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Asset Management Market to Reach $8.3 Trillion, Globally, by 2032 at 36.5% CAGR: Allied Market Research

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The global asset management market is driven by rise in need for optimum utilization of assets  and rising adoption of cloud-based IT asset management solution.

PORTLAND, Ore., Aug. 2, 2023 /PRNewswire/ — Allied Market Research published a report, titled,Asset management HYPERLINK “https://www.alliedmarketresearch.com/asset-management-market-A06192” Market by component (Solution, and Service), Asset type (Digital asset, Returnable Transport Assets, In-transit Assets, Manufacturing Assets, and Personnel/ Staff), Function (Location and Movement Tracking, Check-In/ Check-Out, Repair and Maintenance, and Others) and Application (Infrastructure Asset Management, Enterprise Asset Management, Healthcare Asset Management, Aviation Asset Management, and Others): Global Opportunity Analysis and Industry Forecast, 2023–2032. According to the report, the global asset management industry generated $376.82 billion in 2022, and is anticipated to generate $8280.73 billion by 2032, witnessing a CAGR of 36.5% from 2023 to 2032.


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Prime Determinants of Growth

The asset management market is influenced by several major drivers, restraints, and opportunities. The asset management market is rapidly developing as organizations attempt to increase efficiency and productivity by maximizing asset utilization. Furthermore, the market is being driven by the increasing adoption of cloud-based IT asset management systems, which enable organizations to centralize data, track assets in real-time, and realize cost savings, resulting in improved asset visibility and streamlined operations. However, lack of awareness and comprehension among SMEs, as well as financial limits, are important impediments to the asset management industry, preventing small and medium-sized businesses from receiving professional asset management services and investing in the sector. On the contrary, the rise of interconnected IT infrastructure creates a significant opportunity for the asset management market because it enables efficient data management, automation, real-time analytics, and improved communication, hence enhancing operational efficiency and decision-making capabilities.

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Report Coverage & Details:

Report Coverage

Details

Forecast Period

2023–2032

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Base Year

2022

Market Size in 2022

$376.82 billion

Market Size in 2032

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$8280.73  billion

CAGR

36.5 %

No. of Pages in Report

356

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Segments covered

Component, Asset Type, Function, Application, and Region.

Drivers

Rise in need for optimum utilization of assets

Rising adoption of cloud-based IT asset management solution

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Cost savings and increased profit for enterprise

Opportunities

Expansion of interconnected IT infrastructure

Restraints

High initial costs of asset management system

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Lack of awareness and understanding among SMEs and budget constraints impedes the market growth

 

COVID-19 Scenario

  • The impact of COVID-19 on the asset management market can be described as mixed. Initially, the pandemic had a negative effect on the market, as widespread economic uncertainty and market volatility led to significant declines in asset prices. Investor sentiment was cautious, leading to capital outflows and reduced investment activity.
  • In addition, the pandemic highlighted the significance of expert wealth management in navigating unpredictable times. Investors needed asset managers’ skills to lead their investments through the crisis and uncover potential opportunities in a rapidly shifting market.

The solution segment to maintain its leadership status throughout the forecast period

Based on component, the solution segment held the highest market share in 2022, accounting for more than three-fifths of the global asset management market revenue. This can be attributed to the fact that it offers comprehensive and customizable tools and software that help businesses efficiently track, monitor, and optimize their assets. However, the service segment is projected to manifest the fastest CAGR of 38.5% from 2023 to 2032, this is attribute to the fact that it enables to provide personalized and comprehensive investment solutions to meet the diverse needs of clients.

The digital assets segment to maintain its leadership status throughout the forecast period 

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Based on asset type, digital asset segment held the highest market share in 2022, accounting for around one-third of the global asset management market revenue, and is estimated to maintain its leadership status throughout the forecast period. This is attribute to fact that its ability to offer increased accessibility, efficiency, and potential for higher returns compared to traditional asset classes. However, the in-transit assets segment is projected to manifest the fastest CAGR of 40.7% from 2023 to 2032, this is attribute to the fact that the increasing demand for real-time tracking, efficiency optimization, and risk management of assets during transportation.

