VICTORIA, Seychelles, April 1, 2025 /PRNewswire/ — On March 21, 2025, the World Women Organization (UNWWO) successfully held the official parallel session of the 69th United Nations Commission on the Status of Women (CSW69) and the Global Women Leadership Summit at the United Nations Headquarters in New York, alongside the celebration of the 30th anniversary of the Beijing Declaration.

The summit brought together over a hundred global female elites from the United Nations, public welfare, business, political, and academic sectors. The representatives engaged in in-depth discussions on core topics such as female leadership, global influence, and sustainable development. During the event, leading figures and organizations that have made outstanding contributions to promoting female empowerment were grandly recognized. Among them, the globally leading digital economy platform KuCoin received the “2025 Corporate Social Responsibility Award” from the UNWWO. Representing KuCoin, CSR Director and Global Human Resources Director Sylvie Dong attended the forum and shared the company’s valuable experiences and steadfast determination in the field of corporate social responsibility.

KuCoin’s Three CSR Innovation Projects Focus on Women and Children

CSR has always been a clear and highly valued core thread throughout KuCoin’s development. In 2024, the company further increased its investment in CSR initiatives.

At the forum, Sylvie Dong provided a detailed introduction to a series of CSR projects that KuCoin had carried out throughout 2024. In collaboration with international organizations such as the United Nations, the American Medical Women’s Association (AMWA), the Smile Simon Green Building Foundation, the Global CSR Foundation, and the Office of the First Lady of the Bahamas, KuCoin launched three projects: “Light Up Africa” Children’s Solar Lamps, “Menstrual Equality” and “Climate Change Buckets”. These projects covered multiple regions, including the Bahamas, Suriname, and Nigeria, benefiting nearly 50,000 women and children.

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“Light Up Africa” Children’s Solar Lamps: This project aims to provide solar lamps to school-age children in rural Africa, enabling them to continue studying at night and illuminating their futures. In February 2024, the first batch of 2,500 solar lamps donated by KuCoin was sent to 25 schools in Nigeria. In October, another 7,200 solar lamps were delivered to communities in Sierra Leone, Nigeria, and Ghana, benefiting more students. Sandra Edidion, a student at Nigeria’s Afaha Okonkwo Nwafor College, said, “With these solar lamps, I believe I can do it, and we can all read at night.”

“Menstrual Equality”: This project aims to help young girls and women from disadvantaged groups around the world by providing sustainable menstrual health solutions, enabling them to continue their studies and daily lives with dignity and confidence, and move towards a better future. In March 2024, 1,000 reusable menstrual kits sponsored by KuCoin were sent to three locations: Suriname, St. Jude’s Children’s Research Hospital, and domestic violence shelters in New York and California. At the end of December, the second batch of aid supplies was shipped to the Bahamas, providing much-needed sanitary products for 4,000 local women.

“Climate Change Buckets”: This project is committed to providing basic health protection for pregnant women, infants, and children worldwide, shielding them from the threats of pollution, deadly diseases, and extreme weather caused by climate change. Ann Marie Davis, the First Lady of Commonwealth of Bahamas H. E. Ann Marie Davis, expressed her gratitude for the project, saying, “These buckets will provide assistance to women and girls in communities facing climate change challenges.”

“Through these CSR projects, we have found that providing sanitary pads can significantly increase the return-to-school rate of girls in Suriname, and providing solar lamps can extend the average study time of children in Nigeria by several hours. These small changes are bringing great hope to children and women,” said Sylvie Dong.

KuCoin’s CSR Philosophy and Future Outlook

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In her speech, Sylvie Dong emphasized that KuCoin’s CSR practices stem from the founders’ original intentions. The founders of KuCoin firmly believe that the significance of technology lies not in creating financial miracles but in ensuring that the most vulnerable groups can still maintain dignity in the digital age. KuCoin hopes that every employee’s work is meaningful, not only driving one of the world’s most influential industries but also making each employee proud when talking to their family and friends.

