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Evoke launches audience intelligence offering to unlock full commercial potential of life sciences brands

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NEW YORK, Aug. 15, 2023 /PRNewswire/ — Today, Evoke, an Inizio company and leading global health and life sciences brand, experience, and communications platform, unveiled its advanced audience intelligence offering, purpose-built for the needs of life sciences and pharma clients. These innovative data solutions are designed to enhance the strategies of marketing and communications teams, facilitating engagement with individual stakeholders throughout the product lifecycle.

Leveraging previously unattainable intelligence sources and unlocking new perspectives, this approach fosters powerful healthcare experiences and solves key challenges faced by marketing teams in life sciences companies.

Evoke’s audience intelligence offering is an omnichannel-ready, future-proofed solution that utilizes data with unmatched precision and provides critical insights on patients, caregivers, healthcare professionals, and payors. The offering features four core solutions designed to reveal pain points and unlock commercial potential.

  • Narratev™, Evoke’s info-seeking behavior identifier and strategic catalyst, unlocks real-world, digital behaviors to bring clients robust channel and content strategies. It provides deep and differentiated insight into the info-seeking journey and mindset of clients’ key stakeholders, greatly increasing the quality and volume of engagement with HCPs, patients, and payors.
  • Affinitev™, Evoke’s influencer identification and optimization offering, bridges the gap between life sciences companies, HCPs, and patients through influencer identification. It reveals valuable, undiscovered connections that significantly impact areas most relevant to a targeted disease state.
  • Adaptev™, Evoke’s digital performance and refinement solution, fine-tunes business performance through individual stakeholder reporting, ensuring media plans and messaging hit the mark with intended target audiences.
  • Collectev™, Evoke’s health disparity predictor, analyzes the key factors that affect underdiagnosis and unchecked disease progression on a micro-community level. This solution quantifies these risks and crafts tailored strategies for each community’s needs and communication preferences, eliminating barriers and improving treatment outcomes.

These solutions help power Evoke’s strategy, medical, creative, CX, omnichannel, and media teams with data-driven insights for target clients and their customers. The pinpoint accuracy of the audience intelligence offering drives consistent campaign KPIs and amplifies the ROI.

“The introduction of our audience intelligence offering strengthens Evoke’s role as a critical partner for driving transformative growth for our clients,” said Reid Connolly, Evoke CEO and Founder. “Now more than ever we’re able to help solve our clients’ toughest commercial challenges with more in-depth, real-world data that provide our clients a clear edge in the marketplace. This ensures our clients are set up to realize their full commercial potential and craft exceptional healthcare experiences at every stage of the healthcare journey.” 

Jamie Avallone, Chief Data Officer at Evoke, added, “Our audience intelligence solutions revolutionize how clients understand their stakeholders. It’s not just about insights; it’s about generating engagement and building more powerful relationships with audiences. We uncover hidden, success-critical information and turn it into strategies that solve our clients’ and their target customers’ largest pain points. This isn’t ordinary intelligence. Each offering is a game changer that enables more personalized strategies, boosts engagement, changes behavior, and improves commercial performance.”

To learn more about these offerings and schedule demonstrations of Evoke’s audience intelligence solutions, visit data.evokegroup.com

About Evoke
Evoke is a leading global health and life sciences brand, experience, and communications platform, purpose-built to make health more human™. Organized by global practice areas and specialty agencies, Evoke uses data-driven insights, creativity, and applied innovation to solve the most complex of challenges in today’s healthcare market. Evoke is a platform for clients, talent, and the communities they serve to unlock their full potential.

Evoke is part of Inizio (www.inizio.com), Inizio, a CD&R portfolio company, is an integrated healthcare services partner, offering a breadth of services across strategic consulting, benchmarking, commercialization, customer engagement, events, marketing, and communications.

Inizio has carefully curated its business through the acquisition of 35 companies and is committed to offering streamlined services to best meet its clients’ needs. With a presence in 50 countries, over 12,500 employees strive to provide best-in-class service for more than 300 clients, including the top 30 global pharmaceutical companies.

