Blockchain
Filter-Free Social Media Platform, Fr. App Announces Its Launch into the U.S. Market off the Heels of Rapid Growth in the UK
London, United Kingdom–(Newsfile Corp. – May 10, 2023) – Fr. App, the social media platform setting out to fight filters and promoting authenticity and transparency in social media, has announced today its launch into the United States with brand activations in California universities, including the University of Southern California, the University of California, Los Angeles, and the University of California, Berkeley.
Picture: Fr. App Store Snapshot
The app is aimed at Gen Zs (18-25 year olds) who are looking for new forms of social media without filters and free of the social pressure to edit content. The app currently has over four million downloads worldwide. Fr. App offers a solution to the current industry problems of inauthenticity and lack of transparency.
“Fr. App is designed to be a filter-free instant messaging app for users to cultivate strong and genuine friendships no matter where you are in the world,” said Anna Lee, Founder of Fr. App. “Through our research, we have found that Gen Z social app users are keen on wanting to nurture special bonds with their friends or loved ones to share real-life stories together.”
The brand activation campaign led by Fr. App in the California region, comprises more than 30 weekly events that will take place in various university campuses. Its primary objective is to introduce the innovative features of Fr. App, particularly the SEQUEL feature, to Gen Z students. This feature allows friends to strengthen their bond by collaboratively building each other’s stories with diverse perspectives. Additionally, the campaign highlights Fr. App’s Home Screen WIDGET, which facilitates seamless communication and real-time updates within the network of real friends.
Fr. App plans to expand its Student Elite Representative (SER) network to promote its goal of fostering genuine friendships. The campaign involves nine student brand ambassadors who exhibit exceptional leadership and enthusiasm in promoting the mission.
The month-long campaign will create a lively and friendly atmosphere across the campuses of UCLA, USC, and UC Berkeley, as student attendees engage in various fun activities and explore Fr. App’s SEQUEL feature. The brand activation campaigns in California universities began in late April 2023 and will run until the end of May 2023.
This campaign is part of the Fr. App’s goal to penetrate the Gen Z market in the United States, following its impressive growth in UK, reaching over four million downloads, as well as the success of its immersive pop-up SUPmarket activation at London universities and other universities across UK.
About Fr. App
Fr. App is a social media app founded in 2020 by two London School of Economics and Political Science (LSE) alums setting out to fight filters and build a social network for real. Based out of London, California, and Texas, Fr. App now has over 4 million Gen Z users worldwide who enjoy living in real-life moments without filters. With the app prioritizing the nurturing of genuine friendships, Fr. App key features center around SEQUEL, which encourages users to add sequel stories to build each other’s real-life moments with their own take, and WIDGET, which allows seamless communication and real-time updates between friends on the smartphone’s Home Screen.
Contact Details:
Contact Person: Scynge Xing
Email: [email protected]
Website: https://thefr.app
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/165350
Blockchain
BOX-GameFi Innovation in Entertainment: Integration of Blockchain Technology and Monopoly
Blockchain
DTCC partners with Chainlink and JPMorgan to pilot blockchain integration for fund data
As headlines spotlight spot Bitcoin (BTC) exchange-traded fund (ETF) flows and institutions revealing their exposure to BTC ETFs, financial service infrastructure providers are quietly integrating blockchain technology into their systems.
According to a recent report from the Depository Trust & Clearing Corporation (DTCC), the firm conducted a pilot program named Smart NAV in collaboration with Chainlink (LINK). This initiative aimed to extend the capabilities of DTCC’s Mutual Fund Profile Service I (MFPS I), the industry standard for transmitting ‘Price and Rate’ data, also known as ‘NAV data.’
DTCC’s Mutual Fund Services business currently operates MFPS I, offering fund companies an automated solution to deliver prices and daily distribution rates to numerous clients for tens of thousands of mutual fund securities. Traditionally, DTCC collects price and rate data from funds/service providers and distributors, then aggregates and disseminates it at regular intervals through its message queue (MQ) and file-based methods.
