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LET’S DANCE: 69% OF PARTY PEOPLE REVEAL DANCING CAN TURN A BAD DAY INTO A GOOD DAY, REPORTS DESPERADOS

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LONDON, Aug. 1, 2023 /PRNewswire/ — New research from Desperados reveals that dancing is the latest trend helping people unwind. In fact, of those surveyed, 82% said they dance as a form of release, with a quarter (22%) doing so every single day.

The survey, conducted by Desperados, the beer brand with latin spirit, across the UK, US, Germany, Belgium and Spain, also revealed that dancing has the power to make people feel happier (79%) and transform a bad day into a good day (69%)

It marks the launch of Desperados Dance Club – an updated iteration of the dance-powered app, now turning dance steps into major rewards and epic experiences. 

With new functionality, partygoers can now open the app and dance anywhere, any time to unlock rewards including VIP access, festival tickets and more. They can also choose to raise cash for charities that champion inclusivity – Stonewall & Women in Music. For every 100 steps, Desperados will donate €1 to these charities in a bid to make dancefloors safer and more accessible.

Dancing is clearly more than just a sport – 44% of respondents said it makes them feel free and another 61% confirmed it helps them feel connected to those around them, establishing a sense of community. Through the new and improved app features, Desperados is helping this community come together, enabling them to dance whenever and wherever. Desperados will also be creating, and sponsoring events designed to help people unwind and connect with others.

Top dancefloor fillers revealed as:

  • “Dancing Queen” – ABBA 
  • “Macarena” – Los Del Rio,
  • “Y.M.C.A” – Village People
  • “Stayin’ Alive” – Bee Gees
  • “Despacito” – Luis Fonsi ft. Daddy Yankee

Dance just 500 steps from anywhere to unlock the full playlist in the app. 

Top dancefloor destinations are:

  • Nightclub (31%)
  • House party (27%)
  • Wedding (23%)
  • Festival (17%)
  • Bedroom (10%)

The updated platform follows Desperados’ Rave to Save initiativea campaign that saw partygoers tune into a series of innovative parties to dance and raise cash for charity, which saw €165,000 donated to Stonewall and Women in Music last year. 

Rutger van der Stegen, Global Head of Desperados said: “We’re so excited to be announcing the launch of Dance Club, helping to bring communities together through the power of movement and music! And what better way to get your groove on than knowing you could be earning rewards not only for yourself, but for others as well, whilst raising funds for charity at the same time. Once again, we’re incredibly proud to be partnering with leading inclusive charities Stonewall and Women in Music, as we aim to make dance floors around the world a safe and accessible space for all.”

Download Desperados Dance Club via App Store and Google Play.

Notes to Editors

Research methodology 
Research conducted with 2517 18+ Nat Gen sample across the USA, UK, Spain, Germany, and Belgium between 17.07.2023 – 24.07.2023.

About HEINEKEN 
HEINEKEN is the world’s most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through “Brewing a Better World”, sustainability is embedded in the business. 

HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 90,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries.

Most recent information is available on HEINEKEN’s website: www.theHEINEKENcompany.com and follow us on Twitter via @HEINEKENCorp. 

About Desperados
Born out of wild experimentation twenty years ago, Desperados dared to brew the world’s first Latin Spirit Flavoured Beer. Ever since, we’ve been rewriting the rules and igniting the party spirit through wild experimentation around the world.

Photo – https://mma.prnewswire.com/media/2165893/DesperadosDanceClub.jpg

Cision View original content:https://www.prnewswire.co.uk/news-releases/lets-dance-69-of-party-people-reveal-dancing-can-turn-a-bad-day-into-a-good-day-reports-desperados-301889690.html

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Blockchain Press Releases

Bitrue expands Bitcoin Runes Offerings with GPTV Listing and Staking Options

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VICTORIA, Seychelles, May 3, 2024 /PRNewswire/ — Leading digital asset exchange Bitrue continues its community-driven approach with the listing of a new Bitcoin Runes token, GPTV•AI•PEPE•KING (GPTV). This follows the recent addition of several other Bitcoin Runes tokens to the platform, including SATOSHI•NAKAMOTO (SATOSHI), LOBO•THE•WOLF•PUP (LOBO), RSIC•GENESIS•RUNE (RSIC), and DOG•GO•TO•THE•MOON (DOG). Trading for the GPTV/USDT pair commenced on April 30th, 2024.

What is GPTV?

GPTV is the native token of AI PEPE KING, a project claiming to be the “largest AI Meme Community” with a presence on both the Polygon (AIPEPE) and Bitcoin Runes (GPTV) blockchains. Notably, AI PEPE KING secured a $10 million investment to develop AI-powered customer service tools leveraging the ChatGPT technology. Additionally, they are building a “Dream Lottery” system. Revenue generated from these products is earmarked for buybacks and burns of both AIPEPE and GPTV tokens, potentially influencing their long-term value.

Staking Opportunities with Attractive Yields

Bitrue is also offering users staking opportunities for those holding BTR, AIPEPE, RSIC, or DOG tokens. By staking their holdings, users can earn rewards in GPTV, with estimated annual percentage yield (APY) varying on the staked token, with BTR offering 22.15%, AIPEPE at 23.18%, RSIC boasting a higher 31.37%, and DOG coming in at 23.62%. These yields present a potentially lucrative opportunity for users to grow their cryptocurrency holdings, but also come with financial risk and the potential for investment to return much lower yields.

