Blockchain Press Releases
Milk Partners with AirAsia rewards to bring Web3 exclusive events in The Sandbox
“United for global expansion beyond borders and sectors.”
– MiL.k partnered with AirAsia rewards for global marketing collaboration and web3 exclusive events on The Sandbox.
– Plans to introduce MiL.k to global users through AirAsia rewards, a travel loyalty program with over 33 million members globally, and The Sandbox, one of the most representative metaverse platforms in the world.
– MiL.k will continuously discover its use cases satisfying both partners and users through the differentiated marketing activities.
KUALA LUMPUR, Malaysia, July 11, 2024 /PRNewswire/ — For advancing the Web3 era, leaders of each industry had decided to establish a transcendent cooperative partnership.
Milk Partners, the operating company of the blockchain based loyalty integration platform “MiL.k”, announced a global marketing collaboration on 11th with Asean’s leading travel rewards program “AirAsia rewards” and “The Sandbox”, the global metaverse platform with over 5 million users globally.
On 20th June (Thursday), Jungmin Cho, CEO of Milk Partners, Nicole Tan, Head of AirAsia rewards, and George Wong, country manager of The Sandbox Malaysia and SEA Partnerships attended the announcement of global marketing partnership at AirAsia MOVE office in Kuala Lumpur, Malaysia.
Through this partnership, the three companies have committed to actively collaborate in co-marketing initiatives, targeting global users to participate in metaverse events and offering rewards to those participants.
This collaboration between the three companies has been made based on the reliability and global network of MiL.k, which has established its presence as the innovation model in the loyalty market, by expanding its partnership with major global partners.
MiL.k is a blockchain based service that can exchange points or mileage of various companies with Milk Coin. It is providing the point exchange service by partnering with major players in Korea such as SK OK Cashbag (SK Group’s loyalty platform), Lotte L.Point (Lotte Group’s loyalty platform), CU, Megabox (Representative theater), Yanolja (No.1 OTA), Jinair (LCC of Korean air), Dailyhotel (Premium OTA) and overseas partners like AirAsia (Global airline) and GetPlus (loyalty coalition of Djarum Group).
AirAsia rewards run a comprehensive loyalty platform for the entire AirAsia group of companies to power its synergistic travel and lifestyle businesses such as airlines, online travel agent (OTA), logistics, aviation services, e-commerce, financial services, and more. The rebranded travel app – AirAsia MOVE (formerly known as AirAsia Superapp), is an all-in-one travel platform that allows users to book flights, hotels, and plan trips effortlessly.
The Sandbox is a metaverse platform that provides unique and immersive blockchain experiences to users and supports them to freely generate profits through creations. It is actively collaborating with more than 800 major global companies, including △Adidas △ Warner Music Group △ Gucci, etc.
Jungmin Cho, CEO of Milk Partners said “We will provide the new marketing channels to the partners and develop its use case to provide real benefits to users. As much as we build more use cases, MiL.k will build great references and it will lead MiL.k to be informed and approached to global users easily.”
Nicole Tan, Head of AirAsia rewards, said, “In 2022, we launched a partnership between AirAsia rewards and MiL.k, enabling members to exchange their AirAsia points and Milk Coins. With the extended collaboration now including The Sandbox, we expect to offer unique and innovative member engagement initiatives in the metaverse. This demonstrates our ongoing commitment to provide an enhanced and more satisfying point experience to our members.”
George Wong, country manager of the Sandbox Malaysia and SEA Partnerships, said “This collaboration is a true manifestation of the collaborative spirit in Web3. We are extremely excited that a Malaysian and regional institution like AirAsia rewards is being supported by someone as innovative as MiL.k to develop truly engaging experiences in The Sandbox. Personally, I can’t wait to see what innovation this partnership between MiL.k and AirAsia rewards would deliver and it’s something I believe will be looked forward to by fans in Southeast Asia and beyond.”
On another note, MiL.k recently launched ‘play CU X MiL.k’, the co-marketing activity with CU and The Sandbox, continuing its collaboration expansion with various global partners.
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Blockchain Press Releases
Bybit and St. Paul American Scholars School Furthers Partnership Commitment in Bybit’s HQ Visit
DUBAI, UAE, May 2, 2025 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, extended a warm welcome to an international delegation from the St. Paul American Scholars (SPAS), a top international school in Korea on Monday. The visit is part of a joint initiative between Bybit and SPAS dedicated to fostering the next generation of blockchain innovators through a series of academic and educational programs.
