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Consumer IAM Market worth $18.1 billion by 2028 – Exclusive Report by MarketsandMarkets™




CHICAGO, Aug. 7, 2023 /PRNewswire/ — Biometric authentication, mobile-centric IAM, and Zero Trust architecture are predicted to see significant use in the Consumer IAM industry in the future. Security and user experience are anticipated to be significantly improved by AI-driven behavioural analytics, decentralised identification, and passwordless authentication.

The global Consumer IAM Market size is projected to grow from USD 8.6 billion in 2023 to USD 18.1 billion by 2028 at a Compound Annual Growth Rate (CAGR) of 16.2% during the forecast period, according to a new report by MarketsandMarkets™. The rise in identity and authentication fraud and the demand to deliver a frictionless customer experience drives the growth of the CIAM market. Moreover, difficulties addressing the complexity of advanced threats may hinder market growth.

Browse in-depth TOC on “Consumer IAM Market

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Scope of the Report

Report Metrics


Market size available for years



Base year considered


Forecast period


Forecast units


Value (USD Million/USD Billion) 

Segments Covered

offering, solution, service, deployment mode, verticals, and regions

Geographies covered

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America


Companies covered

Major vendors in the global CIAM market include IBM (US), Microsoft (US), Salesforce (US), SAP (Germany), Broadcom (US), Okta (US), Akamai Technologies (US), Ping Identity (US), ForgeRock (US), LoginRadius (Canada), HID Global (US), ManageEngine (US), WidasConcepts (Germany), Acuant (US), Omada (Denmark), OneWelcome (Netherland), GlobalSign (UK), Ubisecure (Finland), SecureAuth (US), WSO2 (US), AWS (US), Simeio Solutions (US), Auth0 (US), Cyberark (US), OneLogin (US), Trusona (US), FusionAuth (US), IDnow (Germany), Strata Identity (US), Evident (US).

Based on offerings, the services segment is expected to grow at a higher CAGR during the forecasted period.

The services provided by security vendors aim to help customers effectively utilize and manage CIAM. These vendors offer various types of support, including consulting, training, education, and ongoing assistance. Their primary focus is to assist organizations in meeting their business objectives using their CIAM products. Vendors employ up-to-date techniques, comprehensive strategies, and expertise to address the security needs of organizations. They also provide tailored implementation and risk assessment and help deploy CIAM according to industry best practices.

By services, the integration and deployment services segment is expected to hold a larger market size during the forecast period.


Integration and deployment services are provided by experienced industry experts, domain specialists, and security professionals. These professionals assist organizations in designing and implementing effective CIAM strategies, mitigating risks, preventing revenue losses, and enhancing security within their existing information systems. These services are particularly crucial for non-IT companies with the expertise to navigate complex security technologies and safeguard their organizational data. By leveraging integration and deployment services, organizations can tap into the knowledge and guidance of experts to ensure a robust and secure CIAM implementation.

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By region, Asia Pacific is expected to grow at the highest CAGR during the forecast period.

Asia Pacific is the fastest-growing region in the CIAM market, with promising growth opportunities in China, Japan, India, and other developing countries. The Asia Pacific has undergone tremendous economic growth, political transformation, and social change in recent years. Digitalization in the Asia Pacific market has accelerated due to increased internet use, expanding mobile connection, rising smartphone use, and an expanding tech-savvy populace. Companies in all the verticals in the Asia Pacific have introduced innovative digital financial services. Digitization has helped organizations expand their reach to a wide population in the region. According to Adobe’s new 2022 Digital Trends: APAC in Focus research, 77% of Asia Pacific (APAC) firms reported a spike in new consumers through digital channels during the previous 18 months, and 76% observed new customer journeys. Rapid digitization in various industries has widened the opportunity for risks involving identities. More personal and sensitive data is exchanged and kept digitally as more services, transactions, and interactions occur online. Cybercriminals can use these chances to attack people and organizations for fraud and identity theft, which has increased the demand for effective CIAM solutions by organizations and governments.