The Smart NAV Pilot served as a digital extension of the existing MFPS I service, aiming to broaden and complement its current capabilities. DTCC recognized the growing interest in mutual fund tokenization and saw an opportunity for on-chain price and rate data to facilitate new initiatives. Taking a ‘chain-agnostic’ approach, meaning the ability to disseminate NAV data across virtually any blockchain, was crucial for enabling other use cases to build upon Smart NAV’s foundations.
Ten market participants, including major names like American Century Investments, BNY Mellon, and JP Morgan, collaborated with DTCC and Chainlink on the pilot. They evaluated the feasibility and industry value of implementing a distributed ledger technology (DLT)-based price and rate dissemination solution to unlock new benefits and support experimentation in the asset management space.
The pilot results demonstrated that delivering structured data on-chain and establishing standard roles and processes enabled foundational data to be integrated into various on-chain use cases, such as tokenized funds and bulk consumer smart contracts. This capability can fuel future industry exploration and empower numerous downstream use cases, including brokerage portfolio applications.
The simplest application of Smart NAV is to provide trusted, verifiable data on virtually any blockchain network to support its use in business workflows. During the pilot, DTCC acted as both the provider and governor of the on-chain data solution, while Chainlink’s CCIP served as the interoperability layer. The core capability explored is adaptable across a wide range of use cases, potentially enhancing operational efficiency and streamlining processes.
Based on the positive findings, DTCC sees an opportunity to expand the scope of the pilot to explore broader use cases beyond price and rate data dissemination and across more blockchains.
Source: kitco.com
The post DTCC partners with Chainlink and JPMorgan to pilot blockchain integration for fund data appeared first on HIPTHER Alerts.
Blockchain
Is Donald Trump’s Recent Crypto-Friendly Stance Genuine Or Opportunistic? Experts Weigh In
Presidential candidate Donald Trump recently made a surprising endorsement of crypto, suggesting that he would ease hostility towards cryptocurrencies in the US if re-elected.
Trump stated, “If we’re going to embrace it, we have to let them be,” and urged crypto supporters to vote for him. This marks a significant shift from his previous criticisms of Bitcoin and other cryptocurrencies in 2019, where he labeled them as “not money” due to their volatility and lack of intrinsic value, expressing concerns about their potential use in illegal activities like drug trafficking.
Crypto’s Impact on Voter Preferences
With approximately 20% of American adults reportedly holding crypto, candidates are taking notice. Markus Levin of XYO Network sees embracing crypto and implementing solid regulation as a strategic move in elections and sound policy overall. He believes Trump’s apparent positive stance towards the industry will sway some voters in his favor.
Jonathan Thomas of Blueberry suggests that Trump’s crypto-friendly rhetoric may attract voters who prioritize crypto as a single-issue matter.
Skepticism Surrounding Trump’s Crypto Support
However, not everyone is convinced by Trump’s newfound endorsement of crypto. NFT enthusiast Thorne Melcher views it as “flimsy” and warns against the potential for conservative politics to restrict crypto due to its use in areas such as trans hormone replacement therapy and abortions.
While some may see Trump’s support for crypto as a reason to vote for him, others like Stephanie Vaughan of Veda caution against assuming substantial benefits from this endorsement alone. Vaughan highlights the Biden Administration’s hardline stance on crypto regulation by enforcement, which she believes is unworkable and could push voters towards Trump.
Trump’s Strategy to Attract Crypto Voters
Trump’s pivot from crypto skeptic to NFT enthusiast reflects a strategic move to appeal to voters interested in crypto. Vaughan suggests that many crypto-focused voters may have supported Biden in the last election, but Trump is actively courting them by recognizing the industry’s significance.
By acknowledging crypto’s growing influence on voters, Trump aims to draw support away from Biden, positioning himself as the candidate more aligned with the interests of the crypto community.
Source: cryptonews.com
The post Is Donald Trump’s Recent Crypto-Friendly Stance Genuine Or Opportunistic? Experts Weigh In appeared first on HIPTHER Alerts.
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