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SK-II UNVEILS “THE SECRET KEY” FILMS

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THE UNTOLD STORIES OF PITERA™ SKIN TRANSFORMATIONS

Unlock never-told-before stories of well-known PITERA™ lovers and their transformational journey to Crystal Clear Skin*.

TOKYO, July 28, 2023 /PRNewswire/ — Some secrets are meant to be shared, not kept. This World PITERA™ Month, global prestige skincare brand SK-II gives you the keys to unlock the untold stories of well-known PITERA™ lovers’ transformational journey to Crystal Clear Skin* in its latest campaign, “THE SECRET KEY“.

At the heart of SK-II, PITERA™ is a naturally derived skincare ingredient crafted from a proprietary yeast fermentation process that is exclusive to SK-II. PITERA™ Essence is SK-II’s signature and most awarded best-seller globally. Containing over 90% PITERA™, it is nicknamed “Miracle Water” by millions of women from around the world for transforming skin to Crystal Clear Skin*.

Filmed in an authentic, interview style, “THE SECRET KEY” features three original short films starring one of Asia’s biggest names, MINA of global girl group TWICE, up and coming Chinese actress Qiu Tian and the legendary skin transformation story of Shiho Sasaki, one of the Akita women who participated in SK-II’s first-in-the-world longitudinal study from 1999 to 2011 which uncovered discoveries behind skin aging and PITERA™.

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The secret of the woman who sees the future: MINA of global girl group TWICE reveals how she paved the way for her future as a K-Pop star and Crystal Clear Skin* at a young age with PITERA™. View MINA’s Secret Key Film: <link>.

The secret of the unstoppable woman: Actress Qiu Tian shares on how using PITERA™ every day since her university days has been transformational for her skin** and life. 

The secret of the woman who turned back time: SK-II Akita study participant Shiho Sasaki reveals how her skin appears younger looking***.

“THE SECRET KEY” films will be premiered at the first-ever “SK-II SECRET KEY HOUSE” exhibition in Tokyo on July 28TH, 2023. Located in STANDBY, BA-TSU ART GALLERY, the ‘SK-II SECRET KEY HOUSE’ will hold SK-II’s best-kept secrets which visitors can unlock by immersing themselves into multi-sensorial impactful artistic installations of PITERA™.

“I started dancing ballet when I was 3 years old. I started using PITERA™ in my early 20s. I was able to become the person who I am today because I didn’t wait.” says MINA “It’s never too early. It’s never too late. I can’t wait for you to watch this film and embark on your own transformational journey to Crystal Clear Skin”

“I’ve always believed that small acts today bring big results tomorrow – whether in life or in skin,” says Qiu Tian. “Ever since my university days, PITERA™ has accompanied me through many life experiences and become integral in consistently transforming my skin to Crystal Clear Skin. I’m excited to reveal the secrets of my journey with everyone.”

“When I joined the Akita Study back in 1999, I felt really lucky to be given this chance of a lifetime to potentially change my skin’s destiny”. says Sasaki, “After continuously using SK-II PITERA™, the shooting of the film was the first time that I found out my skin age** and I was speechless! Now, I want to inspire others to choose their skin destiny and unlock their own transformation to Crystal Clear Skin, just like I have.”

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“THE SECRET KEY” builds on SK-II’s growing collection of stories about its iconic PITERA™ and Facial Treatment Essence. Through the years, SK-II has been on a journey to bring to life the stories of PITERA™ and transformation to Crystal Clear Skin in new and meaningful ways for its consumers over generations. This started from authentic celebrity testimonials in its early days to bold challenges with 2017’s “Face The Wild Face the Camera” with National Geographic, 2018’s “Bare Skin Project” with Magnum Photos, an industry-first beauty entertainment web-series with 2019’s “Bare Skin Chat” as well as 2022’s “PITERA™ & Me“, SK-II’s first-ever self-directed film series by its newest Gen Z brand ambassadors. Most recently, SK-II launched the “Late Night Portraits” – a campaign spotlighting Asia’s biggest celebrities putting Facial Treatment Essence to its boldest stress test yet.

“For decades, SK-II’s PITERA™ has transformed the skin of millions of women. Today I’m so excited for you to unlock the secrets of our PITERA™ lovers’ transformational journeys to Crystal Clear Skin” shares Sue Kyung Lee, CEO, Global SK-II. “Skin transformation can take place at any point in your life, and with these films from MINA, Qiu Tian and Shiho Sasaki, we look forward to sharing these stories behind the power of PITERA™ with consumers worldwide, to inspire them to unlock their own transformation with PITERA™, THE SECRET KEY to Crystal Clear Skin.”

