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Reef’s Highly Anticipated Reef Card is Officially Available for Crypto Holders

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● The Card is officially available for people in the UK and EEA and will come as a physical Mastercard and with Google Play. Apple Pay to come next.

● Reef Card owners will be able to spend their crypto and have their card convert it to fiat only at the time of purchase.

● Card owners can use Reef Card with $REEF ERC20 and other cryptocurrencies at over 90 million merchants worldwide.

London, United Kingdom–(Newsfile Corp. – September 5, 2022) – Reef, a layer 1 Substrate based blockchain for DeFi, NFTs, and gaming, announced today its highly anticipated Reef Card is now available for people in the United Kingdom and Europe.

Reef’s Highly Anticipated Reef Card is Officially Available for Crypto Holders

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Reef has been working with Baanx, an experienced partner for revolutionary web3 financial solutions, to create and produce Reef Card. Reef Card, powered by Baanx, is part of the MasterCard crypto debit line. Due to covid, and material production delays, the card was put on hold until this year. Now it’s officially available to everyone in the UK and EEA.

Denko Mancheski, CEO of Reef, said, “We feel good about the future of Reef, and over the past year, we’ve been working hard with Baanx to get Reef Card out. We’re excited to have it available now and allow holders the opportunity to spend their cryptocurrencies in the physical world.”

Crypto debit cards have become a hot ticket in the physical world as they add another layer of utility to tokens and the cryptocurrency landscape. Reef Card owners will be able to spend their crypto and have their card convert it to fiat only at the time of purchase, and they will be able to use their card at over 90 million merchants worldwide and even withdraw fiat at certain ATMs. To start, Reef Card will be available as a physical card and Google Play right away. Apple Pay will come next.

Garth Howat, CEO of Baanx, said, “It’s very exciting to see that more companies and communities are adopting our solutions to bridge the gap between DeFi and traditional finance. We’ve been working hard with the Reef team on this project, allowing the community to enjoy Reef’s ecosystem to the fullest!”

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Reef continues to evolve and expand its blockchain, quickly gaining momentum on the lead to becoming one of the top five Web3 blockchains. Recently, Reef launched an NFT division, attended Binance Blockchain Week in Dubai, and launched ReefScan V2 and a new $REEF Community Staking Bond. Reef Card is another innovative addition to the rise of the chain and their native token $REEF.

About Reef

Reef‘s Substrate-based layer 1 blockchain with smart contract functionality offers an intuitive user experience, high scalability, and low fees, helping the ecosystem to be a go-to platform for NFT projects. Reef is the most advanced EVM-compatible blockchain with smart contract functionality. Based on a Nominated Proof-of-Stake (NPoS) consensus mechanism, the network offers low fees and scalability, as well as a myriad of features, including native token bridges, on-chain governance, recurring payments, and much more. Eventually, the platform will also support an additional virtual machine that will allow developers to write code in several different programming languages.

About Baanx

Baanx offers Fintech services to the digital asset sector, including Cryptodraft and payment authorisation integration into VISA, Mastercard & other transaction payment systems. Baanx headquarters are in London (UK) with subsidiaries in Delaware (United States), Portugal and Lithuania. Baanx manages digital assets with maximum privacy and security. The company is launching services for more than 25 top tier clients, including Ledger and Reef. Baanx is managed by a seasoned team with over a hundred years of combined experience in banking, financial technology, cryptography, finance and digital marketing.

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Media Contact
Cassie Doubleday
[email protected]

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/135675

Newsfile is a customer-focused newswire team that delivers press releases and corporate announcements to the global financial community. Approved by all stock exchanges, Newsfile offers broad access to media, analysts, investors and market participants. With agile services, proactive customer care and affordable pricing; Newsfile makes it easy for companies to tell their story to the audiences they need to reach.

Blockchain

BioSig Technologies, Inc. Signs Definitive Share Exchange Agreement with Streamex Exchange Corp. to Launch First-Mover Real-World Asset (RWA) Tokenization Company Bringing Commodity Markets On-Chain.