Top Key Companies in Consumer IAM Market:


IBM (US), Microsoft (US), Salesforce (US), SAP (Germany), Broadcom (US), Okta (US), Akamai Technologies (US), Ping Identity (US), ForgeRock (US), LoginRadius (Canada), HID Global (US), ManageEngine (US), WidasConcepts (Germany), Acuant (US), Omada (Denmark), OneWelcome (Netherland), GlobalSign (UK), Ubisecure (Finland), SecureAuth (US), WSO2 (US), AWS (US), Simeio Solutions (US), Auth0 (US), Cyberark (US), OneLogin (US), Trusona (US), FusionAuth (US), IDnow (Germany), Strata Identity (US), Evident (US) are the key players and other players in the CIAM market.

Recent Developments

  • In February 2023, Ping Identity partnered with security consulting services provider Deloitte to offer organizations advanced identity and access solutions. This strategic partnership is expected to help firms’ joint clientele benefit from improved IAM solution selection and onboarding.
  • In November 2022, ForgeRock launched the ForgeRock Identity Governance solution. It is a comprehensive cloud-native governance offering designed to help solve security and compliance challenges for large enterprises at scale.
  • In November 2022, Okta launched Okta Customer Identity Cloud. It is an easy-to-implement and customizable customer identity solution that helps organizations with security, privacy, and user experience for their customers. It provides complete identity management, from sign-up to sign-out, and helps businesses develop safe, effective, and enjoyable digital experiences.
  • In June 2022, Microsoft recently unveiled the Microsoft Entra product family, including the company’s identity and access features. It offers complete visibility over authorization for all identities (both user and workload), activities, and resources Across multi-cloud infrastructures.
  • In January 2022, AI & Robotics Ventures Company Limited (ARV) partnered with IBM to launch a blockchain-based National Digital Corporate Identity (NCID) platform. The platform will enhance authentication and reduce the time it takes for onboarding, known as Know Your Customer (KYC).

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Consumer IAM Market Advantages:

  • Strong authentication and authorization processes are offered by consumer IAM systems, guaranteeing that only authorised users have access to sensitive information and services. Protection against unauthorised access and data breaches is provided through risk-based authentication and multi-factor authentication (MFA).
  • The experience of the consumer is improved by a simple and intuitive registration and login process. Single sign-on (SSO) features are frequently included in consumer IAM solutions, allowing users to access different applications with a single set of credentials and reducing the need to remember numerous passwords.
  • client data can be gathered and analysed by consumer IAM solutions, enabling businesses to tailor services, offers, and recommendations in light of unique client preferences and behaviours. This enhances client loyalty and engagement.
  • IAM solutions ensure compliance with data protection regulations, such as GDPR and CCPA, by managing customer consent and controlling access to personal data. This helps businesses avoid legal and financial penalties related to data breaches and privacy violations.
  • Consumer IAM platforms are made to manage heavy workloads and user bases. Without sacrificing performance, they can quickly scale to handle increasing client numbers.
  • By streamlining user administration, removing duplicate identities, and reducing help desk support for password resets and account-related difficulties, implementing a centralised IAM system can lower operational expenses.
  • Consumer IAM solutions provide for the smooth and secure transfer of customer identification data between systems by integrating with a wide range of programmes, services, and external identity suppliers.

Report Objectives

  • To define, describe, and forecast the CIAM market by offerings, solutions, services, deployment mode, verticals, and region.
  • To provide detailed information about the major factors (drivers, opportunities, restraints, and challenges) influencing the growth of the CIAM market.
  • To analyze the opportunities in the market for stakeholders by identifying the high-growth segments of the CIAM market.
  • To forecast the size of the market segments with respect to five main regions: North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America.
  • To analyze sub-segments of the market with respect to individual growth trends, prospects, and contributions to the overall market.
  • To profile the key players of the CIAM market and comprehensively analyze their market size and core competencies.
  • To track and analyze the competitive developments, such as product enhancements and new product launches; acquisitions; and partnerships and collaborations, in the CIAM market globally.
  • To analyze the impact of the recession outbreak on the growth of the market.

