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Plaza Premium Group Achieves Remarkable Growth with Crimtan’s Targeted Advertising Solutions

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  • The partnership drove a 37% increase in new customers in the first month
  • Highest new customer growth rate in a month was 187%

SINGAPORE, Aug. 14, 2023 /PRNewswire/ — Plaza Premium Group, the global leader in integrated airport hospitality experiences, announced the results of a successful partnership with Crimtan, the pioneer of lifecycle marketing for programmatic advertising. Plaza Premium Group revealed that the collaboration with Crimtan yielded outstanding results, with a significant increase in new customers, by leveraging Crimtan’s targeted ad solutions.

Prior to partnering with Crimtan, Plaza Premium Group faced challenges to maximise growth due to limited regional brand awareness and the need for optimising its marketing strategies. The collaboration, which began in April 2022, focused on elevating brand awareness and driving ROI with a localised and pragmatic approach. Crimtan, known for its expertise in data-driven advertising solutions, implemented a tailored strategy to target potential customers and enhance Plaza Premium Group’s brand visibility in the digital landscape.

The case study revealed that Plaza Premium Group experienced a remarkable 37% increase in new customer acquisition in the very first month of its collaboration with Crimtan. Using Crimtan’s industry leading programmatic advertising solutions to power dynamic creative optimisation, Plaza Premium Group wanted to target six different types of audiences across airport lounges. With a single template, the ad copies and images were pulled from a data feed and populated according to the traveller’s persona, intent and nearest airport location. For these lounges in North America, South America and Canada, the group also saw its highest new customer rate peak at 187% during the campaign period in the US. This surge in new customers demonstrates the efficacy of the partnership and the powerful impact of Crimtan’s targeted advertising solutions.

“We are thrilled with the success of our partnership with Crimtan,” said Esther Tan, Global Director of Marketing, Plaza Premium Group. “What began as a trial and exploration campaign has now become part of our always-on marketing strategy. Crimtan’s advanced advertising solutions, combined with our industry-leading airport hospitality experiences, have proven to be a winning combination. The remarkable 37% increase in new customers at the onset of the campaign itself is a testament to the effectiveness of our collaboration.”

“In an era of personalised advertising, the collaboration with Plaza Premium Group exemplifies the power of targeted campaigns and tailored creative. With a niche and ever changing target market, we embraced dynamic creative optimisation to efficiently target in-market travellers – something that Plaza Premium Group wasn’t able to do with their previous efforts in programmatic,” said Joshua Wilson, Commercial Director (JAPAC) of Crimtan. “Our ArchiTECH platform and our agile and flexible strategy allowed us to quickly pivot and adjust to seasonality, enabling Plaza Premium Group to effectively engage with their target audience and drive impressive growth, ultimately achieving a positive ROI of 2.4 within just two months.”

Crimtan’s ArchiTECH platform gives real time customer intent signals that enable Crimtan to serve the most relevant creative to travellers, depending on where they are in their lifecycle journey.

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The success of the Plaza Premium Group and Crimtan partnership highlights the importance of localised strategies and bespoke creatives in driving brand awareness and customer acquisition. By leveraging Crimtan’s targeted advertising solutions, Plaza Premium Group was able to exceed its goals and grow its customer base significantly.

Following the success of the campaign, Plaza Premium Group has expanded its partnership with Crimtan, adding two products, Aerotel airport hotel and Allways airport concierge services, targeting the global market. The first campaign for Aerotel surpassed expectations with an ROI of 6.07. With Crimtan’s expertise and innovative solutions, Plaza Premium Group will continue attracting new customers and strengthen its presence in the airport hospitality industry.

About Crimtan

Crimtan are the global experts in intelligent lifecycle marketing for programmatic.

As your trusted omnichannel marketing partner, we deliver the most relevant and consented programmatic advertising, driving exceptional performance across every stage of your customer lifecycle.

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About Plaza Premium Group

Plaza Premium Group (PPG) introduced the world’s first independent airport lounge in Hong Kong in 1998. Since then they have expanded globally into over 250 locations in more than 70 international airports, to change the way we travel with their airport hospitality services.

With a mission to Make Travel Better, today, PPG operates the world’s largest network of international airport lounges and redefines airport hospitality with a portfolio of 13 brands, and by embracing innovation and technology to offer 360° award-winning airport experiences, including lounges, airport terminal hotels, dining concepts, concierge services, a membership program and a travel experience digital platform.

View original content:https://www.prnewswire.co.uk/news-releases/plaza-premium-group-achieves-remarkable-growth-with-crimtans-targeted-advertising-solutions-301898564.html

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Ethereum ETFs Aren’t Blockchain But Is A Revolutionary Tech: Top 6 Amazing Reasons To Invest In Them

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The financial landscape is rapidly evolving, with the integration of blockchain technology and cryptocurrencies becoming more prominent. Among these, Ethereum ETFs (Exchange-Traded Funds) have emerged as a significant investment vehicle, offering exposure to the Ethereum blockchain’s native cryptocurrency, Ether (ETH), without requiring direct ownership. However, it’s crucial to understand that Ethereum ETFs are distinct from the blockchain itself and serve different purposes in the investment world.

