Blockchain Press Releases
Paddle introduces Paddle Billing to boost growth for ambitious SaaS companies; exceeds $1 billion in payments processed annually
- New set of billing-focused APIs will enable SaaS businesses to better monetise their products, localise pricing and introduce new subscription models
- Upgrades to the platform come as Paddle passes $1 billion in annual gross merchandise value
LONDON, Aug. 9, 2023 /PRNewswire/ — Paddle, the payments infrastructure provider for SaaS companies, has today announced Paddle Billing, a new set of APIs and features that will help businesses upgrade their billing capabilities and in turn increase revenue and retain more customers.
Announced at the company’s product event Paddle Forward, Paddle Billing marks a major step forward for Paddle’s core Merchant of Record (MoR) offering, introducing new developer-friendly features and tools to help the company’s 4,000 customers scale while delivering a more seamless, flexible experience.
Today’s announcement comes as Paddle celebrates another significant milestone. The company now processes over $1 billion in payments annually, an achievement reached within 11 years of the business being founded in 2012.
The new normal for SaaS
After multiple years of extremely rapid growth, partly driven by the pandemic, the SaaS industry has now entered a new normal.
According to Paddle’s data, SaaS businesses are still growing but churn rates remain 10% higher than last year, driven by enterprise cost cutting, rising interest rates and tighter budgets, making effective retention strategies more important than ever. With software companies also looking to reduce costs and make sure engineering resources are deployed where they can add the most value, they want to be able to make sure their teams are focused on developing new products rather than building and maintaining payments infrastructure and billing stacks.
In this environment, SaaS businesses have to be smarter than ever about how they scale and where they spend.
Futureproof revenue
Paddle Billing addresses these challenges by introducing a range of enhancements and functionality improvements designed to help SaaS companies grow sustainably at a time of rising churn and constrained developer resources.
Through a new set of developer-friendly APIs, Paddle’s customers will be able to integrate the platform into their payments stack more easily than ever, and take advantage of new features including:
- More ways to accept and manage payments with less friction, thanks to new webhooks providing real-time payment updates and a single API that integrates seamlessly with CRM and ERP platforms and accounting software.
- Tailored billing plans for different customer segments, including flexible multi-product subscriptions, complex pricing models, and bespoke discounts.
- Hyperlocalised payments, including the power to set pricing at regional levels and not have one-plan-per-currency. Paddle is the only solution provider on the market to offer this.
As well as reducing costs and increasing efficiency for SaaS businesses, Paddle Billing improves the developer experience by prioritising frictionless integration and total customisation. It also offers Paddle developers the simplest route to hybrid billing, which allows SaaS companies to charge for subscriptions via credit card and invoice, preventing the fragmentation of customer data and enables them to move seamlessly between sales-assisted billing and a self-serve, product led growth (PLG) approach.
Jimmy Fitzgerald, CEO of Paddle, commented:
“In this ‘new normal’ for the SaaS market, growth may have slowed but there is still significant demand and plenty of growth potential for businesses of all sizes. However, the ‘growth at all costs’ era is over and businesses must be strategic about how they capture and retain revenue. Billing and payments should be a fundamental part of any sustainable growth strategy, but it can be extremely complex and resource-intensive for SaaS businesses to build and manage at scale.
Our priority at Paddle has always been to turn payments into a true growth lever for SaaS businesses, which is why we’re enhancing our Merchant of Record offering and making it easier than ever for sellers to integrate into our platform with the launch of Paddle Billing. This is our simplest, most customisable and most developer-friendly offering to date and we’re excited to see the impact it can have for our customers to help them reduce churn and drive growth.”
Christian Owens, Founder and Executive Chairman of Paddle, commented:
“We founded Paddle in 2012 to build a software business for other software businesses. We made it our mission to remove the operational barriers that have historically prevented SaaS companies from scaling efficiently and reaching the largest possible market for their products. The fact we are now processing $1bn in payments annually on behalf of our sellers is a great endorsement of our Merchant of Record model and demonstrates the value that we can deliver for our customers. There is still much more we can do however. The opportunity within SaaS remains vast and the launch of Paddle Billing marks the start of another exciting chapter for Paddle and the next phase of growth for our business.”
