Blockchain
Anghami and Nestle Join Forces to Launch Cereals Metaclub, Making Nestle the Pioneer Breakfast Cereal Company to Enter the Metaverse
- The Nestlé Cereal Metaclub invites fans to experience unique digital attractions in an immersive virtual world.
- A dedicated corner aims to support the Rainforest Alliance in raising awareness for their sustainability projects and encouraging donations.
- Anghami’s exclusive partnership with Nestlé provides access to special playlists and complimentary subscriptions.
Dubai, United Arab Emirates–(Newsfile Corp. – April 28, 2023) – Anghami, a music technology platform in the Middle East and North Africa, announces its launch of a collaborative metaverse experience with Nestlé to take fans beyond the cereal bowl with an interactive metaverse experience.
Nestlé Cereals becomes first Breakfast Cereal business to enter the Metaverse
The Cereals Metaclub will host a vast space with 10 unique virtual attractions on Decentraland, bringing together access to sustainability themed online challenges, NFTs with a digital Anghami lounge featuring specially curated playlists with complimentary Anghami Plus subscriptions.
“Living up to our purpose to “Make Breakfast Better,” we are excited to be the first Breakfast Cereal Business to enter the metaverse and aim to create immersive experiences for our consumers to enjoy and connect with our brands while raising awareness with our dedicated sustainability attractions,” said Nehmatallah Younes, Business Executive Office, Cereal Partners Worldwide, Middle East & North Africa.
“Our Cereals Metaclub offers a unique channel to engage and connect with younger audiences, educate them on the topics of sustainability, while taking them through an omnichannel brand experience,” said Bahaa Boulmona, Brand Manager, Cereal Partners Worldwide, Middle East & North Africa.
Qossay Al Sattari, Distribution Partnerships Lead, Anghami, commented: “At Anghami we strongly believe in innovation and in offering customers unique entertainment experiences that have a positive social impact. This initiative is a great example of innovation meeting sustainability.”
With a special focus on regenerative agriculture, the Cereals Metaclub features a dedicated Rainforest Corner, in partnership with the Rainforest Alliance, to raise awareness for sustainability projects and encourage donations. A Nestlé Cocoa Plan Zone further spotlights how cocoa is responsibly sourced, and a virtual breakfast cereal factory – modelled after Nestlé’s Karacabey Factory in Turkiye – highlights how renewable energy is efficiently used.
To enter the Nestlé Cereals Metaclub, users can simply choose their favorite avatar and start exploring the space.
– ENDS –
For more information, please contact:
Layal Dalal, Nestlé Communications Manager, Middle East and North Africa
Email: [email protected]
About Cereal Partners Worldwide
Cereal Partners Worldwide was founded by Nestlé and General Mills in 1990. Since then, the company has grown from strength to strength thanks to its passionate employees and their wealth of experience. Although CPW’s headquarters sits in Switzerland, the company’s reach is global with around 4,000 employees spanning 15 factories and 130 different countries around the world. Cereal Partners Worldwide is behind some of the world’s most iconic breakfast cereals brands – NESQUIK®, CHEERIOS®, LION®, and KOKOKRUNCH® to name a few.
About Nestlé Middle East and North Africa (MENA)
Nestlé’s heritage in the Middle East and North Africa goes back over 100 years with the sale of the first Infant Cereals in Egypt. Today, Nestlé operates 24 Food & Beverage factories across the 19 countries of the MENA region; and provides direct employment to more than 15,000 people who are all committed to Nestlé’s purpose of Enhancing Quality of Life and Contributing to a Healthier Future. Nestlé MENA also provides indirect employment across the region to several thousand more.
The Nestlé portfolio in the region currently exceeds 60 innovative product brands in a wide range of categories: Dairy, Infant Nutrition, Coffee and Creamers, Confectionery, Bottled Water, Breakfast Cereals, Culinary products, Health Science, and Pet Care, among others. Nestlé Nido, Nestlé Cerelac, Nestlé NAN, S-26, Progress, Nescafé, Nespresso, Bonjorno Café, Coffee-mate, KitKat, Maggi, Nestlé Fitness, Nestlé Pure Life, Optifast, and Purina Friskies are just some of the brands available in the Middle East and North Africa.
To know more, you can visit the following pages:
Website: www.nestle-mena.com
Facebook: https://www.facebook.com/NestleMiddleeastNorthafrica
Twitter: http://www.twitter.com/NestleMe
Instagram: http://www.instagram.com/nestlemena/
LinkedIn: https://www.linkedin.com/company/nestle-s-a-
Flickr: https://www.flickr.com/people/nestlemena/
About Anghami Inc.