Understanding Ethereum and ETFs

Ethereum: A decentralized platform that enables the creation and execution of smart contracts and decentralized applications (dApps). It operates using its cryptocurrency, Ether (ETH), which fuels the network.

ETF (Exchange-Traded Fund): A type of investment fund that holds a collection of assets and is traded on stock exchanges. ETFs can include various asset classes, such as stocks, commodities, or bonds.

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Ethereum ETFs: The Intersection of Traditional Finance and Cryptocurrency

An Ethereum ETF provides a way for investors to gain exposure to the price movements of Ether without directly purchasing the cryptocurrency. This is achieved through an ETF structure, where the fund holds assets linked to the value of Ether, and investors can buy shares of the ETF on traditional stock exchanges.

Key Features of Ethereum ETFs:

  1. Indirect Exposure: Investors gain exposure to Ether’s price changes without needing to manage or store the cryptocurrency themselves.
  2. Regulatory Compliance: Unlike the relatively unregulated cryptocurrency market, ETFs operate under the oversight of financial regulators, offering a layer of investor protection.
  3. Accessibility: Ethereum ETFs are available through traditional brokerage platforms, making them accessible to a broader range of investors.

Why Invest in an Ethereum ETF?

  1. Diversification: Including an Ethereum ETF in a portfolio can provide exposure to the cryptocurrency market, potentially enhancing diversification beyond traditional assets.
  2. Convenience and Familiarity: ETFs are a familiar investment product, simplifying the process of investing in cryptocurrencies.
  3. Professional Management: ETF managers handle the investment decisions, including the buying and selling of assets, which can be advantageous for those less familiar with the cryptocurrency space.
  4. Regulatory Oversight: ETFs are subject to regulatory scrutiny, potentially offering more safety and transparency compared to direct cryptocurrency investments.
  5. Potential for Growth: As the cryptocurrency market grows, ETFs linked to assets like Ether may benefit from rising prices.

Key Differences Between Ethereum and Ethereum ETFs

While both are related to the Ethereum blockchain, Ethereum itself and Ethereum ETFs represent different forms of investment:

  • Ethereum (ETH):
    • Direct ownership of the cryptocurrency.
    • Full exposure to Ethereum’s features, including staking and network participation.
    • Traded on cryptocurrency exchanges.
    • Highly volatile and largely unregulated.
  • Ethereum ETF:
    • Indirect exposure through shares representing Ether’s value.
    • Traded on traditional stock exchanges under regulatory oversight.
    • Offers a more stable and familiar investment structure.
    • Typically lower volatility compared to direct cryptocurrency ownership.

Future Considerations for Ethereum ETFs

The approval and launch of Ethereum ETFs mark a significant milestone in bringing cryptocurrencies closer to mainstream finance. They offer a convenient and regulated means for investors to gain exposure to the growing digital assets market. However, they also come with limitations, such as not allowing direct participation in the Ethereum ecosystem’s innovations, like dApps and smart contracts.

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As the market evolves, we may see more sophisticated financial products that better capture the full potential of the Ethereum ecosystem. For now, Ethereum ETFs provide a balanced option for those interested in cryptocurrency exposure within the framework of traditional finance.

In conclusion, while Ethereum ETFs offer a gateway into the world of digital assets, they should be viewed as complementary to, rather than a replacement for, direct investment in the underlying blockchain technologies. Investors should carefully consider their investment goals, risk tolerance, and the unique attributes of both Ethereum and Ethereum ETFs when making investment decisions.

Source: blockchainmagazine.net

The post Ethereum ETFs Aren’t Blockchain But Is A Revolutionary Tech: Top 6 Amazing Reasons To Invest In Them appeared first on HIPTHER Alerts.

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Nexo Reaffirms Commitment to Data Protection with SOC 3 and SOC 2 Compliance

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Nexo, a leading institution in the digital assets industry, has reinforced its commitment to data security by renewing its SOC 2 Type 2 audit and attaining a new SOC 3 Type 2 assessment without any exceptions. This rigorous audit process, conducted by A-LIGN, a respected independent auditor specializing in security compliance, confirms Nexo’s adherence to stringent Trust Service Criteria for Security and Confidentiality.