The CSR experience and achievements shared by KuCoin at the forum have attracted widespread attention and high praise from global outstanding female representatives present. Jing Zhao Cesarone, the official representative of the World Women’s Organization and the Chair of the Global CSR Foundation, stated at the meeting that she hopes this parallel session will empower global outstanding female leaders, focus and enhance global cooperation, and jointly achieve the goals of the Beijing Declaration. She believes that KuCoin has set an example for global enterprises, demonstrating the great potential and sense of responsibility of digital economy platforms in promoting social sustainable development.

Looking ahead to 2025, KuCoin will continue to increase its investment in CSR, deepen global sustainable development practices, and promote the improvement of global children’s welfare. Nancy Cheung, KuCoin’s Chief Sustainability Officer (CSO), said, “In the past year, KuCoin has achieved significant results in the CSR field and accumulated rich experience. In 2025, we will continue to work together with global partners and communities to build a more sustainable world through innovation and responsibility.” KuCoin will continue to advance the three key projects of “Light Up Africa” Children’s Solar Lamps, “Menstrual Equality,” and “Climate Change Buckets,” and actively seek new public welfare project opportunities.

In 2025, KuCoin is embarking on a new chapter of global compliance and sustainable growth, while further fulfilling its commitment to the United Nations Sustainable Development Goals (SDGs). KuCoin’s receipt of the “2025 Corporate Social Responsibility Award” from the World Women Organization is not only a recognition of its past CSR efforts, but also a testament to the global expectations for its future path in sustainable development. KuCoin will continue to uphold its core values of “security, user-first, and innovation,” striving to create greater positive impact on the global community and to contribute more to the well-being of women and children around the world.

About KuCoin

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Founded in 2017, KuCoin is one of the pioneering and most globally recognized technology platforms supporting digital economies, built on a robust foundation of cutting-edge blockchain infrastructure, liquidity solutions, and an exceptional user experience. With a connected user base exceeding 40 million worldwide, KuCoin offers comprehensive digital asset solutions across wallets, trading, wealth management, payments, research, ventures, and AI-powered bots.

KuCoin has garnered accolades such as “Best Crypto Apps & Exchanges” by Forbes and has been recognized among the “Top 50 Global Unicorns” by Hurun in 2024. This recognition reflects its commitment to user-centric principles and core values, which include integrity, accountability, collaboration, and a relentless pursuit of excellence. Learn more: https://www.kucoin.com/.

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DUBAI, UAE, April 1, 2025 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, released the latest weekly crypto derivatives analytics report in collaboration with Block Scholes. The report provides insights into macroeconomic developments, the state of crypto spot and derivatives markets, and emerging trading signals.

Key insights

Since bottoming out on March 11, crypto asset prices have climbed steadily over a two-week period, with BTC briefly surpassing $87,000 and ETH recovering above $2,000. XRP has remained relatively stable, while BTC, ETH, and SOL continue to trade below their year-opening levels. SOL, which hit an all-time high in January following Cboe’s Solana Spot ETF filing, also remains down year-to-date. While the broader market has shown signs of recovery, derivatives activity reflects lingering caution. Demand for BTC and ETH put options remains elevated, signaling ongoing hedging behavior.

Cautious rebound in perpetuals

Perpetual open interest stayed flat for most of the week, underscoring a cautious, risk-off tone. A brief market rebound saw BTC rise to $88,000 — a two-week high — triggering modest increases in perpetual trade volume, primarily driven by BTC. Still, volumes remain significantly below those recorded earlier this month, when U.S. President Donald Trump proposed a national crypto reserve centered on the four largest tokens.

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Funding rates suggest persistent bearish sentiment

Despite lower realized volatility and positive price movement among major assets, BTC and ETH perpetual contracts continued to post negative funding rates. This indicates that short sellers are still paying long positions, an ongoing sign of bearish sentiment. In contrast, large-cap altcoins showed more mixed positioning, with funding rates fluctuating between positive and negative without a clear directional bias.

Volatility retreats to yearly lows

Implied volatility declined by 3 to 5 points over the past week, with 30-day options now trading at their lowest levels since the beginning of the year. Realized volatility is also nearing the 30% floor last seen in February. As typically observed in low-volatility periods, options market activity has slowed, with open interest remaining low and relatively balanced between puts and calls. Around $40 million in options expired during the week.

