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Customer Intelligence Platform Market to Reach $21,682.84 Million, Globally, by 2032 at 26.3% CAGR: Allied Market Research

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The global customer intelligence platform market is experiencing growth due to factors such as an increase in demand for personalized customer experiences, the growth in adoption of advanced analytics and AI, and a surge in focus on customer retention and loyalty. 

PORTLAND, Ore., Aug. 1, 2023 /PRNewswire/ — Allied Market Research published a report, titled, “Customer Intelligence Platform Market by Component (Platform and Services), Deployment (On-Premise and Cloud), Enterprise Size (Large Enterprises and Small and Medium-sized Enterprise), Data Channel (Web and Email, Social Media, Mobile, Call Centers, In Store, and Others), Application (Customer Data Collection and Management, Customer Segmentation and Targeting, Customer Experience Management, Customer Behavior Analytics, Omnichannel Marketing, Personalized Recommendation, and Others) and End User (BFSI, IT and Telecom, Retail and E-commerce, Healthcare, Government, Manufacturing, Travel and Tourism, and Others): Global Opportunity Analysis and Industry Forecast, 2023-2032.” According to the report, the global customer intelligence platform industry generated $2,149.36 million in 2022 and is estimated to reach $21,682.84 million by 2032, exhibiting a CAGR of 26.3% from 2023 to 2032. The report offers a detailed analysis of changing market trends, top segments, key investment pockets, value chains, regional landscapes, and competitive scenarios.

Drivers, Restraints, and Opportunities

The global customer intelligence platform market is experiencing growth due to factors such as an increase in demand for personalized customer experiences, the growth in adoption of advanced analytics and AI, and a surge in focus on customer retention and loyalty. However, the limited processing power of mobile devices hampers market growth to some extent. Moreover, the increase in availability and affordability of mobile devices is expected to provide lucrative opportunities for market growth during the forecast period. 

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Report Coverage & Details: 

Report Coverage 

Details 

Forecast Period 

2023–2032 

Base Year 

2022

Market Size in 2022 

$2,149.36 Million 

Market Size in 2032 

$21,682.84 Million 

CAGR 

26.3 %

No. of Pages in Report 

476

Segments covered 

Component, Deployment Mode, Enterprise Size, Data Channel, Application, End User and Region 

Drivers  

Increase in demand for personalized customer experiences  

Growth in adoption of advanced analytics and AI 

Surge in focus on customer retention and loyalty 

Opportunities 

Rising importance of omnichannel customer engagement 

Restraints 

Lack of data quality 

Challenges in data integration 

 

COVID-19 Scenario

  • The COVID-19 pandemic had a positive impact on the global customer intelligence platform industry, because it had reshaped customer preferences and needs. Customers are now more concerned with contactless interactions, convenience, and safety. By providing functions like contactless payments, virtual queuing, curbside collection and delivery tracking, intelligent platforms can profit from these particular circumstances.   
  • Furthermore, customers are increasingly conscious of data privacy and security issues as a result if the COVID-19 pandemic increased reliance on digital platforms. CIP can establish a competitive edge and gain customer trust if they can show an enduring dedication to data privacy and security. Thus, it has a positive impact on the growth of the global customer intelligence platform market. 

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The platform segment to maintain its lead position during the forecast period

By component, the platform segment held the largest share in 2022, garnering more than two-thirds of the global customer intelligence platform market revenue, and is expected to maintain its lead position during the forecast period. Owing to businesses flow of customer data between various departments by integrating with CRM systems, marketing automation tools, and e-commerce platforms, the market grows significantly. However, the services segment would showcase the fastest CAGR of 29.0% during the forecast period. Due to the highest growth, offering the tools and capacities to gather, analyze, and interpret data addresses this issue by empowering businesses to make data-driven decisions and propel growth. 

The on-premise segment to maintain its dominance during the forecast period

By deployment mode, the on-premise segment to held the largest share in 2022, accounting for nearly three-fifths of the global customer intelligence platform market revenue, and is expected to maintain its dominance during the forecast period. Owing to the company’s complete control over the design and set-up of the platform as well as their client data, it propels market growth significantly. However, the cloud segment would display the fastest CAGR of 27.9% throughout the forecast period. Businesses can use advanced analytics, AI, and machine learning capabilities to acquire insightful data and create customer-centric strategies by providing scalability, flexibility, and simplicity of access. 