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From Onboarding to Settlement in Minutes: TransFi Launches BizPay to Redefine Global Business Payments

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TransFi

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Blocks & Headlines: Today in Blockchain – May 22, 2025

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The blockchain universe never sleeps. From pioneering cross-border payment systems in Central America to city-wide crypto strategies in New York City, today’s headlines reveal an industry maturing at breakneck speed. In this edition of Blocks & Headlines, we explore five landmark developments:

  1. Guatemala’s Banco Industrial integrates blockchain for seamless cross-border remittances.

  2. NYC Mayor’s Office unveils a comprehensive crypto and blockchain roadmap.

  3. OSR Holdings, BCM Europe & Taekwondo Cooperative sign an MOU to launch the OSRH token.

  4. Bybit’s “Chicken Trader” livestream—crypto meets poultry in the world’s first poultry-powered trading showdown.

  5. FIFA taps Avalanche to build a dedicated blockchain for its NFT platform.

These stories underscore three key trends reshaping the ecosystem:

  • Institutional Adoption & Regulation: From national banks to municipal governments, legacy institutions are embracing decentralized technologies.

  • Tokenization & Community Engagement: Strategic partnerships are launching specialized tokens that bridge niche communities with global markets.

  • Innovative Use Cases: Whether gaming, entertainment, or live-stream events, blockchain’s versatility spawns ever-more creative applications.

Join us as we unpack the implications, weigh the opportunities, and forecast where these trajectories might lead.

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1. Guatemala’s Largest Bank Integrates Blockchain for Cross-Border Payments

What Happened
Guatemala’s Banco Industrial, the country’s biggest financial institution, announced the deployment of a private‐permissioned blockchain network to streamline remittances from the U.S. into Guatemala City and beyond. The solution reduces settlement times from days to minutes, cuts fees by up to 60 %, and offers real-time traceability for senders and receivers.
Source: Cointelegraph

Analysis & Commentary

  • Financial Inclusion Boost: Remittances account for over 12 % of Guatemala’s GDP. By minimizing friction and cost, blockchain integration will extend financial services to remote communities reliant on diaspora funds.

  • Risk & Compliance: Permissioned networks allow Banco Industrial to retain AML/KYC controls, mitigating concerns around illicit flows. This hybrid approach demonstrates that enterprise blockchain can balance decentralization with regulatory rigor.

  • Regional Ripple Effects: Neighboring Central American banks are watching closely. Should Guatemala’s pilot succeed, we can expect a domino effect across El Salvador, Honduras, and Costa Rica—each seeking to capitalize on faster, cheaper cross-border rails.

Implications
Legacy banks worldwide should view this as a blueprint: private blockchains can coexist with existing compliance frameworks while delivering transformative user benefits. Early movers will capture remittance market share and cultivate fintech partnerships across the Latin American corridor.


2. NYC Mayor Unveils Ambitious Crypto & Blockchain Agenda

What Happened
New York City Mayor Eric Adams detailed his administration’s multi-pronged strategy to make NYC a global crypto hub. Key initiatives include:

  • A regulatory sandbox for crypto startups to pilot DeFi, NFTs, and token-based fundraising under city supervision.

  • Partnerships with CUNY and Columbia University for blockchain research and talent development.

  • Deployment of a blockchain-based public record system for land titles and business registrations.
    Source: GovTech

Analysis & Commentary

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  • Regulatory Harmony vs. Overreach: By offering a controlled sandbox rather than blanket deregulation, NYC signals a nuanced stance—encouraging innovation without sacrificing consumer protection.

  • Talent Pipeline: Academic partnerships aim to remedy the talent shortage plaguing blockchain firms. Local graduates trained in distributed ledger technologies (DLT) will feed startups, financial institutions, and government agencies.

  • Public Services on Chain: Land registries and business filings on blockchain promise greater transparency and fraud reduction. If scaled effectively, NYC could set a global standard for government-blockchain integration.

Implications
Other major cities—London, Singapore, Dubai—will feel pressure to match NYC’s playbook. Municipal leaders should prioritize sandbox frameworks and academia-industry liaisons to nurture homegrown crypto ecosystems.


3. OSR Holdings, BCM Europe & Taekwondo Cooperative Launch OSRH Token

What Happened
OSR Holdings, BCM Europe, and the Taekwondo Cooperative signed a strategic Memorandum of Understanding to co-develop the OSRH token, a blockchain-based digital asset aimed at supporting global Taekwondo practitioners. Features include:

  • Membership Rewards: Tokens earned through event participation, coaching certifications, and tournament wins.

