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Homely Secures Investment from UST to Launch Innovative Homebuyer Platform

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LONDON, Aug, 10, 2023 /PRNewswire/ — Homely, the free-to-access digital platform which aims to create a fairer property market for homebuyers and renters, has received its first strategic pre-seed investment, at a valuation in the double-digit millions, from UST, a leading digital transformation solutions company.

Founded in 2021, Homely harnesses technology and partnerships to support people’s homeownership journey by improving their financial position and connecting them to tailored guidance, support, and products.

Homely partners with landlords, renters, and financial institutions to increase transparency and accountability during the rental and buying process, as well as providing incentives and rewards through its brand partners.

The funding will help Homely complete the development of its tech platform and launch its innovative proposition to the market, including activating a number of partnerships with established and trusted brands. This includes the likes of insurance giant Aviva, with both parties currently exploring a partnership.

Homely’s launch proposition includes a new way of buying property that allows immediate access to the housing ladder via Homely Flexible Ownership products which connect prospective homeowners to flexible, institutional, capital.

As a leading global provider of technology and digital transformation services, UST has an established track record of investing in innovative businesses across a broad range of market sectors. UST has helped guide digital transformation journeys for prominent companies including Fortune 500 and Global 2000 clients across financial services, healthcare, manufacturing, retail, semiconductor, and technology.

UST will be an integral strategic partner for Homely as the team navigates the UK property market and delivers innovative solutions for renters and homeowners.

Homely benefits from an experienced senior leadership team made up of:

  • Lewis Scott, Founder and CEO – Lewis is also VP & Managing Director of Scott Brothers Group, where he has worked with global technology and lower-to-mid-market growth companies on M&A, capital raising, secondary share sales and corporate development.
  • Steven Ward, Chief investment Officer – Steven was previously the CEO of HSBC Alternative investment Limited.
  • Paul Birkin, Chief Technology Officer – Paul is the former CTO of Global Workplace Solutions at CBRE and former CIO of Experian EMEA.
  • Ellis Scott, Head of Mortgages – Ellis is a qualified mortgage adviser and is also Head Mortgage and Protection Adviser at Scottsdale Lifetime Partners.

As well as the core day-to-day team, Homely also has support from a number of advisors with a wealth of industry and business expertise, putting Homely in a strong position to navigate current market challenges and provide industry leading technology solutions.   

Lewis Scott, Chief Executive Officer, Homely, said, “UST’s renowned presence as leading providers of digital technology and transformation services, and the depth of knowledge of its experts, aligns particularly well with Homely. As a business we want to offer innovative, data-led solutions to the current issues facing the property market.”

“At such a crucial moment for the property market, this first round capital raise will allow Homely to help more people on their journey to homeownership. When it feels like buying a home, or qualifying for a mortgage, is moving further and further out of reach, Homely is committed to providing innovative solutions, underpinned by technology.” 

“As we expand and evolve moving forward, there will be further opportunities on the horizon for investors to work with us and be part of an important journey to help more people become HomeReady. We look forward to working closely with UST and driving forward better outcomes for the UK property market.”

Praveen Prabhakaran, Chief Delivery Officer, UST, said, “We are pleased to join forces with Homely, a truly innovative brand that is using technology to offer modern solutions to longstanding problems within the UK property market. This is truly aligned to our core mission of Transforming Lives and we look forward to playing a significant role in enriching and enabling the homeownership journey.”

Homely’s digital platform will be live and available for consumers to access by the end of 2023.

About Homely

Founded in 2021, Homely is a free-to-access digital platform which leverages technology and partnerships to help homebuyers and renters to find a home.

Whether you are searching for a rental property or setting out to buy your first home, Homely enhances opportunities and empowers each individual to embark on their journey to home ownership.

Homely believes in making the path to homeownership more accessible and is working with individuals to make this a reality. Homely partners with landlords, renters, and financial institutions to increase transparency and accountability during the rental and buying process as well as provide rewards and incentives through its brand partners.

Bold change requires bold action, enter: Homely.