Access the full report

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For detailed insights, readers may download the full report.

#Bybit / #TheCryptoArk /#BybitResearch

About Bybit

Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 60 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.

For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: [email protected]
For updates, please follow: Bybit’s Communities and Social Media

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SINGAPORE, March 31, 2025 /PRNewswire/ —

Introduction 

In recent years, the cryptocurrency market has undergone a dramatic shift from euphoria to calm. At one point, Bitcoin and Ethereum prices hit new highs, and concepts like NFTs and the Metaverse rapidly gained traction, attracting a flood of new users. However, as the market cooled down, the growth of new users slowed significantly, even showing signs of stagnation. This phenomenon has caused concern within the industry: why is the crypto market struggling to attract new participants? Despite continuous technological innovation and an abundance of new projects, public interest has not kept pace. The challenges faced by the crypto market are rooted in increasing competition and a more complex ecosystem, which has left new users confused. This article will explore why the crypto market is experiencing a lack of significant new user growth and discuss how, in the midst of intense competition and user confusion, companies like BiyaPay, a leading multi-asset trading wallet, are finding new ways to drive growth in the crypto industry.

Market Situation Analysis

The competition in the crypto market has intensified, and the ecosystem has become increasingly saturated. From public chains to sidechains, to Layer 2 networks and various decentralized applications (dApps), the number of projects has exploded. According to statistics, over 350 active blockchain networks exist worldwide, and the number of new tokens issued each day reaches tens of thousands. The fragmentation of the market has intensified, and users are now faced with an overwhelming number of choices. However, despite the continuous increase in projects, user growth has not followed suit. Indicators like Total Value Locked (TVL) show that the current cycle has not surpassed previous market highs. The decline in search interest for the term “crypto” on Google Trends also reflects the cyclical decrease in public interest. For beginners, entering the crypto world is far from simple: hundreds of blockchains, wallets, and various protocols and applications make the decision process overwhelming, and the sheer number of options raises the cognitive and usability barriers.

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The stagnation in new user growth is driven by multiple factors. First, the user experience of crypto products is significantly more complex than that of traditional internet applications. New users must not only install digital wallets, back up recovery phrases, purchase digital currencies, and pay miner fees but also switch between different blockchain networks, which is particularly daunting for those with no prior exposure to crypto technology. Second, market fragmentation is severe. The ecosystems of various public chains are isolated, making asset interoperability a challenge. This means users need to switch between platforms, for example, dApps on Ethereum have high transaction fees, and users seeking cheaper alternatives often have to learn new wallets and operational logic. The lack of unified standards and interoperability creates friction in user experiences. Lastly, information overload exacerbates user confusion. With thousands of token projects, new users often struggle to distinguish valuable projects from fraudulent ones. The complexity of the experience and the overload of information discourage potential users from entering the market.

Beyond the complexity of the user experience, external factors also contribute to the hesitation of new users entering the crypto market. One significant challenge is regulatory uncertainty. Different countries have vastly differing attitudes toward cryptocurrencies, and their regulations are subject to frequent changes. Some countries have welcomed crypto innovation only to suddenly impose strict regulations, while others have yet to define clear regulations. This uncertainty makes it difficult for crypto companies to operate compliantly, and users feel uneasy about investing in crypto due to the risk of sudden regulatory crackdowns. Another challenge is the frequent occurrence of security incidents, which has damaged the public image of the industry. Events such as exchange bankruptcies, project founders running off with funds, and hacking incidents have shaken user confidence in the safety of crypto platforms. The media’s coverage of crypto scams, money laundering, and other criminal activities has further exacerbated the industry’s reputation crisis. These events make ordinary users wary of entering the crypto space, as they fear losing their funds or getting caught up in illegal activities. Trust issues have become the most significant psychological barrier preventing new users from entering the market.

