Blockchain
Iconic Fashion Brand Dundas Collaborates with Polkadot, Unique and UME to Bring Web3 to Paris Fashion Week
Designer to the world’s biggest celebrities, DUNDAS will award 340 Proof-of-Attendance NFTs to exclusive guests at its D24 show
Paris, France–(Newsfile Corp. – March 14, 2023) – DUNDAS, the women’s designer clothing brand by the renowned Peter Dundas, in conjunction with Polkadot, the next-generation blockchain network, is dropping its D24 collection of NFTs called “DUNDAS PFW 2023”, Proof of Attendance Protocol (PoAPs) at Paris Fashion Week.
PoAP refers to an NFT (non-fungible token) that is given to participants in an event, course, or activity. Essentially, it is a badge of honor or recognition for having been present or having participated in an online or in-real-life happening.
DUNDAS will drop a total of 340 PoAP tokens to individuals attending their show, which will provide exclusive access to their own unique D24 Collection Paris Fashion Week show PoAP, ushering in a new Web3-powered DUNDAS community.
The D24 collection PoAP, designed by award-winning creative studio UME.
The PoAP tokens will be minted on Unique Network, a sustainable NFT blockchain in keeping with DUNDAS’ commitment to sustainable fashion.
The design of the PoAPs is based on Peter Dundas’ creative designs, which have been selected and worn by celebrities.
Evangelo Bousis, Founder and Image Director of DUNDAS, said: “DUNDAS has been heavily invested in the intersection of Web3 technologies and fashion since the beginning of this movement. The support of industry leaders like Polkadot and our strategic partnerships with UME and Unique Network helps bring this all to life. PoAPs are just the beginning. We can’t wait to show the world all the groundbreaking experiences we’re building together.”
Alexander Mitrovich, CEO Unique Network, said: “DUNDAS and UME Studio are pushing the boundaries of NFTs beyond digital collectibles, integrating them into the very definition of innovation within the fashion world. We support their mission to do so in a sustainable, user-friendly manner.”
Victoria Bousis, CEO & XR Director UME Studio, said: “As a female director in the space, I was inspired by the narrative behind Peter Dundas’ iconic designs and the DUNDAS woman: a confident, unapologetic, and resilient figure. We drew inspiration from Peter Dundas’ creative vision for the PoAP collection to foster enriching narratives and experiences for a diverse and growing community of digital fashion enthusiasts.”
Björn Wagner, CEO of Parity Technologies, a leading contributor to the Polkadot network, said: “This is the type of collaboration we love to see in the Polkadot ecosystem, utilizing Polkadot’s boundary-pushing technology to bring new, engaging experiences for people who may have never interacted with a blockchain before.”
The D24 collection was designed with the mainstream consumer in mind and offers a seamless user experience. Individuals on the exclusive guest list will be able to claim their PoAP in just a few clicks, without needing any pre-existing knowledge of Web3 wallets or blockchain.
To learn more about the D24 collection, visit dundasworld.com.
About DUNDAS
Peter Dundas launched his eponymous lifestyle brand in unconventional style, debuting with Beyoncé Knowles at the 2017 Grammy Awards. With partner Evangelo Bousis, DUNDAS was created around a non-seasonal structure of timeless and seasonless capsule collections to meet the needs of the brand’s clientele. The Dundas woman has a nomadic spirit – she is a global traveler and values style over trends. For more information, visit dundasworld.com.
About Polkadot
Polkadot provides the technical advances necessary to make blockchain technology practical, accessible, scalable, interoperable, and future-proof, removing limitations and barriers to entry, and thereby fueling innovation, growing the decentralized technology space, and bringing the Web3 vision to life.
About UME
Recently awarded the PGA Innovation Award for 2023, UME is an innovative 3D studio that creates iconic stories and branded digital assets for web 3.0, groundbreaking immersive XR experiences, and “made in-engine” films and series via virtual production pipelines. UME bridges cinema, technology, and gaming through emotive virtual humans, fantastical worlds, and meaningful gaming interactions to pioneer the future of storytelling across platforms and audiences.
