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Infosys launches new sonic identity to reinforce its brand purpose

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The signature tune signals the sound of opportunity that Infosys creates for people, businesses and communities

BENGALURU, India, Aug. 9, 2023 /PRNewswire/ — Infosys (NSE: INFY) (BSE: INFY) (NYSE: INFY), a global leader in next-generation digital services and consulting, today unveiled its sonic brand identity, the auditory equivalent of its blue visual identity and logo. As a strategic brand asset, the signature Infosys tune will serve to reinforce the company’s core identity and brand purpose – ‘to amplify human potential and create the next opportunity for people, businesses and communities’, when stakeholders interact with the brand. The unique melody, the sonic landscape will be integrated across Infosys’ many platforms used by employees, and across brand assets, ranging from videos to signature events that the company’s clients and the broader community engage with.

“As more of our stakeholders interact with brands through digital channels, and more brands continue to crowd digital spaces, the Infosys tune will serve as an auditory reinforcement of our unique brand identity. It will also help deepen the emotional connection our stakeholders have with Infosys by cueing in the promise of opportunity creation that is integral to our brand purpose,” said Sumit Virmani, EVP and Global Chief Marketing Officer, Infosys. “We aspire for the sound of Infosys to signal and be recognized as the sound of opportunity for all our stakeholders, across markets,” he added.

As a means to mark the debut of their sonic identity, Infosys activated a digital metaphor to demonstrate how the sound of Infosys can signal the sound of opportunity. The company has extended an invitation to all its stakeholders to unlock opportunities by engaging with its sonic brand here. Response, from the audience, will trigger transformative digital learning experiences for underprivileged students and graduate jobseekers in India.

For over 4 decades, brand Infosys has sought to truly live its purpose. Infosys has been recognized in BrandZ’s prestigious Top 100 Most Valuable Global Brands list, ranked at #66. Infosys is also ranked among the top three most valuable IT services brands globally by Brand Finance, with a growth of 84 per cent in its brand value since 2020, as per Brand Finance Global 500 2023 report.

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About Infosys

Infosys is a global leader in next-generation digital services and consulting. Over 300,000 of our people work to amplify human potential and create the next opportunity for people, businesses and communities. We enable clients in more than 56 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer clients, as they navigate their digital transformation powered by cloud and AI. We enable them with an AI-first core, empower the business with agile digital at scale and drive continuous improvement with always-on learning through the transfer of digital skills, expertise, and ideas from our innovation ecosystem. We are deeply committed to being a well-governed, environmentally sustainable organization where diverse talent thrives in an inclusive workplace.

Visit www.infosys.com to see how Infosys (NSE, BSE, NYSE: INFY) can help your enterprise navigate your next.

Safe Harbor

Certain statements in this release concerning our future growth prospects, or our future financial or operating performance are forward-looking statements intended to qualify for the ‘safe harbor’ under the Private Securities Litigation Reform Act of 1995, which involve a number of risks and uncertainties that could cause actual results or outcomes to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding the execution of our business strategy, our ability to attract and retain personnel, our transition to hybrid work model, economic uncertainties, technological innovations such as Generative AI, the complex and evolving regulatory landscape including immigration regulation changes, our ESG vision, our capital allocation policy and expectations concerning our market position, future operations, margins, profitability, liquidity, capital resources, and our corporate actions including acquisitions. Important factors that may cause actual results or outcomes to differ from those implied by the forward-looking statements are discussed in more detail in our US Securities and Exchange Commission filings including our Annual Report on Form 20-F for the fiscal year ended March 31, 2023. These filings are available at www.sec.gov. Infosys may, from time to time, make additional written and oral forward-looking statements, including statements contained in the Company’s filings with the Securities and Exchange Commission and our reports to shareholders. The Company does not undertake to update any forward-looking statements that may be made from time to time by or on behalf of the Company unless it is required by law.