Procure Complete Report (356 Pages PDF with Insights, Charts, Tables, and Figures) @ https://bit.ly/3rQ77Sh 

The aviation asset management segment to maintain its leadership status throughout the forecast period 

Based on application, aviation asset management segment held the highest market share in 2022, accounting for around half of the global asset management market revenue, and is estimated to maintain its leadership status throughout the forecast period. This is attribute to the significant value and long lifespan of aviation assets, coupled with the need for specialized knowledge and expertise in managing these complex and expensive assets. However, the enterprise asset management segment is projected to manifest the fastest CAGR of 41.5% from 2023 to 2032, this is attribute to the ability to streamline operations, optimize resource allocation, and enhance maintenance strategies, resulting in increased efficiency and cost savings for organizations.

North America to maintain its dominance by 2032

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Based on region, North America held the highest market share in terms of revenue in 2022, accounting for nearly two-fifths of the global asset management market revenue. Asset management firms in North America assist individuals, organizations, and institutions in managing their financial investments. These organizations provide portfolio management, financial planning, and investment advising services to clients in order to assist them to optimize their investment strategy, maximizing returns, and limiting risk. However, the Asia-Pacific region is expected to witness the fastest CAGR of 39.7% from 2023 to 2032, and is likely to dominate the market during the forecast period, owing to the expanding middle class in the region has resulted in increased savings and wealth accumulation. The need for asset management services such as investment funds, private banking, and wealth management has expanded as individuals and families seek to maintain and grow their money.

Leading Market Players: –

  • ABB
  • BlackRock, Inc.
  • Charles Schwab Investment Management, Inc.
  • FMR LLC.
  • IBM Corporation
  • J.P. Morgan Chase & Co.
  • Morgan Stanley
  • Oracle Corporation.
  • Rockwell Automation Inc.
  • SAP SE

The report provides a detailed analysis of these key players of the global asset management market. These players have adopted different strategies such as expansion and product launch to increase their market share and maintain dominant shares in different regions. The report is valuable in highlighting business performance, operating segments, product portfolio, and strategic moves of market players to showcase the competitive scenario.

Key Benefits for Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the asset management market forecast from 2023 to 2032 to identify the prevailing asset management market opportunity.
  • Market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the asset management market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes an analysis of the regional as well as global asset management market trends, key players, market segments, application areas, and market growth strategies.

Asset Management Market Report Highlights

By Component

  • Solution
  • Service

By Asset Type

  • Digital Assets
  • Returnable Transport Assets
  • In-transit Assets
  • Manufacturing Assets
  • Personnel/ Staff

By Function

  • Location and Movement Tracking
  • Check-In/ Check-Out
  • Repair and Maintenance
  • Others

By Application

  • Infrastructure Asset Management
  • Enterprise Asset Management
  • Healthcare Asset Management
  • Aviation Asset Management
  • Others

By Region

  • North America (U.S., Canada)
  • Europe (UK, Germany, France, Italy, Spain, Rest of Europe)
  • Asia-Pacific (China, Japan, India, Australia, South Korea, Rest of Asia-Pacific)
  • LAMEA (Latin America, Middle East, Africa)

Key Market Players

J.P. Morgan Chase & Co., FMR LLC., Charles Schwab Investment Management, Inc., Oracle Corporation, BlackRock, Inc., ABB, SAP SE, Morgan Stanley, Rockwell Automation Inc., IBM Corporation

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Want to Access the Statistical Data and Graphs, Key Players’ Strategies:  https://www.alliedmarketresearch.com/asset-management-market/purchase-options

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Enterprise Asset Leasing Market By Asset Type (Commercial Vehicles, Machinery & Industrial Equipment, Real Estate, IT Equipment and Others), Leasing Type (Operating Lease and Financial Lease), Industry Vertical (Transportation & Logistics, Manufacturing, Construction, IT & Telecom, Government & Public Sector and Others) and Enterprise Size (Large Enterprises and Small and Medium Enterprises): Global Opportunity Analysis and Industry Forecast, 2020-2027

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About Us:

