Blockchain Press Releases
Connatix Integrates with Google’s Display & Video 360
NEW YORK, Aug. 8, 2023 /PRNewswire/ — Connatix, the leading video technology company for premium publishers and advertisers, today announced it has integrated with Google’s Display & Video 360. Now, advertisers using Display & Video 360 can simply opt-in to directly access Connatix’s premium video supply while leveraging Display & Video 360’s vast reach to deliver more relevant and engaging video ads to audiences, at scale.
“This integration will give our customers access to an even wider audience and help them deliver more efficient video campaigns to achieve their advertising goals and take their budgets further,” said Jenn Chen, President and Chief Revenue Officer at Connatix. “The growth of our relationship with Display & Video 360 bolsters our commitment to creating a direct path between advertisers and publishers to drive successful, high-impact video advertising at scale. Empowering the market with greater control, transparency and value is what inspires us.”
Today, most advertising is digital and nearly all of it is transacted programmatically. Connatix’s integration with Display & Video 360 is the latest in a series of strategic partnerships and actions the company has taken to improve the programmatic ecosystem for publishers and advertisers alike. This integration furthers Connatix’s mission to optimize the advertising supply path by helping brands and publishers increase efficiency by picking the supply path that works best for them. As a result of these moves, brands now have the option to directly optimize their paths to premium inventory at scale, while publishers can unlock greater ad spend.
To learn how to opt in to buy Connatix through DV360 and superpower video advertising campaigns, visit https://connatix.com/advertisers.
About Connatix
Connatix is a video technology company that powers the world’s stories with effortless, empowering, and inspiring solutions. Through a proprietary full-stack platform, Connatix helps publishers deliver, monetize, analyze and create video, while providing advertisers with premium video inventory and precise Deep Contextual™ targeting. Sitting at the forefront of innovation, Connatix leverages the power of AI to optimize revenue and ensure relevancy, efficiency and scale across campaigns.
Connatix currently works with 350+ publisher groups across thousands of sites and leading brands and agencies. The private equity-backed business has been included on the Inc. 5000 list of the fastest growing companies and named an AdExchanger Programmatic Power Player for two consecutive years. Founded in 2014, Connatix is headquartered in New York City and continues to expand its global footprint with offices in London, Cluj-Napoca, and Tel Aviv.
CONTACT:
Mariah Stein
(631) 681-5067
Logo – https://mma.prnewswire.com/media/1092304/Connatix_Logo.jpg
View original content:https://www.prnewswire.co.uk/news-releases/connatix-integrates-with-googles-display–video-360-301895187.html
Blockchain
ZettaBlock announces the addition of blockchain data
ZettaBlock, a leading provider of blockchain solutions, has recently announced a significant enhancement to its offerings with the addition of blockchain data services. This development marks a strategic move aimed at bolstering ZettaBlock’s capabilities and further solidifying its position in the blockchain industry.
By integrating blockchain data services into its portfolio, ZettaBlock seeks to address the growing demand for comprehensive and reliable data solutions within the blockchain ecosystem. The new offering will enable clients to access a wealth of blockchain data, empowering them to make informed decisions and derive valuable insights from the vast amount of information available on various blockchain networks.
ZettaBlock’s decision to expand its services comes at a time when the importance of blockchain data analytics is increasingly recognized across industries. With blockchain technology continuing to gain traction and adoption worldwide, the ability to effectively harness and analyze blockchain data has become crucial for businesses and organizations seeking to unlock new opportunities and drive innovation.
Through its blockchain data services, ZettaBlock aims to cater to the diverse needs of its clients, providing them with access to real-time and historical data from a wide range of blockchain networks. This includes transaction data, smart contract metrics, network activity, and more, allowing users to gain deeper insights into blockchain transactions and activities.