Hi-res images can be found at this link.

*With regular use
**For Crystal Clear Skin transformation 
**Based on skin measurement from Akita 10 Year Study

About SK-II 

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For more than 40 years, SK-II has touched the lives of millions of women around the world through skin and life transformation. The fascinating story behind SK-II began with a quest to understand why elderly sake brewers had wrinkled faces, but extraordinarily soft and youthful-looking hands. These hands were in constant contact with the sake fermentation process. It took years of research for scientists to isolate SK-II’s iconic ingredient PITERA™, a naturally-derived skincare ingredient crafted from a proprietary yeast fermentation process exclusive to SK-II. Since then, SK-II with PITERA™ has become a special secret shared by celebrities all over the world such as Haruka Ayase, Tangwei, and MINA of global girl group TWICE. For the latest news and in-depth information, please visit http://www.sk-ii.com.

About PITERA™

Iconic and exclusive to SK-II, PITERA™ is a naturally derived “miracle” skincare ingredient crafted from a proprietary yeast fermentation process that only SK-II owns. Packed with over 50 micro-nutrients – vitamins, amino acids, minerals and organic acids – the unique composition of PITERA™ harnesses the vital force of nature and is one that can’t be achieved artificially or synthetically. PITERA™ resembles skin’s Natural Moisturizing Factors. Skin recognizes and welcomes it, allowing it to be absorbed quickly and deeply[1] into your skin delivering all goodness[2].

[1] Within stratum corneum

[2] Over 50 micro-nutrients 

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Blockchain

Blocks & Headlines: Today in Blockchain – April 22, 2025 (Activity‑Weighted Consensus, Pectra Upgrade, Yoki Legacy, Verae–Evercycle, Earth Day)

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As blockchain technologies mature and diversify, today’s highlights underscore a burgeoning shift: from consensus innovation and protocol upgrades to strategic partnerships and sustainability imperatives. In this edition, we unpack five pivotal developments shaping Web3, DeFi, NFTs, and enterprise-grade blockchain adoption:

  1. Activity‑Weighted Consensus Steals the Show at Paris Blockchain Week

  2. Ethereum’s Pectra Upgrade: The Next Evolution in Scalability

  3. Astar’s Yoki Legacy Launches on Sony’s Soneium Blockchain

  4. Verae and Evercycle Forge Blockchain‑Enabled ITAM Partnership

  5. Earth Day 2025: Why an Efficient Blockchain Is a Smart Energy Choice

Together, these stories reveal key trends—innovative consensus models, cross‑chain interoperability, tokenized asset management, and an urgent focus on energy efficiency—driving blockchain’s trajectory in 2025.


1. Activity‑Weighted Consensus Steals the Show at Paris Blockchain Week

At the recent Paris Blockchain Week Conference, the concept of Activity‑Weighted Consensus (AWC) emerged as a potential game‑changer for network security and governance. Unlike Proof‑of‑Work (PoW) or Proof‑of‑Stake (PoS), AWC allocates block‑production rights based on a node’s continuous on‑chain engagement metrics—transaction relaying, smart‑contract interactions, and decentralized application hosting. Advocates argue that this model:

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  • Aligns Incentives with Ecosystem Health: Nodes that actively support dApps, relays, and DeFi protocols earn governance weight, dissuading passive stake‑hoarding and promoting network utility.

  • Enhances Security: By requiring sustained activity rather than one‑time stake deposits, AWC makes long‑term collusion and stake concentration more costly and detectable.

  • Fosters Decentralized Governance: Community participants demonstrating developer contributions or sustainable validator uptime can gain voting power, democratizing protocol upgrades and treasury decisions.

During the Paris sessions, leading research teams unveiled prototypes on testnets demonstrating up to 60% reduction in attack surface compared to vanilla PoS chains, without compromising block‑finality times. Critics, however, caution that accurately measuring “useful activity” demands robust oracles and could introduce new attack vectors if measurement data is manipulated.

Opinion: Activity‑Weighted Consensus represents a vital next step in consensus algorithm innovation—bridging the gap between security, decentralization, and real‑world utility. While the implementation complexity is nontrivial, protocols prioritizing ecosystem engagement could see higher network effects and healthier token economies. If designed with transparency and anti‑gaming safeguards, AWC could become a mainstream alternative by 2026.

