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ASSEMBLY, A STAGWELL (STGW) AGENCY, LAUNCHES RETAIL MEDIA DIVISION IN EUROPE

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Scaled connected commerce operations signal a new era of growth and transformation in the region

LONDON, Aug. 15, 2023 /PRNewswire/ — Global media agency Assembly announces the launch of its European Retail Media Division to meet booming retail media demand in the region.

The launch comes with expanded products and capabilities to deliver end-to-end connected commerce solutions that help retail and direct-to-consumer (DTC) brands scale, automate and improve margins at all stages of the consumer journey. The retail media division, led by Ada Wachowska, will start with a team of 25 dedicated practitioners and clients across fast-moving consumer goods (FMCG), luxury, retail, and consumer electronics verticals – brought into Assembly from fellow Stagwell Brand X Performance Network and e-commerce specialist agency Brand New Galaxy. The new division will further scale Assembly’s award-winning global retail media expertise, operated in region across partners like Amazon, Bol.com, Sephora and Douglas.

“Retail Media is the fastest-growing channel for media spend, and client demand for innovation within the retail landscape is at an all-time high,” says Matt Adams, Assembly Europe CEO. “Being able to offer clients an integrated team of specialists who are experts across the European retail media landscape is perfect for clients who want to be able to look across channels, through advanced measurement, and use retail media as a connected part of a consumer journey.”

With a robust retail portfolio and proven track record across the globe, Assembly’s global business works to improve and scale digital performance for retail and DTC brands – boasting return-on-investment (ROI) increases upwards of 30% on same media spend when clients transition from another agency or in-house team to Assembly.

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The retail media division launch follows a series of new client wins and leadership hires under Assembly Europe CEO Matt Adams, who joined the agency in March 2023

ABOUT ASSEMBLY
Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. For more information, visit assemblyglobal.com. 

ABOUT STAGWELL BRAND X PERFORMANCE NETWORK
Stagwell’s Brand X Performance Network is a group of leading creative, media, and commerce agencies home to more than 6,000 experts with an expansive global footprint across 60 offices in 20 countries, managing $5 billion in media. The network includes creative agencies GALE, Forsman & Bodenfors, Crispin Porter Bogusky (CP+B), media agencies AssemblyGoodstuff and Grason, B2B specialists Multiview, multi-lingual content agency Locaria, travel and media experts Ink, and commerce experts Brand New Galaxy. The network offers marketers a more dynamic partner for global B2B and B2C connected solutions spanning data, technology, media, and creativity aimed at accelerating business growth for brands worldwide.

PRESS CONTACT:
Jess Santini
[email protected]    

Logo – https://mma.prnewswire.com/media/1963651/Assembly_Logo.jpg 

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Cision View original content:https://www.prnewswire.co.uk/news-releases/assembly-a-stagwell-stgw-agency-launches-retail-media-division-in-europe-301901286.html

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Blockchain Firm Squad Labs Raises $10 Million for Smart Wallet

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Squad Labs announced that its Series A funding round, led by Electric Capital with participation from RockawayX, Coinbase Ventures, L1D, Placeholder, and Mert Mumtaz, will propel the launch of its Fuse smart wallet. The company aims to establish Fuse as a premier solution for securing and compounding personal digital wealth amid the growing onchain economy.

According to the company’s news release on June 12, smart accounts and smart wallets are gaining traction across blockchains as they offer a more intuitive, secure, and programmable user experience. Fuse abstracts seed phrases and provides features like wallet recovery, 2FA capabilities, and enterprise-level security for personal custody, simplifying the choice of storing digital wealth on-chain.

In addition to securing funding, Squad Labs also announced the public testing launch of Fuse on iOS. This move is part of their strategy to expand accessibility and refine functionality ahead of a full market release.

Meanwhile, a recent report from PYMNTS Intelligence explores blockchain’s role in enhancing cross-border payments. It suggests that integrating blockchain can streamline payment processing, enable digital-to-fiat currency conversion, and introduce stablecoins for faster and cost-effective cross-border transactions. Business-friendly decentralized finance (DeFi) solutions further automate and secure transactions via smart contracts, reducing dependence on traditional payment systems and enhancing security and transparency.

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The report underscores the significance of educating businesses and end-users about the benefits of blockchain-based cross-border payments. It advocates for partnerships with FinTechs and proactive engagement with financial institutions to drive adoption and improve industry-wide support for blockchain technologies in payments.

Overall, Squad Labs’ funding round and Fuse’s development represent strategic advancements in blockchain technology aimed at enhancing digital wealth management and transforming cross-border payment landscapes.

Source: pymnts.com

The post Blockchain Firm Squad Labs Raises $10 Million for Smart Wallet appeared first on HIPTHER Alerts.

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TON Blockchain Surpasses Ethereum in Daily Active Users

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Ethereum’s comparative underperformance relative to TON can be attributed to several factors, notably the migration of a significant portion of its user activity to layer 2 scaling solutions. These solutions were not factored into the comparison with TON.