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Avalanche Joins Forces with Stripe: Transforming Crypto Purchases Across the US




Avalanche, a leading blockchain platform, has partnered with Stripe to enhance the accessibility of its ecosystem. This strategic collaboration integrates Stripe’s fiat-to-crypto onramping capabilities directly into Avalanche’s C-Chain, enabling retail users to purchase the native cryptocurrency, AVAX, without the complexities of traditional crypto exchanges.

Integration and User Experience Enhancement

The integration aims to simplify the process of acquiring AVAX by embedding Stripe’s onramp as a customizable widget within various Avalanche decentralized applications (dApps). These dApps include decentralized exchanges (DEXes), NFT platforms, and digital wallets, facilitating a seamless and streamlined user experience. By leveraging Stripe’s infrastructure, users can easily fund their accounts using various payment methods, including ACH transfers and credit/debit cards.

Core Wallet Integration


A key component of this collaboration is the integration into Core, Avalanche’s native ecosystem wallet developed by Ava Labs. Core wallet users can now directly fund their wallets via the Stripe widget, making it easier to engage with the Avalanche network. The wallet setup process is straightforward, allowing new users to create accounts using Gmail or Apple ID, thereby reducing the barriers to entry into the crypto space.

Addressing Web3 Challenges

This integration addresses several challenges commonly faced in the Web3 ecosystem, such as the “cold start problem,” where users lack initial funds to participate in transactions. Stripe’s onramp handles essential elements like KYC, payments, fraud prevention, and compliance, allowing dApps to focus on enhancing user experience rather than dealing with regulatory complexities.

The initiative is supported by key players in the Avalanche ecosystem, including GoGoPool, Avvy, Pakt, zeroone, Halliday, The Arena, Shrapnel, and DeFi Kingdoms. These partners, offering services from decentralized naming and gaming to financial and social interaction platforms, stand to benefit from the increased ease of access to digital asset transactions.

Promoting Web3 Adoption


The collaboration between Avalanche and Stripe goes beyond simplifying transactions; it also aims to bridge the gap between traditional finance and the emerging Web3 landscape. By integrating a familiar and secure payment system, the partnership ensures that users, both new and existing, can navigate the cryptocurrency ecosystem with greater ease and confidence.

The leadership from both Ava Labs and Stripe has expressed enthusiasm about the partnership. Akash Gupta, Head of Consumer Products at Ava Labs, highlighted the commitment to user-centric solutions and broader adoption of digital currencies. John Egan, Head of Crypto at Stripe, noted that the initiative aligns with Stripe’s mission to democratize access to Web3 technologies, making them safer and more accessible to a global audience.

This strategic partnership is expected to accelerate consumer adoption, deepen user engagement, and reinforce Avalanche’s position as a leader in the blockchain industry.


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BIGG Digital Assets Enhances Crypto Investigator Training with New Modules




BIGG Digital Assets Inc. (CSE: BIGG, OTCQX: BBKCF), a prominent player in the Digital Asset, Blockchain, and Metaverse industries, has expanded its educational offerings through its subsidiary, Blockchain Intelligence Group (BIG). This expansion includes two new advanced training modules within the Certified Cryptocurrency Investigator (CCI) program, aiming to meet the increasing demand for specialized expertise in cryptocurrency investigations and compliance.

Overview of the New Advanced Training Modules

  1. Module 9: Hacks and Exploits in the Cryptocurrency Space
    • This module focuses on the various techniques employed by cybercriminals to exploit blockchain networks and digital assets. It includes comprehensive case studies of significant cryptocurrency hacks and exit scams, providing participants with a deep understanding of these threats. The training covers how to detect early warning signs and implement best practices to mitigate risks. Additionally, it addresses the role of the dark web in these activities, giving insights into how these criminal networks operate.
  2. Module 10: Cryptocurrency Compliance and Risk Management for Financial Institutions
    • Targeted at compliance officers, risk managers, and executives, this module provides in-depth training on establishing robust risk management frameworks and controls within financial institutions. It covers essential regulatory requirements, risk assessment methodologies, and due diligence processes necessary for safeguarding against cryptocurrency-related risks. This module also offers a standalone certification, Certified Cryptocurrency Investigator – Compliance (CCI-C), emphasizing its critical relevance in today’s regulatory landscape.