Source: Cointelegraph


2. Ethereum’s Pectra Upgrade: The Next Evolution in Scalability

Ethereum’s core developers have officially detailed the ambitious Pectra Upgrade, slated for Q4 2025. Building upon the success of past hard forks, Pectra aims to tackle two pillars: throughput and data availability. Key components include:

  • Rollup‑Centric Sharding: Rather than full‑state sharding, Pectra introduces “data shards” optimized for rollups, increasing per‑shard throughput to 10 MB per block—3× current levels—while aggregating rollup proofs on‑chain.

  • On‑Chain Data Availability Sampling (DAS): Incorporates KZG commitments to enable light clients to verify data availability without downloading entire blocks, bolstering security against data‑withholding attacks.

  • EIP‑4990: Prover Optimization: Introduces optimized precompile contracts to accelerate zk‑SNARK and zk‑STARK proof verification by up to 40%, reducing gas costs for privacy and scaling solutions.

  • Native Token Recycling: Pectra reallocates a portion of burnt ETH (post‑EIP‑1559) to a “Scaling Fund” administered via on‑chain governance, seeding grants for L2 rollups and data‑availability networks.

Analysis: Pectra’s rollup‑centric vision reaffirms Ethereum’s commitment to being the settlement layer for a multi‑chain ecosystem. By offloading execution to specialized rollups while securing data integrity on L1, Ethereum anticipates 50,000 TPS across aggregated rollups, vastly improving DeFi composability and reducing gas fee volatility. Critics note the increased client complexity and potential centralization risks if DAS providers consolidate.

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Implications: For DeFi protocols, NFT marketplaces, and application developers, Pectra could slash transaction costs, enabling new use cases—from micro‑transactions to real‑time gaming—while maintaining the security assurances of Ethereum’s vast validator set. The Scaling Fund’s token recycling mechanism also sets a precedent for sustainable ecosystem funding.

Source: Gadgets360


3. Astar’s Yoki Legacy Launches on Sony’s Soneium Blockchain

In a landmark partnership bridging gaming and blockchain, Astar Network announced that Yoki Legacy, its flagship play‑to‑earn RPG, will deploy on Sony’s Soneium Blockchain starting May 2025. This collaboration offers:

  • Cross‑Chain Interoperability: Utilizing Astar’s XCM (Cross‑Consensus Message) protocol, Yoki Legacy assets—NFTs, in‑game tokens, and governance rights—can transfer seamlessly between Astar (Polkadot) and Soneium, enabling multiverse gameplay.

  • Eco‑Friendly Consensus: Soneium employs a hybrid PoS‑PoA model with carbon offsets verified on‑chain, aligning with Sony’s commitment to sustainability.

  • Developer Toolkits: Joint SDKs allow game studios to tap both networks’ developer ecosystems, sharing middleware for asset minting, royalty management, and composable NFT design.

Opinion & Impact: This alliance signals Web3 gaming’s maturation, as major entertainment brands partner with public blockchains to reach broader audiences. Soneium’s consumer electronics pedigree and global distribution channels could propel Yoki Legacy into mainstream consoles—validating blockchain gaming beyond niche communities. Furthermore, asset interoperability across Astar and Soneium paves the way for unified gaming economies, where items retain value across genres and platforms, potentially reshaping in‑game monetization models.

Source: VentureBeat

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4. Verae and Evercycle Forge Blockchain‑Enabled IT Asset Management

Industrial IoT specialist Verae and sustainability platform Evercycle have launched a blockchain‑powered IT Asset Management (ITAM) solution targeting circular‑economy compliance. By merging Verae’s device telemetry with Evercycle’s digital product passports on a Hyperledger Fabric network, the partnership offers:

  • Provenance Tracking: Each hardware component—servers, routers, laptops—receives a tamper‑proof record of manufacture, warranty, maintenance, and end‑of‑life recycling status.

  • Regulatory Compliance: Automated reporting modules help enterprises meet EU’s Waste Electrical and Electronic Equipment (WEEE) directives and emerging Right to Repair regulations.

  • Tokenized Incentives: “Green Credits” are issued when devices are refurbished or recycled according to verified processes, tradable within corporate sustainability marketplaces.

Analysis: As enterprises grapple with e‑waste—projected to reach 74 million metric tons by 2030—blockchain‑backed ITAM offers both auditability and circular‑economy incentives. By tokenizing responsible disposal, companies can transparently showcase ESG compliance to investors and regulators. Critics warn of integration challenges with legacy procurement systems and potential data privacy concerns if supply‑chain partners refuse on‑chain transparency.