Paddle Billing will be available to new and existing Paddle customers. For more information on Paddle Forward, Paddle Billing, and the other platform updates announced during the event, please visit: https://www.paddle.com/forward.
About Paddle
Paddle, the payments infrastructure provider for B2B SaaS companies, powers hyper-scale growth across acquisition, renewals and expansion. With Paddle, companies are finally able to transform their payments infrastructure into a strategic growth lever to respond faster and more precisely to every growth opportunity. Paddle acquired ProfitWell in 2022 which provides industry standard BI solutions that improve your retention and monetization automatically through unmatched subscription intelligence.
Paddle has 300 employees serving over 4,000 software sellers in 245 countries and territories globally. Backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North, Paddle aims to define the next wave of B2B SaaS leaders. Visit www.paddle.com or www.twitter.com/PaddleHQ for more information
Press Contact: Outcast for Paddle: Leon Reason; [email protected]; +44 7773 003366
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Blockchain Press Releases
HTX Collaborates with Astar Network to Accelerate Blockchain Innovation through the TGE Catalyst Grant
SINGAPORE, May 8, 2024 /PRNewswire/ — The leading digital assets exchange HTX has collaborated with Astar Network, a blockchain that aims to become Polkadot’s “smart contract hub” and serves as a parachain for Polkadot, in support of its newly launched “TGE Catalyst Grant. This initiative marks a significant step forward in fostering innovation within the blockchain ecosystem, particularly through the Astar zkEVM platform.
The TGE Catalyst Grant is designed to empower emerging projects preparing for their Token Generation Events (TGE) on Astar’s zkEVM. This groundbreaking program provides a holistic support package that includes financial assistance, strategic collaboration with key opinion leaders, and robust marketing campaigns, all aimed at ensuring successful token launches.
“As an active participant in the blockchain sector, HTX is committed to supporting transformative projects that drive the industry forward. Our collaboration with Astar Network through the TGE Catalyst Grant underscores our HTX Ventures’ dedication to nurturing innovation and providing comprehensive market support from the outset,” said Edward, Managing Partner of HTX Ventures. “We are excited to work alongside Astar Network and other leading exchanges to facilitate a new generation of token projects, ensuring they have the tools and support needed to succeed.”
HTX Ventures, the global investment arm of the HTX, has been an investor in Astar Network since 2021, demonstrating a long-term commitment to the growth and success of Astar’s platform and its associated projects.
“We are deeply grateful for the support from HTX and their belief in our vision to expand the frontiers of blockchain technology.” said Astar Network, “This collaboration through the TGE Catalyst Grant not only accelerates our mission at Astar Network but also cultivates significant synergies that will enhance our joint efforts to drive global blockchain innovation. We are excited about the future and look forward to working together to bring about transformative impacts within the ecosystem.”
Key features of the TGE Catalyst Grant include:
- Strategic CEX Collaboration: Streamlining the listing process and boosting market momentum through collaborations with top CEXs including HTX.
- Unique Marketing and KOL Alliances: Utilizing Astar’s “SAMURAI Support” marketing framework to enhance project visibility and engagement within the Web3 community.
- Listing Acceleration Package: Offering financial support for marketing and promotional activities on CEXs, alongside liquidity advisory services and audit support to ensure project readiness and security.
HTX’s involvement in the TGE Catalyst Grant not only strengthens its portfolio of innovative blockchain services but also enhances its role as a catalyst in the decentralized finance (DeFi) landscape.
