Blockchain Press Releases
Aleph unveils Aleph Payments: simplifying cross-border payments and credit underwriting starting with the digital ad tech ecosystem
LONDON, Aug. 16, 2023 /PRNewswire/ — Aleph, the leading global enabler of digital advertising connecting 22,000 advertisers in 130 primarily emerging countries with the world’s leading digital tech platforms such as TikTok, X (formerly Twitter), Snap, Spotify, Uber, Meta, Microsoft, Twitch, Google and over 35 more, is launching their global cross-border payments and credit underwriting unit, Aleph Payments.
The global digital advertising spend is expected to reach $766 billion by 2025 according to eMarketer. At the same time, global remittance and cross border payments transaction value is estimated to grow from $37.15 trillion in 2020 to $39.99 trillion in 2026 according to Frost & Sullivan. Over the past 19 years, Aleph has been providing credit underwriting and cross border payment offerings to advertisers and digital ad tech platforms building a robust capability. Aleph currently manages over $2bn worth of total cross border credit and payments through its network across international markets, and it is a trusted operator for its partners and clients. Aleph’s proven reputation and expertise in primarily emerging markets provides the business with a solid foundation to roll out its payment service to new partners and clients.
Gaston Taratuta, Aleph’s CEO and Founder and EY’s 2022 Entrepreneur of the World explains: “We have built our company with the capability to adapt to the ever changing needs of the digital industry.
We will expand our cross border payment and credit underwriting capabilities into other subcategories within the digital advertising ecosystem such as SSP’s, DMP’s, DSP’s, ad-quality, viewability, ad-serving tech, apps, gaming, etc. We are local market experts who can solve the complexities so global ad tech companies can focus on their core businesses, and local advertisers can finance their ad tech needs.
We will also amplify our services to our current global partners such as Spotify, Uber, Meta, and new ones, expanding from our current services in digital advertising to allow cross border payment of streaming, mobility, and digital services commerce, among other categories.
Finally, over 5,000 of Aleph’s current digital-native advertisers, who are striving to connect with global consumers, could potentially become customers by leveraging the capabilities of Aleph Payments.”
Aleph will be presenting at DMEXCO in Cologne, DE September 20-21, 2023.
For more information, visit payments.alephholding.com
About Aleph
Aleph Group, Inc is a dynamic network of global digital experts and technology-driven solutions that enables the growth of the digital ecosystem. We connect thousands of advertisers with billions of consumers and create markets for local businesses to grow. Aleph is active in more than 130 primarily emerging countries and helps advertisers engage with consumers on over 45 of the world’s leading digital platforms, such as TikTok, X (formerly Twitter), Snap, Spotify, Uber, Meta, Microsoft, Twitch and Google.
We build and supply proprietary technologies with localized solutions, offering local teams of industry and platform experts, as well as Digital Ad Expert, a social initiative to provide free digital advertising education for all. Our newest offering, Aleph Payments, is a leading cross-border payment enabler and credit underwriter in primarily emerging countries with an end-to-end payment solution to reach consumers on the world’s leading digital platforms. Together, these solutions widen access to the digital ecosystem and ultimately work towards our purpose, to equalize the global digital playing field.
Aleph was established in 2005 and continues to be led by its founding CEO, Gaston Taratuta, EY Entrepreneur of the Year 2022, with a vision to accelerate the global economic shift from offline to online and drive long-term economic growth. Aleph’s approach has been highly successful to date. In recent years, the Group has scaled up to more than 1,500 employees in 65+ offices and has secured investment from institutional partners including CVC Partners, Mercado Libre, Sony, Twitter, and Snap.
