Blockchain
American Cycling Apparel Brand Jelenew Announced Its “Her for Her” Co-Creator Project
Wilmington, Delaware–(Newsfile Corp. – October 13, 2022) – Recently, American cycling apparel brand Jelenew announced its “Her for Her” co-creator project during the return of the Women’s Tour de France this year. Inspired by the return of the women’s Tour de France in 2022, the project aims to spark a dialogue on gender equality in cycling, help improve the gender balance in cycling, and promote the development of global women’s cycling. Jelenew’s mission has always been to let female cyclists’ voices be heard and encourage more women across the globe to ride and express themselves.
Jelenew cycling wear
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American cycling apparel brand Jelenew‘s “Her for Her” co-creator program creates a dialogue on gender equality in cycling. Jelenew’s mission is to help promote the development of global women’s cycling and the “Her for Her” co-creator program truly allows women to decide and choose what women want and help women’s voices be heard.
Jelenew’s Design and Creative Director Diliu says, “Jelenew believes that female cyclists and their achievements deserve to be seen and celebrated.” Since the inception of the brand, Jelenew has adhered to the principle of “created just for women.” Jelenew hopes to establish a cycling community of gender equality, increase the social influence of female cyclists, let the cycling industry hear more women’s voices, value women’s needs, achievements, and contributions in cycling, and inspire more women to participate in cycling.
To improve the experience of women cyclists and provide them with practical cycling apparel that meets women’s needs for high-performance and at the same time highlights women’s unique style, Jelenew brings French couture tailoring tradition, craftsmanship, and aesthetics to the cycling industry. And also engages in honest and direct conversations with women cyclists from all walks of life, including female cyclists, triathletes, local activists, entrepreneurs, coaches, and influencers around the globe to get an honest feedback and improvements for the company’s products. The company listened and made notes to all suggestions and feedback on functionality, tailoring, material selection, color, pattern and everything else. These authentic feedbacks are the core strength of Jelenew’s product development. This women-centered feedback based R&D model is crucial for Jelenew to keep pushing for the best products and make female cyclists’ voices and opinions truly heard and adapted.
Jelenew’s co-creators are women from all over the world and across different industries, what unites women is a passion for cycling and actions to inspire more women to get on bikes and promote the women’s cycling movement. Women are also invaluable for helping and inspiring Jelenew to develop more women-specific cycling gear that is truly suitable for women’s ergonomics and with an aerodynamic fit. “At the same time, Jelenew welcome more passionate, influential, and professional female cyclists to join us the co-creators to help spread the love of cycling to more women with Jelenew,” Diliu said.
About JELENEW
Jelenew is the world’s first haute couture professional cycling brand for women. Based in the US and designed in Paris, France., Jelenew brings forward professional cycling apparel that combines scientifically tested cycling functionality with haute couture tradition and cutting-edge aesthetics. Jelenew aims to develop professional and flattering cycling apparel for women of all shapes and sizes worldwide.
Company Name: Jelenew Incorporated
Contact Person: Sophie Arystaphers
Email: [email protected]
Address: Wilmington, Delaware, the United States
Website: www.jelenew.com
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/140253
Blockchain
Asset Token Ventures Launches MBSTokenTM Funds to Unlock Mortgage-Backed Securities on the Blockchain
Asset Token Ventures (ATV), a leader in bridging real-world assets with blockchain, has launched MBSTokenTM, a groundbreaking solution that brings liquidity, transparency, and efficiency to the $11 trillion mortgage-backed securities (MBS) market. Designed for institutional accredited investors and qualified purchasers, MBSTokenTM offers onchain exposure to high-quality MBS assets, traditionally restricted to major financial institutions.
At the core of this initiative are two parallel funds: MBSToken ITM (for non-U.S. investors) and MBSToken IITM (for U.S. investors). By leveraging blockchain technology, ATV aims to democratize access to institutional-grade MBS-backed assets and modernize the fixed-income investment landscape.
“The fixed-income market, particularly MBS, is ripe for innovation,” said David Robnett, Co-Founder and Managing Director of ATV. “We are bringing institutional-grade MBS investments onchain, unlocking liquidity, improving transparency, and offering investors a seamless way to gain exposure to one of the most important financial markets.”
MBSTokenTM: A New Era for Fixed-Income Investment
MBSTokenTM is designed to deliver key advantages that address long-standing inefficiencies in the mortgage-backed securities market:
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High-Quality Backing: MBSTokens are collateralized by pools of mortgage-backed securities, many of which are guaranteed by U.S. government-sponsored entities such as Fannie Mae, Freddie Mac, and Ginnie Mae.
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Tax Efficiency: ATV’s USVI-based funds qualify for a 90% income tax exemption that provides a higher overall yield and may allow investors to defer taxable appreciation until token redemption.
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Blockchain Transparency: Transactions are recorded on an immutable ledger, providing real-time insight into asset performance and portfolio composition.
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Enhanced Security: MBS holdings are structured into bankruptcy remote, stand-alone funds, providing an added layer of investor protection.
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Global Access and Liquidity: MBSTokenTM allows institutional accredited investors and qualified purchasers worldwide to participate in the U.S. mortgage-backed securities market with seamless 24/7 access and liquidity.
Institutional and Investor Participation
MBSToken’s launch underscores growing institutional interest in tokenized real-world assets. ATV has already attracted significant attention from family offices, sovereign wealth funds, and institutional investors looking to diversify their portfolios with secure, yield-generating assets.
“Fixed-income markets are undergoing a digital transformation,” commented John Matheson, Co-Founder and Managing Director of ATV. “By leveraging blockchain technology, we are making MBS investments more accessible, more efficient, and ultimately more valuable for global investors.”
Investors interested in participating can submit their applications and complete KYC/AML verification at atvfund.io.
The Broader Impact of Tokenization in Fixed-Income Markets
The $11 trillion U.S. mortgage-backed securities market plays a critical role in global finance, but historically, its complexity and inaccessibility have limited participation. MBSTokenTM marks a significant step toward digitizing fixed-income markets, offering a bridge between traditional financial structures and the efficiencies of blockchain technology.
The launch of MBSTokenTM aligns with a broader industry trend as major financial institutions increasingly explore tokenization as a means to unlock liquidity, reduce costs, and improve market efficiency. ATV’s innovative approach positions MBSTokenTM as a leader in the evolution of blockchain-powered fixed-income investments.
Paul Talbert, Co-Founder and Managing Director of ATV, said, “We believe tokenization will redefine how capital is deployed in traditional markets. MBSTokenTM is the first step toward a more inclusive and efficient financial ecosystem, one that integrates the best of institutional finance with blockchain’s transformative potential.”
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