Blockchain
Tencent’s 99 Giving Day Becomes a Charity Phenomenon in China
Shenzhen, China–(Newsfile Corp. – September 1, 2022) – This year’s Tencent Charity Foundation Giving Day is set to kick off in early September. It is now in its 6th installment and helps donors quickly and easily support thousands of projects across China using simple, effective, and easy-to-use apps.
When Tencent’s 99 Giving Day first launched the “Children’s Gallery” charity project for the Shanghai Yitu Public Welfare Foundation (WABC) five years ago, few expected the outpouring of support that the project received. Within a few hours, 15 million people donated, forever changing the charity landscape in China. Since then, over 13,000 children at WABC have benefited from the program. Tencent has now taken the project a step further by providing the little artists at the school with AI painting tools, allowing these artistic dreamers to become teachers of art, and helping them give back to society.
How Tencent’s 99 Giving Day Works
The way donations work on Tencent’s platform is simple. Using WeChat – Tencent’s instant messaging, social, and mobile payments app for a billion users – donors can browse charitable causes and donate any amount they wish, all with a few swipes of their fingers. Within the app, they can make micro-donations via WeChat Pay, set up project pages and storefronts, customize posters and branding, and socially share projects, achievements, and fundraising goals with their friends and social circles.
Thanks to the gamification of giving and incentivization via “Little Safflower” rewards that donors receive for contributing to causes, 99 Giving Day helps encourage active participation in charitable causes. In 2021 alone, the Little Safflower charity campaign engaged 125 million people. Since its inception, 99 Giving Day’s formula has proven to be revolutionary for mobilizing individuals and organizations toward beneficial charity projects across the country.
Building on Social and Community Ties
In a recent interview, Ge Yan, the Secretary General of the Tencent Charity Foundation, said that the concept of your hometown is extremely important in Chinese culture. “The same can be said about your family, friends, and neighbors,” she continued. Ge Yan says that, by tapping into these connections, 99 Giving Day encourages people to donate to projects, programs, and initiatives that they are interested in or hold dear to heart. Using WeChat and being active on 99 Giving Day, they are also better able to spread awareness about specific projects and encourage others in their social, personal, and professional circles to raise money for worthy causes.
The Power of the Tencent Model
One of the more successful 99 Giving Day projects has been the WABC case study mentioned earlier, but many other projects in the country operate in the same spirit, such as the Happy Homeland project, which is operated by the Hubei Charity Federation. This project has helped impoverished farmers in the Guidan region sell sweet potatoes online, and it generated over one million RMB and subsequently lifted over 500 individuals out of poverty since its inception in 2018.
While there are many charitable causes and events to choose from in China, Tencent’s 99 Giving Day stands alone as the model that others aspire to. Since it first started in 2015, the 99 Giving Day event has generated approximately $1.45 billion in charitable donations from over 224 million users. During this time, the number of donors grew over 30-fold, from roughly two million in 2015 to over 68 million last year. Donations grew by almost the same amount, multiplying by a factor of 27 to grow from RMB 127 million in 2015 to almost RMB 3.5 billion in 2021. Tencent also contributed matching donations of between RMB 99 million and RMB 399 million to selected projects every year for 99 Giving Day.
Expert Views on 99 Giving Day
99 Giving Day brings together digital transformation, social engagement, effective branding, and gamified and tokenized charity to drive powerful results. According to Jin Jinping, Director of the Law Research Institute at Peking University Law School, 99 Giving Day is a welcome game-changer for global philanthropy. He cited the widespread public participation in charity, the effective and efficient redistribution of resources via digital apps, and the decentralization of charity powered by the festival as reasons it has been so successful.
These sentiments were echoed by Wang Zhenyao, head of the China Philanthropy Research Institute of Beijing Normal University. He said that 99 Giving Day is “an excellent social project” and that 99 Giving Day brings individual passions and group enthusiasm to the charity space. He also said that 99 Giving Day has turned simple donations and fundraising into an effective process that builds more awareness and engagement across wide sectors of society – something that was perhaps not possible and certainly never was done before on such a grand scale.