View original content:https://www.prnewswire.co.uk/news-releases/aleph-unveils-aleph-payments-simplifying-cross-border-payments-and-credit-underwriting-starting-with-the-digital-ad-tech-ecosystem-301902283.html
Blockchain
Mysterious Trader Makes $150,000 Profit in 3 Hours From Just $2,956: Blockchain Analysis
A new Ethereum meme coin, Pochita ($POCHITA), has made headlines after skyrocketing in value shortly after its launch. According to on-chain data, one trader turned an initial investment of $3,000 into $150,000 in under three hours, reflecting a near-5000% profit. This rapid surge has drawn comparisons to other meme coins like Bonk ($BONK), which gained significant attention in the Solana ecosystem.
Pochita launched on October 2, 2024, quickly reaching a $20 million market cap within 9 hours, despite the broader crypto market contracting by 2.9% over the past 24 hours. The meme coin sector also dipped 3.2%, now valued at $47.5 billion. Despite the falling prices, Pochita’s rapid rise suggests strong investor sentiment around meme coins remains, especially following recent Federal Reserve interest rate cuts.
Though meme coins are known for their volatility and lack of clear fundamentals, they can provide quick gains for traders. Pochita is being discussed as a potential successor to Bonk, and if it continues its growth, it could join the ranks of other top meme coins like Dogecoin, Shiba Inu, and Pepe Coin.
At the same time, other projects such as Crypto All-Stars ($STARS) are providing new avenues for meme coin holders by offering a unified staking platform where users can stake various meme coins and earn rewards. Crypto All-Stars has already raised over $1.9 million in its presale, indicating strong interest in platforms that provide utility and passive income opportunities for meme coin enthusiasts.
Source: cryptonews.com
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Blockchain
Binance warns of crypto market risks from overvaluation, centralization
A recent Binance report highlights critical risks in the cryptocurrency market, warning of the dangers posed by inflated valuations and centralized token ownership. The report cautions that if these issues remain unaddressed, they could destabilize the long-term stability and growth of the crypto industry.
Valuation Concerns: The report emphasizes that overvaluation, particularly in newly launched tokens with low circulating supply, could lead to market bubbles and poor performance. Venture capital funds, which once aggressively invested in crypto, are now scaling back and shifting focus to sectors with more sustainable valuations. As the market becomes saturated with new tokens, the circulating supply could increase exponentially, further straining performance.
Centralization of Token Ownership: Binance also flags the risks of centralization, where large tokenholders dominate ownership. This concentration of power can result in governance issues, market manipulation, and potential crashes caused by sudden sell-offs. The report stresses the need for decentralized control and broad participation to maintain the integrity and resilience of crypto projects.
Transparency and Trust: To mitigate these risks, the report underscores the importance of transparency in fund management. A lack of clear disclosures can erode stakeholder trust and harm project sustainability. Binance notes that greater transparency, like the adoption of proof-of-reserves by platforms such as Coinbase, is crucial for fostering responsible financial management and building long-term trust in the market.
In conclusion, the report urges the crypto industry to prioritize decentralized governance and transparency to ensure sustainable growth and maintain market confidence.
Source: cointelegraph.com
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Blockchain
COPA, Unified Patents Partner to Fight Crypto Patent Trolls
The Cryptocurrency Open Patent Alliance (COPA) has teamed up with Unified Patents to launch the Blockchain Zone initiative, aimed at combating “patent trolls” in the crypto industry. Patent trolls, or non-practicing entities (NPEs), are known for exploiting patent rights through litigation rather than developing new technologies. COPA and Unified Patents aim to prevent such entities from hindering blockchain innovation by making costly and baseless patent assertions.
The initiative is designed to safeguard blockchain and related technologies from these unwarranted patent claims, fostering an environment where developers and companies can innovate freely without fear of legal threats. Key figures in the partnership, such as Paul Grewal from Coinbase and Steve Lee from Spiral, emphasize that patent trolls create significant barriers to technological progress, especially in the fast-evolving crypto space.
By aligning with over 300 companies through Unified Patents, COPA’s effort strengthens its mission to protect the blockchain community and the broader crypto-economy from the disruptive impact of NPEs, ensuring that blockchain innovation remains open and accessible.
Source: news.bitcoin.com
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