Blockchain
Social Media App Frog Launches The Roll-out of SUPmarket Pop-Up Activation Across UK’s University Campuses
London, United Kingdom–(Newsfile Corp. – January 8, 2023) – Gen Z social media app Frog recently launched the SUPmarket pop-up activation across UK’s university campuses, following the success of its first SUPmarket pop-up held in London’s Piccadilly Circus last month.
Picture: SUPmarket pop-up activation at London’s Piccadilly Circus
The SUPmarket activation takes its name from the app’s ‘SUP’ feature, which centres around creating real-life, unfiltered video stories that can be shared privately or publicly with friends on the Frog app.
Launched in 2020, Frog introduced the SUP feature that facilitates genuine interactions between friends online. Coined by the simple phrase ‘what’s up,’ users can share simple, unfiltered, real-life moments with friends using the SUP feature.
The app currently has over four million users worldwide and is aimed at Gen Zs who may be looking for new forms of social media without filters and free of the social pressure to edit content.
SUPmarket activation opened at the University of Leeds on November 29, followed by an opening at Leeds Beckett University on December 1. With SUPmarket shoppers encouraged to keep themes of friendship in mind, the SUPmarket was stocked with an extensive selection of Gen Z favourite snack-inspired goodies, each of which boasted a unique ‘friendship-flavoured’ name including the ‘Hope & Humour’ flavoured crisps, ‘Lettuce Be Friends Salad’, and ‘Bean Thinking About You’ baked beans. Within each product, Frog ensured there was a surprise gift hidden inside from cash prizes, cinema tickets and trivia questions to quirky toys that included stress balls and sudoku print toilet paper.
The new activations follow the success of the first SUPmarket pop-up held in London’s Piccadilly Circus last month. Taking place over a week, the London SUPmarket pop-up welcomed over 1,500 guests and saw over 3,000 free prizes gifted to attendees who took part in the SUP lucky dip. The SUPmarket also became a viral sensation on TikTok as it welcomed several prominent influencers such as Ryan Snellings (2.4M followers), Bailey Nelson (1.7M followers), and Abbie Kirkman (207k followers).
In 2023, Frog is looking forward to launching the SUPmarket activation in additional UK university locations as it continues to become the social media app of choice for the Gen Z generation.
About Frog
Frog is a new social media app founded in 2020 by two London School of Economics and Political Science (LSE) students setting out to fight filters and build a social network for real. Based out of London, California, and Texas, over four million authentic, Frog now has over 4 million Gen Z users worldwide who enjoy living in real-life moments without filters. Harnessing the power of AI, Frog is dedicated to nurturing meaningful friendships by bringing friends together in a more transparent and authentic way. With the app prioritising the nurturing of genuine friendships, Frog’s key features centre around SEQUEL, which encourages users to continue each other’s real-life moments with their own take, and WIDGET, which allows instant messaging between friends on the smartphone’s Home Screen.
Contact Details:
Contact Person: Scynge Xing
Email: [email protected]
Website: https://frogapp.me/
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/150481
Blockchain
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Blockchain
Blocks & Headlines: Today in Blockchain – January 30, 2025 (Dogecoin, U.S. Army, DeepSeek, Web3)
Introduction
The blockchain and cryptocurrency industry continues to evolve, with major advancements in institutional adoption, regulatory modernization, and innovative applications. Today’s roundup covers Dogecoin’s new blockchain strategy, the U.S. Army’s use of blockchain for tracking aid, notable blockchain startups, domain challenges for Web3 companies, the first AI blockchain agent, and Luxembourg’s legal updates for custody chains. Let’s break down the biggest headlines shaping the future of blockchain technology and decentralized finance.