Strategic Takeaway: This partnership exemplifies how permissioned blockchains can underpin enterprise sustainability efforts, harmonizing environmental goals with operational efficiency. For IT procurement and finance teams, on‑chain asset management reduces manual audits, accelerates warranty claims, and unlocks new value streams through tokenized recycling incentives.

Source: PR Newswire


5. Earth Day 2025: An Efficient Blockchain Is a Smart Energy Choice

In honor of Earth Day 2025, CoinGeek highlights how next‑gen blockchains—from Proof‑of‑History in Solana to Nakamoto PoA hybrids—are slashing energy consumption compared to legacy PoW networks. Key metrics include:

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  • Energy Efficiency: Modern PoS chains consume 99.9% less energy per transaction than Bitcoin, with some layer‑2 rollups achieving sub‑gram carbon footprints per transfer.

  • Carbon‑Offset Innovations: Protocols like Algorand and Cardano integrate on‑chain carbon oracles that automatically retire carbon credits proportional to network activity.

  • Green Data Centers: Validators increasingly deploy in solar‑ and wind‑powered facilities, with projects like EcoChain offering renewable‑energy staking pools.

Opinion: As mainstream scrutiny intensifies around crypto’s environmental impact, energy‑efficient protocols are not just eco‑friendly—they’re competitive differentiators. Enterprises and institutional investors demand sustainability assurances; blockchains failing to address carbon footprints risk regulatory backlash and reputational damage. By spotlighting energy‑optimized consensus and renewable‑powered infrastructure, the industry can redefine itself as a driver of green innovation.

Source: CoinGeek


Conclusion: Mapping the Blockchain Horizon

Today’s briefing underscores three overarching themes propelling blockchain forward:

  1. Consensus Reinvention: From activity‑weighted protocols to energy‑efficient hybrids, networks are refining consensus to boost security, scalability, and sustainability.

  2. Cross‑Chain & Enterprise Integration: Interoperability—whether via rollup‑centric upgrades, cross‑chain gaming partnerships, or permissioned frameworks for ITAM—enables seamless value flows across disparate ecosystems.

  3. Environmental & Regulatory Alignment: As global frameworks converge around ESG and circular‑economy mandates, blockchain applications that embed sustainability and compliance at their core will capture both market share and stakeholder trust.

For developers, enterprises, and investors alike, staying ahead means embracing not only technical breakthroughs but also governance models and partnerships that align blockchain with real‑world needs. Tune in tomorrow as we continue tracking the decentralized revolution—one block at a time.

The post Blocks & Headlines: Today in Blockchain – April 22, 2025 (Activity‑Weighted Consensus, Pectra Upgrade, Yoki Legacy, Verae–Evercycle, Earth Day) appeared first on News, Events, Advertising Options.

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Blockchain Press Releases

BingX Marks 7 Years with Grand Celebrations at TOKEN2049 Dubai

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PANAMA CITY, April 22, 2025 /PRNewswire/ — BingX, a global leading cryptocurrency exchange, kicks off its 7th anniversary as a Platinum Sponsor at TOKEN2049 Dubai. This premier Web3 gathering marks the beginning of a global series of festivities commemorating BingX’s milestone. As the anniversary unfolds, BingX will continue its celebration with a lineup of offline events around the world, uniting users, partners, and communities in a shared journey of growth and gratitude.

Attendees at the TOKEN2049 conference will be able to enjoy the vibrant anniversary spirit that infuses the event experience. The celebratory atmosphere, from immersive booth interactions to BingX-branded boats adorning the waterfront, highlights the connections BingX has built with its global user base. Attendees will also have the opportunity to meet BingX’s core team, provide feedback, and discover the strategy and innovation behind the platform’s latest product developments. In addition, BingX will host a private side event, bringing together key partners, traders, and community members for a meaningful evening of connection and reflection.

“We are proud to mark our 7th anniversary with meaningful moments alongside our global community,” said Vivien Lin, Chief Product Officer of BingX. “Dubai is one of the many ideal places to celebrate how far we’ve come — not just as a platform, but as a user-first brand. From our early days to now being a top 5 derivative platform, our journey has been shaped by every user, every conversation, and the stories they tell. By showing up at TOKEN2049 as a major sponsor, we are reinforcing our belief that innovation starts with us listening.”

