Blockchain
Predict-and-Earn App Pooky Launching Free-to-Play Public Beta Ahead of FIFA World Cup Qatar
Milan, Italy–(Newsfile Corp. – November 16, 2022) – Pooky, the forthcoming gamified Web3 sports prediction platform, will release its free-to-play version in public beta on Nov. 16, 2022. The announcement follows Pooky’s closed alpha release on Oct. 21, which received extremely positive feedback.
Pooky
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The free-to-play beta launch of the much-anticipated game will be available in time for the FIFA World Cup, which kicks off a few days later on Nov. 20, and will run throughout the tournament. Those participating in the public beta will receive a whitelist spot to mint an exclusive Genesis Pookyball (NFTs) during the project’s private sale in January 2023.
Pooky is on a mission to transform sports betting, starting with football. The prediction game centers around Pookyball NFTs. Each Pookyball gives its holder the right to enter the prediction game, where they predict results from the major football leagues and tournaments on Earth, including the FIFA World Cup, English Premier League, Italian Serie A and Spanish La Liga.
Players never risk losing their NFT; it’s theirs to keep forever. The model encourages social interaction around the world’s most popular sport with none of the downsides associated with traditional gambling. Players get to enjoy the thrill of having something riding on a game without the risk of addiction or the financial worries that accompany it.
Players guessing the outcome of football games receive points for predicting winners, number of goals and exact scores. They’re ranked on a leaderboard and top players can win crypto and rare Pookyballs. The points scored matter – even for players not topping the leaderboards. Points scored will be converted into Experience Points (PXP) which are necessary to upgrade Pookyballs increasing chances to score more points in the next prediction round and therefore maximize players’ in-game rewards.
Pooky has worked with specialist crypto economists, token engineers and game designers to create sustainable game economics. A single, capped supply ERC-20 utility token will serve as the title’s in-game currency, providing a medium of exchange and player rewards. The game will operate using a rewards pool per season and per competition, and distribute payments based on token in-flow.
Unlike play-to-earn titles that suffer from rampant token supply inflation, Pooky does not award tokens for simply playing. Instead, gamers must demonstrate skill to top leaderboards rankings to maximize rewards. Spending tokens on upgrades not only increases their chances of receiving rewards but also burns a percentage of the amount spent, providing further value to the players. The result is a long-term, sustainable circular token economy absent in many of today’s play-to-earn efforts. Pooky is built on a “Play-and-Earn” model focusing mostly on gameplay and entertainment, rather than just the earning side.
The initial public beta will enable players to play the game’s free version, and can start unlocking rewards. Slightly different from the play-and-earn version described above, players receive two free Rookyballs and PXP rewards will be lower than in the full, NFT-driven version.
“We wanted to build a healthier alternative to traditional sports betting. By going back to the roots of sports prediction – challenging friends and demonstrating your knowledge of the beautiful game – Pooky encourages social interaction and fun whilst creating communities, both on and off the platform,” said Stefano Riff, co-founder of Pooky.
Pooky’s initial version will only support football. However, the company plans to add tennis, basketball, Formula 1 and other sports in 2023.
About Pooky
Pooky was founded in 2022 by Claudio and Stefano Riff. The brothers are big sports fans, and have first-hand experience with existing sports betting platforms and their shortcomings. Pooky was directly inspired by Stefano being blocked from using online sportsbooks for seemingly winning too much from it.
The pair committed to developing an alternative to the traditional betting model underpinned by blockchain technology. The company operated out of the public eye, recruiting senior team members during summer 2022, and was officially incorporated in September.
Pooky raised more than €3 million from pre-seed investors, including Claster Investments VC. Advising the startup is a highly experienced group of managers and executives within the sport, gaming and blockchain industry.
Website | Medium | Discord | LinkedIn | Twitter | Instagram | Whitepaper
Contact:
Gregory Liénart
Head of Growth
[email protected]
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/144485
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Blocks & Headlines: Today in Blockchain – May 22, 2025

The blockchain universe never sleeps. From pioneering cross-border payment systems in Central America to city-wide crypto strategies in New York City, today’s headlines reveal an industry maturing at breakneck speed. In this edition of Blocks & Headlines, we explore five landmark developments:
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Guatemala’s Banco Industrial integrates blockchain for seamless cross-border remittances.