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of “Market Research Reports” and “Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Allied Market Research CEO Pawan Kumar is instrumental in inspiring and encouraging everyone associated with the company to maintain high quality of data and help clients in every way possible to achieve success. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

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Blockchain

Blocks & Headlines: Today in Blockchain – April 22, 2025 (Activity‑Weighted Consensus, Pectra Upgrade, Yoki Legacy, Verae–Evercycle, Earth Day)

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As blockchain technologies mature and diversify, today’s highlights underscore a burgeoning shift: from consensus innovation and protocol upgrades to strategic partnerships and sustainability imperatives. In this edition, we unpack five pivotal developments shaping Web3, DeFi, NFTs, and enterprise-grade blockchain adoption:

  1. Activity‑Weighted Consensus Steals the Show at Paris Blockchain Week

  2. Ethereum’s Pectra Upgrade: The Next Evolution in Scalability

  3. Astar’s Yoki Legacy Launches on Sony’s Soneium Blockchain

  4. Verae and Evercycle Forge Blockchain‑Enabled ITAM Partnership

  5. Earth Day 2025: Why an Efficient Blockchain Is a Smart Energy Choice

Together, these stories reveal key trends—innovative consensus models, cross‑chain interoperability, tokenized asset management, and an urgent focus on energy efficiency—driving blockchain’s trajectory in 2025.


1. Activity‑Weighted Consensus Steals the Show at Paris Blockchain Week

At the recent Paris Blockchain Week Conference, the concept of Activity‑Weighted Consensus (AWC) emerged as a potential game‑changer for network security and governance. Unlike Proof‑of‑Work (PoW) or Proof‑of‑Stake (PoS), AWC allocates block‑production rights based on a node’s continuous on‑chain engagement metrics—transaction relaying, smart‑contract interactions, and decentralized application hosting. Advocates argue that this model:

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  • Aligns Incentives with Ecosystem Health: Nodes that actively support dApps, relays, and DeFi protocols earn governance weight, dissuading passive stake‑hoarding and promoting network utility.

  • Enhances Security: By requiring sustained activity rather than one‑time stake deposits, AWC makes long‑term collusion and stake concentration more costly and detectable.

  • Fosters Decentralized Governance: Community participants demonstrating developer contributions or sustainable validator uptime can gain voting power, democratizing protocol upgrades and treasury decisions.

During the Paris sessions, leading research teams unveiled prototypes on testnets demonstrating up to 60% reduction in attack surface compared to vanilla PoS chains, without compromising block‑finality times. Critics, however, caution that accurately measuring “useful activity” demands robust oracles and could introduce new attack vectors if measurement data is manipulated.

Opinion: Activity‑Weighted Consensus represents a vital next step in consensus algorithm innovation—bridging the gap between security, decentralization, and real‑world utility. While the implementation complexity is nontrivial, protocols prioritizing ecosystem engagement could see higher network effects and healthier token economies. If designed with transparency and anti‑gaming safeguards, AWC could become a mainstream alternative by 2026.

Source: Cointelegraph


2. Ethereum’s Pectra Upgrade: The Next Evolution in Scalability

Ethereum’s core developers have officially detailed the ambitious Pectra Upgrade, slated for Q4 2025. Building upon the success of past hard forks, Pectra aims to tackle two pillars: throughput and data availability. Key components include:

  • Rollup‑Centric Sharding: Rather than full‑state sharding, Pectra introduces “data shards” optimized for rollups, increasing per‑shard throughput to 10 MB per block—3× current levels—while aggregating rollup proofs on‑chain.

  • On‑Chain Data Availability Sampling (DAS): Incorporates KZG commitments to enable light clients to verify data availability without downloading entire blocks, bolstering security against data‑withholding attacks.

  • EIP‑4990: Prover Optimization: Introduces optimized precompile contracts to accelerate zk‑SNARK and zk‑STARK proof verification by up to 40%, reducing gas costs for privacy and scaling solutions.

  • Native Token Recycling: Pectra reallocates a portion of burnt ETH (post‑EIP‑1559) to a “Scaling Fund” administered via on‑chain governance, seeding grants for L2 rollups and data‑availability networks.