Going back to Ge Yan of the Tencent Charity Foundation, these are exactly the goals of 99 Giving Day. “Our platform is designed to connect quality organizations and quality projects with caring netizens,” she says, and charitable giving can then become a habit. “It allows large populations to, at any time of the day, donate to projects that they are interested in. While the charity culture in China has developed rapidly, there are now more people willing to donate their compassion. When you buy a cup of coffee or watch the news and want to donate something, we make it easy and convenient for people to do this.”
“Many small acts of love create great love,” says Ge Yan. “If everyone contributes a little, it will combine and make a great movement: a country full of devotion, a society full of love.”
For more stories on how charitable donations are changing lives in China and for more information on Tencent’s upcoming 99 Giving Festival, please reach out to Jasmine Wang at [email protected].
Resources:
“Children’s Gallery” charity project: https://www.cmovip.com/mobile/detail/21670.html
Tencent’s “Little Safflower” Charity Campaign: https://www.tencent.com/en-us/articles/2201215.html
The Secretary General of the Tencent Charity Foundation’s interview: https://www.youtube.com/watch?v=7LD0IrWxaTY
Making charity a habit: https://chinadevelopmentbrief.org/reports/the-tencent-example-making-charity-a-habit/
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/135194
Blockchain
Blocks & Headlines: Today in Blockchain – April 25, 2025 | BitNile, Dutch Blockchain Week, Citigroup, Philippine Blockchain Week, D.O.G.E Foundation

Blockchain’s metamorphosis from niche ledger technology to the backbone of Web3 has never been more evident. Today, we cover five stories that illustrate the evolving ecosystem: a gaming platform issuing its own token on Solana; Europe’s marquee Web3 summit; a major bank forecasting a “ChatGPT moment” for blockchain; a Southeast Asian conference aimed at busting crypto myths; and a foundation rebuilding blockchain from the ground up to solve scalability. Each development—whether product launch, industry gathering, macro forecast, educational initiative, or infrastructure innovation—offers a window into the trends shaping decentralized finance, NFTs, DeFi, and beyond.
1. BitNile.com to Launch Nile Coin on Solana
News Summary
Hyperscale Data’s subsidiary BitNile.com will introduce the Nile Coin on Solana starting May 1, 2025. The U.S.–based social gaming site chose Solana for its high throughput and low fees, aiming to enhance in-game economies, reward engagement, and deliver seamless micro-transactions. Details on tokenomics and governance are forthcoming, but management touts Nile Coin as a cornerstone of future gaming experiences.
Source: CoinTrus
Analysis & Commentary
Launching a proprietary token underscores two converging trends: the gamification of finance and finance-ification of gaming. By minting Nile Coin, BitNile.com taps into DeFi mechanics—staking, liquidity pools, NFT rewards—while leveraging Solana’s scalability. Strategically, BitNile.com positions itself for partnerships with NFT marketplaces and DeFi protocols, potentially opening secondary markets for in-game assets and generating new revenue streams beyond ad sales or subscription fees.
2. Dutch Blockchain Week 2025 Gears Up in Amsterdam
News Summary
From May 19–25, Amsterdam will host the sixth annual Dutch Blockchain Week, culminating in the two-day summit (May 21–22) at De Meervaart. Tier 1 exchanges (Bitvavo, Kraken, Coinbase), Web3 pioneers (WOW.ai, Blockrise), regulators (European Commission, De Nederlandsche Bank), and industry partners (Mastercard, Deloitte) will convene. Side events range from AI-powered hackathons tackling compliance to padel networking meetups—underscoring the event’s blend of technology, policy, and community.
Source: Dutch Blockchain Week
Analysis & Commentary
Dutch Blockchain Week typifies the maturation of blockchain conferences into multidisciplinary forums. Beyond token talk and yield farming, panels on regulation, institutional adoption, and security reflect Web3’s integration into mainstream finance. Anticipate announcements on CBDC pilots, DeFi compliance frameworks, and cross-chain interoperability projects that may emerge from the Block & Order Hackathon.