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Blockchain Press Releases

Bybit Introduces API Access for On-Chain Earn and Flexible Savings

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DUBAI, UAE, April 28, 2025 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, now offers API access for its On-Chain Earn and Flexible Savings products. Expansion to other Earn product types is currently in progress. Full technical specifications and integration instructions are available in the official API documentation.

This new integration gives institutional users and developers the ability to connect directly with Bybit’s infrastructure, enabling efficient, automated, and scalable management of their yield-generating strategies.

Bybit’s On-Chain Earn products allows users to earn rewards by participating in blockchain-based (or “on-chain”) financial opportunities such as staking and liquidity protocols. These products provide users with a DeFi-like experience by enabling interaction with smart contracts on public blockchains without the need for technical expertise. Staking in the crypto world often demands significant technical know-how and dedicated hardware, making it inaccessible for many. Bybit’s On-Chain Earn removes these barriers by handling the complexities behind the scenes — including gas fees, node operations, and reward distribution — so users can stake with ease and confidence.

An API, or Application Programming Interface, is a tool that allows different software systems to communicate. Bybit’s API allows developers and institutional users to programmatically access On-Chain Earn and Flexible Savings functions through their own platforms, enhancing customization and operational control.

“Bridging centralized access with decentralized opportunity is one of our core missions,” said Jerry Li, Head of Earn & Wealth Management at Bybit. “With API support for On-Chain Earn, we’re giving power users the infrastructure they need to build, manage, and fine-tune strategies with the speed and precision the market demands.”

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The API offers structured access to key functions, including:

  • An overview of currently available On-Chain Earn products, with filters by token and product category (LST, non-LST, or Mint),
  • Detailed product data such as estimated APYs, staking terms, redemption timelines, minimum and maximum limits, exchange rates, and reward distribution mechanisms,
  • Historical and real-time tracking of staking and redemption,
  • Summaries of current positions and accrued rewards,
  • Programmatic access to eligible Earn products for subscription and redemption, tailored to each supported mechanism.

This release marks a key step in Bybit’s continued efforts to support advanced users with infrastructure that connects centralized tools to decentralized finance opportunities.

#Bybit / #TheCryptoArk  

About Bybit

Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 60 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.

For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: [email protected]
For updates, please follow: Bybit’s Communities and Social Media

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Blockchain Press Releases

MEXC Announces the Listing of MilkyWay (MILK) with 448,000 MILK and 50,000 USDT Prize Pool

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VICTORIA, Seychelles, April 28, 2025 /PRNewswire/ — MEXC, a leading global cryptocurrency exchange, announces the upcoming listing of MilkyWay (MILK) on April 29, 2025 (UTC). To celebrate this significant addition to the exchange, MEXC is launching a special event with a prize pool of 448,000 MILK and 50,000 USDT for both new and existing users.

MilkyWay is a next-generation restaking protocol addressing security fragmentation across modular blockchains. As a liquid staking solution within the Celestia ecosystem and the leading restake protocol under Initia, it allows staked assets to secure multiple chains while improving capital efficiency through liquid staking (milkTIA) and AVS integration. It is currently integrated with over 10 DeFi protocols, including Osmosis, Levana, and Mars, offering users services such as trading, leverage, lending, and yield farming.MilkyWay’s TVL currently reaches $190 million.

$MILK is the governance token of the MilkyWay ecosystem. Holders can stake to support network security, vote on proposals, and earn rewards through staking, liquidity incentives, and ecosystem growth. 10% of the total supply is airdropped to Celestia TIA stakers as a tribute to early supporters.

