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Ayre Ventures Completes Follow-On Investment in Mijem Inc.

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First Marketplace with ‘Get Bitcoin SV-Back’ Loyalty System – Users Benefit from new Crypto Wallet Functionality and BSV Loyalty Program

Toronto, Ontario–(Newsfile Corp. – January 13, 2022) – Mijem Inc., the Canada-based social marketplace and technology company, closed a follow-on investment in its RTO concurrent financing with noted technology entrepreneur Calvin Ayre, founder of venture capital firm Ayre Ventures. Mijem Inc., having recently amalgamated into Mijem Newcomm Tech Inc., is currently trading on the CSE under ticker MJEM.

Mijem Newcomm Tech Inc. is the developer of the popular Mijem social marketplace, an intuitive online platform and application ecosystem that connects students with their peers to efficiently buy, sell and trade goods and services. Mijem social marketplaces centers around Gen Z communities, including post-secondary institutions, in the United States and Canada. To date, Mijem has established relationships with more than 70 university and college communities, including those at the University of Texas, the University of Toronto, the University of British Columbia, the University of Michigan and the University of Miami.

Commenting on his investment, Ayre Ventures founder Calvin Ayre, said, “Mijem’s integrated Bitcoin SV (BSV) loyalty system is a key development for its users because Bitcoin SV is an everyday digital currency with important advantages with regard to scalability, speed, eco-friendly footprint, and low costs. We see a great opportunity to continue working with their team to further develop the Mijem offering with Bitcoin SV and play a part in their ongoing success story.”

Mijem founder Phuong Dinh said, “Bitcoin SV is what the original Bitcoin white paper envisioned, namely, a fast, inexpensive, peer-to-peer electronic cash system – and all these characteristics are important for Mijem’s Gen Z target market. Mijem is connecting communities, building trust, and providing features like links to digital asset wallets and BSV rewards that Gen Z demands. On behalf of Mijem, I’d like to thank Ayre Ventures for their investment and continued support.”

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Media Contact

Sean Peasgood
[email protected]
(437) 253-9222

About Bitcoin SV

The Bitcoin SV network is an enterprise-grade public blockchain that benefits from its ability to scale unbounded, offering greater data capacity and functionality, in addition to super low transaction fees (median transaction fees on the BSV network for payments have ranged from 1/25 to 1/100 of a U.S. cent), enabling it to serve as a powerful global data ledger for business, as well as a fast and efficient peer-to-peer electronic cash system.

About Mijem Inc.

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Mijem is a Canadian-based social media and technology company that provides innovative solutions to create a vibrant social marketplace for Generation Z to connect and to efficiently buy, sell and trade goods and services. Mijem’s patent-pending flagship technology currently permits thousands of university and college students across the United States and Canada to both connect online and engage in consumer-to-consumer commerce.

About Ayre Ventures

Ayre Ventures, founded by celebrated entrepreneur and philanthropist Calvin Ayre, provides capital to scalable, high-growth businesses within the BSV blockchain ecosystem. Ayre Ventures targets investment in innovative ideas and ambitious projects that are ‘positively disruptive’, supporting their expansion with the Group’s extensive network and industry partners.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/109876

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Newsfile is a customer-focused newswire team that delivers press releases and corporate announcements to the global financial community. Approved by all stock exchanges, Newsfile offers broad access to media, analysts, investors and market participants. With agile services, proactive customer care and affordable pricing; Newsfile makes it easy for companies to tell their story to the audiences they need to reach.

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Blocks & Headlines: Today in Blockchain – May 15, 2025 (BTC’s Push, Pi Network Fund, Stablecoin Levers, JPM Pilot, OKX × Man City)

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Every trading day, Blocks & Headlines decodes the most significant moves in blockchain technology and cryptocurrency, blending market updates, strategic analysis, and thought—so you can stay ahead in Web3’s fast-moving world. Today’s briefing zeroes in on five game-changing developments:

  1. BTC’s $58 Million Raise for ETH Purchases – Bitcoin miners diversify treasury strategies.

  2. Pi Network’s $100 Million Ecosystem Fund – A mass-user blockchain backs its next growth stage.

  3. Three Levers to Drive Stablecoin Public-Sector Adoption – Regulation meets innovation.

  4. JPMorgan’s Landmark Blockchain–TradFi Pilot – Institutional rails cross the blockchain chasm.

  5. OKX Rolls Out Alt Manchester City Campaign – Crypto sponsorship enters the football pitch.

Together, these stories highlight key themes: treasury diversification, community-driven funding, regulatory frameworks, institutional integration, and mainstream partnerships. Read on for detailed analyses—and what each means for your crypto strategy.


