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Qadre launches new brand to demystify blockchain

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London, UK – 16th April 2020: Qadre, a high-growth fintech trusted by leading institutions to deliver certainty with blockchain technology, today launched its new brand that aims to demystify blockchain and drive increased understanding and practical applications of the technology in financial markets.

A recent study by techUK revealed that a major barrier to blockchain adoption has been a lack of understanding and mistrust of the technology by businesses. C-Level decision-makers are often reluctant to invest in blockchain because of fear of damage to their reputation and lack of awareness of the applications of blockchain beyond cryptocurrency.

Qadre aims to remove friction, improve security, and enhance user experiences in financial markets with blockchain. Education is needed to address the perceived complexity and lack of understanding around the technology. In response, Qadre is introducing a campaign to demystify blockchain through a glossary series of articles on everything from cryptography to cybersecurity, interviews with blockchain experts, webinars on practical applications, and explainer videos, as part of its new core brand and visual identity.

“Today’s solutions are risky, unintegrated and opaque. Qadre delivers certainty in the digital age, allowing consumers and businesses to build mutual trust,” said Nick Williamson, CEO and founder of Qadre. “Our new brand identity embodies our ambition to demystify blockchain and demonstrate how it can modernise financial markets.”

“The blockchain industry is full of jargon,” said Anna Flach, Head of Growth and Communications. “To instil confidence and drive practical applications, we have a responsibility to explain the benefits and applications of the technology simply. Only when the (wo)man on the street outside the ‘blockchain bubble’ understands the potential impact of the technology will blockchain become mainstream and transform our daily lives for the better.”

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The new brand’s look and feel has been designed to represent Qadre’s cutting-edge technology, while not neglecting the human element behind it. The logo merges the shape of a block with the letter ‘Q’ of Qadre, open on one side to represent the flow and exchange of value. The primary font bears resemblance to some of the early operating systems reflecting the team’s long-standing experience and expertise in the field. Qadre’s modular platform, Huski, is at the heart of all its products and plays a core role in its new brand. The image of the husky represents the robustness, power and security of the blockchain framework.

The new, bold brand and blockchain glossary can be found on www.qad.re.

-Ends-

About Qadre
Qadre is a high-growth fintech trusted by leading institutions to deliver certainty and modernise financial markets with blockchain technology.

The company’s modular platform, Huski, monitors, records, and reconciles any transfer of value and ownership with greater efficiency, reduced risk, and at lower cost than traditional methods. It offers a range of pioneering applications across equity management, market infrastructure, payments, and fund distribution designed to remove friction, improve security, and enhance the user experience for both the business and its customers.

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The Qadre team is behind the earliest and most innovative blockchain projects to date in the fintech sector. Huski is the first blockchain technology to be approved by the UK government.

Qadre is a member of techUK and Innovate Finance.

For additional information on Qadre, please visit https://www.qad.re/

Source: RealWire

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RealWire is an award-winning online press release distribution service with over 15 years of experience, and is first choice for many of the UK’s top agency, freelance and in-house PR professionals. RealWire’s service can increase your story’s coverage and improve your online visibility. The UK’s leading innovator in press release distribution, RealWire introduced the Social Media News Release in 2007 and relevance targeting system PRFilter in 2010.

Blockchain

LCT Secures VARA In-Principle Approval, Defining Its Role in Dubai’s Crypto Landscape

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Bybit One-Click Buy Offers a Winning Chance in First-Time Deposits Lucky Draws

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Blocks & Headlines: Today in Blockchain (BlackRock, Plume, SEALSQ, Hedera, Deutsche Bank, KuCoin)

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Blockchain technology continues to drive innovation across industries, reshaping finance, infrastructure, and philanthropy. Today’s news roundup explores exciting developments in blockchain ETFs, tokenization funding, quantum-resistant chips, public blockchain initiatives, and impactful social projects. Here’s a deep dive into the latest blockchain headlines:

BlackRock ETF Embraces Blockchain with First Muni Bond Purchase

BlackRock’s blockchain-focused ETF has made its first foray into municipal bonds, signaling increased confidence in integrating blockchain technology with traditional finance. The ETF’s strategic investment demonstrates how blockchain can enhance transparency and efficiency in bond markets.

By tokenizing municipal bonds, BlackRock aims to simplify trading and settlement processes while reducing associated costs. This development underscores the growing role of blockchain in transforming financial instruments and fostering greater market accessibility.

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Source: Yahoo Finance

Plume Secures Funding for Tokenization Platform

Blockchain fintech company Plume has raised significant funding to advance its tokenization platform. The company’s innovative approach enables businesses to convert real-world assets into digital tokens, streamlining asset management and unlocking liquidity.

Tokenization is rapidly gaining traction as a game-changer in sectors such as real estate, art, and commodities. Plume’s success reflects a broader trend of investment in blockchain solutions that bridge the gap between traditional assets and decentralized technologies.

Source: Fortune

SEALSQ and Hedera Partner for Quantum-Resistant Blockchain Chips

SEALSQ and Hedera have announced a groundbreaking collaboration to develop quantum-resistant chips designed to secure blockchain infrastructure. These advanced chips will provide robust protection against future quantum computing threats, ensuring the integrity of blockchain networks.

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As quantum computing capabilities evolve, safeguarding blockchain ecosystems becomes increasingly critical. This partnership highlights the importance of proactive measures in maintaining the resilience and trustworthiness of decentralized systems.

Source: The Quantum Insider

Deutsche Bank’s Public, Permissioned Blockchain Initiative

Deutsche Bank’s Layer 2 blockchain solution is set to go public and operate as a permissioned network, according to its tech partner. This initiative aims to strike a balance between accessibility and security, leveraging blockchain to streamline financial services and enhance operational efficiency.

The decision to adopt a public, permissioned model reflects a growing trend among enterprises seeking to harness the benefits of decentralization while maintaining control over sensitive data. Deutsche Bank’s approach could serve as a blueprint for other financial institutions exploring blockchain adoption.

Source: CoinDesk

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KuCoin’s “Light Up Africa” Initiative Brings Hope to Thousands

Cryptocurrency exchange KuCoin has made a significant impact through its “Light Up Africa” donation ceremony in Ghana, benefiting 36,000 children across the continent. The initiative combines blockchain technology with philanthropy to address energy poverty and support education.

By leveraging blockchain for transparency in charitable contributions, KuCoin sets an example of how the crypto industry can drive meaningful social change. The project demonstrates the potential of blockchain to empower communities and foster sustainable development.

Source: PR Newswire

Industry Implications and Key Takeaways

Today’s developments highlight the transformative potential of blockchain across multiple domains:

  1. Integration with Traditional Finance: BlackRock’s ETF underscores the synergy between blockchain and established financial systems.
  2. Tokenization Trends: Plume’s funding success reflects the growing demand for digital asset solutions.
  3. Quantum-Resistant Technologies: SEALSQ and Hedera’s partnership addresses emerging cybersecurity challenges.
  4. Enterprise Blockchain Adoption: Deutsche Bank’s public, permissioned network showcases the adaptability of blockchain in financial services.
  5. Social Impact: KuCoin’s philanthropic efforts illustrate blockchain’s capacity to drive positive societal outcomes.

The post Blocks & Headlines: Today in Blockchain (BlackRock, Plume, SEALSQ, Hedera, Deutsche Bank, KuCoin) appeared first on News, Events, Advertising Options.

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