Analysis: Pectra’s rollup‑centric vision reaffirms Ethereum’s commitment to being the settlement layer for a multi‑chain ecosystem. By offloading execution to specialized rollups while securing data integrity on L1, Ethereum anticipates 50,000 TPS across aggregated rollups, vastly improving DeFi composability and reducing gas fee volatility. Critics note the increased client complexity and potential centralization risks if DAS providers consolidate.

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Implications: For DeFi protocols, NFT marketplaces, and application developers, Pectra could slash transaction costs, enabling new use cases—from micro‑transactions to real‑time gaming—while maintaining the security assurances of Ethereum’s vast validator set. The Scaling Fund’s token recycling mechanism also sets a precedent for sustainable ecosystem funding.

Source: Gadgets360


3. Astar’s Yoki Legacy Launches on Sony’s Soneium Blockchain

In a landmark partnership bridging gaming and blockchain, Astar Network announced that Yoki Legacy, its flagship play‑to‑earn RPG, will deploy on Sony’s Soneium Blockchain starting May 2025. This collaboration offers:

  • Cross‑Chain Interoperability: Utilizing Astar’s XCM (Cross‑Consensus Message) protocol, Yoki Legacy assets—NFTs, in‑game tokens, and governance rights—can transfer seamlessly between Astar (Polkadot) and Soneium, enabling multiverse gameplay.

  • Eco‑Friendly Consensus: Soneium employs a hybrid PoS‑PoA model with carbon offsets verified on‑chain, aligning with Sony’s commitment to sustainability.

  • Developer Toolkits: Joint SDKs allow game studios to tap both networks’ developer ecosystems, sharing middleware for asset minting, royalty management, and composable NFT design.

Opinion & Impact: This alliance signals Web3 gaming’s maturation, as major entertainment brands partner with public blockchains to reach broader audiences. Soneium’s consumer electronics pedigree and global distribution channels could propel Yoki Legacy into mainstream consoles—validating blockchain gaming beyond niche communities. Furthermore, asset interoperability across Astar and Soneium paves the way for unified gaming economies, where items retain value across genres and platforms, potentially reshaping in‑game monetization models.

Source: VentureBeat

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4. Verae and Evercycle Forge Blockchain‑Enabled IT Asset Management

Industrial IoT specialist Verae and sustainability platform Evercycle have launched a blockchain‑powered IT Asset Management (ITAM) solution targeting circular‑economy compliance. By merging Verae’s device telemetry with Evercycle’s digital product passports on a Hyperledger Fabric network, the partnership offers:

  • Provenance Tracking: Each hardware component—servers, routers, laptops—receives a tamper‑proof record of manufacture, warranty, maintenance, and end‑of‑life recycling status.

  • Regulatory Compliance: Automated reporting modules help enterprises meet EU’s Waste Electrical and Electronic Equipment (WEEE) directives and emerging Right to Repair regulations.

  • Tokenized Incentives: “Green Credits” are issued when devices are refurbished or recycled according to verified processes, tradable within corporate sustainability marketplaces.

Analysis: As enterprises grapple with e‑waste—projected to reach 74 million metric tons by 2030—blockchain‑backed ITAM offers both auditability and circular‑economy incentives. By tokenizing responsible disposal, companies can transparently showcase ESG compliance to investors and regulators. Critics warn of integration challenges with legacy procurement systems and potential data privacy concerns if supply‑chain partners refuse on‑chain transparency.

Strategic Takeaway: This partnership exemplifies how permissioned blockchains can underpin enterprise sustainability efforts, harmonizing environmental goals with operational efficiency. For IT procurement and finance teams, on‑chain asset management reduces manual audits, accelerates warranty claims, and unlocks new value streams through tokenized recycling incentives.

Source: PR Newswire


5. Earth Day 2025: An Efficient Blockchain Is a Smart Energy Choice

In honor of Earth Day 2025, CoinGeek highlights how next‑gen blockchains—from Proof‑of‑History in Solana to Nakamoto PoA hybrids—are slashing energy consumption compared to legacy PoW networks. Key metrics include:

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  • Energy Efficiency: Modern PoS chains consume 99.9% less energy per transaction than Bitcoin, with some layer‑2 rollups achieving sub‑gram carbon footprints per transfer.