Ryan Kim, Head of SPAS, and Jinny Kim, Director of SPAS, were greeted by Helen Liu, COO of Bybit at the Bybit headquarters in Dubai. The official visit underscores the institutions’ shared commitment to building the partnership from the ground up, and creating a knowledge base to prepare SPAS students for the future of technology and the blockchain-enabled economy.
In the academic year of 2025/26, Bybit has committed a $100,000 scholarship to 300 SPAS students of St. Paul American Scholars (SPAS). The broader theme of the collaboration centers on collective learning and community sharing, which aligns with SPAS’s philosophy of building a closely knitted community for educators, parents, and students. Bybit will organize interactive educational sessions on campus to fill the knowledge gap between the demands for future-ready skills and traditional academic resources.
The fast moving blockchain landscape is central to a changing world. Parents and students today are increasingly aware of the possibilities and potential challenges of the dawning on-chain economy. The new dynamics will require creators and contributors to be equipped with understanding of blockchain technologies, to develop their passion, and to project their creativity onto positive causes. Through workshops and interactive events, the Bybit and SPAS initiative stands to leave a profound impact on blockchain education for international students in SPAS.
SPAS representatives boarded the crypto express to the world of digital assets at the Bybit headquarters, sharing unique perspectives as educators and first-hand insights from Liu at the frontier of the digital economy.
“We are proud to welcome the SPAS family to Bybit’s headquarters, and we hope this will become the starting point of SPAS students’ blockchain journey. The value of blockchain education is not only giving students a headstart in understanding the digital economy, but also to inspire them to think about changing the world for the better with a powerful technology that will one day be entirely at their disposal,” said Helen Liu, COO of Bybit.
“It is a great honor for Saint Paul International School to establish a meaningful partnership with Bybit, a global leader in blockchain technology. This visit to Bybit’s headquarters in Dubai was more than just a meeting; it was a precious opportunity to build a foundation of deep mutual trust,” said Ryan Kim, Head of SPAS. “Bybit’s warm-hearted commitment to providing scholarships for Saint Paul International School students and planning continuous social contribution programs deeply moved us all. We firmly believe that, with its sincere vision and values, Bybit will continue to shine as a world-leading company,” he said.
The SPAS delegation toured the Bybit Crypto Ark Experience Store, a new venue at Bybit’s Dubai headquarters that showcases blockchain innovation and provides an open space for crypto collaborations. Since opening, the store has attracted hundreds of visitors, entrepreneurs, and crypto enthusiasts contributing to the regional ecosystem.
Established in 2015, SPAS operates four campuses across Korea’s major metropolitan areas and is recognized as a leading American educational institution with full accreditation from multiple organizations. SPAS also offers international exchange programs through partnerships with schools in New York, Canada, and the UK, providing students with opportunities to experience diverse cultures and global perspectives.
#Bybit / #TheCryptoArk
About Bybit
Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 60 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: media@bybit.com
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Blockchain Press Releases
From Exchange to Ecosystem Builder: MEXC Celebrates 7th Anniversary at TOKEN2049 Dubai with $300M Ecosystem Development Fund Launch
VICTORIA, Seychelles, May 2, 2025 /PRNewswire/ — MEXC, a leading global cryptocurrency exchange serving over 36 million users, concluded its successful participation as a Title Sponsor at Token2049 Dubai, where the company celebrated its milestone 7th anniversary and announced a groundbreaking $300 million ecosystem development fund.
7 Years of Excellence: A Foundation for Ecosystem Expansion
The premier crypto event, which took place from April 30 to May 1, 2025 in Dubai, provided MEXC with the perfect platform to commemorate seven years of growth and innovation in the cryptocurrency space. During the celebratory “Celebra7e MEXC Cocktail Party”, Tracy Jin, COO of MEXC, delivered an inspiring opening speech highlighting the exchange’s remarkable journey.
“Seven years may sound short, but in the fast-moving world of crypto, it’s a lifetime,” Jin told attendees. “To thrive in this ever-evolving space takes resilience, vision, and trust—and we’ve only made it this far because of you.”
Jin revealed impressive growth metrics: the MEXC team has nearly doubled to 2,000 employees across Growth, R&D, and Business Support divisions. The platform now offers more than 3,000 crypto assets and has built a community of over 2.25 million Twitter followers and approximately 193,000 Telegram members.
