Pay Expands Virtual Card Functionality with Google Pay Support The new card BINs added will significantly enhance the capabilities of crypto cards, expanding their support for a broader range of payment scenarios and improving transaction success rates. This advancement is particularly impactful when paired with Google Pay, one of the most popular and widely used digital payment platforms, trusted by millions for its convenience and security.
- Finaya Unveils Nationwide Homeownership Platform
From providing rich and current information about home values and property conditions, to finding helpful repair and remodeling providers, to shopping for and securing the right insurance, the platform simplifies the homeownership process, making it more accessible, convenient and efficient. - GenAI predicted to inspire revenue growth in 76% of businesses, but only 4% qualify as “leaders” in AI and analytics
Kearney’s report confirms that businesses are not only aware of how big data, AI, and analytics will impact revenue generation and enhance business strategies, but they are investing to stay ahead of the curve, too. - GameAbove Sports Acquires Meaningful Ownership Stake in Brisbane Bullets with NBA Legend George Gervin as Part of Ownership Team
This move marks a significant milestone for GameAbove Sports, a CapStone Holdings Inc. company, as it expands its influence on international basketball ahead of the Brisbane 2032 Olympics. - Most US shoppers are encountering generative AI while shopping without realizing it
A survey of 700 online shoppers in the US shows 71% are unaware of having used generative AI while shopping online even though most had recently shopped at retailers currently using it. 41% of customers say they would feel comfortable using a generative AI tool from a brand they trust.
For more news like this, check out all of the latest finance-related releases from PR Newswire.
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