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NYC Mayor’s Office unveils a comprehensive crypto and blockchain roadmap.
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OSR Holdings, BCM Europe & Taekwondo Cooperative sign an MOU to launch the OSRH token.
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Bybit’s “Chicken Trader” livestream—crypto meets poultry in the world’s first poultry-powered trading showdown.
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FIFA taps Avalanche to build a dedicated blockchain for its NFT platform.
These stories underscore three key trends reshaping the ecosystem:
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Institutional Adoption & Regulation: From national banks to municipal governments, legacy institutions are embracing decentralized technologies.
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Tokenization & Community Engagement: Strategic partnerships are launching specialized tokens that bridge niche communities with global markets.
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Innovative Use Cases: Whether gaming, entertainment, or live-stream events, blockchain’s versatility spawns ever-more creative applications.
Join us as we unpack the implications, weigh the opportunities, and forecast where these trajectories might lead.
1. Guatemala’s Largest Bank Integrates Blockchain for Cross-Border Payments
What Happened
Guatemala’s Banco Industrial, the country’s biggest financial institution, announced the deployment of a private‐permissioned blockchain network to streamline remittances from the U.S. into Guatemala City and beyond. The solution reduces settlement times from days to minutes, cuts fees by up to 60 %, and offers real-time traceability for senders and receivers.
Source: Cointelegraph
Analysis & Commentary
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Financial Inclusion Boost: Remittances account for over 12 % of Guatemala’s GDP. By minimizing friction and cost, blockchain integration will extend financial services to remote communities reliant on diaspora funds.
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Risk & Compliance: Permissioned networks allow Banco Industrial to retain AML/KYC controls, mitigating concerns around illicit flows. This hybrid approach demonstrates that enterprise blockchain can balance decentralization with regulatory rigor.
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Regional Ripple Effects: Neighboring Central American banks are watching closely. Should Guatemala’s pilot succeed, we can expect a domino effect across El Salvador, Honduras, and Costa Rica—each seeking to capitalize on faster, cheaper cross-border rails.
Implications
Legacy banks worldwide should view this as a blueprint: private blockchains can coexist with existing compliance frameworks while delivering transformative user benefits. Early movers will capture remittance market share and cultivate fintech partnerships across the Latin American corridor.
2. NYC Mayor Unveils Ambitious Crypto & Blockchain Agenda
What Happened
New York City Mayor Eric Adams detailed his administration’s multi-pronged strategy to make NYC a global crypto hub. Key initiatives include:
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A regulatory sandbox for crypto startups to pilot DeFi, NFTs, and token-based fundraising under city supervision.
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Partnerships with CUNY and Columbia University for blockchain research and talent development.
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Deployment of a blockchain-based public record system for land titles and business registrations.
Source: GovTech
Analysis & Commentary
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Regulatory Harmony vs. Overreach: By offering a controlled sandbox rather than blanket deregulation, NYC signals a nuanced stance—encouraging innovation without sacrificing consumer protection.
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Talent Pipeline: Academic partnerships aim to remedy the talent shortage plaguing blockchain firms. Local graduates trained in distributed ledger technologies (DLT) will feed startups, financial institutions, and government agencies.
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Public Services on Chain: Land registries and business filings on blockchain promise greater transparency and fraud reduction. If scaled effectively, NYC could set a global standard for government-blockchain integration.
Implications
Other major cities—London, Singapore, Dubai—will feel pressure to match NYC’s playbook. Municipal leaders should prioritize sandbox frameworks and academia-industry liaisons to nurture homegrown crypto ecosystems.
3. OSR Holdings, BCM Europe & Taekwondo Cooperative Launch OSRH Token
What Happened
OSR Holdings, BCM Europe, and the Taekwondo Cooperative signed a strategic Memorandum of Understanding to co-develop the OSRH token, a blockchain-based digital asset aimed at supporting global Taekwondo practitioners. Features include:
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Membership Rewards: Tokens earned through event participation, coaching certifications, and tournament wins.
