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Iconic Fashion Brand Dundas Collaborates with Polkadot, Unique and UME to Bring Web3 to Paris Fashion Week

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Designer to the world’s biggest celebrities, DUNDAS will award 340 Proof-of-Attendance NFTs to exclusive guests at its D24 show

Paris, France–(Newsfile Corp. – March 14, 2023) – DUNDAS, the women’s designer clothing brand by the renowned Peter Dundas, in conjunction with Polkadot, the next-generation blockchain network, is dropping its D24 collection of NFTs called “DUNDAS PFW 2023”, Proof of Attendance Protocol (PoAPs) at Paris Fashion Week.

PoAP refers to an NFT (non-fungible token) that is given to participants in an event, course, or activity. Essentially, it is a badge of honor or recognition for having been present or having participated in an online or in-real-life happening.

DUNDAS will drop a total of 340 PoAP tokens to individuals attending their show, which will provide exclusive access to their own unique D24 Collection Paris Fashion Week show PoAP, ushering in a new Web3-powered DUNDAS community.

The D24 collection PoAP, designed by award-winning creative studio UME.

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The PoAP tokens will be minted on Unique Network, a sustainable NFT blockchain in keeping with DUNDAS’ commitment to sustainable fashion.

The design of the PoAPs is based on Peter Dundas’ creative designs, which have been selected and worn by celebrities.

Evangelo Bousis, Founder and Image Director of DUNDAS, said: “DUNDAS has been heavily invested in the intersection of Web3 technologies and fashion since the beginning of this movement. The support of industry leaders like Polkadot and our strategic partnerships with UME and Unique Network helps bring this all to life. PoAPs are just the beginning. We can’t wait to show the world all the groundbreaking experiences we’re building together.”

Alexander Mitrovich, CEO Unique Network, said: “DUNDAS and UME Studio are pushing the boundaries of NFTs beyond digital collectibles, integrating them into the very definition of innovation within the fashion world. We support their mission to do so in a sustainable, user-friendly manner.”

Victoria Bousis, CEO & XR Director UME Studio, said: “As a female director in the space, I was inspired by the narrative behind Peter Dundas’ iconic designs and the DUNDAS woman: a confident, unapologetic, and resilient figure. We drew inspiration from Peter Dundas’ creative vision for the PoAP collection to foster enriching narratives and experiences for a diverse and growing community of digital fashion enthusiasts.”

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Björn Wagner, CEO of Parity Technologies, a leading contributor to the Polkadot network, said: “This is the type of collaboration we love to see in the Polkadot ecosystem, utilizing Polkadot’s boundary-pushing technology to bring new, engaging experiences for people who may have never interacted with a blockchain before.”

The D24 collection was designed with the mainstream consumer in mind and offers a seamless user experience. Individuals on the exclusive guest list will be able to claim their PoAP in just a few clicks, without needing any pre-existing knowledge of Web3 wallets or blockchain.

To learn more about the D24 collection, visit dundasworld.com.

About DUNDAS
Peter Dundas launched his eponymous lifestyle brand in unconventional style, debuting with Beyoncé Knowles at the 2017 Grammy Awards. With partner Evangelo Bousis, DUNDAS was created around a non-seasonal structure of timeless and seasonless capsule collections to meet the needs of the brand’s clientele. The Dundas woman has a nomadic spirit – she is a global traveler and values style over trends. For more information, visit dundasworld.com.

About Polkadot
Polkadot provides the technical advances necessary to make blockchain technology practical, accessible, scalable, interoperable, and future-proof, removing limitations and barriers to entry, and thereby fueling innovation, growing the decentralized technology space, and bringing the Web3 vision to life.

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About UME
Recently awarded the PGA Innovation Award for 2023, UME is an innovative 3D studio that creates iconic stories and branded digital assets for web 3.0, groundbreaking immersive XR experiences, and “made in-engine” films and series via virtual production pipelines. UME bridges cinema, technology, and gaming through emotive virtual humans, fantastical worlds, and meaningful gaming interactions to pioneer the future of storytelling across platforms and audiences.

About Unique Network
Created as a gateway to capturing real value on the blockchain, brands and creators can use the powerful NFT-specific tools provided by Unique Network to design unique NFT use cases and build advanced economies. SDKs and Pallets may also create extensible applications, including Refungible Tokens, Nested NFTs, bundled fungible tokens, and sponsored transactions.

Unique aims to inspire mass adoption of NFTs by creating a purpose-built NFT chain accurately depicting how real-world assets and owners interact.