To celebrate the listing, MEXC will launch an Airdrop+ event from April 28, 2025, 13:00 to May 8, 2025, 10:00 (UTC). The event includes the following benefits:

Benefit 1: Deposit and share 336,000 MILK (New user exclusive)
Benefit 2: Futures Challenge — Trade to share 50,000 USDT in Futures bonus (For all users)
Benefit 3: Invite new users and share 112,000 MILK (For all users)

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The listing of MilkyWay (MILK) is just the latest example of MEXC’s dedication to bringing the most innovative and timely assets to its platform. According to the latest TokenInsight report, from November 1, 2024, to February 15, 2025, MEXC led the industry with an impressive 461 spot listings. During each bi-weekly period, MEXC maintained a high listing frequency, consistently ranking among the top six exchanges and demonstrating its ability to capture market trends quickly. To date, MEXC has listed more than 3,000 digital assets. MEXC will continue to maintain its industry-leading listing efficiency, innovate, and expand its offerings, ensuring users have access to the best opportunities in the ever-evolving crypto landscape.

For full event details and participation rules, visit here.

About MEXC

Founded in 2018, MEXC is committed to being “Your Easiest Way to Crypto.” Serving over 36 million users across 170+ countries, MEXC is known for its broad selection of trending tokens, everyday airdrop opportunities, and low trading fees. Our user-friendly platform is designed to support both new traders and experienced investors, offering secure and efficient access to digital assets. MEXC prioritizes simplicity and innovation, making crypto trading more accessible and rewarding.

MEXC Official Website X Telegram |How to Sign Up on MEXC

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Risk Disclaimer:

The information provided in this article regarding cryptocurrencies does not constitute investment advice. Given the highly volatile nature of the cryptocurrency market, investors are encouraged to carefully assess market fluctuations, the fundamentals of projects, and potential financial risks before making any trading decisions.

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Blockchain Press Releases

BTC Pricing Alert: Bitcoin Rebounds as Trump’s Trade War Comments Ignite Market Rally – Bybit x Block Scholes Report

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DUBAI, UAE, April 28, 2025 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, has released its latest weekly crypto derivatives analytics report in partnership with Block Scholes. The report highlights a shift in market sentiment following upbeat remarks from US President Trump on trade negotiations with China, which coincided with a broad rally in both crypto and equity markets.

Earlier last week, Bitcoin showed signs of decoupling from US equities. Following the announcement of a 145% tariff on Chinese goods and comments from Trump, BTC climbed by more than 7% from April 21, 2025, alongside broader risk assets. Short-tenor implied volatility rose, and put-call skew turned upward by 5%, indicating that traders had been positioning for further gains at the time.

Key Highlights:

Perpetual open interest rises across tokens
Perpetual futures open interest climbed significantly by 20% last week, particularly for ETH. Trading volumes also increased, with April 7, 2025 recording the highest daily volume for the month. The spike followed Trump’s comment: “Forget markets for a second, we have all the advantages.”

BTC option open interest shows a mixed picture; put-call skew in short tenor sends positive signals

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President Trump’s recent willingness to negotiate a trade deal with China’s President Xi triggered a relief rally across asset classes, including crypto. Bitcoin had already risen 7% since Apr 21, 2025 prior to Trump’s comments. Despite this rally, open interest in puts has outpaced calls, with options volume remaining relatively balanced.

It’s unclear if the demand for puts reflects a hedge against downside risks, or a bet against the upward movement. Meanwhile, perpetual funding rates are providing limited insight into sentiment. However, the recovery of the put-call skew at short tenors indicates that traders are seeking upside exposure to the rally — and are willing to pay for it.

ETH outperforms BTC by 1% in the past week, signals rebound expectations
ETH led last week’s rally in spot markets — a rare occurrence in past relief rallies. Options data shows ETH calls nearly double puts in open interest, with calls also dominating volume. This suggests traders expect ETH to close its recent performance gap with BTC and competing chains like SUI and SOL. ETH’s term structure also inverted again, reflecting expectations of near-term price action.

Access the Full Report

For detailed insights, readers may download the full report.

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#Bybit / #TheCryptoArk /#BybitResearch

About Bybit

Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 60 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.

For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: [email protected]
For updates, please follow: Bybit’s Communities and Social Media

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