“We’ve also hosted over 2,293 airdrop events, distributing over $136 million in rewards,” Jin added. “This is our way of thanking you for your ongoing trust and loyalty.”
$300 Million MEXC Ecosystem Development Fund Unveiled
The highlight of MEXC’s Token2049 Dubai participation was the official announcement of its $300 million Ecosystem Development Fund, signaling the company’s strategic evolution from an exchange service to a comprehensive ecosystem builder. The five-year fund represents MEXC’s commitment to fostering blockchain innovation across multiple sectors.
The fund will focus on strategic investments in public chains, stablecoins, wallets, and media platforms, providing not only financial backing but also leveraging MEXC’s exchange business cooperation to deliver enhanced value to portfolio projects. This dual approach positions fund recipients to benefit from both capital investment and operational synergies within the MEXC ecosystem.
“After seven years of market resilience, MEXC is uniquely positioned as a trusted ecosystem partner,” said Tracy Jin. “This fund represents our vision for the future of decentralized finance and our commitment to supporting the next generation of blockchain innovations.”
IgniteX: $30 Million CSR Initiative for Web3 Talent Development
Alongside the ecosystem fund, MEXC Ventures launched “IgniteX” – a $30 million, five-year CSR initiative to foster Web3 talent and innovation. The program will support early-stage startups, research, developer communities, and academic institutions, with focus on decentralized infrastructure, AI-blockchain integration, stablecoins, and fintech. IgniteX combines mentorship, education, and funding to build a future-ready ecosystem and prepare the next generation of Web3 users and leaders.
Industry Insights Shared at Panel Discussion
MEXC’s presence at Token2049 Dubai extended beyond celebrations and announcements to include thought leadership. Tracy Jin participated in a panel discussion titled “What’s Next for Crypto Markets: The Exchange Perspective” on the OKX main stage on 1 May. The discussion explored upcoming trends, challenges, and opportunities in the cryptocurrency exchange sector, with Jin offering insights drawn from MEXC’s seven years of operational experience.
During the panel, Jin emphasized MEXC’s continued focus on product innovation and market expansion while maintaining its core commitment to being “Your Easiest Way to Crypto” for users worldwide.
Successful Side Events Strengthen Community Connections
MEXC hosted multiple successful side events throughout TOKEN2049 Dubai, including the “Celebra7e MEXC Cocktail Party,” “Dao People x MEXC: VIP Party” at BIRDS, a “TR KOL Exclusive Yacht Party” aboard Xclusive Yachts, and participation in the “AFTER2049” event at Be Beach. These gatherings provided valuable networking opportunities for industry professionals, partners, and MEXC community members.
At the company’s exhibition booth, MEXC showcased its revolutionary DEX+ platform and displayed a collection of seven limited-edition anniversary merchandise items that proved popular with attendees. Throughout the conference, MEXC representatives conducted product demonstrations, engaged with visitors, and discussed potential partnerships.
Behind the scenes, Jin noted that MEXC’s service team has resolved more than 1 million user requests and recovered over $1.8 million in user assets—underscoring the company’s commitment to security and user experience.
Looking Ahead
As Token2049 Dubai concluded, MEXC’s successful participation not only celebrated its past achievements but also laid the groundwork for its future vision. The announcement of the $300 million Ecosystem Development Fund, combined with ongoing product innovations and market expansion efforts, positions MEXC for continued growth in its eighth year and beyond.
About MEXC
Founded in 2018, MEXC is committed to being “Your Easiest Way to Crypto.” Serving over 36 million users across 170+ countries, MEXC is known for its broad selection of trending tokens, everyday airdrop opportunities, and low trading fees. Our user-friendly platform is designed to support both new traders and experienced investors, offering secure and efficient access to digital assets. MEXC prioritizes simplicity and innovation, making crypto trading more accessible and rewarding.
MEXC Official Website | X | Telegram | How to Sign Up on MEXC
Risk Disclaimer:
The information provided in this article regarding cryptocurrencies does not constitute investment advice. Given the highly volatile nature of the cryptocurrency market, investors are encouraged to carefully assess market fluctuations, the fundamentals of projects, and potential financial risks before making any trading decisions.