The large enterprise segment to rule the roost by 2032

By enterprise size, the large enterprise segment contributes to the highest share in 2022, accounting for nearly two-thirds of the global customer intelligence platform market revenue, and is expected to rule the roost by 2032, owing to the fact that it aids large businesses in understanding consumer groups, trends, and patterns by analyzing massive amounts of customer data from numerous sources. On the other hand, the small and medium-sized enterprise segment would portray the fastest CAGR of 29.4% throughout the forecast period. This is due to giving small businesses the tools they need to gather, examine, and interpret client data from a variety of sources so they can make informed decisions. 

The mobile segment to maintain its leadership status throughout the forecast period

By data channel, the web and email segment accounted for more than one-fourth of the global customer intelligence platform market revenue in 2022. Owing to track and analyze user behavior on websites, capturing data such as page views, time spent on each page, click-through rates, and conversion rates. On the other hand, the mobile segment is expected to maintain its leadership status throughout the forecast period. The same segment would also exhibit the fastest CAGR of 30.5% throughout the forecast period, owing to integrating in-app messaging and push notifications to engage and communicate with customers on their mobile devices.   

The BFSI segment to maintain its dominance during the forecast period

By end user, the BFSI segment contributed to the highest share in 2022, holding more than one-fourth of the global customer intelligence platform market revenue. This is due to improved consumer engagement and satisfaction, personalization boosts client loyalty and retention. On the other hand, the retail and e-commerce segment is expected to maintain its dominance during the forecast period. The same segment would also portray the fastest CAGR of 31.0% throughout the forecast period. Owing to obtain deeper insights into consumer behavior, automate personalized recommendations, and enhance the overall customer experience by utilizing the potential of AI and ML. 

Asia-Pacific garnered the major share in 2032     

By region, North America garnered the highest share in 2022, contributing to more than one-third of the global customer intelligence platform market revenue. owing to the increase in rapid advancements in technology such as artificial intelligence and machine learning. However, the Asia-Pacific region is projected to retain its dominance by 2032. The same region would also cite the fastest CAGR of 29.8% during the forecast period. The growth is attributed to enabling businesses to derive actionable insights from large datasets, uncover hidden patterns, and predict customer behavior. 

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Leading Market Players:

  • International Business Machines Corporation 
  • Oracle Corporation. 
  • Microsoft Corporation 
  • Adobe Inc. 
  • SAS Institute Inc. 
  • Salesforce, Inc. 
  • Google LLC 
  • Accenture 
  • Informatica Inc. 
  • SAP SE 

The report analyzes these key players in the global customer intelligence platform market. These players have adopted various strategies, such as expansion, new product launches, partnerships, and others, to increase their market penetration and strengthen their position in the industry. The report is helpful in determining the business performance, operating segments, developments, and product portfolios of every market player. 

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About Us

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of “Market Research Reports” and “Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Allied Market Research CEO Pawan Kumar is instrumental in inspiring and encouraging everyone associated with the company to maintain high quality of data and help clients in every way possible to achieve success. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

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Blockchain

FBI warning against crypto money transmitters ‘appears’ to be aimed at mixers

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A recent warning from the FBI regarding a crypto money transmitter seems to be aimed at the Samourai Wallet. This development highlights the increasing scrutiny and regulatory challenges faced by privacy-focused cryptocurrency wallets and services.

The FBI warning raises concerns about the use of certain cryptocurrency wallets that prioritize user privacy and anonymity, potentially enabling illicit activities such as money laundering and terrorist financing. While the warning does not explicitly name any specific wallet or service, the language used suggests that the Samourai Wallet may be the target of the advisory.

Samourai Wallet is known for its focus on privacy and security features, including coin mixing and stealth addresses, which aim to enhance user privacy and protect against surveillance and tracking. However, these features have drawn the attention of law enforcement agencies and regulators, who are increasingly concerned about their potential misuse by criminals.