The Homely offering:

  • Rental Journey Progress Feature: Helping renters to track their progress while renting towards home ownership. From pre-renters and students to room renters, low-end rental, mid-end rental and high-end rental, Homely wants to be with you on the journey all the way
  • Reporting maintenance issues: The Homely platform allows renters to quickly report any issues with a property directly to the landlord in order for improvements to be made and any issues to be addressed
  • Homely’s Flexible Ownership offering: Once in a flexible ownership arrangement with Homely, the individual will have the right to purchase further portions of their property on periodic dates in the future for a small fee at prevailing market value.  In the event an individual needs to raise liquidity, there may also be the ability to sell some or all of their holding to Homely, subject to availability. This will also provide landlords with the opportunity to sell their properties to incumbent renters.
  • HomelyBricks: A rewards based system which integrates with existing affiliate partners with loyalty and cashback schemes to support their build-up of HomelyBricks which can become benefits or proof points when getting a mortgage
  • Debt Consolidation – with Monevo, Homely can help users to consolidate debt and start paying it down in preparation for saving for a deposit
  • ExpansionReady: Helping landlords to expand their portfolios, source new financing or remortgage on existing BTL mortgages. Also provide real time information to inform their decision to expand their portfolio
  • Mortgage & buying scheme acceptance: Working with lenders to be able to access relevant criteria for the lender to approve and accept mortgage applications in real-time

Media Contacts, Homely

Jamie Till, Libby Wallis or Georgia Turton at Instinctif Partners: [email protected] / 020 7457 2020

About UST

For more than 23 years, UST has worked side by side with the world’s best companies to make a real impact through transformation. Powered by technology, inspired by people, and led by our purpose, we partner with our clients from design to operation. Through our nimble approach, we identify their core challenges, and craft disruptive solutions that bring their vision to life. With deep domain expertise and a future-proof philosophy, we embed innovation and agility into our clients’ organizations—delivering measurable value and lasting change across industries, and around the world. Together, with over 30,000 employees in 30+ countries, we build for boundless impact—touching billions of lives in the process. Visit us at www.UST.com 

Media Contacts, UST:
Tinu Cherian Abraham
+1 (949) 415-9857

Merrick Laravea
+1 (949) 416-6212

Neha Misri
+91-9284726602
[email protected]

Media Contacts, U.S.:
S&C PR
+1-646.941.9139
[email protected]

Makovsky
[email protected]

Media Contacts, U.K.:
FTI Consulting
[email protected]

Logo: https://mma.prnewswire.com/media/1422658/UST_Logo.jpg

Cision View original content:https://www.prnewswire.co.uk/news-releases/homely-secures-investment-from-ust-to-launch-innovative-homebuyer-platform-301897099.html

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Proposed US Blockchain Integrity Act would ban crypto mixers for 2 years

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A new bill introduced in the U.S. House of Representatives, known as the Blockchain Integrity Act, seeks to address concerns surrounding the use of cryptocurrency mixers and tumblers. The proposed legislation aims to regulate these privacy-enhancing tools, which are often used to obscure the origins of cryptocurrency transactions.

The bill, if passed into law, would impose strict regulations on the operation of cryptocurrency mixers and tumblers within the United States. These tools, which allow users to mix their funds with those of other users to obfuscate the transaction trail, have raised concerns among law enforcement agencies and regulators due to their potential use in money laundering, terrorist financing, and other illicit activities.

Under the Blockchain Integrity Act, operators of cryptocurrency mixers and tumblers would be required to register with the Financial Crimes Enforcement Network (FinCEN) and comply with anti-money laundering (AML) and know-your-customer (KYC) regulations. Failure to register or comply with these requirements could result in significant penalties, including fines and imprisonment.

The proposed legislation also seeks to empower law enforcement agencies to investigate and prosecute individuals and entities that operate unregistered cryptocurrency mixers and tumblers. By enhancing regulatory oversight and enforcement capabilities, the bill aims to safeguard the integrity of the blockchain ecosystem and prevent the illicit use of cryptocurrencies.

However, critics argue that the Blockchain Integrity Act could stifle innovation in the cryptocurrency space and infringe on individuals’ privacy rights. They contend that while cryptocurrency mixers and tumblers can be used for illicit purposes, they also serve legitimate privacy-enhancing functions, such as protecting users’ financial privacy and security.

