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MARE BALTICUM Gaming & TECH Summit 2024

Blockchain Press Releases

Adsterra Releases Smart CPM to Automate Bidding and Enhance Cost-Effectiveness for Its Advertisers

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LIMASSOL, Cyprus, Aug. 14, 2023 /PRNewswire/ — Adsterra announced the availability of Smart CPM pricing, one of the top-demanded bidding models on the market. Smart CPM enables advertisers and media buyers to adjust bids according to the competition automatically, acquiring traffic most cost-effectively.

The update is available for all Adsterra users registered as advertisers as an additional feature to the CPM pricing. Users are now empowered to turn on Smart CPM when they intend to automate bidding and remove time-consuming manual payout adjustment.

The principle behind Smart SPM is in automating an advertiser’s participation in auctions for every ad placement. The advertiser is asked to enter the acceptable bid cap, and the Smart CPM’s algorithm will then enter auctions, assess the bids placed by the nearest competitors, and identify the best payout needed to win ad views. The algorithm will aim to pay the least price required to win the auction and never exceed the maximum payout entered by the advertiser.

“With martech evolving, fueled by machine learning, our job is to serve our partners the latest functionality that can save precious time on ad campaigns’ tests, control, and management. While the CPM pricing has always been about manual bid management, Smart CPM will take over this routine, protecting the advertisers’ budgets and ensuring they receive relevant ad traffic”, Gala Grigoreva, CMO at Adsterra, points out. “By automating their bidding tactics, advertisers can now safely embrace more traffic segments while testing ad campaigns, which could have been an issue for beginners dealing with traditional CPM.”

Incorporated into the Self-Serve Platform, Smart CPM is now a feature any advertiser can turn on while creating or editing their campaigns. The feature is built on top of the CPM pricing model and can be enabled when running a Popunder, Social Bar, or In-Page Push campaign. 

About Adsterra

Adsterra has been developing a tech-driven, market-leading advertising network to bring together advertisers and publishers across the globe since 2013. Its AI-powered solutions serve for frictionless matching of advertisements to traffic sources. Along with developing adtech solutions such as a proprietary stack of ad formats (Social Bar,) Adsterra focuses on the utmost customer service quality, evolving its in-house Partner Care Program based on the accessibility of competent, industry-specific support for every partner.

www.adsterra.com

Video – https://mma.prnewswire.com/media/2182494/SMART_CPM_video.mp4
Photo – https://mma.prnewswire.com/media/2182471/Smart_CPM_by_Adsterra.jpg

Smart CPM by Adsterra

 

Cision View original content:https://www.prnewswire.co.uk/news-releases/adsterra-releases-smart-cpm-to-automate-bidding-and-enhance-cost-effectiveness-for-its-advertisers-301898198.html

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Blockchain

HIPTHER and INO Partner for Community-led Business Growth Event in the Baltics

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HIPTHER, the leading organizer of premier Gaming and Technology conferences in Europe, is thrilled to announce its partnership with the Internet Native Organization (INO) for the special side event Fueling Business Growth with Community-Driven Workscheduled take place at the conclusion of the MARE BALTICUM Gaming & TECH Summit 2024 on June 5.

Innovation & Networking in Tallinn

The MARE BALTICUM Gaming & TECH Summit by HIPTHER is a pioneering event series for the Baltic and Nordic regions. Since its inception in 2018, it brings together industry leaders, visionaries, and innovators from iGaming, eSports, Blockchain, Artificial Intelligence, Fintech, FashionTech, Virtual Reality, Mobility, Climate Change, and EdTech sectors.

This year, MARE BALTICUM takes place in cutting-edge Tallinn, where community-driven work has been transforming Estonia to a tech innovation hub.

The Internet Native Organization (INO) is a nonprofit organization born in the heart of Estonia’s digital society with the mission to construct accessible and legally compliant building blocks for advancing global adoption of Internet Native Organizations, guiding the digital era towards a more equitable and efficient future.

Fueling Business Growth with Community-Driven Work

INO partners with Intersect, a member-based organization that puts the community at the heart of their development strategy, and HIPTHER, for their first-ever local Cardano community meetup in Tallinn: “Fueling Business Growth with Community-Driven Work“.