The first, most-established and fastest-growing music technology platform in the Middle East and North Africa region, Anghami is the go-to destination for Arabic and international music, podcasts and entertainment. With an extensive ecosystem of music, podcasts, events and more, Anghami provides the tools for anyone to create, curate and share their voice with the world. Launched in 2012, Anghami was the first music-streaming platform in MENA to digitize the region’s music. Today, it has the largest catalog comprising 72 million songs and licensed content from leading Arabic labels, independent artists and distributors, available for 75 million registered users.
Anghami has established 40+ telco partnerships to facilitate subscriptions and customer acquisitions, in parallel to building long-term relationships with, and featuring music from, major music labels including Universal Music Group, Sony Music Entertainment, Warner Music Group and the Merlin Network. Anghami is constantly licensing and producing new and original content. Headquartered in Abu Dhabi, Anghami has offices in Beirut, Dubai, Cairo, and Riyadh and operates in 16 countries across MENA. It has recently expanded into the US and Canada, with Europe in the pipeline. It is the only service available in English, Arabic and French, and remains close to its customer base, not only thanks to its pan-regional presence but also via the 56 million user data points it generates every day. To learn more about Anghami, please visit: https://anghami.com.
About the Rainforest Alliance
The Rainforest Alliance is an international non-profit organization working in more than 70 countries at the intersection of business, agriculture and forests. The organization is creating a more sustainable world by using social and market forces to protect nature and improve the lives of farmers and foresters. By bringing farmers, forest communities, companies and consumers together it addresses some of the most pressing social and environmental challenges of today. The organization changes the way the world produces, sources and consumes, with a focus on cocoa, coffee, tea, bananas, forest products and palm oil through its certification program, tailored supply chain services, landscape and community work and advocacy. In 2019, more than five million hectares of land and more than two million farmers were certified according to the Rainforest Alliance or UTZ standards, which are designed to improve economic, environmental, and social sustainability.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/164118
Blockchain
Blocks & Headlines: Today in Blockchain – May 9, 2025

Welcome to Blocks & Headlines, your daily deep-dive into the most impactful movements in blockchain technology and the cryptocurrency sector. In today’s edition, we unpack five major stories that illuminate trends in funding, sustainability, payment innovation, banking collaborations, and technical interoperability—all vital signposts for developers, investors, and Web3 enthusiasts. Here’s what’s on the docket:
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Camp Network’s New IP-Focused Testnet
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Blockchain for Sustainable Packaging
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Meta’s Blockchain-Based Payment System Plans
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Mocse Credit Union Joins Metal Blockchain’s Innovation Program
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Apex Fusion on the Urgency of Blockchain Defragmentation
Through concise reporting, opinion-driven analysis, and SEO-optimized insights—featuring keywords like blockchain, cryptocurrency, Web3, DeFi, and NFTs—we’ll explore how these developments shape the next wave of decentralized finance, enterprise adoption, and mass onboarding.
1. Camp Network Launches Testnet for IP-Focused Blockchain
What Happened:
Camp Network has unveiled its long-anticipated testnet following a $30 million funding round led by leading crypto VCs. This new network is tailored for intellectual property (IP) asset tokenization, aiming to streamline rights management and royalty payments via smart contracts.
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Technical Highlights:
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Modular Consensus: Hybrid PoS/PoA consensus that allows IP rightsholders to validate transactions.
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On-Chain Licensing: Smart contracts enabling programmable licensing terms, automated royalty splits, and revocable access controls.
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Interoperability: Bridges to Ethereum and Polygon enable seamless asset transfers and liquidity provisioning.
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Analysis & Implications:
By focusing on IP tokenization, Camp Network addresses a glaring gap in current NFT platforms, which often lack robust legal-framework integration. This specialization could catalyze:
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New Revenue Models: Musicians, authors, and inventors can fractionalize royalties, unlocking liquidity and democratizing investment in creative works.
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Institutional Adoption: Traditional publishers and studios may pilot tokenized licensing, accelerating blockchain’s entrée into regulated industries.
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Secondary Markets: With on-chain licensing data, marketplaces can enforce provenance and anti-fraud measures more effectively.
Camp Network’s testnet success will hinge on developer tooling, legal partnerships, and gas-fee economics. Should it deliver a smooth UX and clear ROI for rightsholders, it could set a new standard for Web3 IP infrastructure.
Source: The Block
2. Blockchain as a Sustainable Packaging Game-Changer
What Happened:
A recent report explores how blockchain can revolutionize sustainable packaging by delivering end-to-end supply-chain transparency. The solution combines on-chain tracking of materials, IoT sensor data for carbon footprint measurement, and tokenized incentives for recycling.
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Key Components:
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Immutable Traceability: Each packaging component is logged on a public ledger, enabling consumers to verify sustainable sourcing.
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Carbon Credit Tokens: Brands earn tokenized credits when they hit recycling targets, tradable on carbon-market DAOs.
