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American Cycling Apparel Brand Jelenew Announced Its “Her for Her” Co-Creator Project



Wilmington, Delaware–(Newsfile Corp. – October 13, 2022) – Recently, American cycling apparel brand Jelenew announced its “Her for Her” co-creator project during the return of the Women’s Tour de France this year. Inspired by the return of the women’s Tour de France in 2022, the project aims to spark a dialogue on gender equality in cycling, help improve the gender balance in cycling, and promote the development of global women’s cycling. Jelenew’s mission has always been to let female cyclists’ voices be heard and encourage more women across the globe to ride and express themselves.

Jelenew cycling wear

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American cycling apparel brand Jelenew‘s “Her for Her” co-creator program creates a dialogue on gender equality in cycling. Jelenew’s mission is to help promote the development of global women’s cycling and the “Her for Her” co-creator program truly allows women to decide and choose what women want and help women’s voices be heard.

Jelenew’s Design and Creative Director Diliu says, “Jelenew believes that female cyclists and their achievements deserve to be seen and celebrated.” Since the inception of the brand, Jelenew has adhered to the principle of “created just for women.” Jelenew hopes to establish a cycling community of gender equality, increase the social influence of female cyclists, let the cycling industry hear more women’s voices, value women’s needs, achievements, and contributions in cycling, and inspire more women to participate in cycling.

To improve the experience of women cyclists and provide them with practical cycling apparel that meets women’s needs for high-performance and at the same time highlights women’s unique style, Jelenew brings French couture tailoring tradition, craftsmanship, and aesthetics to the cycling industry. And also engages in honest and direct conversations with women cyclists from all walks of life, including female cyclists, triathletes, local activists, entrepreneurs, coaches, and influencers around the globe to get an honest feedback and improvements for the company’s products. The company listened and made notes to all suggestions and feedback on functionality, tailoring, material selection, color, pattern and everything else. These authentic feedbacks are the core strength of Jelenew’s product development. This women-centered feedback based R&D model is crucial for Jelenew to keep pushing for the best products and make female cyclists’ voices and opinions truly heard and adapted.

Jelenew’s co-creators are women from all over the world and across different industries, what unites women is a passion for cycling and actions to inspire more women to get on bikes and promote the women’s cycling movement. Women are also invaluable for helping and inspiring Jelenew to develop more women-specific cycling gear that is truly suitable for women’s ergonomics and with an aerodynamic fit. “At the same time, Jelenew welcome more passionate, influential, and professional female cyclists to join us the co-creators to help spread the love of cycling to more women with Jelenew,” Diliu said.

Jelenew is the world’s first haute couture professional cycling brand for women. Based in the US and designed in Paris, France., Jelenew brings forward professional cycling apparel that combines scientifically tested cycling functionality with haute couture tradition and cutting-edge aesthetics. Jelenew aims to develop professional and flattering cycling apparel for women of all shapes and sizes worldwide.

Company Name: Jelenew Incorporated
Contact Person: Sophie Arystaphers
Email: [email protected]
Address: Wilmington, Delaware, the United States

To view the source version of this press release, please visit

Newsfile is a customer-focused newswire team that delivers press releases and corporate announcements to the global financial community. Approved by all stock exchanges, Newsfile offers broad access to media, analysts, investors and market participants. With agile services, proactive customer care and affordable pricing; Newsfile makes it easy for companies to tell their story to the audiences they need to reach.


Merging Traditions with Fintech and Blockchain Innovations





Financial Evolution: Merging Traditions with Fintech and Blockchain Innovations at MARE BALTICUM Gaming & TECH Summit

The financial industry is undergoing a seismic shift as fintech and blockchain technologies pave the way for unprecedented innovation and transformation. At the upcoming MARE BALTICUM Gaming & TECH Summit, a high-profile panel titled “Financial Evolution: Merging Traditions with Fintech and Blockchain Innovations” will delve deep into this exciting evolution. This session will explore how established financial institutions are integrating these advanced technologies to revolutionize services, enhance security, and increase efficiency.

Moderator: Anna Agu

Leading the panel is Anna Agu, CEO and Managing Partner at Lex Law Office OU and Director at Lex Law Office LT UAB. With her extensive legal expertise in the fintech sector, Agu is perfectly positioned to guide the discussion, ensuring a thorough exploration of the delicate balance between maintaining traditional financial principles and embracing innovative technologies.


  • Merit Leib – Compliance Consultant at LEIB Regulatory & Compliance Risk Consulting
  • Astra Tikas – Founding Board Member of INO (Internet Native Organization)
  • Dr. Dean Rakic – Chief Scientist at Blockcontrol
  • Saulius Racevicius – Senior Associate of PSP Lab LLP and Board Member of the Fintech Hub LT
  • Evaldas Krampas – CEO at SpectroCoin and Head of Crypto Hub Lithuania

Why Attend?

The “Financial Evolution: Merging Traditions with Fintech and Blockchain Innovations” panel at the MARE BALTICUM Gaming & TECH Summit is a must-attend for professionals across the financial sector. Here’s why:

  1. Gain Comprehensive Insights: Learn from top experts about the latest trends, challenges, and opportunities in fintech and blockchain.
  2. Regulatory Perspectives: Understand the importance of compliance and how to navigate regulatory challenges effectively.
  3. Technical Knowledge: Dive deep into the technical aspects of blockchain integration and learn about cutting-edge developments.
  4. Practical Implementation: Gain practical insights into how traditional financial institutions are successfully integrating new technologies.
  5. Networking Opportunities: Connect with industry leaders and peers who are driving innovation in finance.

Join Us

This panel provides a unique opportunity to stay ahead of the curve in the rapidly evolving financial landscape. Join us at the MARE BALTICUM Gaming & TECH Summit to explore how fintech and blockchain technologies are reshaping finance and what it means for the future. Engage with industry leaders, gain actionable insights, and network with peers at the forefront of financial innovation.

Secure your spot today and be part of this transformational journey. Don’t miss the chance to be involved in discussions that will shape the future of finance. See you at the MARE BALTICUM Gaming & TECH Summit!

The post Merging Traditions with Fintech and Blockchain Innovations appeared first on HIPTHER Alerts.

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