Significance and Industry Impact

Lance Morginn, President of BIG, highlighted the growing sophistication of cyber threats in the digital asset space, driven by increasing global adoption of cryptocurrencies. The new modules are designed to equip professionals with the necessary skills and intelligence to identify and counter these emerging threats. This initiative reflects BIG’s commitment to providing up-to-date and practical training that addresses the current and future challenges faced by the industry.

Robert Whitaker, overseeing Law Enforcement Affairs at BIG, emphasized the continuous evolution of BIG’s curriculum to keep pace with the rapidly changing digital asset landscape. This approach ensures that professionals are well-prepared to deal with both technical and regulatory aspects of cryptocurrency investigations and compliance.


Certification and Professional Development

The new modules complete the Certified Cryptocurrency Investigator – Advanced (CCI-A) certification course, covering modules 6 to 10. This advanced certification is valid for one year, requiring a top-up course for renewal, which ensures that professionals remain current with the latest industry developments and best practices.

The foundational CCI certification has already been completed by over 2,500 professionals globally, including those from law enforcement, regulatory bodies, financial institutions, and the cryptocurrency sector. The courses are led by seasoned experts, including former federal agents and compliance officers, providing participants with invaluable practical knowledge and real-world insights.

Future Prospects

As the cryptocurrency industry continues to expand, the demand for specialized training and certifications like those offered by BIG will likely grow. These programs not only help professionals address existing challenges but also prepare them for future developments in the rapidly evolving digital asset space. Through these educational initiatives, BIGG Digital Assets Inc. and Blockchain Intelligence Group are making significant contributions to the security and integrity of the global cryptocurrency ecosystem.



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Blockchain Intelligence Group adds additional modules and launches its Certified Cryptocurrency Investigator – Advanced Series




BIGG Digital Assets Inc. has announced the launch of two new advanced modules in its Certified Cryptocurrency Investigator (CCI) training program through its subsidiary, Blockchain Intelligence Group (BIG). This expansion reflects the growing need for specialized knowledge in the digital asset and blockchain sectors, especially as these industries face increasingly sophisticated cyber threats.

New Modules Overview

  1. Module 9: Hacks and Exploits
    • This module provides an in-depth analysis of significant cryptocurrency hacks, exploits, and exit scams. It includes detailed case studies to help students understand the tactics employed by cybercriminals, identify early warning signs, and apply best practices for risk mitigation. The curriculum also covers the role of the dark web in facilitating these illegal activities.
  2. Module 10: Compliance and Risk Management
    • Aimed at professionals in financial institutions, this module covers comprehensive frameworks and controls for managing risks associated with cryptocurrencies. It includes regulatory requirements, risk assessment methodologies, and due diligence processes. The module offers a standalone certification, the Certified Cryptocurrency Investigator – Compliance (CCI-C), which is particularly valuable for compliance officers and risk managers.

Certification Details

The completion of these two modules, along with previous ones, leads to the Certified Cryptocurrency Investigator – Advanced (CCI-A) certification. This certification is valid for one year, after which professionals must complete a top-up course to maintain their certified status. The program is designed to equip investigators, compliance teams, and risk professionals with the latest intelligence and skills necessary to combat the challenges in the rapidly evolving digital asset landscape.

Industry Relevance


As cryptocurrency adoption grows globally, the risks associated with blockchain networks and digital assets also increase. The introduction of these advanced modules is a proactive step by BIGG Digital Assets Inc. to address the need for continuous education and training in this dynamic field. The CCI program has already been adopted by over 2,500 professionals worldwide, including law enforcement, regulatory bodies, and financial institutions, demonstrating its critical role in enhancing industry standards and safeguarding against cyber threats.


BIGG Digital Assets Inc.’s continued investment in educational initiatives through the Blockchain Intelligence Group underscores the importance of preparedness and expertise in the cryptocurrency space. By staying at the forefront of training and compliance, the company supports the broader industry’s efforts to maintain security and integrity as digital assets become more integrated into global financial systems.


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