About HTX:
Founded in 2013, HTX has evolved over a decade from a simple cryptocurrency exchange to a comprehensive blockchain business ecosystem. This expansion covers a wide range of services including digital asset trading, financial derivatives, wallets, research, investments, incubation, and more. As a world-leading portal to Web 3.0, HTX is committed to a growth strategy focused on global expansion, ecological prosperity, wealth effect, and safety and compliance. This approach enables us to offer comprehensive, safe, and reliable services and value to virtual currency enthusiasts around the world, reinforcing our position as a global gateway to Web3.
Contact Details
Michael Wang
[email protected]
Company Website
https://www.htx.com/
About Astar:
Astar Network is the gateway for projects across enterprises, entertainment & gaming in Japan and beyond, driving global adoption and delivering web3 to billions. It leverages a cross-virtual machine powered by Polygon and Polkadot to offer customizable blockchain solutions that accelerate web3 adoption. With zk-powered Ethereum L2 Scaling (zkEVM), EVM, WASM, and a cutting-edge ecosystem, Astar delivers robust, secure, and interoperable web3 technology.
Astar zkEVM is the new Layer-2 solution to scale a web3 experience on Ethereum with zero knowledge (ZK) technology. Astar Network connects you to web3.
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Blockchain fragmentation, stemming from the proliferation of diverse blockchain networks, poses challenges for interoperability and seamless data exchange. In response, omnichain protocols emerge as a solution to bridge these fragmented ecosystems.
These protocols aim to create a unified framework that enables communication and data transfer across multiple blockchain networks. By establishing common standards and protocols, omnichain solutions facilitate interoperability, allowing different blockchains to interact seamlessly.
The adoption of omnichain protocols addresses key issues such as data silos, redundant processes, and inefficiencies caused by blockchain fragmentation. These protocols enable businesses and developers to leverage the strengths of various blockchain networks while mitigating the drawbacks of fragmentation.
With omnichain protocols, organizations can achieve greater flexibility, scalability, and efficiency in their blockchain implementations. These protocols provide a foundation for building interconnected blockchain ecosystems, fostering innovation and collaboration across industries.
As blockchain technology continues to evolve, omnichain protocols play a vital role in overcoming the challenges of blockchain fragmentation and unlocking the full potential of distributed ledger technology.
Source: cointepegraph.com
The post Omnichain protocols offer the answer to blockchain fragmentation appeared first on HIPTHER Alerts.
Germany’s state-owned bank, Kreditanstalt fuer Wiederaufbau (KfW), is set to embrace the digital age by issuing its first blockchain-based digital bond. This move signals the bank’s foray into blockchain technology and its commitment to driving its adoption in the financial sector.
The bond that KfW plans to issue will be tokenized, marking it as a ‘crypto security.’ This tokenization involves representing the bond on a blockchain, enabling validation of its transactional history and ownership.
Tokenizing bonds offers several advantages, including the automation of various aspects of bond management such as interest payments and maturity settlements. Additionally, it reduces the need for intermediaries in the process, thereby cutting down on overall transaction costs.
Melanie Kehr, a member of the Executive Board of KfW Group, expressed the bank’s innovative approach in testing new financial market products. She emphasized that the issuance of the digital bond under the German Electronic Securities Act reflects the bank’s commitment to exploring innovative solutions in the financial market.
The issuance of the blockchain-based bond marks a significant step for KfW, as it seeks to attract investors and enhance efficiency and scalability in bond transactions. Tim Armbruster, Treasurer at KfW, highlighted the importance of digitalization in increasing efficiency and scalability, emphasizing the bank’s goal of attracting a wide range of investors for the digital bond.
KfW plans to engage in dialogues with institutional investors in Europe to better understand their needs and explore the potential of blockchain technology in fintech. Cashlink Technologies GmbH, a Frankfurt-based fintech company, will serve as the crypto securities registrar for KfW, facilitating the issuance of the digital bond.
The decision by KfW to issue a blockchain-based digital bond underscores the growing interest in blockchain technology within the financial sector. It represents a significant step towards leveraging blockchain for innovation and efficiency in financial markets.
Source: cryptonews.com
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