Blockchain Press Releases
Gupshup Launches an End-to-End Platform for Ads that Click to WhatsApp with Full-funnel Attribution and AI-powered Optimization
SÃO PAULO, Aug. 3, 2023 /PRNewswire/ — Gupshup, the world’s leading conversational engagement platform today unveiled its latest product, Click-To-WhatsApp Ads Manager, a full-funnel tool that enables brands to harness the power of CTWA. The core focus of this launch is to empower brands to gather actionable performance insights through precise attribution while managing every aspect of the process through a single, comprehensive, easy-to-use tool. This announcement is the first of its kind and marks a giant leap forward in state-of-the-art conversational advertising.
The tool enables precise attribution at various levels of granularity including campaign, ad group, and individual ad. It provides an exhaustive analysis of campaign performance and return on ad spend (ROAS). Pulling data from both Meta Ads Manager and Gupshup’s conversational platform, it aggregates them to provide deep and actionable insights.
The optimization module uses these insights to enhance performance through A/B testing of ad allocations, ad content, bot journeys, remarketing campaign rules, and more. It leverages Generative AI to recommend or even make changes to ad creatives. The last-click data can also be sent back to Meta via its conversions API to improve ad targeting.
With in-built end-to-end automation of conversational advertising, brands can quickly and easily set up conversational journeys and link them to campaigns, ad groups, or individual ads. Qualified leads automatically flow into a customer data platform along with its conversation history and related meta-data – thus enabling brands to gather first-party data.
Advertisers can set up remarketing campaigns, triggered by time, event, or manually, and link them to specific campaigns. Qualified leads can be presented with the option to transact and pay immediately or be optionally redirected to either a chatbot or human agent to drive conversion, immediately or in the future. All data is available through real-time reports that provide a holistic view of the ad journey such as ad spend, ad impressions, clicks, conversions, chat analysis, and campaign performance.
The benefits to brands of this tool are immense. It increases the overall conversion rate through future remarketing to users that don’t convert immediately. That’s because the data of every user that clicks on a Click to Whatsapp ad is captured and added to its first-party database with zero drop-offs. The new tool, along with the rest of Gupshup’s engagement platform, provides brands with a single, unified, comprehensive platform to drive every aspect of conversational engagement.
“Click-to-Whatsapp is the next big frontier in digital advertising. Gupshup is excited to lead the way in helping brands to harness the awesome power of Ads that Click to WhatsApp to drive substantially higher Return On Ad Spend while also building a first-party database. We’ve received exceptional feedback from our beta customers and partners, and are now making it available to all brands, agencies, and partners worldwide” said Beerud Sheth, co-founder and CEO of Gupshup.
Gupshup is making this tool available to not just the brands themselves, but also ad agencies, ISVs, resellers, and other distribution partners. Gupshup works with thousands of partners within the Whatsapp ecosystem and plans to now empower them with this latest tool.
About Gupshup
Gupshup is the leading conversational engagement platform for marketing, commerce, and support automation. Gupshup’s automation solutions enable 45,000+ brands across India, Latin America, Europe, Southeast Asia, the Middle East, and the United States to deliver better customer experience, and increased revenue while saving costs. Citibank, AkzoNobel, Khan Academy, Unilever, MPL, Netflix, Flipkart, and Ola are a few of its leading clients. With a single messaging API for 30+ channels across voice, text, and chat, the conversational engagement platform powers over 10 billion messages per month. Valued at $1.4 bn, the company has marquee investors such as Tiger Global, Fidelity Management and Research Co. LLC, and others on its cap table. For more details, please visit: www.gupshup.io
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Blockchain Press Releases
Bybit Pledges RMB 5 Million to Support Relief Efforts Following Devastating Tibet Earthquake
DUBAI, UAE, Jan. 16, 2025 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, is deeply saddened by the devastating earthquake that struck Tibet earlier this week, leaving a trail of destruction and heartache.