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Consumer-Facing Apps: QR-code scanning interfaces reveal environmental impact metrics and reward programs.
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Analysis & Implications:
Integrating blockchain with sustainable packaging tackles greenwashing and fragmented reporting. The ability to tie physical materials to on-chain records introduces:
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Enhanced Accountability: Brands face real-time public scrutiny of ESG claims, improving trust and regulatory compliance.
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Market Mechanisms: Carbon credit tokens linking packaging to broader DeFi ecosystems incentivize circular economy behaviors.
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Consumer Engagement: NFTs or loyalty tokens tied to sustainable purchases could accelerate brand loyalty in eco-conscious demographics.
This convergence of blockchain, IoT, and token economics exemplifies how decentralized technologies can underpin not only financial systems but also planetary stewardship.
Source: Yahoo Finance
3. Meta Plans New Blockchain-Based Payment System
What Happened:
Meta is reportedly developing a blockchain-powered payment network to underpin its digital wallet ambitions, aiming to facilitate low-fee remittances, in-app purchases, and peer-to-peer transfers across Facebook, Instagram, and WhatsApp.
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Proposed Features:
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Cross-Border Settlements: Utilizing stablecoins pegged to major fiat currencies to avoid volatility.
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Layer-2 Scalability: Built atop an Ethereum Layer-2 or a proprietary chain to ensure sub-second confirmation times and minimal fees.
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Regulatory Compliance: On-chain KYC/AML checks integrated via permissioned sidechains.
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Analysis & Implications:
Meta’s push into blockchain payments could reshape the competitive landscape:
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Crypto On-Ramp: With 3 billion+ monthly users, built-in wallet functionality could massively expand mainstream cryptocurrency adoption.
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Disintermediation Risk: Traditional payment processors and remittance services face margin compression as Meta internalizes transaction flows.
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Regulatory Scrutiny: Centralized control of a global payments network raises data-privacy and antitrust questions, likely attracting significant oversight.
If Meta balances decentralization ethos with compliance demands, it could serve as a blueprint for other Big Tech firms eyeing Web3 integration.
Source: Dig.watch
4. Mocse Credit Union Joins Metal Blockchain’s Banking Innovation Program
What Happened:
Mocse Credit Union has signed on to Metal Blockchain’s Banking Innovation Program, a consortium designed to accelerate pilot projects in tokenized lending, fractional deposits, and programmable savings accounts.
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Program Benefits:
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Sandbox Environment: Regulatory-compliant testbeds for tokenized asset experiments.
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API Integrations: Plug-and-play modules for KYC, smart-contract auditing, and fiat-crypto on-ramps.
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Co-Innovation Workshops: Joint labs with fellow financial institutions and DeFi projects.
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Analysis & Implications:
This partnership signals the banking sector’s growing willingness to explore blockchain beyond hype:
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Tokenized Deposits: By issuing interest-bearing stablecoin equivalents, credit unions can attract a new demographic of digitally native savers.
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Risk Management: Sandboxed pilots allow institutions to evaluate smart-contract risks without exposing core systems.
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Interoperable Finance: Aligning legacy banking with DeFi rails can unlock hybrid products—e.g., flash loans collateralized by insured deposits.
Such collaborations could spearhead a wave of embedded finance offerings, blurring the lines between centralized and decentralized banking infrastructures.
Source: Newswire
5. Apex Fusion: Defragmenting Blockchain for Mass Adoption
What Happened:
In an op-ed, Apex Fusion argues that blockchain interoperability and defragmentation are critical prerequisites for mainstream Web3 uptake. The piece advocates standardized cross-chain messaging protocols, unified identity layers, and aggregated liquidity pools.
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Core Proposals:
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Protocol Neutral Messaging: A universal middleware to transmit value and data across disparate chains.
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Decentralized Identity (DID): A shared credential framework enabling seamless dApp logins without wallet-hopping.
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Liquidity Hubs: Cross-chain Automated Market Makers (AMMs) that pool assets to reduce slippage and gas friction.
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Analysis & Implications:
A fragmented blockchain ecosystem hinders user experience and developer efficiency:
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Onboarding Friction: New users face wallet complexity, chain-switching hassles, and inconsistent UX across apps.
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Capital Inefficiency: Isolated liquidity silos lead to higher trading costs and limit DeFi yield optimization.
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Developer Overhead: Building multichain dApps requires fragmented toolkits and disparate security audits.
Solving these challenges through interoperable frameworks will be pivotal for DeFi, NFT, and enterprise Web3 solutions to scale beyond niche audiences. Apex Fusion’s recommendations may inform upcoming standards efforts by bodies like the Blockchain Governance Initiative Network (BGIN).