HIPTHER’s Co-Founder and Head of Business, Zoltan Tuendik, will be joining as an expert speaker at the Panel “Community-led Growth”.

Zoltan will share valuable insights from his extensive experience as a community builder uniting the realms of iGaming, Technology, and Compliance through his multi-year activity as event organizer and show host trusted across industries.

​We invite all business leaders, entrepreneurs, academics, lawyers and community advocates to this event, where we will share the tools and knowledge to unlock the power of community-driven work and achieve exponential impact.

Are you curious about how community collaboration can supercharge your business?

Join us on June 5th, after the MARE BALTICUM Gaming & TECH Summit, at PwC Estonia for an exclusive meetup diving deep into the strategies and insights that drive real results!

The event will feature a presentation on the Introduction and Inner Workings of Intersect, followed by a thought-provoking panel discussion with diverse experts who will share their experiences and best practices for tapping into collective intelligence to fuel business growth. Attendees will gain valuable insights into creating a collaborative ecosystem that nurtures innovation and drives progress.

Fueling Business Growth with Community-Driven Work – AGENDA

  • ​6.00 PM: Opening
  • ​6:15 PM – 6:30 PM: “Intro & about INO” / Astra Tikas & Kaisa Keerd, Internet Native Organization.
  • ​6:30 PM – 6:45 PM: “Cardano and Intersect” / Tevo Saks, Cardano.
  • ​6:45 PM – 7:30 PM: Panel discussion: ” Community-led Growth” / INO, Zoltan Tuendik
  • ​7:30 PM – 7:40 PM: Closing Remarks and Next Steps. How can one be involved with Intersect? / Kaisa Keerd
  • ​7:40 PM – 9:00 PM: Networking + food & drinks 

Join us and Stay ahead of the curve:

Learn from industry experts about compliant and practical DAO applications. Network with pioneers from the Cardano community and Estonian DAO enthusiasts. Whether you’re new to DAOs or a seasoned pro, this event has something for everyone!

​Secure your spot today! FREE TICKETS with limited space

The post HIPTHER and INO Partner for Community-led Business Growth Event in the Baltics appeared first on HIPTHER Alerts.

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Blockchain Press Releases

Aperture Finance Secures Series A Funding at a $250M Fully Diluted Valuation to Build Intent-based Architecture for DeFi

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 $APTR native platform token set for release on May 31, 2024

MOUNTAIN VIEW, Calif., May 29, 2024 /PRNewswire/ — Aperture Finance, a decentralized finance (DeFi) platform pioneering AI-powered intents, has raised a Series A funding round, bringing the total across all rounds to $12 million and valuing the project at $250 million. The round was led by top-tier venture capital firms including Skyland Ventures, Blockchain Founders Fund, and Krypital Group, with participation from notable investors like Alchemy, SNZ, Stratified Capital, Tide, Cipholio, ViaBTC, CatcherVC, and Double Peak. Previous rounds included participation from ParaFi Capital, Arrington Capital, Divergence, Blockchain Founders Fund, Laser Digital (Nomura Group), Skyland Ventures, Costanoa, Rarestone, Krypital Group, Big Brain Holdings, LD Capital, ViaBTC, Cipholio, Double Peak, Athena Ventures, Coinseeker, Artemis Capital, and AWS.

Aperture Finance is innovating the use of Intents, a novel approach designed to streamline complex DeFi operations. Unlike traditional transactional methods, Intents allow users to specify their desired outcomes, simplifying interactions with DeFi protocols and enhancing accessibility. This innovative system leverages Uniswap V3, enabling users to declare end goals, such as liquidity rebalancing at specific price points, with transactions executed only when these conditions are met. The platform is already live on 9 EVM-compatible chains, processing a transaction volume exceeding $2.7 billion with 280,000+ unique users and 15k+ daily active users.

“Intents architecture bridges the gap between sophisticated financial strategies and everyday DeFi users,” said Yonkuro, Head of Crypto at Skyland Ventures. “By enabling users to articulate their financial goals in natural language, Aperture is  making advanced DeFi tools accessible to a broader audience, from retail investors to institutional players.”