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Decentralized Governance: Athletes vote on sponsorship allocations and rule-change proposals via on-chain ballots.
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Marketplace Integration: A dedicated NFT marketplace for Taekwondo memorabilia, from digital belts to highlight reels.
Source: PR Newswire
Analysis & Commentary
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Niche Tokenization: OSRH token exemplifies the power of community-focused tokens. By aligning incentives with passion points—training, competition, governance—stakeholders gain ownership and engagement.
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Governance Innovation: Athlete-driven decision-making on sponsorship and funding disrupts top-down federation models. This could democratize sports governance across disciplines.
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Commercial Ecosystem: The NFT marketplace offers monetization channels for athletes and federations alike. Strategic royalties on secondary sales ensure sustainable funding.
Implications
Other sports federations and niche communities should explore token models that blend rewards, governance, and commerce. Successful launches will hinge on clear utility, user education, and regulatory compliance in key jurisdictions.
4. Bybit Presents “Chicken Trader”: The World’s First Poultry-Powered Trading Showdown
What Happened
Cryptocurrency exchange Bybit debuted “Chicken Trader,” a live-streamed event where two contestants trade crypto pairs—and manage live chickens—to earn “Egg Points.” Viewers can stake on their favorite trader, earning NFTs and token rewards based on performance.
Source: PR Newswire
Analysis & Commentary
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Gamification Meets DeFi: Chicken Trader’s fusion of live-stream engagement, staking mechanics, and NFTs exemplifies Web3’s playful ethos—turning trading into interactive entertainment.
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User Acquisition Strategy: Bybit gamified acquisition funnels, leveraging viral social content to onboard nontraditional crypto audiences intrigued by the novelty factor.
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Regulatory Tightrope: Combining staking with competition and livestock raises jurisdictional questions around gambling, securities, and animal welfare. Bybit must navigate diverse regulations to scale globally.
Implications
Other exchanges will replicate gamified formats to differentiate UX and grow communities. Yet long-term viability demands balancing flashy live-events with rigorous compliance, sustainable tokenomics, and authentic value for participants.
5. FIFA Taps Avalanche to Power Its NFT Platform
What Happened
Global soccer body FIFA selected the Avalanche blockchain to launch its official NFT marketplace, featuring digital collectibles—from World Cup highlights to player-card packs. Avalanche’s high throughput and low fees were cited as decisive factors.
Source: TradingView (via Cointelegraph)
Analysis & Commentary
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Scalability & Sustainability: Avalanche’s consensus mechanism delivers sub-second finality and carbon-offset commitments, aligning with FIFA’s environmental pledges.
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Fan Engagement: Tokenized highlights and limited-edition digital memorabilia expand revenue streams beyond broadcast rights, offering fans verifiable ownership and collectible provenance.
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Interoperability: Avalanche’s growing DeFi ecosystem enables future integrations—staking fan tokens, launching prediction-market games, or embedding NFT rewards in FIFA’s mobile apps.
Implications
Major sports leagues and entertainment brands eyeing NFT forays will scrutinize Avalanche’s performance under FIFA’s global load. Blockchain platforms must prove they can handle spikes during marquee events—kickoff times, finals, transfer windows—while preserving UX and sustainability goals.
Conclusion
Today’s Blocks & Headlines illustrate blockchain’s multifaceted evolution:
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Legacy institutions like banks and city governments are unlocking new efficiencies and transparency through private and public DLT networks.
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Community-driven tokens are redefining governance and monetization in sports and niche domains.
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Innovative engagement—from poultry-fueled trading spectacles to global soccer NFTs—demonstrates blockchain’s capacity for gamification, fan loyalty, and novel revenue models.
Yet with opportunity comes responsibility: scalable architectures must coexist with robust compliance; token economies require thoughtful design to sustain value; and regulators, academia, and industry must collaborate to craft frameworks that balance innovation with consumer protection.
As blockchain weaves deeper into finance, governance, entertainment, and sports, stakeholders who embrace strategic partnerships, prioritize user education, and invest in resilient infrastructures will lead the charge into Web3’s next frontier.
The post Blocks & Headlines: Today in Blockchain – May 22, 2025 appeared first on News, Events, Advertising Options.
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