Media Contact:

Charu Sethi, CMO of Unique Network
Email: [email protected]

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To view the source version of this press release, please visit https://www.newsfilecorp.com/release/157977

Newsfile is a customer-focused newswire team that delivers press releases and corporate announcements to the global financial community. Approved by all stock exchanges, Newsfile offers broad access to media, analysts, investors and market participants. With agile services, proactive customer care and affordable pricing; Newsfile makes it easy for companies to tell their story to the audiences they need to reach.

Blockchain

LCT Secures VARA In-Principle Approval, Defining Its Role in Dubai’s Crypto Landscape

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Bybit One-Click Buy Offers a Winning Chance in First-Time Deposits Lucky Draws

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Blocks & Headlines: Today in Blockchain (BlackRock, Plume, SEALSQ, Hedera, Deutsche Bank, KuCoin)

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blocks-&-headlines:-today-in-blockchain-(blackrock,-plume,-sealsq,-hedera,-deutsche-bank,-kucoin)

 

Blockchain technology continues to drive innovation across industries, reshaping finance, infrastructure, and philanthropy. Today’s news roundup explores exciting developments in blockchain ETFs, tokenization funding, quantum-resistant chips, public blockchain initiatives, and impactful social projects. Here’s a deep dive into the latest blockchain headlines:

BlackRock ETF Embraces Blockchain with First Muni Bond Purchase

BlackRock’s blockchain-focused ETF has made its first foray into municipal bonds, signaling increased confidence in integrating blockchain technology with traditional finance. The ETF’s strategic investment demonstrates how blockchain can enhance transparency and efficiency in bond markets.

By tokenizing municipal bonds, BlackRock aims to simplify trading and settlement processes while reducing associated costs. This development underscores the growing role of blockchain in transforming financial instruments and fostering greater market accessibility.

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Source: Yahoo Finance

Plume Secures Funding for Tokenization Platform

Blockchain fintech company Plume has raised significant funding to advance its tokenization platform. The company’s innovative approach enables businesses to convert real-world assets into digital tokens, streamlining asset management and unlocking liquidity.

Tokenization is rapidly gaining traction as a game-changer in sectors such as real estate, art, and commodities. Plume’s success reflects a broader trend of investment in blockchain solutions that bridge the gap between traditional assets and decentralized technologies.

Source: Fortune

SEALSQ and Hedera Partner for Quantum-Resistant Blockchain Chips

SEALSQ and Hedera have announced a groundbreaking collaboration to develop quantum-resistant chips designed to secure blockchain infrastructure. These advanced chips will provide robust protection against future quantum computing threats, ensuring the integrity of blockchain networks.

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As quantum computing capabilities evolve, safeguarding blockchain ecosystems becomes increasingly critical. This partnership highlights the importance of proactive measures in maintaining the resilience and trustworthiness of decentralized systems.

Source: The Quantum Insider

Deutsche Bank’s Public, Permissioned Blockchain Initiative

Deutsche Bank’s Layer 2 blockchain solution is set to go public and operate as a permissioned network, according to its tech partner. This initiative aims to strike a balance between accessibility and security, leveraging blockchain to streamline financial services and enhance operational efficiency.

The decision to adopt a public, permissioned model reflects a growing trend among enterprises seeking to harness the benefits of decentralization while maintaining control over sensitive data. Deutsche Bank’s approach could serve as a blueprint for other financial institutions exploring blockchain adoption.

Source: CoinDesk

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KuCoin’s “Light Up Africa” Initiative Brings Hope to Thousands

Cryptocurrency exchange KuCoin has made a significant impact through its “Light Up Africa” donation ceremony in Ghana, benefiting 36,000 children across the continent. The initiative combines blockchain technology with philanthropy to address energy poverty and support education.

By leveraging blockchain for transparency in charitable contributions, KuCoin sets an example of how the crypto industry can drive meaningful social change. The project demonstrates the potential of blockchain to empower communities and foster sustainable development.

Source: PR Newswire

Industry Implications and Key Takeaways

Today’s developments highlight the transformative potential of blockchain across multiple domains:

  1. Integration with Traditional Finance: BlackRock’s ETF underscores the synergy between blockchain and established financial systems.
  2. Tokenization Trends: Plume’s funding success reflects the growing demand for digital asset solutions.
  3. Quantum-Resistant Technologies: SEALSQ and Hedera’s partnership addresses emerging cybersecurity challenges.
  4. Enterprise Blockchain Adoption: Deutsche Bank’s public, permissioned network showcases the adaptability of blockchain in financial services.
  5. Social Impact: KuCoin’s philanthropic efforts illustrate blockchain’s capacity to drive positive societal outcomes.

The post Blocks & Headlines: Today in Blockchain (BlackRock, Plume, SEALSQ, Hedera, Deutsche Bank, KuCoin) appeared first on News, Events, Advertising Options.

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