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Realm Is Partnering With Alkimi to Bring Ads Into the Metaverse

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London, United Kingdom–(Newsfile Corp. – February 23, 2022) – Realm announced a new partnership with Alkimi. The collaboration will position advertisements in Realm’s Metaverse and ensure a fraud-free, transparent, sustainable advertising environment. At the same time, the core pillars of Realm are in line with Alkimi’s mission to restore the value exchange between advertisers, publishers, and users. 

Realm X Alkimi

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Powered by Constellation, Alkimi Exchange, will in addition assist Realm to incentivise Play To Earn participants by earning from Ads.

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In contrast, Realm creates an inclusive Metaverse that gives consumers ownership and a piece of equity from their self-generated data. Constellation’s Hypergraph is what powers Alkimi, and effectively its data movement like fiber optic cables was in creating the internet wiring capability used today. As Realm looks to evolve and build for the future, there is a unique need to position ads in the Metaverse that allows branded partnerships the leverage while customers can decide whether to opt in, and enjoy the equity of self generated data, or opt-out giving the individual power over their data sovereignty.

Matthew Larby, founder of Realm said: “Advertising is a fundamental part of most existing social applications but the deal’s been pretty bad for both the person who creates the data and the advertiser who struggles to verify their spend. Realm partnering with Alkimi enables us to tap into revenue streams from existing advertising formats, then share that revenue with the player that created the data in a transparent way.”

Ben Putley, CEO and Co-Founder at Alkimi Exchange said: “Advertising has always followed eyeballs and as we see the numbers of people spending time in Metaverses it will quickly become a channel advertiser will look to include in their strategies. Working with Realm allows us to help advertisers find their users in metaverses in a respectful, transparent and effective way.”

About Realm

Realm is a mobile-first, play-to-earn, social impact driven Metaverse that allows gamers, players and artists to create their own personalised NFT microverse. Creators can bring unique music, art, and games into their realms. Whole living worlds can be minted as an ERC-1155 NFT and traded on the OpenSea Marketplace. Alternatively, players can discover, trade, collect and view NFTs in the environments and experiences their creators imagined.

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About Alkimi Exchange

A decentralised replacement to the inefficient legacy programmatic ad exchanges with the mission to restore the value exchange between advertisers, publishers and users. Alkimi is built on Constellation Network’s Hypergraph – a revolutionary blockchain technology – trusted by the U.S. Department of Defense – which allows us to provide the fastest, infinitely scalable solution with 0% fraud, minimal transaction fees and complete end to end transparency. We built Alkimi Exchange to reestablish the intended value exchange between users, publishers and advertisers. We believe in a different world that can be born from a cataclysmic event, when ID’s disappear and it appears we have nothing, we can create something. Where users see fewer and better ads, Advertisers reach an engaged audience and Publishers regain control of the means for their success and continue to produce innovative and creative content. Alkimi Exchange helps you create ad products, proven successful by walled gardens across the open web. To see more about Alkimi, click here.

Contact:

Nefertiti A Strong
CMO
[email protected]

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To view the source version of this press release, please visit https://www.newsfilecorp.com/release/114437

Newsfile is a customer-focused newswire team that delivers press releases and corporate announcements to the global financial community. Approved by all stock exchanges, Newsfile offers broad access to media, analysts, investors and market participants. With agile services, proactive customer care and affordable pricing; Newsfile makes it easy for companies to tell their story to the audiences they need to reach.

Blockchain

Anjuna Fuels Secure AI Innovation in the Digital Payments Industry

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Asset Token Ventures Launches MBSTokenTM Funds to Unlock Mortgage-Backed Securities on the Blockchain

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Asset Token Ventures (ATV), a leader in bridging real-world assets with blockchain, has launched MBSTokenTM, a groundbreaking solution that brings liquidity, transparency, and efficiency to the $11 trillion mortgage-backed securities (MBS) market. Designed for institutional accredited investors and qualified purchasers, MBSTokenTM offers onchain exposure to high-quality MBS assets, traditionally restricted to major financial institutions.

At the core of this initiative are two parallel funds: MBSToken ITM (for non-U.S. investors) and MBSToken IITM (for U.S. investors). By leveraging blockchain technology, ATV aims to democratize access to institutional-grade MBS-backed assets and modernize the fixed-income investment landscape.

“The fixed-income market, particularly MBS, is ripe for innovation,” said David Robnett, Co-Founder and Managing Director of ATV. “We are bringing institutional-grade MBS investments onchain, unlocking liquidity, improving transparency, and offering investors a seamless way to gain exposure to one of the most important financial markets.”

MBSTokenTM: A New Era for Fixed-Income Investment

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MBSTokenTM is designed to deliver key advantages that address long-standing inefficiencies in the mortgage-backed securities market:

  • High-Quality Backing: MBSTokens are collateralized by pools of mortgage-backed securities, many of which are guaranteed by U.S. government-sponsored entities such as Fannie Mae, Freddie Mac, and Ginnie Mae.

  • Tax Efficiency: ATV’s USVI-based funds qualify for a 90% income tax exemption that provides a higher overall yield and may allow investors to defer taxable appreciation until token redemption.

  • Blockchain Transparency: Transactions are recorded on an immutable ledger, providing real-time insight into asset performance and portfolio composition.

  • Enhanced Security: MBS holdings are structured into bankruptcy remote, stand-alone funds, providing an added layer of investor protection.

  • Global Access and Liquidity: MBSTokenTM allows institutional accredited investors and qualified purchasers worldwide to participate in the U.S. mortgage-backed securities market with seamless 24/7 access and liquidity.

Institutional and Investor Participation

MBSToken’s launch underscores growing institutional interest in tokenized real-world assets. ATV has already attracted significant attention from family offices, sovereign wealth funds, and institutional investors looking to diversify their portfolios with secure, yield-generating assets.

“Fixed-income markets are undergoing a digital transformation,” commented John Matheson, Co-Founder and Managing Director of ATV. “By leveraging blockchain technology, we are making MBS investments more accessible, more efficient, and ultimately more valuable for global investors.”

Investors interested in participating can submit their applications and complete KYC/AML verification at atvfund.io.

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The Broader Impact of Tokenization in Fixed-Income Markets

The $11 trillion U.S. mortgage-backed securities market plays a critical role in global finance, but historically, its complexity and inaccessibility have limited participation. MBSTokenTM marks a significant step toward digitizing fixed-income markets, offering a bridge between traditional financial structures and the efficiencies of blockchain technology.

The launch of MBSTokenTM aligns with a broader industry trend as major financial institutions increasingly explore tokenization as a means to unlock liquidity, reduce costs, and improve market efficiency. ATV’s innovative approach positions MBSTokenTM as a leader in the evolution of blockchain-powered fixed-income investments.

Paul Talbert, Co-Founder and Managing Director of ATV, said, “We believe tokenization will redefine how capital is deployed in traditional markets. MBSTokenTM is the first step toward a more inclusive and efficient financial ecosystem, one that integrates the best of institutional finance with blockchain’s transformative potential.”

The post Asset Token Ventures Launches MBSTokenTM Funds to Unlock Mortgage-Backed Securities on the Blockchain appeared first on News, Events, Advertising Options.

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DBS Group Digital Transformation Strategy Analysis Report 2025: Technology Initiatives, Accelerators, Incubators, and Programs

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