The tragedy has claimed at least 126 lives, injured 188 people, and displaced tens of thousands as over 3,000 buildings collapsed in the remote region near the northern base of Mount Everest. In response, Bybit is committing RMB 5 million in collaboration with the Red Cross Society of China (RCSC) to support critical relief and recovery efforts in the affected communities.
The 7.1-magnitude earthquake, which struck on January 7, has caused widespread devastation, with extreme winter conditions complicating rescue operations. More than 14,000 rescue workers have been mobilized to search for survivors amid sub-zero temperatures and strong winds, highlighting the urgent need for immediate aid.
“As a responsible global leader in the blockchain industry, Bybit is committed to standing with communities in their time of need,” said Helen Liu, Chief Operating Officer at Bybit. “Our thoughts are with the survivors, the rescue teams, and the families affected by this tragic event. We hope our contribution will help provide much-needed relief and support the road to recovery.”
The donation will be directed towards essential services, including emergency shelter, medical supplies, and food aid, as well as long-term rehabilitation efforts. Bybit is proud to partner with RCSC to ensure swift and impactful assistance to those in need.
At Bybit, we firmly believe in the power of compassion and collaboration. This contribution reflects our commitment to fostering resilience and hope in the face of adversity.
#Bybit / #TheCryptoArk
About Bybit
Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 60 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: [email protected]
For updates, please follow: Bybit’s Communities and Social Media
Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube
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View original content:https://www.prnewswire.co.uk/news-releases/bybit-pledges-rmb-5-million-to-support-relief-efforts-following-devastating-tibet-earthquake-302353395.html
Blockchain Press Releases
Bybit & SignalPlus Unveil the 100,000 USDC Global Trading Showdown
DUBAI, UAE, Jan. 16, 2025 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, and SignalPlus, an innovative social trading platform aimed at democratizing options trading for digital and crypto assets, are excited to announce the Bybit x SignalPlus 2025 Global Trading Competition. With a staggering total prize pool of 100,000 USDC, this competition promises to be the ultimate stage for traders to showcase their skills and seize lucrative rewards.
From now until February 5, 2025, 8:00 AM UTC, the competition is open to all Bybit users—excluding residents of restricted jurisdictions.. This event invites participants to engage in options, spot, or futures trading for their chance to claim a share of the impressive prize pool.
“We are thrilled to partner with SignalPlus for the Bybit x SignalPlus 2025 Global Trading Competition,” said Joan Han, Sales & Marketing Director at Bybit. “This event reflects our commitment to fostering an active and vibrant trading community. Whether you’re a novice or a seasoned trader, this competition offers a platform to enhance your trading skills and earn exciting rewards.”
Chris Yu, CEO at SignalPlus, shared his enthusiasm: “Collaborating with Bybit reflects our unwavering commitment to empowering traders with cutting-edge tools and actionable insights. This competition is a unique opportunity for participants to showcase their trading expertise and be handsomely rewarded for their achievements.”
Competition Highlights
- 100,000 USDC Prize Pool: Compete for your share of a massive prize pool.
- Daily Rewards System: Win prizes daily, with rewards credited promptly to energize your next trades.
- Team Competition: The top four (4) teams will split a 7,300 USDC prize pool. Daily, one lucky team member will win a luxury 3-day, 2-night trip to Korea or its equivalent value in USDC.
- Individual Competition: The top 35 winners will share 7,702 USDC, with individual prizes ranging from 30 USDC to 2,000 USDC. Daily rankings and lucky draws offer opportunities to win up to 250 USDC.
- Daily Lucky Draw: Over 21 days, 129 winners will be chosen daily, ensuring that every trade counts toward exciting rewards.
- Special Bonuses: Link your Bybit API to SignalPlus for a 10 USDC rebate. Complete your first Options trade on SignalPlus to earn an additional 20 USDC rebate.