  • Carbon‑Offset Innovations: Protocols like Algorand and Cardano integrate on‑chain carbon oracles that automatically retire carbon credits proportional to network activity.

  • Green Data Centers: Validators increasingly deploy in solar‑ and wind‑powered facilities, with projects like EcoChain offering renewable‑energy staking pools.

Opinion: As mainstream scrutiny intensifies around crypto’s environmental impact, energy‑efficient protocols are not just eco‑friendly—they’re competitive differentiators. Enterprises and institutional investors demand sustainability assurances; blockchains failing to address carbon footprints risk regulatory backlash and reputational damage. By spotlighting energy‑optimized consensus and renewable‑powered infrastructure, the industry can redefine itself as a driver of green innovation.

Source: CoinGeek


Conclusion: Mapping the Blockchain Horizon

Today’s briefing underscores three overarching themes propelling blockchain forward:

  1. Consensus Reinvention: From activity‑weighted protocols to energy‑efficient hybrids, networks are refining consensus to boost security, scalability, and sustainability.

  2. Cross‑Chain & Enterprise Integration: Interoperability—whether via rollup‑centric upgrades, cross‑chain gaming partnerships, or permissioned frameworks for ITAM—enables seamless value flows across disparate ecosystems.

  3. Environmental & Regulatory Alignment: As global frameworks converge around ESG and circular‑economy mandates, blockchain applications that embed sustainability and compliance at their core will capture both market share and stakeholder trust.

For developers, enterprises, and investors alike, staying ahead means embracing not only technical breakthroughs but also governance models and partnerships that align blockchain with real‑world needs. Tune in tomorrow as we continue tracking the decentralized revolution—one block at a time.

The post Blocks & Headlines: Today in Blockchain – April 22, 2025 (Activity‑Weighted Consensus, Pectra Upgrade, Yoki Legacy, Verae–Evercycle, Earth Day) appeared first on News, Events, Advertising Options.

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Blockchain Press Releases

BingX Marks 7 Years with Grand Celebrations at TOKEN2049 Dubai

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PANAMA CITY, April 22, 2025 /PRNewswire/ — BingX, a global leading cryptocurrency exchange, kicks off its 7th anniversary as a Platinum Sponsor at TOKEN2049 Dubai. This premier Web3 gathering marks the beginning of a global series of festivities commemorating BingX’s milestone. As the anniversary unfolds, BingX will continue its celebration with a lineup of offline events around the world, uniting users, partners, and communities in a shared journey of growth and gratitude.

Attendees at the TOKEN2049 conference will be able to enjoy the vibrant anniversary spirit that infuses the event experience. The celebratory atmosphere, from immersive booth interactions to BingX-branded boats adorning the waterfront, highlights the connections BingX has built with its global user base. Attendees will also have the opportunity to meet BingX’s core team, provide feedback, and discover the strategy and innovation behind the platform’s latest product developments. In addition, BingX will host a private side event, bringing together key partners, traders, and community members for a meaningful evening of connection and reflection.

“We are proud to mark our 7th anniversary with meaningful moments alongside our global community,” said Vivien Lin, Chief Product Officer of BingX. “Dubai is one of the many ideal places to celebrate how far we’ve come — not just as a platform, but as a user-first brand. From our early days to now being a top 5 derivative platform, our journey has been shaped by every user, every conversation, and the stories they tell. By showing up at TOKEN2049 as a major sponsor, we are reinforcing our belief that innovation starts with us listening.”