About Unique Network
Created as a gateway to capturing real value on the blockchain, brands and creators can use the powerful NFT-specific tools provided by Unique Network to design unique NFT use cases and build advanced economies. SDKs and Pallets may also create extensible applications, including Refungible Tokens, Nested NFTs, bundled fungible tokens, and sponsored transactions.
Unique aims to inspire mass adoption of NFTs by creating a purpose-built NFT chain accurately depicting how real-world assets and owners interact.
Media Contact:
Charu Sethi, CMO of Unique Network
Email: [email protected]
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/157977
With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help finance journalists and consumers stay on top of the week’s most newsworthy and popular releases, here’s a recap of some major stories from the week that shouldn’t be missed.
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- Prosperity or catastrophe: #Insurance2040 study reveals four possible futures for the industry
By 2040, technological innovation driven by customer centricity could pave the way to greater climate resilience and more personalized offerings by the insurance industry. Alternatively, insurance could become a luxury afforded only to the wealthiest few. - Cardinal Health announces two strategic additions to its portfolio
Cardinal Health will acquire a majority stake in GI Alliance (GIA), the country’s leading gastroenterology (GI) management services organization (MSO), from a combination of GIA physician owners and funds managed by affiliates of Apollo. Cardinal Health will also acquire the Advanced Diabetes Supply Group (ADSG), one of the country’s leading diabetic medical supplies providers, for approximately $1.1 billion in cash. - BlackRock Launches New BUIDL Share Classes Across Multiple Blockchains to Expand Access and Potential of BUIDL Ecosystem
This initiative represents the next step in the evolution of the tokenization market, by enabling BUIDL to be used within leading blockchain-based financial products and infrastructure across ecosystems. - Primo Brands Corporation Announces Successful Completion of Merger of Primo Water and BlueTriton Brands
“I believe Primo Brands is positioned to be a leader in the healthy hydration beverage category, thanks to the strength of its iconic, sustainably-sourced brands, its robust operations and extensive North American network, and its responsible operation of numerous springs across the country,” said Dean Metropoulos, Non-Executive Chairman of the Board of Directors of Primo Brands. - Jackson Hewitt Tax Services Expands Workforce, Offering Job Opportunities Nationwide for Upcoming Tax Filing Season
The week-long event will launch the combined hiring of 18,000 employees to prepare for the upcoming tax filing season. The Jackson Hewitt hiring events are open to the public and include on-site interviews. Qualified candidates could receive a job offer immediately. - PNC Bank to Double Planned Branch Openings to More Than 200 Across Six States This announcement brings the bank’s total investment to approximately $1.5 billion to open more than 200 new branch locations in 12 cities across the U.S. over the next five years, while completing the renovations of 1,400 existing branches during the same time period.
- Alchemy Pay Expands Virtual Card Functionality with Google Pay Support The new card BINs added will significantly enhance the capabilities of crypto cards, expanding their support for a broader range of payment scenarios and improving transaction success rates. This advancement is particularly impactful when paired with Google Pay, one of the most popular and widely used digital payment platforms, trusted by millions for its convenience and security.
- Finaya Unveils Nationwide Homeownership Platform
From providing rich and current information about home values and property conditions, to finding helpful repair and remodeling providers, to shopping for and securing the right insurance, the platform simplifies the homeownership process, making it more accessible, convenient and efficient. - GenAI predicted to inspire revenue growth in 76% of businesses, but only 4% qualify as “leaders” in AI and analytics
Kearney’s report confirms that businesses are not only aware of how big data, AI, and analytics will impact revenue generation and enhance business strategies, but they are investing to stay ahead of the curve, too. - GameAbove Sports Acquires Meaningful Ownership Stake in Brisbane Bullets with NBA Legend George Gervin as Part of Ownership Team
This move marks a significant milestone for GameAbove Sports, a CapStone Holdings Inc. company, as it expands its influence on international basketball ahead of the Brisbane 2032 Olympics. - Most US shoppers are encountering generative AI while shopping without realizing it
A survey of 700 online shoppers in the US shows 71% are unaware of having used generative AI while shopping online even though most had recently shopped at retailers currently using it. 41% of customers say they would feel comfortable using a generative AI tool from a brand they trust.
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