Source: Euro Weekly News
Conclusion
Today’s blockchain developments reflect a maturing industry at the crossroads of innovation and integration:
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Specialized Networks: Camp Network’s IP testnet showcases niche use-cases driving targeted blockchain deployments.
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Sustainability & Token Economics: Linking environmental impact to on-chain incentives demonstrates blockchain’s potential in non-financial arenas.
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Big Tech Entry: Meta’s payment ambitions could accelerate global crypto adoption while raising regulatory stakes.
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Banking Collaboration: Programs like Metal Blockchain’s underscore financial institutions’ appetite for safe, regulated Web3 experimentation.
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Interoperability Imperative: As Apex Fusion highlights, defragmentation and cross-chain standards are essential for seamless UX and liquidity flow.
As blockchain weaves deeper into finance, supply chains, and digital ecosystems, the future hinges on striking the right balance between decentralization, compliance, and user-centric design. Stay tuned for tomorrow’s Blocks & Headlines where we continue to chronicle the pulse of Web3 innovation.
The post Blocks & Headlines: Today in Blockchain – May 9, 2025 appeared first on News, Events, Advertising Options.
Blockchain
Bitget Blockchain4Youth sostiene l’innovazione del Web3 e dell’IA all’hackathon “Build with AI” di Google Developer Group

Bitget, società Web3 e uno dei principali exchange di criptovalute, ha ottenuto un riscontro significativo in occasione del recente hackathon “Build with AI”, tenutosi dal 2 al 5 maggio 2025 presso la Constructor University. Spingendosi oltre la semplice sponsorizzazione, l’iniziativa Blockchain4Youth di Bitget ha coinvolto attivamente più di 130 studenti di talento.
L’evento, organizzato dai Google Developer Groups (GDG) on Campus, ha offerto a Bitget uno spazio dinamico per entrare in contatto diretto con gli innovatori tecnologici di nuova generazione. Nel corso di una presentazione dedicata, è stato introdotto il programma Blockchain4Youth Builder, che mostra l’impegno di Bitget nel formare giovani talenti all’interno dello spazio del Web3. Questa partecipazione evidenzia l’approccio lungimirante di Bitget nell’integrare la formazione in materia di blockchain con i settori emergenti come l’IA, riconoscendo il loro potenziale combinato.
Gli studenti hanno lavorato alla creazione di modelli basati sull’IA e di prodotti in fase iniziale utilizzando gli strumenti avanzati di Google, mentre la presenza di Bitget ha offerto una prospettiva unica su come la blockchain possa migliorare ed essere integrata nelle soluzioni di IA. Questa interazione con il mondo reale ha fornito preziose indicazioni agli studenti, colmando il gap tra conoscenze teoriche e applicazione pratica all’interno del panorama tecnologico in rapida evoluzione.
“La formazione rimane un principio fondamentale della nostra missione e, attraverso iniziative come Blockchain4Youth, intendiamo fornire alle nuove generazioni le competenze necessarie non solo per esplorare, ma anche per plasmare attivamente questo settore dinamico”, ha commentato Vugar Usi Zade, COO di Bitget. “Collaborare con comunità come il Google Developer Group offre una base preziosa per connettersi con talenti di spicco e aiutarli nel percorso di utilizzo della blockchain per creare soluzioni di impatto. Blockchain4Youth continuerà a espandere la sua portata, favorendo la crescita dei futuri leader del Web3 in grado di cogliere le numerose opportunità offerte da questa tecnologia”.
Il coinvolgimento mostrato all’hackathon “Build with AI” di GDG è un elemento chiave del più ampio programma Blockchain4Youth di Bitget, l’iniziativa aziendale dedicata alla Responsabilità Sociale d’Impresa (RSI). Questo programma mira a favorire la prossima generazione di leader Web3 attraverso opportunità formative ed esperienze pratiche.
Tra le iniziative più recenti del programma Blockchain4Youth c’è il lancio del Graduate Program di Bitget, concepito per reclutare i migliori laureati nel settore blockchain e Web3. Inoltre, l’espansione del programma Bitget Builders continua a fornire agli individui più promettenti del Web3 un’esperienza diretta attraverso gli eventi offline, i programmi formativi e la crescita strategica della community.
A proposito di Bitget
Fondata nel 2018, Bitget è una società Web3 tra i principali exchange di criptovalute al mondo. Con oltre 100 milioni di utenti in più di 150 Paesi e aree geografiche, l’exchange Bitget si impegna ad aiutare gli utenti a fare trading in modo più smart con la sua pionieristica funzione di copy trading e altre soluzioni di trading.
The post Bitget Blockchain4Youth sostiene l’innovazione del Web3 e dell’IA all’hackathon “Build with AI” di Google Developer Group appeared first on News, Events, Advertising Options.
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