Media contact:

Ashley Makuh
VP, Marketing & Communications
[email protected] 

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Blockchain Press Releases

Friend.Tech and Base Anti-Phishing Boosted By CoolWallet’s Web3 SmartScan

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TAIPEI, Oct. 2, 2023 /PRNewswire/ — Base’s new killer DApp, the decentralized social network Friend.tech, is breaking transaction records with record adoption, but is being targeted by hackers and scammers through phishing attacks.To raise awareness of the importance of hardware wallet protection and promote its powerful Web3 SmartScan transaction screener, CoolWallet has launched a Web3 Guardian competition.

Coinbase’s new Ethereum layer-2 chain, Base, has become a favorite for DApp developers and early investors due to its outstanding performance and the innovative projects it attracts. One DApp in particular, the decentralized social media platform Friend.tech, has driven the bulk of its growth in recent weeks. helping Base repeatedly reach new transaction volume highs despite difficult market conditions.

Friend.tech’s rapid rise has garnered widespread attention- according to the latest data, the daily active user (DAU) count of friend.tech have surpassed the million mark, with its transaction volume consistently hitting new records and its total value locked (TVL) now surpassing $35 million.

However, with any crypto trends comes new security risks, in this case a familiar foe, phishing attacks. This type of social engineering attacks dominate crypto thefts, which by June 2023 had already hit the $650 million mark across the Web3 sector. This month alone has already seen successful attacks targeting high-profile victims Mark Cuban and Vitalik Buterin and stealing millions in the process.

As a result, Base and Friend.tech users are urged to use a reputable hardware wallet to secure their tech digital assets by protecting their private keys and screening transactions.

In response, hardware wallet maker CoolWallet, which natively supports the Base ecosystem, has launched an anti-phishing campaign titled  Web3 Guardian Competition to create awareness and promote its unique defense capabilities such as CoolWallet SmartScan, which proactively screens all Web3 transactions and flags malicious behavior or smart contract vulnerabilities before users are exploited.

How Friend.tech works

Friend.tech has garnered a cult following among crypto enthusiasts as one of the first decentralized social networks to be built on the Base blockchain. It’s powered by blockchain and smart contracts, where users must buy “shares” of another person in order to chat with them. Its tagline is “Your network is your net worth”.

To use Friend.tech, users must first sign up with their Twitter (X) account, create a profile and then start trading shares of other users who have also signed up. A user’s share price is determined by factors like their popularity, reputation, and overall demand.

Buying shares of another user gives you access to them, allowing you to message them directly and chat. The more shares you buy, the higher a priority your messages will be.

Friend.tech recommends hardware wallet protection

With crypto phishing attacks claiming even high-profile victims such as Vitalik Buterin and Mark Cuban as victims in recent weeks, it’s no surprise that Friend.tech also places great emphasis on asset security.

It therefore recommends that users utilize a hardware wallet for enhanced protection against threats like phishing sites. Storing assets offline makes them less accessible to online hackers, thus offering greater security.

CoolWallet’s SmartScan Flags Web3 Phishing Threats

CoolWallet (established in 2014) has since the launch of its CoolWallet Pro flagship model in 2021 pivoted strongly to securing Web3 assets, which requires users to interact with DeFi protocols that could potentially drain their accounts if they authorize the wrong transaction.

CoolWallet Pro in particular makes for an ideal Friend.tech hardware wallet as it’s one of the first cold wallets to support the Base network, and boasts several elite security features, such as:

  • an EAL6+ secure element
  • biometric verification (both on phone and device)
  • tamper proof and waterproof design

Importantly, its CoolWallet App comes with real-time Web3 transaction analysis scanning called Web3 SmartScan.

While cold storage is as safe as can be, the biggest vulnerability remains human error or a lapse in judgment, where the user is tricked into authorizing a bad transaction or revealing their recovery seed or private key to a bad actor.