Introduction: The New Vistas of Blockchain

Blockchain’s evolution this spring underscores a pivotal shift: from pure speculation to strategic deployment. Bitcoin miners, long reliant on transaction fees and network incentives, are now allocating capital to Ethereum, signaling maturation in treasury management. Meanwhile, user-centric chains like Pi Network are mobilizing massive funds to underwrite decentralized app ecosystems. Governments and regulators, too, are pivoting toward structured frameworks—envisioning stablecoins as pillars of public-sector modernization. At the same time, legacy finance players like JPMorgan are testing blockchain rails for cross-border value exchange, while leading exchanges pursue high-profile sporting partnerships to prime global audiences for crypto adoption.

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These diverse developments convey one clear message: blockchain is entering its juggernaut phase, where strategic capital deployment, regulatory alignment, and mainstream integrative efforts coalesce to propel Web3 into the next chapter. In this briefing, we unpack each story’s nuances, assess market and technological impacts, and offer takeaways for investors, developers, and institutional players alike.


1. BTC’s $58 Million Raise to Bolster ETH Purchases

What Happened: On May 14, Bitcoin miner collective BTC’s Push announced a successful $58 million secondary raise aimed squarely at funding strategic Ethereum acquisitions for staking and DeFi yield farming purposes. This follows earlier Treasury diversification moves by Marathon Digital and Riot Platforms, but on a larger, coordinated scale.
Source: The Block

The Mechanics of the Raise

  • Participants & Structure: The round drew in leading crypto funds—Multicoin, Paradigm, and Pantera—via convertible note instruments, offering 8% interest and a conversion price tied to a 10% discount on ETH’s 30-day volume-weighted average price.

  • Allocation Strategy: Proceeds will funnel into direct ETH purchases on major spot venues and institutional OTC desks, with a tranche reserved for Liquid Staking Derivatives (LSDs)—including Lido and Rocket Pool tokens—to capture liquid yields.

  • Rationale: Facing compressing Bitcoin margins amid halving-driven scarcity of block rewards, miners are diversifying into Ethereum’s staking economy, capitalizing on predictable APRs (currently ~4.5%) and burgeoning DeFi revenue streams.

Market Implications

  1. Cross-Chain Treasury Management: BTC miner allocators validating ETH staking signals an era where major protocol economies interweave on the balance sheets of institutional crypto actors.

  2. Downward Pressure on Spot ETH: Large-scale spot purchases typically buoy prices, but strategic accumulation via OTC may mute volatility—beneficial for staking yield stability.

  3. LSD Adoption Accelerates:  With up to 20% of ETH purchases earmarked for LSDs, native staking derivatives gain further legitimacy, nudging stakeholders to re-evaluate liquid vs. locked staking trade-offs.

Opinion & Outlook

This raise epitomizes institutional sophistication in digital-asset portfolio engineering. Miners are not merely selling BTC to cover expenses; they’re actively deploying capital into interoperable blockchain yield instruments. As ETH’s transition to proof-of-stake matures and DeFi yields remain attractive relative to Bitcoin mining profits, expect more multi-protocol treasury plays—potentially extending to Solana LPs or Avalanche staking pools. For retail and institutional investors alike, these treasury trends suggest durable demand for ETH and LSDs, underpinning mid-term price support.


2. Pi Network Launches $100 Million Ecosystem Fund

What Happened: The Pi Network team unveiled a $100 million ecosystem fund dedicated to nurturing dApp developers, infrastructure providers, and NFT artists building within its rapidly scaling mobile-first blockchain.
Source: Cointelegraph

Fund Structure & Goals

  • Capital Allocation:

    • 40% to Core Infrastructure: Node incentives, RPC services, indexing tools.

    • 30% to dApp Grants: Particularly financial inclusion, micro-lending, and social-commerce protocols.

    • 20% to NFT & Creator Programs: Artist residencies, marketplace subsidies.

    • 10% to Strategic Acquisitions & Partnerships: Cross-chain bridging, zk-rollup integrations.

  • Governance Model: Pi Council, comprising core team members and community-elected ambassadors, will vote on disbursements via on-chain proposals—ensuring decentralized stewardship.

  • Timeline: Initial $20 million tranche deployed in Q3 2025, with the remainder unlocked quarterly based on network milestones (daily active users, transaction volume, token velocity).