BingX’s celebration is already well underway. The “Your Voice, Our Story” Campaign invited users to share their personal journeys with BingX, shining a light on the very community that helped shape the platform. Chelsea FC and BingX also teamed up to launch the Bitcoin Fantasy 7 campaign, giving fans the chance to build their dream team and win exclusive prizes. Coming up next is a global trading campaign featuring various competitions, community rewards, and special giveaways as well. Together, activities reflect BingX’s commitment to creating fun, rewarding experiences that strengthen its connection with users worldwide

About BingX 

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Founded in 2018, BingX is a leading crypto exchange, serving over 20 million users worldwide. BingX offers diversified products and services, including spot, derivatives, copy trading, and asset management – all designed for the evolving needs of users, from beginners to professionals. BingX is committed to providing a trustworthy platform that empowers users with innovative tools and features to elevate their trading proficiency. In 2024, BingX proudly became the official crypto exchange partner of Chelsea Football Club, marking an exciting debut in the world of sports.

For more information please visit: https://bingx.com/

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Blockchain Press Releases

MEXC Exchange Report Shows Airdrops Resulting in Up to 35% New User Registrations

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VICTORIA, Seychelles, April 22, 2025 /PRNewswire/ — A report released by MEXC, a leading global crypto exchange, indicates that airdrop campaigns account for approximately one-third of new user registrations during peak months. The numbers showcase the effectiveness of airdrops as a marketing instrument that crypto projects can leverage to attract new audiences and bootstrap engagement. The report also highlights the importance of ongoing structural shifts taking place in the industry across regions, as well as user motivation swings.

Key Takeaways:

  • Peak user acquisition rates driven by airdrops reach up to 35% in certain months.
  • User behavior is influencing airdrop campaign participation through deeper mobile penetration and the involvement of gamification mechanisms.
  • 76% of users who sign up via airdrop campaigns remain on the platform, with 18% becoming active traders and 58% trading occasionally.
  • The CIS region leads in terms of involvement at 67%, followed by Southeast Asia at 51%, and South Asia at 32%.
  • Airdrops are evolving into a means of financial inclusion, in addition to acting as an effective marketing instrument.

MEXC analyzed user behavior during airdrop campaigns and identified a significant shift in the audience. While regions with low levels of access to banking services previously served as the main source of airdrop participants, the latest report indicates that new channels of user onboarding are ousting the trend. Gamification and Tap-to-Earn games in mobile-based Telegram channels are taking center stage as key registration sources for users with no previous experience in crypto. For instance, games like Hamster Kombat attracted over 70 million users, other notable examples of similar grade being Notcoin and Yescoin.

According to the data compiled as a result of the research, users who received their first airdrop tokens demonstrated varying degrees of continued involvement in the crypto industry. As many as 18% maintained active trading patterns and delved deeper into crypto services, 58% traded occasionally, while 24% were one-off users, withdrawing their funds without further engagement in trading. The users who evolve into active traders showcase an average daily trading volume above $58,000, with select ones achieving $31 million.

Regional segmentation of the users attracted via airdrops shows that the CIS is in a leading position, with 67% of the total, followed by Southeast Asia at 51%, and South Asia with 32%. The results of the analysis correlate with low levels of access to banking services in the given regions. They also align with data provided by Chainalysis, which positioned India, Vietnam, and the Philippines as the countries in Asia with the highest rates of crypto adoption, driven by low levels of banking services access and rapid spread of internet coverage in rural areas.

The limited financial inclusion of the countries in the indicated regions into the international banking system paves the way for cryptocurrencies to act as alternative means of payment both abroad and within domestic economies. Users participating in airdrops either withdraw them to fiat or use them for their needs. Pakistan and the Philippines are leading in this regard.

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The report released by MEXC highlights the prominent role airdrops are occupying in the evolving crypto landscape, transforming from a marketing action into a separate instrument for user engagement. The ability to attract 35% new user registrations via airdrops in select regions like the CIS and Asia is a powerful factor acting in favor of using the given approach to expanding the crypto industry and advancing its maturity.

About MEXC

Founded in 2018, MEXC is committed to being “Your Easiest Way to Crypto.” Serving over 36 million users across 170+ countries, MEXC is known for its broad selection of trending tokens, everyday airdrop opportunities, and low trading fees. Our user-friendly platform is designed to support both new traders and experienced investors, offering secure and efficient access to digital assets. MEXC prioritizes simplicity and innovation, making crypto trading more accessible and rewarding.

For more information, visit: MEXC Official Website | X Telegram | How to Sign Up on MEXC

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