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Blockchain Press Releases
Interlace Debuts at Token2049 to Accelerate Web2-Web3 Integration Across MENA
NEW YORK, May 2, 2025 /PRNewswire/ — Interlace, a pioneering financial innovation platform bridging traditional (Web2) and decentralized (Web3) ecosystems, is making a high-impact debut at Token2049, the world’s largest cryptocurrency conference. The event draws more than 15,000 global Web3 leaders, investors, developers, and policymakers to the heart of the Middle East’s burgeoning digital economy.
As the MENA region solidifies its status as a strategic launchpad for blockchain and digital finance, Interlace is leveraging Token2049 to highlight its global ambitions and regional integration efforts. Through a combination of keynote speeches, panel participation, side events, and interactive showcases, the company will spotlight its technological breakthroughs, regulatory strategies, and innovative Web3 solutions designed to advance financial inclusion and digital infrastructure.
Token2049 has cemented its position as the premier global platform for blockchain dialogue and innovation. With MENA emerging as a magnet for crypto and fintech enterprises—thanks to its progressive regulatory framework and strong investor base—the event provides fertile ground for companies like Interlace to scale their operations in high-growth markets.
Driving Web3 Compliance and Strategy in the Middle East
Michael Wu, Founder and CEO of Interlace, was recently invited to speak at the event Mastering Web3 Finance and Compliance: Blockchain & Beyond, where he joined a panel discussion exploring regulatory frameworks and emerging trends in the Middle East’s Web3 ecosystem. Drawing on Interlace’s extensive global experience, Wu provided a deep dive into the region’s compliance landscape. He emphasized the UAE’s regulatory efficiency as a strategic advantage for Web3 companies, stating: “In MENA, it takes only a few months to obtain a Virtual Asset Service Provider (VASP) license, whereas the same process can take up to two years in Singapore. In the United States, conflicting federal and state regulations create persistent uncertainty for businesses.” This favorable regulatory environment, he noted, has enabled Interlace to accelerate its expansion into the Middle Eastern market.
Wu also outlined Interlace’s proactive compliance strategy, highlighting early regulatory investment as a foundation for building long-term competitive advantages. “We’ve secured key licenses—including MSB (Money Services Business), MSO (Money Service Operator), and VASP—across major markets such as Hong Kong, the U.S., and Europe,” he shared. He stressed the importance of integrating technology with compliance, citing the use of biometric solutions to streamline Know Your Customer (KYC) procedures. This approach not only ensures regulatory adherence but also enhances user accessibility. “Compliance is not a cost,” Wu asserted. “It’s the foundation of brand trust. For institutional partners and investors, regulatory compliance is non-negotiable—and critical for sustainable growth.”
Addressing the convergence of traditional finance and Web3, Wu presented Interlace’s multi-license model as a blueprint for cross-border innovation. “Our crypto payment card enables seamless interoperability between on-chain digital assets and off-chain consumer transactions,” he explained. “This functionality requires a high degree of cross-jurisdictional compliance.” Wu concluded by sharing that Interlace is actively expanding its footprint in the Middle East, bringing its regulatory expertise and compliance technology to support the region’s rapidly evolving blockchain infrastructure.
Unveiling Innovation at Premier Side Events
Beyond the main conference, Interlace will engage audiences at high-profile side events including 1001 Crypto Nights, Gilded Mirage, and the Hack Seasons Conferencei. These gatherings delve into themes such as the convergence of legacy finance with decentralized protocols and the region’s unique role in accelerating Web3 adoption.
Interlace will showcase its Card-as-a-Service (CaaS) API solutions tailored for the PayFi sector, as well as its custom-designed physical banking cards—which double as exclusive, limited-time gift cards. These cards demonstrate real-time “on-chain to off-chain” transaction capabilities, offering attendees a tangible experience of seamless Web3-enabled payments.
A Strategic Leap Toward Global and Regional Impact
Interlace’s presence at Token2049 is more than a product showcase—it represents a pivotal step in the company’s global expansion and MENA market penetration. As the company deepens its engagement in the region, it aims to collaborate with local institutions to build robust, inclusive digital financial ecosystems.
Wu reflected on the significance of the Middle East in shaping the future of blockchain finance: “The Middle East is rapidly evolving from an energy stronghold into a center of digital innovation. Its open regulatory approach and dynamic capital environment make it a strategic region for Web3 transformation. At Interlace, we’re committed to co-creating resilient financial infrastructure with local partners—enabling businesses and users to fully benefit from the potential of blockchain technology. We see MENA as a future global benchmark for Web3 applications.”
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