Dogecoin Unveils Strategic Blockchain Movement
Expanding Beyond a Meme Coin
Dogecoin, often viewed as a lighthearted cryptocurrency, is making serious strides toward blockchain utility with a new strategic initiative aimed at expanding its use case beyond simple transactions. The Dogecoin Foundation has announced plans to integrate layer-2 solutions, smart contracts, and interoperability features, potentially positioning DOGE as a serious competitor in the decentralized finance (DeFi) space.
This move signals a shift in the perception of Dogecoin, which has long relied on community-driven momentum. With the new strategy, DOGE could become an integral part of the growing Web3 ecosystem.
Source: Crypto Briefing
U.S. Army Utilizes Blockchain for Aid Tracking in Ukraine
Military Adopts Emerging Tech for Transparency
The U.S. Army is leveraging blockchain, big data, and generative AI to track billions of dollars in aid sent to Ukraine. This marks a significant step in blockchain’s adoption by governments and defense agencies to enhance transparency and prevent fraud.
By using blockchain for immutable record-keeping, military officials aim to improve logistics tracking, reduce inefficiencies, and ensure secure auditing of aid distribution. This could set a precedent for future government adoption of blockchain-based verification systems.
Source: Breaking Defense
10 Blockchain Startups to Watch in 2025
Innovation Driving the Next Wave of Web3
A new report highlights ten emerging blockchain startups poised to disrupt industries from finance to supply chain management. These companies are working on scalable smart contracts, decentralized identity solutions, and improved cross-chain interoperability.
Among the standout names are startups focusing on privacy-preserving transactions, institutional DeFi tools, and real-world asset tokenization, reinforcing blockchain’s growing role in mainstream finance and enterprise adoption.
Source: Yahoo Finance
Web3 Companies Struggle with Domain Name Challenges
Decentralization vs. Traditional Domain Ownership
As blockchain companies push forward with Web3 adoption, many are encountering significant hurdles in securing relevant domain names. Unlike traditional domains governed by ICANN, blockchain-native domains such as .crypto and .eth exist outside standard regulatory frameworks, leading to disputes and accessibility issues.
Industry experts are calling for greater collaboration between blockchain projects and domain registrars to ensure seamless Web3 adoption while maintaining online accessibility for users.
Source: Domain Name Wire
Klaus Agent Becomes the First Blockchain AI to Use Custom DeepSeek Model
AI and Blockchain Converge
The Klaus Agent, an AI-powered blockchain agent, has integrated the DeepSeek AI model to enhance decision-making, smart contract automation, and decentralized application (dApp) intelligence. This innovation represents a major step in merging artificial intelligence with blockchain networks, allowing for more sophisticated automation in DeFi, NFT trading, and DAO governance.
As AI and blockchain continue to converge, the potential for autonomous smart contract execution and predictive analytics is expected to grow, leading to more efficient decentralized systems.
Source: GlobeNewswire
Luxembourg Modernizes Custody Chain Laws for Blockchain
A Legal Framework for Tokenized Assets
Luxembourg, a key financial hub in Europe, has updated its custody chain regulations to accommodate blockchain-based assets. These changes are designed to facilitate institutional adoption of tokenized securities and digital asset custody solutions.
By providing a clear regulatory framework, Luxembourg aims to attract fintech firms, investment funds, and digital asset custodians, further strengthening its position as a leader in blockchain finance.
Source: National Law Review
Conclusion
The latest blockchain developments underscore the rapid evolution of the industry, from Dogecoin’s strategic shift to military adoption of blockchain for transparency. As AI and blockchain begin to merge, and governments refine regulations, we are witnessing a pivotal moment in decentralized technology.
With institutional interest growing and regulatory frameworks taking shape, blockchain and Web3 technologies are moving closer to mainstream acceptance. Stay tuned for the next Blocks & Headlines briefing as we continue to track the most significant trends shaping the future of decentralized finance and digital assets.
The post Blocks & Headlines: Today in Blockchain – January 30, 2025 (Dogecoin, U.S. Army, DeepSeek, Web3) appeared first on News, Events, Advertising Options.
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