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Globant and LaLiga Tech to Pilot Generative AI Applications to Reinvent Sports Tactics and Broadcasting

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Using Microsoft Azure OpenAI Service, this joint effort between Globant, LaLiga Tech, and Microsoft will improve available sports data and enhance the experience for millions of fans all over the world

This collaboration, that started in football, will expand in other sports as basket, rugby and tennis in the next few months

MADRID, Aug. 17, 2023 /PRNewswire/ — Globant (NYSE: GLOB) and LaLiga Tech have come together to collaborate with Microsoft on a series of initiatives with the goal of fostering the transformation of sports in various domains through the utilization of Artificial Intelligence.

After years of collaboration between Microsoft, Globant, and LaLiga to create digital products and solutions that help the reinvention of sport and entertainment, LaLiga Tech – after Globant’s partnership with LaLiga – is extending this initiative beyond football to other sports such as basketball, rugby and tennis.

The new projects now underway are designed to improve the data available to coaches in order to help real-time decision-making, enhance the experience of fans around the world by automatically generating new, personalized content, and to deliver immersive new materials for broadcasters.

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  • NRT Multi Language Subtitles, focused on the automatic generation of multilingual subtitles adapted in Near Real Time (NRT) for all live sports matches using technologies such as Whisper and GPT 3.5, generating additional inclusive features including options for people with hearing impairment.
  • Automatic Sports Content Translations, helping sports organizations to increase their engagement with global fans by automatically translating their content to a myriad of languages using GPT 3.5 and GPT 4.
  • Mediacoach Metrics, updating LaLiga Tech’s leading sports data visualization platform to provide additional real-time metrics to each team’s head coach and their assistants. New contextualized stats are constantly being developed and evolved by reviewing images from the perimeter cameras used for capturing all player and ball movements.
  • Match briefings and highly personalized content tailored to Fans and Clubs, which strengthen fan engagement and reduce churn by providing more relevant content thanks to GPT-3.5 and GPT-4.

Using Microsoft Azure OpenAI Service, LaLiga Tech will have access to AI tools such as advanced data analytics, natural language processing, and machine learning. This solution enables them to harness the power of the most advanced AI models (including OpenAI GPT-4 and GPT-3.5), combined with Azure business services and AI-optimized infrastructure.

Agustin Huerta, SVP of Technology of Globant, claims that “For a decade, artificial intelligence and data have been an integral part of Globant’s vision, been applied transversally to all areas of the company, from talent circuits to operational models, to deploy solutions to increase productivity and efficiency”. And adds: “With this joint venture with LaLiga, we are working to extend our capabilities to LaLiga Tech with the support of a big partner such as Microsoft, and the first tests have proven to be disruptive and successful”.

Gonzalo Zarza, Chief Data Officer at LaLiga Tech, adds: “LaLiga Tech brings together Globant’s technological capabilities and LaLiga’s sporting expertise to create a unique landscape that places sports reinvention at the core of its activity”.

“At Microsoft, we are pleased to work with LaLiga Tech and Globant on this initiative to help transform sports through Artificial Intelligence and the power of Azure. Our relationship with LALIGA represents a significant milestone in our longstanding collaboration, where we have successfully developed digital products and solutions that have redefined the landscape of sports and entertainment. We are excited about the possibilities that AI brings to this area, and we remain committed to using our technology to drive positive change and enhance the sports industry for everyone involved,” explains Ignacio León, Enterprise Commercial Lead of Microsoft Spain.

Led by its technology innovation team, LaLiga Tech is continually innovating with artificial intelligence to provide world-class products and services to sports fans all over the world. In close alignment with Globant, LaLiga Tech embraces the principles of the AI Manifesto and leverages broad cross-industry expertise to maintain a common vision, overcoming ethical challenges and social risks.

About Globant

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We are a digitally native company that helps organizations reinvent themselves and unleash their potential. We are the place where innovation, design, and engineering meet at scale.

  • We have more than 27,000 employees and we are present in 25 countries and 5 continents working for companies like Google, Electronic Arts and Santander, among others.
  • We were named a Worldwide Leader in AI Services (2023) and Worldwide Leader in CX Improvement Services (2020) by IDC MarketScape report.
  • We were also featured as a business case study at Harvard, MIT, and Stanford.
  • We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: [email protected] 

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For more information, visit www.globant.com.

About LaLiga Tech

LaLiga Tech is a provider of digital transformation solutions to the global sports and entertainment sector, powered by Globant and LALIGA.

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LaLiga Tech offers a single interconnected data ecosystem that helps customers to achieve growth through technology, adopt new business models and expand their global impact. Its solutions combine technology, data, experience design and business strategy to revolutionize areas such as fan engagement, global streaming, monetisation of digital assets, competition management, real-time data capture, content innovation and anti-piracy. This ecosystem has formed a central part of LALIGA since 2014 and is now used by a wide range of global competitions, broadcasters, federations and clubs to reach the next stage of their digital transformation.