The platform’s decentralized network of solvers calculates optimal transaction flows, which are then simulated and ranked by Aperture’s smart contracts. Initially launching with a centralized solver, the network has expanded to third-party solvers including Propeller Heads and Enso Finance with other solvers like Tokka Labs set to join in Q3 2024.

Aperture plans to further leverage its Large Language Model (LLM) interface that will convert user intents expressed in natural language into a domain-specific language (DSL) that can be codified on-chain. This feature aims to ensure clarity and precision in user instructions, further democratizing access to complex financial instruments.

“Aperture Finance is committed to reducing the learning curve in DeFi and providing more strategic options for our users,” said Peter Tan, Head of Product at Aperture Finance. “Our goal is to offer the same level of execution and pricing typically reserved for large institutions, making DeFi more inclusive and effective.”

The new funding will support the development of Aperture’s Intents infrastructure, expand its solver network, and enhance the user experience with the forthcoming LLM integration. This investment underscores the growing confidence in Aperture Finance’s potential to transform the DeFi landscape.

Following a successful airdrop campaign with participation from over 300,000 users, Aperture Finance will launch its $APTR token on Bybit on May 31, 2024.

About Aperture Finance
Aperture Finance is a pioneer in AI-powered intents to enhance the DeFi experience. Featuring an IntentsGPT interface and an AI-driven smart solver simulation, Aperture’s native solver network provides any DeFi user with institutional-grade intelligence. Combining the brightest minds in technology and finance, the founding team includes alumni from Amazon Web Services and Google, Stanford, Cornell, and UC Berkeley, and Citadel, JPMorgan Chase, and AIG. Aperture was a cohort member of Most Valuable Builder V by Binance Labs and participated in CoinMarketCap (CMC) Accelerator and HK Cyberport Incubation Programs.

Logo – https://mma.prnewswire.com/media/2424050/Aperture_Finance_Logo_Vertical_Logo_Logo.jpg

Cision View original content:https://www.prnewswire.co.uk/news-releases/aperture-finance-secures-series-a-funding-at-a-250m-fully-diluted-valuation-to-build-intent-based-architecture-for-defi-302157383.html

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Blockchain

Vitalik Buterin claws back crypto community’s right to redefine ‘inflation’

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Ethereum’s co-founder argues for the crypto community’s authority to redefine “inflation” as the expansion of currency supply, challenging conventional economic definitions and tackling misinformation.

Vitalik Buterin, one of the creators of Ethereum, has emphasized that the crypto community has already staked its claim to redefine the term “inflation.”

Buterin’s remarks were prompted by a post from digital media outlet Axios, which humorously suggested that “inflation” now refers to high prices rather than the traditional concept of rising costs.

Although the Axios post was presented in a lighthearted manner, Community Notes (CN) clarified that the definition of inflation remains unchanged.

Buterin’s response, posted on Farcaster, contested Axios’ interpretation of inflation by asserting that the crypto community has already reshaped the meaning of the term.

“[…] we already decided that it now just means ‘increase in the total supply of a currency’.”

Buterin’s rebuttal garnered support from other users on Farcaster, including former Coinbase employee Binji.eth.

Traditionally, inflation refers to the general increase in the price level of goods and services, resulting in decreased purchasing power as currency value diminishes.

However, Buterin’s argument suggests a cultural shift in the definition of inflation, proposing that ongoing global inflation arises from an essentially unlimited increase in the total supply of currency.

Tech investor Lee Edwards criticized Axios’ initial post for perpetuating misconceptions rather than educating readers.

Buterin has recently been active on Farcaster, advocating for community-driven solutions and initiatives focused on preserving privacy and addressing exploitation issues.

While Buterin has not commented on the concerns surrounding Ethereum Foundation researchers Dankrad Feist and Justin Drake’s involvement with EigenLayer, their decision to become advisors at EigenLayer in exchange for significant compensation in EIGEN tokens has sparked debate within the crypto community.

While some members support the transparency of the disclosures, others have criticized the decision, suggesting that the substantial compensation could influence decision-making.

Source: cointelegraph.com

The post Vitalik Buterin claws back crypto community’s right to redefine ‘inflation’ appeared first on HIPTHER Alerts.

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