Key Achievements and Certifications

  1. SOC 2 and SOC 3 Compliance:
    • SOC 2 Type 2: This audit evaluates and reports on the effectiveness of an organization’s controls over data security, particularly focusing on the confidentiality, integrity, and availability of systems and data.
    • SOC 3 Type 2: This public-facing report provides a summary of SOC 2 findings, offering assurance to customers and stakeholders about the robustness of Nexo’s data security practices.
  2. Additional Trust Service Criteria:
    • Nexo expanded the scope of these audits to include Confidentiality, showcasing a deep commitment to protecting user data.
  3. Security Certifications:
    • The company also adheres to the CCSS Level 3 Cryptocurrency Security Standard, and holds ISO 27001, ISO 27017, and ISO 27018 certifications, awarded by RINA. These certifications are benchmarks for security management and data privacy.
  4. CSA STAR Level 1 Certification:
    • This certification demonstrates Nexo’s adherence to best practices in cloud security, further solidifying its position as a trusted partner in the digital assets sector.

Impact on Customers and Industry Standards

Nexo’s rigorous approach to data protection and compliance sets a high standard in the digital assets industry. By achieving these certifications, Nexo provides its over 7 million users across more than 200 jurisdictions with confidence in the security of their data. These achievements not only emphasize the company’s dedication to maintaining top-tier security standards but also highlight its proactive stance in fostering trust and transparency in digital asset management.

Nexo’s Broader Mission

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As a premier institution for digital assets, Nexo offers a comprehensive suite of services, including advanced trading solutions, liquidity aggregation, and tax-efficient credit lines backed by digital assets. Since its inception, the company has processed over $130 billion, showcasing its significant impact and reliability in the global market.

In summary, Nexo’s successful completion of SOC 2 and SOC 3 audits, along with its comprehensive suite of certifications, underscores its commitment to the highest standards of data security and operational integrity. This dedication positions Nexo as a leader in the digital assets space, offering unparalleled security and peace of mind to its users.

Source: blockchainreporter.net

The post Nexo Reaffirms Commitment to Data Protection with SOC 3 and SOC 2 Compliance appeared first on HIPTHER Alerts.

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Marshall Becomes First US Senator to Walk from Controversial Crypto Bill He Co-Sponsored

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Republican Senator Roger Marshall has withdrawn his support for the Digital Asset Anti-Money Laundering Act of 2023, a controversial bill he initially co-sponsored with Senator Elizabeth Warren and others. This bill, reintroduced in the Senate on July 27, 2023, aimed to bring the cryptocurrency industry into alignment with existing anti-money laundering (AML) and counter-terrorism financing (CTF) laws.

Key Provisions of the Bill

The legislation proposed stringent regulations on digital asset providers, including unhosted wallet providers, miners, and validators, by classifying them as financial institutions under the Bank Secrecy Act (BSA). It mandated these entities to adhere to BSA compliance requirements, which include extensive reporting and monitoring responsibilities. Additionally, the bill called for the Financial Crimes Enforcement Network (FinCEN) to establish regulations for reporting significant foreign digital asset holdings and to create compliance measures to address risks associated with anonymity-enhancing technologies.

Senator Marshall’s Shift

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Marshall’s withdrawal from the bill comes as a surprise, particularly given his earlier criticisms of cryptocurrencies, which he has described as a “threat to national security.” This includes concerns over stablecoins like Tether potentially facilitating illegal activities and circumventing U.S. sanctions. Despite his earlier stance, Marshall’s departure from the legislation suggests a reconsideration of the bill’s implications or an alignment with broader political and industry perspectives on cryptocurrency regulation. His office has not provided a comment on the reasons for his withdrawal.

Political and Industry Reactions

The bill had garnered significant bipartisan support, with 18 co-sponsors, reflecting a broader concern in Congress over regulating the rapidly growing cryptocurrency market. However, it has also faced criticism for potentially imposing impractical compliance burdens that could stifle innovation and push crypto activities offshore. Critics argue that the bill’s stringent requirements could inadvertently drive users toward unregulated platforms, thereby undermining its intent to enhance security and regulatory oversight.

Broader Context

The withdrawal comes at a time when cryptocurrency regulation is a highly contentious issue in U.S. politics. Former President Donald Trump has promised to relax crypto regulations if elected, contrasting with the current administration’s more stringent stance. Under President Joe Biden, the Securities and Exchange Commission (SEC) and other regulatory bodies, led by figures like Gary Gensler, have taken a more rigorous approach to regulating the sector, which has drawn criticism for being overly restrictive.

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Senator Marshall’s decision to step back from the Digital Asset Anti-Money Laundering Act reflects the complex and evolving nature of cryptocurrency regulation in the U.S. While the bill seeks to bring greater oversight and security to the crypto industry, it also raises concerns about regulatory overreach and its potential negative impact on innovation and privacy. As the debate continues, the U.S. legislative and regulatory landscape for cryptocurrencies remains in flux, balancing the need for security with the desire to foster technological innovation.

Source: decrypt.co

The post Marshall Becomes First US Senator to Walk from Controversial Crypto Bill He Co-Sponsored appeared first on HIPTHER Alerts.

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