During a week marked by global crypto market fluctuations and cautious investor sentiment, The Open Network (TON), backed by Telegram, has seen substantial growth in user activity, surpassing Ethereum in daily active users.

Since the beginning of the month, TON and Ethereum have been closely vying for user engagement. However, leveraging Telegram’s extensive user base of 900 million, TON has consistently outpaced Ethereum for ten consecutive days starting June 1.

On June 3, TON achieved a significant milestone with 568,300 daily active addresses (DAAs), according to Artemis data. In contrast, Ethereum has not reached this level of activity since September 13, 2023.

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Delving Deeper
Ethereum’s apparent lower activity compared to TON can be attributed to various factors, including the adoption of layer 2 scaling solutions designed to enhance transaction throughput and reduce fees by processing transactions off the main Ethereum blockchain.

Consequently, the majority of Ethereum’s transactional activities have shifted to these layer 2 networks.

For instance, on June 11, the top three Ethereum layer 2 networks—Arbitrum, Base, and Optimism—collectively registered 1.3 million daily active addresses. This highlights that while Ethereum’s primary network may appear less active, substantial transactional volume is occurring on these secondary layers.

New Milestones and Market Performance
Despite the challenges of comparing directly with Ethereum, TON has demonstrated significant growth. Amidst the recent global market volatility, the network’s native token, Toncoin (TON), reached a milestone of $7.76 earlier this month, marking its highest valuation since launch.

Although Toncoin has since experienced a decline of over 12%, industry analysts remain optimistic about its future trajectory.

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A pseudonymous analyst, “Crypto King,” has forecasted a potential rise to $10 for TON in the near term, citing its robust user base, rapid infrastructure development, and Telegram’s support.

Another expert, Alex Clay, shares this positive outlook, suggesting short-term price targets of $10.5 to $11.6 for TON despite broader market downturns.

Furthermore, data from Token Terminal indicates promising long-term indicators for TON, showing a 3.6% rise in fully diluted market capitalization, a 76.3% increase in token holders, and a 26.0% growth in revenue and fees over the past 30 days.

Despite a slight decrease in trading volume by 11.6%, these metrics underline a strong underlying growth trend for TON.

Source: coinspeaker.com

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The post TON Blockchain Surpasses Ethereum in Daily Active Users appeared first on HIPTHER Alerts.

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Brickken is selected to participate in the European Blockchain Regulatory Sandbox

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Brickken, a startup based in Barcelona at the forefront of real-world asset tokenization, has been chosen to participate in the European Blockchain and Distributed Ledger Technologies (DLT) Regulatory Sandbox. This initiative aims to establish legal clarity for decentralized technologies like blockchain by identifying legal and regulatory hurdles to deployment. It will provide confidential guidance, legal counsel, and regulatory expertise.

Facilitated by the European Commission, this program will enable regulators to deepen their understanding of cutting-edge blockchain technologies and foster dialogue between public institutions and private entities such as Brickken.

By joining the European Regulatory Sandbox, Brickken gains the opportunity to refine and enhance its solutions within a secure environment. This will bolster its credibility with institutional clients, market operators, and bond issuers, facilitating its expansion into new markets. Brickken seeks to become a strategic partner for various participants in capital markets, enhancing operational efficiency and promoting technological synergy in digital asset management.

Edwin Mata, CEO and co-founder of Brickken, expressed excitement about this selection, emphasizing:

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“This opportunity validates our innovative approach to asset tokenization and allows us to collaborate closely with regulators and industry leaders to strengthen the blockchain ecosystem. The knowledge and experience gained in this regulatory sandbox will be invaluable for our future growth and success.”

Brickken’s inclusion in this sandbox marks a significant milestone in its mission to revolutionize the tokenization industry. Recently selected for PricewaterhouseCoopers’ Scale program for tokenization and digital assets, Brickken continues to advance blockchain adoption among institutional clients, banks, and capital markets. Additionally, the company has forged partnerships with industry leaders like Psalion and Chainlink, known for their real-world asset tokenization technology.

In collaboration with Coinbase, Brickken aims to set new standards in infrastructure and market structure for real-world asset tokenization. Leveraging Coinbase’s technology such as Wallet and Base, Brickken brings its expertise in tokenization and technology to build robust solutions.

Established in Barcelona in 2020 by Edwin Mata, Yassir Haouati, Bram Duindam, and Dario Lo Buglio, Brickken has experienced rapid growth, operating in over 14 countries and tokenizing assets exceeding 200 million euros. With a client base of over 50, the company has achieved over 100% growth compared to the previous year and is expanding into new verticals.

Brickken’s digital asset platform specializes in tokenizing financial instruments such as equity and debt, catering to entities of all sizes, asset types, and jurisdictions. Offering robust technological support, Brickken enables market entry without the need for proprietary technology development. This positions Brickken to serve diverse sectors including real estate, startups, institutions, venture capital funds, and family offices, facilitating efficient digitization and management of assets.

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Source: cointelegraph.com

The post Brickken is selected to participate in the European Blockchain Regulatory Sandbox appeared first on HIPTHER Alerts.

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