The introduction of the Blockchain Integrity Act reflects growing concerns among policymakers about the potential risks associated with cryptocurrencies and their use in illicit activities. As lawmakers continue to grapple with these issues, it remains to be seen how the regulatory landscape for cryptocurrencies will evolve in the United States and around the world.

Source: cointelegraph.com

The post Proposed US Blockchain Integrity Act would ban crypto mixers for 2 years appeared first on HIPTHER Alerts.

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Government-owned KfW elaborates on blockchain digital bond plans

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The government-owned KfW Bank, based in Germany, is delving further into its plans to issue digital bonds leveraging blockchain technology. This move underscores the institution’s commitment to exploring innovative financial solutions in the digital age.

The proposed digital bond issuance is poised to mark a significant milestone for KfW, as it seeks to embrace the transformative potential of blockchain technology. By tokenizing bonds on a blockchain platform, KfW aims to streamline the issuance process, enhance transparency, and optimize operational efficiency.

One of the key advantages of digital bonds lies in their potential to reduce the reliance on intermediaries and streamline the entire bond lifecycle. Through blockchain-based tokenization, KfW aims to automate various aspects of bond management, including interest payments and maturity settlements, thereby reducing the need for manual intervention and minimizing operational costs.

Moreover, digital bonds have the potential to enhance liquidity in the secondary market, allowing investors to trade bonds seamlessly on digital asset exchanges. This increased liquidity could attract a broader range of investors, thereby diversifying KfW’s investor base and potentially lowering borrowing costs.

In addition to the issuance of digital bonds, KfW is also exploring the integration of blockchain technology into other areas of its operations. By leveraging blockchain for various use cases, such as trade finance and supply chain management, KfW aims to unlock new efficiencies and drive greater transparency across its ecosystem.

Overall, KfW’s foray into blockchain-based digital bonds underscores its commitment to innovation and its recognition of the transformative potential of blockchain technology. As the institution continues to explore and implement blockchain solutions, it is poised to stay at the forefront of digital innovation in the financial sector.

Source: ledgerinsights.com

The post Government-owned KfW elaborates on blockchain digital bond plans appeared first on HIPTHER Alerts.

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Blockchain

Blockchain education initiatives take off amid crypto bull market

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During the recent crypto bull market, blockchain education initiatives have gained significant traction as individuals seek to capitalize on the growing opportunities in the digital asset space. These initiatives aim to empower enthusiasts, developers, and professionals with the knowledge and skills needed to navigate the complex world of blockchain technology and cryptocurrencies.

As interest in blockchain continues to soar, educational platforms and programs have emerged to cater to the diverse needs of learners. These initiatives offer a wide range of courses, workshops, and resources covering various aspects of blockchain technology, including smart contracts, decentralized finance (DeFi), non-fungible tokens (NFTs), and more.

One of the key drivers behind the surge in blockchain education is the growing demand for blockchain talent in the job market. With companies across industries exploring blockchain solutions, there is a pressing need for skilled professionals who can design, develop, and implement blockchain-based applications. As a result, individuals are increasingly turning to educational initiatives to gain the necessary expertise and credentials to pursue lucrative career opportunities in the blockchain space.

Moreover, the crypto bull market has fueled interest in cryptocurrencies and digital assets, prompting individuals to seek comprehensive education on topics such as trading, investment strategies, and risk management. Blockchain education initiatives play a crucial role in providing individuals with the knowledge and tools they need to make informed decisions in the fast-paced and volatile crypto market.

In addition to traditional educational platforms, blockchain-focused communities, forums, and online resources have become invaluable sources of learning and knowledge-sharing. These communities provide a supportive environment for enthusiasts and professionals to exchange ideas, collaborate on projects, and stay updated on the latest developments in the blockchain industry.

Overall, blockchain education initiatives are playing a vital role in democratizing access to blockchain knowledge and empowering individuals to participate in the digital economy. As the crypto bull market continues to fuel interest in blockchain technology, these initiatives are expected to play an increasingly important role in shaping the future of the industry and driving innovation across sectors.

Source: cointelegraph.com

The post Blockchain education initiatives take off amid crypto bull market appeared first on HIPTHER Alerts.

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