Core Barriers to User Growth

The target audience for the crypto industry is not homogeneous but highly diversified. Developers, ordinary users, investors, and institutions all have different needs, contributing to the fragmentation of the market. For example, public chain projects primarily target developers, as only developers can build applications that attract end users and grow the ecosystem. Therefore, public chains need to focus on “developer marketing” and technical documentation to encourage developers to adopt their chains. However, these efforts may not directly translate into growth for the average user base. For dApp applications, which should ideally focus on end users, many instead focus on attracting token holders and speculative funds. Sometimes token holders are not actual users of the product but engage in speculative arbitrage, which does not contribute to real user growth. Venture capitalists and institutional investors are primarily focused on return on investment (ROI), and they invest in projects with the expectation that token prices will appreciate. This often leads projects to prioritize token price management and exchange partnerships over improving the product’s appeal to everyday users. Meanwhile, retail speculators are more concerned with short-term price fluctuations and lack patience for long-term value, which makes it difficult to cultivate a loyal user base. Technical partners, such as cross-chain bridges and wallet plugins, form another isolated group. The diverse interests of these stakeholders contribute to the fragmentation of the market, making it harder to target and grow a unified user base.

The high technical complexity of crypto technology is another significant barrier to user adoption. Many ordinary people have heard of Bitcoin but find it difficult to understand blockchain principles, private key signing, or how to manage a string of characters on their own. The high technical threshold leads to mistakes or discomfort when users first experience the technology. For example, a user might accidentally enter the wrong address during a transaction, resulting in the loss of their assets. The high transaction fees, especially during Ethereum’s peak, also discourage small investors and beginners from participating in the market. These issues highlight that blockchain infrastructure is still far from being ready for large-scale commercial adoption. At the same time, the lack of trust has worsened the problem. The 2021 bull market attracted a wave of mainstream users, especially with celebrities endorsing NFTs, but many new users withdrew after the market crash in 2022. Exchange collapses and project failures have left people with negative perceptions of the industry. When the media frequently reports on Bitcoin’s “death” or the collapse of major crypto projects, it reinforces this negative view. Therefore, when technical complexity and trust issues are combined, convincing new users to enter the market becomes an uphill battle. They are either discouraged by the high barriers to entry or deterred by security concerns.

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The high cost and complex entry process are additional hurdles for new users. For many newcomers, buying cryptocurrencies is already a significant barrier. Fiat-to-crypto channels are limited, and transaction fees can be high. Through third-party payment methods, users might face additional fees of 2-5%, discouraging small-scale users. Additionally, the volatility of crypto asset prices often causes new users to fear that they will “get stuck” as soon as they enter the market, adding to the psychological cost. Transaction costs are also significant, including high fees for blockchain Gas and additional charges for withdrawal and exchange transactions. Furthermore, the onboarding process is complex. Traditional financial account opening may only require identification documents, but in the crypto world, new users often face multiple steps: registering on exchanges, completing KYC (Know Your Customer) verification, linking bank accounts or wallets, depositing fiat currency to purchase USDT or BTC, and finally transferring funds to personal wallets. This process involves several platforms, and each step introduces new concepts (KYC, wallet addresses, private keys) that users need to understand. Some users may abandon the process midway or fall victim to phishing sites that steal recovery phrases. In comparison, Web2 applications have far simpler onboarding processes. The cumbersome entry process further reduces the attractiveness of crypto products to new users.

Where Is the Breakthrough?

To overcome these barriers, the crypto industry must focus on lowering entry barriers, building trust, and enhancing practical functionality. One company leading the way in this regard is BiyaPay, a global multi-asset trading wallet that offers potential solutions through its product features and service model.

BiyaPay’s standout feature is its multi-asset trading function, which allows users to manage various financial assets, including digital currencies, U.S. stocks, Hong Kong stocks, and more, all within a single platform. This “one-stop” design significantly reduces the entry barrier for new users. Firstly, new users no longer need to download multiple apps or switch between platforms. Traditionally, users needed to open a securities account to trade stocks and register with a crypto exchange for digital currencies. With BiyaPay, users can trade both stocks and crypto assets in one wallet, greatly simplifying the process. For traditional investors, they can now access digital currencies through a familiar stock trading platform, while crypto users can easily engage in traditional asset trading. Secondly, this multi-asset integration makes cross-market operations much more convenient. Users can exchange stablecoins for U.S. dollars and trade U.S. or Hong Kong stocks without the need for complex cross-border transfers or opening offshore accounts. BiyaPay supports converting USDT or other digital assets into fiat currencies and then using them to buy and sell U.S. or Hong Kong stocks, all without the hassle of opening offshore bank accounts. The platform allows for rapid account opening in just five minutes and seamless asset exchange, making global financial markets easily accessible. This simplified experience greatly reduces the psychological barriers for new users, making them more likely to engage with different features.