Bitrue’s Focus on Community Engagement

The listing of these Bitcoin Runes tokens is a testament to Bitrue’s commitment to its user base. The decision to add these tokens stemmed from a community poll conducted through an X poll on Bitrue’s X account. This highlights the exchange’s dedication to incorporating community feedback into its decision-making process, fostering a sense of collaboration and shared interest.

With the addition of GPTV and the introduction of staking opportunities, Bitrue continues to expand its offerings for users interested in the burgeoning world of Bitcoin Runes tokens. The exchange’s focus on community engagement further strengthens its position as a platform that prioritizes user input and satisfaction.

About Bitrue

Launched in July 2018, Bitrue is a diversified digital asset exchange that supports trading, loans and investments. Bitrue aims to utilize blockchain technology to bring financial opportunities to everybody regardless of their location or financial position. With offices in Asia and Europe, the business continues to develop new features at a rapid speed to fully service the new wave of the digital economy. More information is available at Bitrue’s website.

Logo – https://mma.prnewswire.com/media/2385358/Bitrue_BitrueOfficial_Bitrue_Logo.jpg

Cision View original content:https://www.prnewswire.co.uk/news-releases/bitrue-expands-bitcoin-runes-offerings-with-gptv-listing-and-staking-options-302135402.html

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Blockchain

ZettaBlock announces the addition of blockchain data

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ZettaBlock, a leading provider of blockchain solutions, has recently announced a significant enhancement to its offerings with the addition of blockchain data services. This development marks a strategic move aimed at bolstering ZettaBlock’s capabilities and further solidifying its position in the blockchain industry.

By integrating blockchain data services into its portfolio, ZettaBlock seeks to address the growing demand for comprehensive and reliable data solutions within the blockchain ecosystem. The new offering will enable clients to access a wealth of blockchain data, empowering them to make informed decisions and derive valuable insights from the vast amount of information available on various blockchain networks.

ZettaBlock’s decision to expand its services comes at a time when the importance of blockchain data analytics is increasingly recognized across industries. With blockchain technology continuing to gain traction and adoption worldwide, the ability to effectively harness and analyze blockchain data has become crucial for businesses and organizations seeking to unlock new opportunities and drive innovation.

Through its blockchain data services, ZettaBlock aims to cater to the diverse needs of its clients, providing them with access to real-time and historical data from a wide range of blockchain networks. This includes transaction data, smart contract metrics, network activity, and more, allowing users to gain deeper insights into blockchain transactions and activities.

The addition of blockchain data services represents a significant milestone for ZettaBlock, underscoring the company’s commitment to delivering cutting-edge solutions that meet the evolving needs of the blockchain industry. As businesses increasingly recognize the value of blockchain data in driving decision-making and enhancing operations, ZettaBlock’s comprehensive data services are poised to play a key role in shaping the future of blockchain analytics.

Source: cryptonewsz.com

The post ZettaBlock announces the addition of blockchain data appeared first on HIPTHER Alerts.

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Blockchain

Hong Kong joins global crypto ETF race

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Hong Kong has entered the cryptocurrency ETF market with the debut of its first spot cryptocurrency exchange-traded funds (ETFs) on Tuesday, signaling the city’s ambition to compete with the US in the rapidly growing sector.

The launch, led by the Hong Kong units of three mainland Chinese asset managers — Bosera Asset Management, Harvest Global Investments, and China Asset Management — saw the introduction of two ETFs each tracking bitcoin and ether prices. Bosera’s funds were launched in collaboration with HashKey Capital.

On their debut, the three bitcoin ETFs closed between 1.5% and 1.8% higher, while the ether ETFs experienced slight losses of between 0.5% and 0.8%. Despite this, total trading turnover for all six ETFs, which included trading in US dollars, Hong Kong dollars, and renminbi, reached approximately HK$99.5 million (US$12.7 million). In comparison, US-based funds saw turnover exceeding $4 billion on their first trading day.

The move marks Hong Kong’s commitment to becoming a significant player in the cryptocurrency space, following its announcement in 2022 amid pandemic restrictions and increased Chinese oversight. Joseph Chan, Hong Kong’s under-secretary for financial services and the treasury, emphasized the city’s leading position in Asia’s crypto asset development during the ETF listing ceremony.

Prior to this, CSOP Asset Management had launched Hong Kong’s first bitcoin and ether futures ETFs in late 2022, following the publication of rules for spot ETFs by the Securities and Futures Commission in December.

In January, the US Securities and Exchange Commission approved the country’s first spot bitcoin ETFs, which have since attracted significant assets under management and net inflows. Robert Zhan, director of risk consulting at KPMG China, remains optimistic about the potential of the Hong Kong funds, despite current market sentiments and relatively flat prices of bitcoin and ether leading up to the launch.

The launch of crypto-linked funds by major Chinese asset managers has generated excitement within the industry, despite China’s strict cryptocurrency regulations. Donald Day, COO of Hong Kong-based digital asset exchange VDX, believes the new funds will cater to active investors unable or unwilling to trade during US hours.

Source: ft.com

The post Hong Kong joins global crypto ETF race appeared first on HIPTHER Alerts.

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