Blockchain
Social Media App Frog Launches The Roll-out of SUPmarket Pop-Up Activation Across UK’s University Campuses
London, United Kingdom–(Newsfile Corp. – January 8, 2023) – Gen Z social media app Frog recently launched the SUPmarket pop-up activation across UK’s university campuses, following the success of its first SUPmarket pop-up held in London’s Piccadilly Circus last month.
Picture: SUPmarket pop-up activation at London’s Piccadilly Circus
The SUPmarket activation takes its name from the app’s ‘SUP’ feature, which centres around creating real-life, unfiltered video stories that can be shared privately or publicly with friends on the Frog app.
Launched in 2020, Frog introduced the SUP feature that facilitates genuine interactions between friends online. Coined by the simple phrase ‘what’s up,’ users can share simple, unfiltered, real-life moments with friends using the SUP feature.
The app currently has over four million users worldwide and is aimed at Gen Zs who may be looking for new forms of social media without filters and free of the social pressure to edit content.
SUPmarket activation opened at the University of Leeds on November 29, followed by an opening at Leeds Beckett University on December 1. With SUPmarket shoppers encouraged to keep themes of friendship in mind, the SUPmarket was stocked with an extensive selection of Gen Z favourite snack-inspired goodies, each of which boasted a unique ‘friendship-flavoured’ name including the ‘Hope & Humour’ flavoured crisps, ‘Lettuce Be Friends Salad’, and ‘Bean Thinking About You’ baked beans. Within each product, Frog ensured there was a surprise gift hidden inside from cash prizes, cinema tickets and trivia questions to quirky toys that included stress balls and sudoku print toilet paper.
The new activations follow the success of the first SUPmarket pop-up held in London’s Piccadilly Circus last month. Taking place over a week, the London SUPmarket pop-up welcomed over 1,500 guests and saw over 3,000 free prizes gifted to attendees who took part in the SUP lucky dip. The SUPmarket also became a viral sensation on TikTok as it welcomed several prominent influencers such as Ryan Snellings (2.4M followers), Bailey Nelson (1.7M followers), and Abbie Kirkman (207k followers).
In 2023, Frog is looking forward to launching the SUPmarket activation in additional UK university locations as it continues to become the social media app of choice for the Gen Z generation.
About Frog
Frog is a new social media app founded in 2020 by two London School of Economics and Political Science (LSE) students setting out to fight filters and build a social network for real. Based out of London, California, and Texas, over four million authentic, Frog now has over 4 million Gen Z users worldwide who enjoy living in real-life moments without filters. Harnessing the power of AI, Frog is dedicated to nurturing meaningful friendships by bringing friends together in a more transparent and authentic way. With the app prioritising the nurturing of genuine friendships, Frog’s key features centre around SEQUEL, which encourages users to continue each other’s real-life moments with their own take, and WIDGET, which allows instant messaging between friends on the smartphone’s Home Screen.
Contact Details:
Contact Person: Scynge Xing
Email: [email protected]
Website: https://frogapp.me/
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/150481
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Blockchain
Blocks & Headlines: Today in Blockchain (BlackRock, Plume, SEALSQ, Hedera, Deutsche Bank, KuCoin)
Blockchain technology continues to drive innovation across industries, reshaping finance, infrastructure, and philanthropy. Today’s news roundup explores exciting developments in blockchain ETFs, tokenization funding, quantum-resistant chips, public blockchain initiatives, and impactful social projects. Here’s a deep dive into the latest blockchain headlines:
BlackRock ETF Embraces Blockchain with First Muni Bond Purchase
BlackRock’s blockchain-focused ETF has made its first foray into municipal bonds, signaling increased confidence in integrating blockchain technology with traditional finance. The ETF’s strategic investment demonstrates how blockchain can enhance transparency and efficiency in bond markets.
By tokenizing municipal bonds, BlackRock aims to simplify trading and settlement processes while reducing associated costs. This development underscores the growing role of blockchain in transforming financial instruments and fostering greater market accessibility.
Source: Yahoo Finance
Plume Secures Funding for Tokenization Platform
Blockchain fintech company Plume has raised significant funding to advance its tokenization platform. The company’s innovative approach enables businesses to convert real-world assets into digital tokens, streamlining asset management and unlocking liquidity.
Tokenization is rapidly gaining traction as a game-changer in sectors such as real estate, art, and commodities. Plume’s success reflects a broader trend of investment in blockchain solutions that bridge the gap between traditional assets and decentralized technologies.
Source: Fortune
SEALSQ and Hedera Partner for Quantum-Resistant Blockchain Chips
SEALSQ and Hedera have announced a groundbreaking collaboration to develop quantum-resistant chips designed to secure blockchain infrastructure. These advanced chips will provide robust protection against future quantum computing threats, ensuring the integrity of blockchain networks.
As quantum computing capabilities evolve, safeguarding blockchain ecosystems becomes increasingly critical. This partnership highlights the importance of proactive measures in maintaining the resilience and trustworthiness of decentralized systems.
Source: The Quantum Insider
Deutsche Bank’s Public, Permissioned Blockchain Initiative
Deutsche Bank’s Layer 2 blockchain solution is set to go public and operate as a permissioned network, according to its tech partner. This initiative aims to strike a balance between accessibility and security, leveraging blockchain to streamline financial services and enhance operational efficiency.
The decision to adopt a public, permissioned model reflects a growing trend among enterprises seeking to harness the benefits of decentralization while maintaining control over sensitive data. Deutsche Bank’s approach could serve as a blueprint for other financial institutions exploring blockchain adoption.
Source: CoinDesk
KuCoin’s “Light Up Africa” Initiative Brings Hope to Thousands
Cryptocurrency exchange KuCoin has made a significant impact through its “Light Up Africa” donation ceremony in Ghana, benefiting 36,000 children across the continent. The initiative combines blockchain technology with philanthropy to address energy poverty and support education.
By leveraging blockchain for transparency in charitable contributions, KuCoin sets an example of how the crypto industry can drive meaningful social change. The project demonstrates the potential of blockchain to empower communities and foster sustainable development.
Source: PR Newswire
Industry Implications and Key Takeaways
Today’s developments highlight the transformative potential of blockchain across multiple domains:
- Integration with Traditional Finance: BlackRock’s ETF underscores the synergy between blockchain and established financial systems.
- Tokenization Trends: Plume’s funding success reflects the growing demand for digital asset solutions.
- Quantum-Resistant Technologies: SEALSQ and Hedera’s partnership addresses emerging cybersecurity challenges.
- Enterprise Blockchain Adoption: Deutsche Bank’s public, permissioned network showcases the adaptability of blockchain in financial services.
- Social Impact: KuCoin’s philanthropic efforts illustrate blockchain’s capacity to drive positive societal outcomes.
The post Blocks & Headlines: Today in Blockchain (BlackRock, Plume, SEALSQ, Hedera, Deutsche Bank, KuCoin) appeared first on News, Events, Advertising Options.
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