Relevance & Potential

  1. Mass-User Onboarding: With over 50 million active mobile miners, Pi Network boasts one of the largest captive user bases. Financing dApps tailored to these users could drive real transactional utility—beyond token speculation.

  2. Community-First Funding: By embedding governance in the Pi Council, the fund aligns incentives with grassroots builders—potentially reducing centralized bottlenecks seen in other ecosystem grants.

  3. Web3 Democratization: Pi Network’s mobile focus and low-fee architecture positions it to capture under-banked populations—a key frontier for on-chain financial inclusion.

Opinion & Outlook

The $100 million fund is a bold statement: Pi Network is shifting from token distribution hype to ecosystem activation. Success hinges on execution discipline—allocating capital to apps that deliver real-world value and user retention. Should Pi spawn breakout dApps in micro-lending or gig-economy payments, it could validate the “mobile-first blockchain” thesis and challenge established Layer 1s. Conversely, failure to catalyze genuine activity risks relegating Pi to another empty token play. Builders and investors should watch Pi’s Q3 performance metrics closely: active throughput and token velocity will be leading indicators of sustainable growth.

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3. Blockchain Regulation & the Public Sector: Three Levers to Drive Stablecoins

What Happened: In a detailed analysis for Funds Society, blockchain policy experts identified three critical levers governments can deploy to accelerate stablecoin adoption in public-sector use cases: 1) Regulatory clarity via bespoke stablecoin frameworks, 2) Central bank digital currency (CBDC) interoperability mandates, and 3) Fiscal stimulus pilot programs.
Source: Funds Society

The Three Levers Explained

  1. Bespoke Stablecoin Regulation:

    • Crafting targeted laws—distinct from securities or money-transmission statutes—can streamline issuer licensing, reserve requirements, and custody standards.

  2. CBDC Interoperability Mandates:

    • Mandating APIs that allow stablecoins to seamlessly transact with emerging CBDCs (e.g., the e-Euro) prevents fragmentation and spurs innovation.

  3. Stimulus & Grant Pilots:

    • Direct funding of social benefits via approved stablecoins (e.g., for disaster relief or tax rebates) bootstrap user familiarity and network liquidity.

Broader Implications

  • Public-Private Collaboration: Co-designing frameworks with established issuers (Circle, Paxos) and DeFi protocols (MakerDAO) ensures regulations accommodate on-chain composability.

  • Financial Inclusion: Well-regulated stablecoins can deliver faster, cheaper payouts to under-served communities—particularly across EU-Africa corridors.

  • Monetary Stability: Clear guidelines on reserve management and auditing bolster confidence, reducing redemption risk and contagion from issuer failures.

Opinion & Outlook

Stablecoins are the on-ramp to blockchain-based public finance. Yet, regulatory ambiguity has constrained adoption to niche corporate pilots. By wielding these three levers, policymakers can foster a harmonized, innovation-friendly environment—balancing risk mitigation with pace. For blockchain firms, engaging early in consultations and sandbox programs is vital. And investors should track jurisdictions piloting stablecoin grants—these will likely become blueprints for global standard-setting.


4. JPMorgan Bridges Blockchain and TradFi in Landmark Pilot

What Happened: JPMorgan executed its first public blockchain pilot facilitating an institutional cross-border payment between its New York and London operations, using Quorum-based channels and a tokenized USD settlement layer.
Source: CryptoSlate

Pilot Details

  • Settlement Tokens: JPM Coin (ERC-20), temporarily bridged via a permissioned Ethereum sidechain.

  • Transaction Flow:

    1. NY branch issues JPM Coin to London counterparty.

    2. Smart contract escrow holds tokens until KYC/AML checks complete.

    3. Tokens redeemed and fiat disbursed in local currencies.

  • Performance Metrics: Settlement finality in <2 minutes (vs. 3–5 business days for SWIFT), throughput of 1,000 txs/sec, and integrated compliance reporting.

  • Next Steps: Scaling to 10+ global corridors, public-private partnerships with central banks exploring wholesale CBDC pilots.

Significance

  1. TradFi Embrace of Permissioned Chains: A tacit acknowledgment that blockchain can enhance—not replace—existing rails, offering efficiency gains while preserving compliance controls.

  2. Tokenized Fiat’s Viability: Demonstrates tokenization is not academic—banks can leverage stable, permissioned tokens to slash operational costs and risks.