Another breakthrough offered by BiyaPay is its global payment and remittance services, which solve the difficulties associated with cross-border transactions. The platform supports real-time exchange and remittance for over twenty fiat currencies and more than ten major cryptocurrencies at very low costs. For example, a user working overseas can easily send funds to their family by exchanging digital assets into the local fiat currency on BiyaPay and transferring the funds to a recipient’s account. The low fees (around 0.5%) and the elimination of complex intermediary steps provide a significant advantage over traditional remittance services, which can take days to process and have high fees. This service meets real-world financial needs, attracting users who may not be interested in crypto technology itself but need a convenient cross-border payment solution. For instance, in countries experiencing high inflation, residents can use BiyaPay to convert their local currency into stablecoins for value preservation and then exchange them back into fiat currency when needed. This new use case for crypto is a major breakthrough for the industry, as it shifts the focus from speculative trading to practical financial solutions, making the crypto world more accessible.

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BiyaPay also builds user trust by operating in a fully compliant and secure manner. It is headquartered in Singapore, with subsidiaries in the U.S., Canada, and Hong Kong, holding comprehensive financial licenses to ensure legal and compliant operations. BiyaPay emphasizes its “complete licensing, safe and reliable” credentials, which help build trust, especially during times of regulatory uncertainty. Users are more likely to trust a regulated platform with legitimate licenses rather than an anonymous underground exchange. In addition to regulatory compliance, BiyaPay also focuses on security, using bank-grade encryption and multi-factor authentication mechanisms to safeguard user assets and data. This focus on security and risk management ensures that users can make secure transactions without worrying about their funds being frozen or confiscated, a common concern among crypto users.

BiyaPay’s multi-asset strategy not only lowers entry barriers but also broadens its potential user base. By offering both traditional financial assets and cryptocurrencies on the same platform, BiyaPay appeals to a diverse range of investors. Traditional investors who are interested in global markets can use BiyaPay to access cryptocurrency markets easily, while crypto investors can use the platform to diversify their portfolios into traditional assets. This cross-pollination between the “stock” and “crypto” communities significantly expands BiyaPay’s user base.

Future Trends and Outlook

Looking ahead, the emergence of Web3 technologies offers new growth opportunities for the crypto market. Social finance, NFTs, and the Metaverse are emerging fields that could drive the next wave of user growth. BiyaPay can tap into these trends by supporting features such as NFT asset management and Metaverse payment solutions, which would cater to users’ needs in these new areas.

In addition to technological innovation, the crypto industry needs to invest in branding and user education to truly reach new audiences. Clear marketing messages and user education efforts can break down existing barriers to entry. By promoting simple, relatable messages such as “blockchain makes cross-border payments as easy as texting,” crypto platforms like BiyaPay can resonate with mainstream users and reduce the cognitive hurdles new users face.

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Conclusion

The slowdown in new user growth in the crypto market is due to a combination of factors, including technological complexity, market fragmentation, and trust issues. However, by improving the user experience, strengthening compliance and security, and expanding practical use cases, the market can overcome these barriers. BiyaPay, as a leading multi-asset trading wallet, demonstrates a successful approach by offering integrated services, global payment solutions, and strong regulatory compliance. The future of the crypto industry looks promising, with the potential to attract new users through innovative products and improved user experiences.

About BiyaPay

BiyaPay is a global multi-asset trading wallet that supports instant exchange of more than 30 fiat currencies and more than 200 digital currencies, and provides USDT direct advertising US stocks, Hong Kong stocks and digital currency spot and contract trading services. Its compliance withdrawal channel and one-stop financial ecosystem are trusted by users around the world.

Learn more information

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BiyaPay official website: www.biyapay.com 

Customer service email: [email protected] 

Telegram supports: https://t.me/biyapay001 

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