  • Decentralized Governance: Athletes vote on sponsorship allocations and rule-change proposals via on-chain ballots.

  • Marketplace Integration: A dedicated NFT marketplace for Taekwondo memorabilia, from digital belts to highlight reels.
    Source: PR Newswire

Analysis & Commentary

  • Niche Tokenization: OSRH token exemplifies the power of community-focused tokens. By aligning incentives with passion points—training, competition, governance—stakeholders gain ownership and engagement.

  • Governance Innovation: Athlete-driven decision-making on sponsorship and funding disrupts top-down federation models. This could democratize sports governance across disciplines.

  • Commercial Ecosystem: The NFT marketplace offers monetization channels for athletes and federations alike. Strategic royalties on secondary sales ensure sustainable funding.

Implications
Other sports federations and niche communities should explore token models that blend rewards, governance, and commerce. Successful launches will hinge on clear utility, user education, and regulatory compliance in key jurisdictions.


4. Bybit Presents “Chicken Trader”: The World’s First Poultry-Powered Trading Showdown

What Happened
Cryptocurrency exchange Bybit debuted “Chicken Trader,” a live-streamed event where two contestants trade crypto pairs—and manage live chickens—to earn “Egg Points.” Viewers can stake on their favorite trader, earning NFTs and token rewards based on performance.
Source: PR Newswire

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Analysis & Commentary

  • Gamification Meets DeFi: Chicken Trader’s fusion of live-stream engagement, staking mechanics, and NFTs exemplifies Web3’s playful ethos—turning trading into interactive entertainment.

  • User Acquisition Strategy: Bybit gamified acquisition funnels, leveraging viral social content to onboard nontraditional crypto audiences intrigued by the novelty factor.

  • Regulatory Tightrope: Combining staking with competition and livestock raises jurisdictional questions around gambling, securities, and animal welfare. Bybit must navigate diverse regulations to scale globally.

Implications
Other exchanges will replicate gamified formats to differentiate UX and grow communities. Yet long-term viability demands balancing flashy live-events with rigorous compliance, sustainable tokenomics, and authentic value for participants.


5. FIFA Taps Avalanche to Power Its NFT Platform

What Happened
Global soccer body FIFA selected the Avalanche blockchain to launch its official NFT marketplace, featuring digital collectibles—from World Cup highlights to player-card packs. Avalanche’s high throughput and low fees were cited as decisive factors.
Source: TradingView (via Cointelegraph)

Analysis & Commentary

  • Scalability & Sustainability: Avalanche’s consensus mechanism delivers sub-second finality and carbon-offset commitments, aligning with FIFA’s environmental pledges.

  • Fan Engagement: Tokenized highlights and limited-edition digital memorabilia expand revenue streams beyond broadcast rights, offering fans verifiable ownership and collectible provenance.

  • Interoperability: Avalanche’s growing DeFi ecosystem enables future integrations—staking fan tokens, launching prediction-market games, or embedding NFT rewards in FIFA’s mobile apps.

Implications
Major sports leagues and entertainment brands eyeing NFT forays will scrutinize Avalanche’s performance under FIFA’s global load. Blockchain platforms must prove they can handle spikes during marquee events—kickoff times, finals, transfer windows—while preserving UX and sustainability goals.

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Conclusion

Today’s Blocks & Headlines illustrate blockchain’s multifaceted evolution:

  • Legacy institutions like banks and city governments are unlocking new efficiencies and transparency through private and public DLT networks.

  • Community-driven tokens are redefining governance and monetization in sports and niche domains.

  • Innovative engagement—from poultry-fueled trading spectacles to global soccer NFTs—demonstrates blockchain’s capacity for gamification, fan loyalty, and novel revenue models.

Yet with opportunity comes responsibility: scalable architectures must coexist with robust compliance; token economies require thoughtful design to sustain value; and regulators, academia, and industry must collaborate to craft frameworks that balance innovation with consumer protection.

As blockchain weaves deeper into finance, governance, entertainment, and sports, stakeholders who embrace strategic partnerships, prioritize user education, and invest in resilient infrastructures will lead the charge into Web3’s next frontier.

The post Blocks & Headlines: Today in Blockchain – May 22, 2025 appeared first on News, Events, Advertising Options.

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