For more details on the Bybit x SignalPlus 2025 Global Trading Competition, please visit here: https://announcements.bybit.com/article/-bybit-x-signalplus-2025-global-trading-competition-returns-with-bigger-rewards-win-your-share-of-the-100-000-usdc-prize-pool–blt36f0435aff9e950f/
#Bybit / #TheCryptoArk
About Bybit
Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 60 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: [email protected]
For updates, please follow: Bybit’s Communities and Social Media
Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube
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View original content:https://www.prnewswire.co.uk/news-releases/bybit–signalplus-unveil-the-100-000-usdc-global-trading-showdown-302352908.html
Blockchain
Blocks & Headlines: Today in Blockchain (BubbleMaps, Pantera Capital, Week 2025, FP Complete, FP Block, Bybit, FarmX)
Op-Ed: Blockchain’s Expanding Horizons
Blockchain technology continues to disrupt traditional systems, fostering innovation across diverse industries. From advancing digital infrastructure to enhancing transparency and security, its transformative potential is undeniable. Today’s briefing delves into groundbreaking developments that underline blockchain’s growing influence globally.
BubbleMaps Enhances Transparency in Solana Ecosystem
BubbleMaps, a blockchain investigation platform, has extended its capabilities to include Solana tokens. This platform empowers users to visualize token distributions, enhancing transparency and accountability within decentralized ecosystems. By highlighting token relationships, BubbleMaps aids in identifying potential risks, such as centralized holdings or suspicious activity.
This expansion underscores the increasing demand for tools that ensure trust and integrity in blockchain networks, a critical factor in driving mass adoption.
Source: Decrypt
Pantera Capital Highlights Blockchain’s Role in USD Dominance
Pantera Capital has published insights emphasizing blockchain’s crucial role in fortifying the U.S. dollar’s global supremacy. By creating robust digital infrastructures, blockchain technologies enable seamless cross-border transactions, enhance financial transparency, and reduce reliance on intermediaries.
The report advocates for strategic adoption of blockchain solutions to maintain the dollar’s position in an increasingly digital financial landscape. This perspective aligns with broader trends favoring blockchain’s integration into national economic strategies.
Source: Daily Hodl
German Blockchain Week 2025: Bridging Europe and Asia
The recently concluded German Blockchain Week 2025 showcased innovative projects and fostered collaboration between European and Asian markets. Key discussions revolved around regulatory harmonization, decentralized finance (DeFi) opportunities, and cross-border partnerships.
This event highlights the importance of international cooperation in addressing challenges and unlocking the full potential of blockchain technology on a global scale.
Source: AccessWire
FP Complete Evolves into FP Block, Emphasizing Blockchain Engineering
FP Complete has announced its strategic transformation into FP Block, marking a significant shift toward blockchain engineering. This rebranding reflects the company’s commitment to delivering cutting-edge blockchain solutions, including smart contract development, decentralized application (dApp) frameworks, and tokenomics design.
The move positions FP Block as a key player in the blockchain innovation space, catering to the growing demand for specialized engineering expertise in decentralized technologies.
Source: Business Wire
Bybit Web3 Launches FarmX on Telegram
Bybit Web3 has unveiled FarmX, a decentralized farming game integrated into Telegram’s Web3 ecosystem. FarmX combines gaming with blockchain-based rewards, enabling players to earn digital assets through in-game activities.
This innovative approach to gaming exemplifies the potential of blockchain to redefine user engagement, blending entertainment with financial incentives in decentralized environments.
Source: PR Newswire
Analysis and Takeaways
- Enhanced Transparency: BubbleMaps’ integration of Solana tokens demonstrates the importance of tools that promote transparency in blockchain networks.
- Strategic Infrastructure: Pantera Capital’s insights reinforce the critical role of blockchain in maintaining economic dominance in the digital age.
- Global Collaboration: Events like German Blockchain Week 2025 emphasize the need for international partnerships to address regulatory and operational challenges.
- Specialized Engineering: FP Block’s focus on blockchain engineering highlights the growing demand for expertise in building decentralized systems.
- Blockchain Gaming: Bybit Web3’s FarmX showcases the fusion of gaming and blockchain, paving the way for innovative user experiences and financial inclusivity.
The post Blocks & Headlines: Today in Blockchain (BubbleMaps, Pantera Capital, Week 2025, FP Complete, FP Block, Bybit, FarmX) appeared first on News, Events, Advertising Options.
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