Contact: [email protected]

Logo – https://mma.prnewswire.com/media/959011/4225166/Globant_logo_actualizado.jpg

Cision View original content:https://www.prnewswire.co.uk/news-releases/globant-and-laliga-tech-to-pilot-generative-ai-applications-to-reinvent-sports-tactics-and-broadcasting-301903424.html

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Blockchain

Ethereum ETFs Aren’t Blockchain But Is A Revolutionary Tech: Top 6 Amazing Reasons To Invest In Them

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The financial landscape is rapidly evolving, with the integration of blockchain technology and cryptocurrencies becoming more prominent. Among these, Ethereum ETFs (Exchange-Traded Funds) have emerged as a significant investment vehicle, offering exposure to the Ethereum blockchain’s native cryptocurrency, Ether (ETH), without requiring direct ownership. However, it’s crucial to understand that Ethereum ETFs are distinct from the blockchain itself and serve different purposes in the investment world.

Understanding Ethereum and ETFs

Ethereum: A decentralized platform that enables the creation and execution of smart contracts and decentralized applications (dApps). It operates using its cryptocurrency, Ether (ETH), which fuels the network.

ETF (Exchange-Traded Fund): A type of investment fund that holds a collection of assets and is traded on stock exchanges. ETFs can include various asset classes, such as stocks, commodities, or bonds.

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Ethereum ETFs: The Intersection of Traditional Finance and Cryptocurrency

An Ethereum ETF provides a way for investors to gain exposure to the price movements of Ether without directly purchasing the cryptocurrency. This is achieved through an ETF structure, where the fund holds assets linked to the value of Ether, and investors can buy shares of the ETF on traditional stock exchanges.

Key Features of Ethereum ETFs:

  1. Indirect Exposure: Investors gain exposure to Ether’s price changes without needing to manage or store the cryptocurrency themselves.
  2. Regulatory Compliance: Unlike the relatively unregulated cryptocurrency market, ETFs operate under the oversight of financial regulators, offering a layer of investor protection.
  3. Accessibility: Ethereum ETFs are available through traditional brokerage platforms, making them accessible to a broader range of investors.

Why Invest in an Ethereum ETF?

  1. Diversification: Including an Ethereum ETF in a portfolio can provide exposure to the cryptocurrency market, potentially enhancing diversification beyond traditional assets.
  2. Convenience and Familiarity: ETFs are a familiar investment product, simplifying the process of investing in cryptocurrencies.
  3. Professional Management: ETF managers handle the investment decisions, including the buying and selling of assets, which can be advantageous for those less familiar with the cryptocurrency space.
  4. Regulatory Oversight: ETFs are subject to regulatory scrutiny, potentially offering more safety and transparency compared to direct cryptocurrency investments.
  5. Potential for Growth: As the cryptocurrency market grows, ETFs linked to assets like Ether may benefit from rising prices.

Key Differences Between Ethereum and Ethereum ETFs

While both are related to the Ethereum blockchain, Ethereum itself and Ethereum ETFs represent different forms of investment:

  • Ethereum (ETH):
    • Direct ownership of the cryptocurrency.
    • Full exposure to Ethereum’s features, including staking and network participation.
    • Traded on cryptocurrency exchanges.
    • Highly volatile and largely unregulated.
  • Ethereum ETF:
    • Indirect exposure through shares representing Ether’s value.
    • Traded on traditional stock exchanges under regulatory oversight.
    • Offers a more stable and familiar investment structure.
    • Typically lower volatility compared to direct cryptocurrency ownership.

Future Considerations for Ethereum ETFs

The approval and launch of Ethereum ETFs mark a significant milestone in bringing cryptocurrencies closer to mainstream finance. They offer a convenient and regulated means for investors to gain exposure to the growing digital assets market. However, they also come with limitations, such as not allowing direct participation in the Ethereum ecosystem’s innovations, like dApps and smart contracts.

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As the market evolves, we may see more sophisticated financial products that better capture the full potential of the Ethereum ecosystem. For now, Ethereum ETFs provide a balanced option for those interested in cryptocurrency exposure within the framework of traditional finance.

In conclusion, while Ethereum ETFs offer a gateway into the world of digital assets, they should be viewed as complementary to, rather than a replacement for, direct investment in the underlying blockchain technologies. Investors should carefully consider their investment goals, risk tolerance, and the unique attributes of both Ethereum and Ethereum ETFs when making investment decisions.

Source: blockchainmagazine.net

The post Ethereum ETFs Aren’t Blockchain But Is A Revolutionary Tech: Top 6 Amazing Reasons To Invest In Them appeared first on HIPTHER Alerts.

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Blockchain

Nexo Reaffirms Commitment to Data Protection with SOC 3 and SOC 2 Compliance

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Nexo, a leading institution in the digital assets industry, has reinforced its commitment to data security by renewing its SOC 2 Type 2 audit and attaining a new SOC 3 Type 2 assessment without any exceptions. This rigorous audit process, conducted by A-LIGN, a respected independent auditor specializing in security compliance, confirms Nexo’s adherence to stringent Trust Service Criteria for Security and Confidentiality.