CoolWallet’s SmartScan, available on its CoolWallet App, provides Web3-native protection against phishing attempts. It automatically screens transactions and flags attempted phishing, suspicious transactions and smart contract vulnerabilities. This makes using cold storage even safer to use, and elevates CoolWallet above other hardware wallet brands.

Web3 Guardian Competition- Secure Your Crypto for the Next Bull Run!

To promote Web3 asset protection among blockchain users and help them safeguard their crypto portfolio with SmartScan until the next bull run, CoolWallet is launching a global new competition aimed at enhancing user security awareness with generous rewards to participating users.

For more details, please visit their website’s event page or X (Twitter) account

About Base:

Base is a secure, low-cost, builder-friendly Ethereum L2 built to bring the next billion users on chain.

About Friend.tech:

Friend.tech is an emerging DApp focused on social interactions and cryptographic asset management. It provides users with a secure and efficient blockchain platform. The platform currently operates on the Base chain and is continuously expanding its features and user base.

About CoolWallet

CoolWallet is a pioneering Web3 hardware wallet brand established in 2014 by CoolBitX that offers users the comfort of convenient and fully portable cold storage of all digital assets, including DeFi and NFT crypto assets.

CoolWallet Pro is a flagship Web3 hardware wallet that boasts a wafer-thin smart card form factor, an EAL6+ secure element, military-grade Bluetooth encryption, and a tamper proof and water-resistant exterior, while its custom CoolWallet App offers users a choice of DeFi marketplaces, DApp support and real-time transaction screening.

CONTACT: Domo Zhuang, [email protected]

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View original content:https://www.prnewswire.co.uk/news-releases/friendtech-and-base-anti-phishing-boosted-by-coolwallets-web3-smartscan-301943686.html

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Blockchain Press Releases

Webb Unveils Tangle Network Testnet, Pioneering the Future of Private, Decentralized Applications

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NEW YORK, Sept. 29, 2023 /PRNewswire/ — Today, Webb announced the launch of its much-anticipated Tangle Network Testnet, setting the stage for a new era of private and decentralized applications.

About Webb

Led by founder Drew Stone, Webb is the premier cross-chain zero-knowledge messaging layer, committed to revolutionizing blockchain privacy. Backed by industry giants like Polychain, Lemniscap, and Commonwealth Labs, Webb introduces a suite of tools aimed at advancing zero-knowledge (ZK) and multi-party computation (MPC) applications across multiple blockchains.

The Challenge and Our Solution

Blockchain networks today face significant hurdles: limited interoperability, scaling difficulties, centralized control, and privacy concerns. Webb’s Tangle Network, built on the powerful Substrate framework, is designed to tackle these challenges by offering a next-generation blockchain platform.

Why Tangle Network?

Our vision is to make it easier for developers to create secure, private zero-knowledge (ZK) and multi-party computation (MPC)-based decentralized applications. Tangle Network simplifies:

  • Proof Generation: Delegate computational tasks to our validators.
  • Trusted Setups: Tangle Network manages complex ceremonies for you.
  • Secure Signing: Utilize our threshold signing for cross-chain operations.

By removing these barriers, we massively improve the time to launch for ZK and MPC-based decentralized applications.

Noteworthy Features

  • Unparalleled speed, security, and scalability via Substrate.
  • Decentralized control through Distributed Key Generation (DKG).
  • Advanced protocols for zero-knowledge applications.
  • Cross-chain compatibility with IBC and XCM.
  • Easy migration of existing apps through Ethereum Virtual Machine (EVM) support.
  • Smooth, forkless upgrades.

What’s Next?

The Testnet launch kicks off with an in-depth whitepaper, followed by a series of engagement events during the testnet phase. Our mainnet is scheduled for a Q1/Q2 2024 launch, featuring hackathons, workshops, and a targeted grant program to accelerate the adoption of privacy-focused applications.