3. Citigroup Predicts Blockchain’s “ChatGPT Moment”
News Summary
In an April 23 report, Citigroup analysts argue that 2025 could be blockchain’s “ChatGPT moment,” driven by regulatory clarity around stablecoins and integration with traditional financial systems. They forecast stablecoin market capitalization ballooning to $1.6 trillion (base case) or as much as $3.7 trillion (bull case) by 2030—anchored by dollar-denominated issuers and collateralized with U.S. Treasuries. Regulatory frameworks like the GENIUS Act could catalyze adoption among banks and fintechs.
Source: Cointelegraph
Analysis & Commentary
Drawing parallels to generative AI’s explosive growth, Citigroup envisions a tipping point where blockchain moves from experimental to essential infrastructure. Successful integration will hinge on robust compliance tools, auditability, and clear governance models. Enterprise blockchain vendors should prepare for surging demand in tokenized payments, on-chain settlements, and embedded DeFi rails within legacy systems.
4. Philippine Blockchain Week 2025 Debunks Crypto Myths
News Summary
Scheduled for June 10–11 at SMX Convention Center Manila, Philippine Blockchain Week (PBW) 2025 will tackle misinformation and spotlight real-world use cases. Highlights include “Crypto, Unpacked” sessions demystifying the technology; “Smart Regulation” panels uniting policymakers and innovators; and “Blockchain for Impact” showcases on remittances, disaster relief, and digital identity. Founding President Donald Lim emphasizes government support and public–private collaboration to spur inclusive growth.
Source: UseTheBitcoin
Analysis & Commentary
PBW exemplifies how emerging markets leverage education to accelerate Web3 adoption responsibly. By engaging regulators early, PBW can shape balanced frameworks that encourage innovation while protecting consumers—an instructive model for markets wrestling with both hype and skepticism.
5. D.O.G.E Foundation Launches New Blockchain, Opens Seed Round
News Summary
The D.O.G.E Foundation announced a ground-up blockchain rebuild designed to solve the scalability and reliability challenges plaguing existing networks. This modular architecture separates validation from execution to enable parallel transaction processing—targeting real-time gaming, DeFi under high load, and AI-driven applications. A seed funding round is now open to investors who share the vision of a performant, decentralized infrastructure.
Source: D.O.G.E Altcoin GlobeNewswire
Analysis & Commentary
As layer-1 congestion and high gas fees persist, new entrants must justify a “why now” with clear architectural advantages. If the D.O.G.E blockchain delivers real-world throughput and maintains decentralization, it could spur a renaissance of high-performance DeFi protocols and NFT platforms hungry for cost-effective base layers.
Conclusion & Key Takeaways
-
Tokenization of Entertainment: BitNile’s Nile Coin on Solana highlights blockchain’s expansion into gaming economies and NFT reward systems.
-
Convergence of Tech, Policy & Community: Dutch Blockchain Week showcases Web3’s evolution into an ecosystem engaging regulators, enterprises, and developers under one roof.
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Mainstream Inflection Point: Citigroup’s “ChatGPT moment” thesis suggests blockchain is poised for exponential adoption given regulatory support.
-
Education as Catalyst: Philippine Blockchain Week’s myth-busting curriculum underscores the importance of public–private dialogue in emerging markets.
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Infrastructure Innovation: The D.O.G.E Foundation’s modular, high-throughput chain exemplifies the next wave of layer-1 networks addressing real-time, real-world use cases.
Today’s stories convey that blockchain’s next chapter will be written through strategic token launches, global convenings, regulatory clarity, educational outreach, and radical infrastructure redesign. By tracking these threads, industry participants can anticipate opportunities in DeFi, NFTs, Web3 games, and enterprise integration. Stay tuned for tomorrow’s Blocks & Headlines, where we’ll continue to decode the innovations shaping decentralized finance.
The post Blocks & Headlines: Today in Blockchain – April 25, 2025 | BitNile, Dutch Blockchain Week, Citigroup, Philippine Blockchain Week, D.O.G.E Foundation appeared first on News, Events, Advertising Options.
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