Key Achievements and Certifications

  1. SOC 2 and SOC 3 Compliance:
    • SOC 2 Type 2: This audit evaluates and reports on the effectiveness of an organization’s controls over data security, particularly focusing on the confidentiality, integrity, and availability of systems and data.
    • SOC 3 Type 2: This public-facing report provides a summary of SOC 2 findings, offering assurance to customers and stakeholders about the robustness of Nexo’s data security practices.
  2. Additional Trust Service Criteria:
    • Nexo expanded the scope of these audits to include Confidentiality, showcasing a deep commitment to protecting user data.
  3. Security Certifications:
    • The company also adheres to the CCSS Level 3 Cryptocurrency Security Standard, and holds ISO 27001, ISO 27017, and ISO 27018 certifications, awarded by RINA. These certifications are benchmarks for security management and data privacy.
  4. CSA STAR Level 1 Certification:
    • This certification demonstrates Nexo’s adherence to best practices in cloud security, further solidifying its position as a trusted partner in the digital assets sector.

Impact on Customers and Industry Standards

Nexo’s rigorous approach to data protection and compliance sets a high standard in the digital assets industry. By achieving these certifications, Nexo provides its over 7 million users across more than 200 jurisdictions with confidence in the security of their data. These achievements not only emphasize the company’s dedication to maintaining top-tier security standards but also highlight its proactive stance in fostering trust and transparency in digital asset management.

Nexo’s Broader Mission

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As a premier institution for digital assets, Nexo offers a comprehensive suite of services, including advanced trading solutions, liquidity aggregation, and tax-efficient credit lines backed by digital assets. Since its inception, the company has processed over $130 billion, showcasing its significant impact and reliability in the global market.

In summary, Nexo’s successful completion of SOC 2 and SOC 3 audits, along with its comprehensive suite of certifications, underscores its commitment to the highest standards of data security and operational integrity. This dedication positions Nexo as a leader in the digital assets space, offering unparalleled security and peace of mind to its users.

Source: blockchainreporter.net

The post Nexo Reaffirms Commitment to Data Protection with SOC 3 and SOC 2 Compliance appeared first on HIPTHER Alerts.

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Marshall Becomes First US Senator to Walk from Controversial Crypto Bill He Co-Sponsored

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Republican Senator Roger Marshall has withdrawn his support for the Digital Asset Anti-Money Laundering Act of 2023, a controversial bill he initially co-sponsored with Senator Elizabeth Warren and others. This bill, reintroduced in the Senate on July 27, 2023, aimed to bring the cryptocurrency industry into alignment with existing anti-money laundering (AML) and counter-terrorism financing (CTF) laws.

Key Provisions of the Bill

The legislation proposed stringent regulations on digital asset providers, including unhosted wallet providers, miners, and validators, by classifying them as financial institutions under the Bank Secrecy Act (BSA). It mandated these entities to adhere to BSA compliance requirements, which include extensive reporting and monitoring responsibilities. Additionally, the bill called for the Financial Crimes Enforcement Network (FinCEN) to establish regulations for reporting significant foreign digital asset holdings and to create compliance measures to address risks associated with anonymity-enhancing technologies.

Senator Marshall’s Shift

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Marshall’s withdrawal from the bill comes as a surprise, particularly given his earlier criticisms of cryptocurrencies, which he has described as a “threat to national security.” This includes concerns over stablecoins like Tether potentially facilitating illegal activities and circumventing U.S. sanctions. Despite his earlier stance, Marshall’s departure from the legislation suggests a reconsideration of the bill’s implications or an alignment with broader political and industry perspectives on cryptocurrency regulation. His office has not provided a comment on the reasons for his withdrawal.

Political and Industry Reactions

The bill had garnered significant bipartisan support, with 18 co-sponsors, reflecting a broader concern in Congress over regulating the rapidly growing cryptocurrency market. However, it has also faced criticism for potentially imposing impractical compliance burdens that could stifle innovation and push crypto activities offshore. Critics argue that the bill’s stringent requirements could inadvertently drive users toward unregulated platforms, thereby undermining its intent to enhance security and regulatory oversight.

Broader Context

The withdrawal comes at a time when cryptocurrency regulation is a highly contentious issue in U.S. politics. Former President Donald Trump has promised to relax crypto regulations if elected, contrasting with the current administration’s more stringent stance. Under President Joe Biden, the Securities and Exchange Commission (SEC) and other regulatory bodies, led by figures like Gary Gensler, have taken a more rigorous approach to regulating the sector, which has drawn criticism for being overly restrictive.

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Senator Marshall’s decision to step back from the Digital Asset Anti-Money Laundering Act reflects the complex and evolving nature of cryptocurrency regulation in the U.S. While the bill seeks to bring greater oversight and security to the crypto industry, it also raises concerns about regulatory overreach and its potential negative impact on innovation and privacy. As the debate continues, the U.S. legislative and regulatory landscape for cryptocurrencies remains in flux, balancing the need for security with the desire to foster technological innovation.

Source: decrypt.co

The post Marshall Becomes First US Senator to Walk from Controversial Crypto Bill He Co-Sponsored appeared first on HIPTHER Alerts.

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