Testnet Quick Links

Get Involved

  • Developers: Start building on Tangle today. Learn More
  • Validators and Relayers: Help secure and maintain the network. Learn More
  • Join the Community: Follow us on Twitter or join our Discord.

Contact Us
For media inquiries, partnerships, or more information, email us at [email protected] 

Visit our website

View original content:https://www.prnewswire.co.uk/news-releases/webb-unveils-tangle-network-testnet-pioneering-the-future-of-private-decentralized-applications-301940846.html

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Blockchain Press Releases

ChainUp Celebrates 6th Anniversary, Charting Blockchain Innovations beyond Digital Assets

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SINGAPORE, Sept. 29, 2023 /PRNewswire/ — ChainUp, a Singapore-based trailblazer and global leader in the blockchain industry, marked its sixth anniversary celebration with more than 500 business partners at Ce La Vi Singapore. During the celebration, ChainUp Founder and CEO, Sailor Zhong reflected on the journey, “Six years in the blockchain industry showcases our resilience, innovation, and forward-looking approach. As we look to the future, we are committed to shaping a digital asset environment that is reliable, transparent, and unparalleled. ChainUp aims to champion blockchain solutions beyond the applications of digital assets and bridge the gap between digital asset markets and traditional finance (TradFi) to increase effectiveness and market efficiency.”

The DEX Renaissance
As decentralized finance (DeFi) comes into prominence and focused on returning control to users, one of the sectors impacted by DeFi are the exchanges where cryptocurrencies are traded. Data from CoinMarketCap reveals that trading volumes on Decentralized exchanges (DEX) reached $1.2 trillion in 2022, indicating a 340% YoY growth. However, factors such as poor user experience impeded the rate of adoption of DEX. Recognizing this trend, ChainUp has updated its white-labeled DEX solution, incorporating advanced features, strengthening its security, improving its liquidity and aims to provide a decentralized trading experience that is on par with commonly-used centralized exchanges (CEX).

Bridging TradFi and Digital Assets Market
The traditional financial sector has been progressing very cautiously on digital assets. As more institutions lean into RWA tokenization, they unlock unparalleled liquidity in a borderless trading environment. Amidst this evolution, ChainUp’s RWA solutions emerge as an industry pioneer, offering robust tokenization protocols, seamless integration, and enhanced security, bridging the gap between TradFi and the digital future with unmatched finesse.

Minimizing Risk and Maximizing Security
ChainUp’s MPC Wallet revolutionizes crypto security by integrating MPC technology with advanced hardware isolation, ensuring utmost safety and encryption on data. The wallet offers dynamic key-refreshing mechanisms, chain-agnostic compatibility, and eliminates single-point vulnerabilities. With efficient multi-address management and 24/7 expert support, users enjoy full asset control, scalability, and cost-efficiency, all under one roof.

Compliance: The Guiding Principle
Navigating global regulations in the blockchain sector can be complex. ChainUp’s KYT subsidiary, Trustformer, offers peace of mind for enterprises tackling compliance-related challenges.  ChainUp’s advanced solutions in Anti-Money Laundering (AML) and Counter-Terrorist Financing (CFT) show their commitment to a more secure blockchain environment.

For detailed insights into ChainUp’s innovative solutions, please visit: https://www.chainup.com?channel=pr&type=article

About ChainUp
Headquartered in Singapore, ChainUp is a global leading end-to-end blockchain technology solutions provider covering infrastructure development and ecosystem support. Built on the mission to empower businesses through blockchain technology, ChainUp’s innovative and all-around compliant solutions include digital asset exchange, KYT, NFT trading, wallet, liquidity, Web3.0 infrastructure, digital asset custody, security token offerings and more. Established in 2017, ChainUp has offices around the world, serving more than 1,000 clients in 30 countries, reaching over 60 million end-users.

CONTACT: Jacelynn Pang, [email protected] 

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View original content:https://www.prnewswire.co.uk/news-releases/chainup-celebrates-6th-anniversary-charting-blockchain-innovations-beyond-digital-assets-301941862.html

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