The addition of blockchain data services represents a significant milestone for ZettaBlock, underscoring the company’s commitment to delivering cutting-edge solutions that meet the evolving needs of the blockchain industry. As businesses increasingly recognize the value of blockchain data in driving decision-making and enhancing operations, ZettaBlock’s comprehensive data services are poised to play a key role in shaping the future of blockchain analytics.
Source: cryptonewsz.com
The post ZettaBlock announces the addition of blockchain data appeared first on HIPTHER Alerts.
Blockchain
Hong Kong joins global crypto ETF race
Hong Kong has entered the cryptocurrency ETF market with the debut of its first spot cryptocurrency exchange-traded funds (ETFs) on Tuesday, signaling the city’s ambition to compete with the US in the rapidly growing sector.
The launch, led by the Hong Kong units of three mainland Chinese asset managers — Bosera Asset Management, Harvest Global Investments, and China Asset Management — saw the introduction of two ETFs each tracking bitcoin and ether prices. Bosera’s funds were launched in collaboration with HashKey Capital.
On their debut, the three bitcoin ETFs closed between 1.5% and 1.8% higher, while the ether ETFs experienced slight losses of between 0.5% and 0.8%. Despite this, total trading turnover for all six ETFs, which included trading in US dollars, Hong Kong dollars, and renminbi, reached approximately HK$99.5 million (US$12.7 million). In comparison, US-based funds saw turnover exceeding $4 billion on their first trading day.
The move marks Hong Kong’s commitment to becoming a significant player in the cryptocurrency space, following its announcement in 2022 amid pandemic restrictions and increased Chinese oversight. Joseph Chan, Hong Kong’s under-secretary for financial services and the treasury, emphasized the city’s leading position in Asia’s crypto asset development during the ETF listing ceremony.
Prior to this, CSOP Asset Management had launched Hong Kong’s first bitcoin and ether futures ETFs in late 2022, following the publication of rules for spot ETFs by the Securities and Futures Commission in December.
In January, the US Securities and Exchange Commission approved the country’s first spot bitcoin ETFs, which have since attracted significant assets under management and net inflows. Robert Zhan, director of risk consulting at KPMG China, remains optimistic about the potential of the Hong Kong funds, despite current market sentiments and relatively flat prices of bitcoin and ether leading up to the launch.
The launch of crypto-linked funds by major Chinese asset managers has generated excitement within the industry, despite China’s strict cryptocurrency regulations. Donald Day, COO of Hong Kong-based digital asset exchange VDX, believes the new funds will cater to active investors unable or unwilling to trade during US hours.
Source: ft.com
The post Hong Kong joins global crypto ETF race appeared first on HIPTHER Alerts.
Blockchain
LBank Labs Announces Strategic Investment in Bedrock to Revolutionize Blockchain Staking
Crypto News Flash reports that LBank Labs has announced a strategic investment in Bedrock to revolutionize blockchain staking. This partnership signifies a significant step forward in enhancing the efficiency and accessibility of blockchain staking solutions.
LBank Labs’ investment in Bedrock underscores its commitment to driving innovation in the blockchain space and exploring new opportunities to empower users with cutting-edge staking technologies. By leveraging Bedrock’s expertise and solutions, LBank Labs aims to enhance its staking platform and offer users a seamless and rewarding staking experience.
The collaboration between LBank Labs and Bedrock holds promise for unlocking new possibilities in blockchain staking and expanding the adoption of staking services among cryptocurrency enthusiasts. Through joint efforts, both companies aim to address key challenges in the staking ecosystem and drive greater participation in blockchain networks.
Overall, the strategic investment by LBank Labs in Bedrock underscores the growing momentum behind blockchain staking and highlights the industry’s commitment to fostering innovation and advancing the capabilities of decentralized networks. As staking continues to play a crucial role in securing blockchain networks and incentivizing participation, collaborations like this are poised to shape the future of the staking landscape.
Source: crypto-news-flash.com
The post LBank Labs Announces Strategic Investment in Bedrock to Revolutionize Blockchain Staking appeared first on HIPTHER Alerts.
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