The FBI warning underscores the challenges faced by privacy-focused cryptocurrency wallets in navigating regulatory compliance and law enforcement scrutiny. While these wallets aim to empower users with greater control over their financial privacy, they must also address regulatory requirements and law enforcement concerns to avoid legal and reputational risks.

As the cryptocurrency industry continues to evolve, privacy-focused wallets like Samourai Wallet will need to strike a balance between privacy and compliance, ensuring that they can provide robust privacy features while also addressing regulatory concerns and maintaining transparency with authorities. This delicate balance is essential to foster trust and confidence among users and regulators alike, ultimately enabling the continued growth and adoption of privacy-enhancing technologies in the cryptocurrency space.

Source: cointelegraph.com

The post FBI warning against crypto money transmitters ‘appears’ to be aimed at mixers appeared first on HIPTHER Alerts.

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Blockchain

Pantera Capital Plans to Raise $1 Billion for New Fund Offering Exposure to Crypto Assets

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Pantera Capital is reportedly planning to raise $1 billion for a new fund that offers exposure to various crypto assets, as reported by Blockchain.News. This ambitious fundraising initiative underscores Pantera’s continued confidence in the potential of the cryptocurrency market and its commitment to providing investors with diversified investment opportunities in the digital asset space.

The new fund from Pantera Capital aims to capitalize on the growing demand for exposure to cryptocurrencies and blockchain-based assets among institutional and retail investors. By offering a comprehensive portfolio of crypto assets, the fund seeks to provide investors with access to a wide range of investment opportunities, spanning cryptocurrencies, tokens, and other digital assets.

Pantera’s decision to raise $1 billion for the new fund reflects its optimistic outlook on the long-term growth prospects of the cryptocurrency market. With increasing mainstream adoption and institutional interest in cryptocurrencies, Pantera sees significant potential for value creation and capital appreciation in the digital asset space.

As one of the leading blockchain-focused investment firms, Pantera Capital is well-positioned to attract capital from investors seeking exposure to the cryptocurrency market. The firm’s track record of successful investments and its experienced team of investment professionals are likely to bolster investor confidence and support for the new fund.

Pantera Capital’s plans to raise $1 billion for its new fund underscore its commitment to driving innovation and growth in the cryptocurrency market. As the fund attracts capital and deploys it into promising investment opportunities, it is poised to play a key role in shaping the future of the digital asset ecosystem.

Source: blockchain.news

The post Pantera Capital Plans to Raise $1 Billion for New Fund Offering Exposure to Crypto Assets appeared first on HIPTHER Alerts.

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Blockchain

Existing Blockchains Can’t Adopt Post-Quantum Cryptography Without Significant User Impact, Says Johann Polecsak

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Johann Polecsak argues that existing blockchains face significant challenges in adopting post-quantum cryptography without causing substantial disruption to users. This assessment highlights the complex and multifaceted nature of transitioning to new cryptographic standards in blockchain networks.

Post-quantum cryptography refers to cryptographic algorithms that are resistant to attacks from quantum computers, which have the potential to break traditional cryptographic schemes. While post-quantum cryptography offers enhanced security, implementing it in existing blockchain networks poses technical, operational, and usability challenges.

Polecsak suggests that transitioning to post-quantum cryptography could require significant changes to blockchain protocols, consensus mechanisms, and user interfaces. These changes may disrupt existing workflows, require modifications to software and hardware infrastructure, and necessitate coordination among network participants.

Furthermore, Polecsak emphasizes the importance of ensuring backward compatibility and interoperability during the transition to post-quantum cryptography. This is crucial to prevent fragmentation of the blockchain ecosystem and maintain continuity for users and applications.

Polecsak’s assessment underscores the complexities and trade-offs involved in adopting post-quantum cryptography in existing blockchain networks. While the transition promises improved security against quantum threats, it requires careful planning, coordination, and investment to minimize disruption and ensure a smooth transition for users and stakeholders. As the field of post-quantum cryptography continues to evolve, blockchain projects will need to carefully evaluate their options and strategies for implementing these new cryptographic standards.

Source: news.bitcoin.com

The post Existing Blockchains Can’t Adopt Post-Quantum Cryptography Without Significant User Impact, Says Johann Polecsak appeared first on HIPTHER Alerts.

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