  3. CBDC Synergies: Success of JPM Coin pilots lays groundwork for eventual CBDC–stablecoin interoperability and reduces friction in wholesale liquidity management.

Opinion & Outlook

JPMorgan’s pilot is more than a proof-point; it’s a template for global banks to integrate blockchain pockets within legacy infrastructure, extracting value without wholesale disruption. Traditional financial institutions should monitor results closely—particularly the compliance integration and counterparty risk profiles. Meanwhile, DeFi advocates must acknowledge that permissioned blockchains will coexist with public networks, forming a hybrid financial ecosystem. As central banks advance CBDC initiatives, banks already comfortable with tokenized settlement gain a critical head start.


5. OKX Launches Alt Manchester City Campaign

What Happened: Leading crypto exchange OKX unveiled a multi-year sponsorship campaign with Manchester City FC, launching in-stadium NFT activations, fan token incentives, and Web3 watch parties across global OKX lounges.
Source: PR Newswire

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Campaign Highlights

  • Fan Token Airdrops: Exclusive MCFC NFTs drop via OKX app at key Premier League matches.

  • Stadium Engagement: AR experiences—scan stadium QR codes to unlock private token presales and digital memorabilia.

  • Global OKX Lounges: Co-hosted events in Dubai, Singapore, and New York, featuring live match streaming with crypto-themed commentary.

  • Charity Tie-In: A portion of secondary NFT sales funds City in the Community foundation projects.

Market & Cultural Impact

  1. Mainstream Awareness: Tapping Premier League’s 1 billion+ fanbase amplifies crypto legitimacy beyond niche circles.

  2. Fan Token Renaissance: After token hype waned in 2022, OKX’s integrated approach—blending NFTs and real-world utility—may reignite engagement.

  3. Regional Growth: Local activations in Asia and Middle East signal OKX’s strategic focus on fast-growing crypto markets hungry for experiential marketing.

Opinion & Outlook

OKX’s Manchester City partnership exemplifies crypto’s turn toward lifestyle branding, where fan loyalty and digital asset ownership intertwine. Success metrics will extend beyond token trading volumes to user-retention, event attendance, and charitable outcomes. Other exchanges and NFT projects should note the power of hybrid physical–digital activations: real-world events lend tangibility to virtual communities, critical for long-term adoption. As sports franchises increasingly seek blockchain partners, expect a new wave of Web3 stadiums, in which every seat becomes a node in a global fan network.


Conclusion: Five Takeaways for Blockchain Stakeholders

  1. Inter-Protocol Treasury Moves: BTC miners backing ETH demonstrates that savvy actors view blockchains as interlinked asset classes—prompting reevaluation of single-chain investment strategies.

  2. Community-Governed Ecosystem Funds: Pi Network’s $100 million push underscores the necessity of decentralized governance and milestone-based funding to catalyze genuine on-chain activity.

  3. Regulation as Enabler: Structured stablecoin frameworks, CBDC interoperability, and stimulus grants illustrate how public-sector levers can accelerate blockchain’s maturation and real-world use cases.

  4. TradFi Co-Optation of Blockchain: JPMorgan’s pilot shows that traditional banks will increasingly embed permissioned tokens and smart-contract rails into core operations—integration, not replacement, is the watchword.

  5. Mainstream Partnerships Fuel Adoption: OKX’s Man City campaign spotlights the power of mixing digital assets with live events to onboard mass audiences and give blockchain a cultural foothold.

As blockchain’s infrastructure deepens—from miner balance sheets and institutional rails to fan experiences and public-sector deployments—stakeholders must adopt a multi-vector lens: blending treasury strategy, regulatory engagement, technological integration, and experiential marketing. Tomorrow’s top headlines will hinge on how well projects and institutions navigate this complex ecosystem—so stay tuned, stay diversified, and keep validating your own node of opportunity in Web3’s grand experiment.

The post Blocks & Headlines: Today in Blockchain – May 15, 2025 (BTC’s Push, Pi Network Fund, Stablecoin Levers, JPM Pilot, OKX × Man City) appeared first on News, Events, Advertising Options.

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BDM Digital Initiates Promising Dialogue with Stanford Law School in Pursuit of Strategic Partnerships in Silicon Valley

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Kezia Miranda at a meeting with Professor Roland Vogl, Executive Director of CodeX, affiliated with Stanford Law School, in California (USA).

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HODL 2025 opens in Dubai, advancing the Emirates’ position as a global financial innovation hub

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HODL 2025 opens in Dubai

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