BingX’s celebration is already well underway. The “Your Voice, Our Story” Campaign invited users to share their personal journeys with BingX, shining a light on the very community that helped shape the platform. Chelsea FC and BingX also teamed up to launch the Bitcoin Fantasy 7 campaign, giving fans the chance to build their dream team and win exclusive prizes. Coming up next is a global trading campaign featuring various competitions, community rewards, and special giveaways as well. Together, activities reflect BingX’s commitment to creating fun, rewarding experiences that strengthen its connection with users worldwide

About BingX 

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Founded in 2018, BingX is a leading crypto exchange, serving over 20 million users worldwide. BingX offers diversified products and services, including spot, derivatives, copy trading, and asset management – all designed for the evolving needs of users, from beginners to professionals. BingX is committed to providing a trustworthy platform that empowers users with innovative tools and features to elevate their trading proficiency. In 2024, BingX proudly became the official crypto exchange partner of Chelsea Football Club, marking an exciting debut in the world of sports.

For more information please visit: https://bingx.com/

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Blockchain Press Releases

MEXC Exchange Report Shows Airdrops Resulting in Up to 35% New User Registrations

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VICTORIA, Seychelles, April 22, 2025 /PRNewswire/ — A report released by MEXC, a leading global crypto exchange, indicates that airdrop campaigns account for approximately one-third of new user registrations during peak months. The numbers showcase the effectiveness of airdrops as a marketing instrument that crypto projects can leverage to attract new audiences and bootstrap engagement. The report also highlights the importance of ongoing structural shifts taking place in the industry across regions, as well as user motivation swings.

Key Takeaways:

  • Peak user acquisition rates driven by airdrops reach up to 35% in certain months.
  • User behavior is influencing airdrop campaign participation through deeper mobile penetration and the involvement of gamification mechanisms.
  • 76% of users who sign up via airdrop campaigns remain on the platform, with 18% becoming active traders and 58% trading occasionally.
  • The CIS region leads in terms of involvement at 67%, followed by Southeast Asia at 51%, and South Asia at 32%.
  • Airdrops are evolving into a means of financial inclusion, in addition to acting as an effective marketing instrument.

MEXC analyzed user behavior during airdrop campaigns and identified a significant shift in the audience. While regions with low levels of access to banking services previously served as the main source of airdrop participants, the latest report indicates that new channels of user onboarding are ousting the trend. Gamification and Tap-to-Earn games in mobile-based Telegram channels are taking center stage as key registration sources for users with no previous experience in crypto. For instance, games like Hamster Kombat attracted over 70 million users, other notable examples of similar grade being Notcoin and Yescoin.

According to the data compiled as a result of the research, users who received their first airdrop tokens demonstrated varying degrees of continued involvement in the crypto industry. As many as 18% maintained active trading patterns and delved deeper into crypto services, 58% traded occasionally, while 24% were one-off users, withdrawing their funds without further engagement in trading. The users who evolve into active traders showcase an average daily trading volume above $58,000, with select ones achieving $31 million.

Regional segmentation of the users attracted via airdrops shows that the CIS is in a leading position, with 67% of the total, followed by Southeast Asia at 51%, and South Asia with 32%. The results of the analysis correlate with low levels of access to banking services in the given regions. They also align with data provided by Chainalysis, which positioned India, Vietnam, and the Philippines as the countries in Asia with the highest rates of crypto adoption, driven by low levels of banking services access and rapid spread of internet coverage in rural areas.

The limited financial inclusion of the countries in the indicated regions into the international banking system paves the way for cryptocurrencies to act as alternative means of payment both abroad and within domestic economies. Users participating in airdrops either withdraw them to fiat or use them for their needs. Pakistan and the Philippines are leading in this regard.

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The report released by MEXC highlights the prominent role airdrops are occupying in the evolving crypto landscape, transforming from a marketing action into a separate instrument for user engagement. The ability to attract 35% new user registrations via airdrops in select regions like the CIS and Asia is a powerful factor acting in favor of using the given approach to expanding the crypto industry and advancing its maturity.

About MEXC

Founded in 2018, MEXC is committed to being “Your Easiest Way to Crypto.” Serving over 36 million users across 170+ countries, MEXC is known for its broad selection of trending tokens, everyday airdrop opportunities, and low trading fees. Our user-friendly platform is designed to support both new traders and experienced investors, offering secure and efficient access to digital assets. MEXC prioritizes simplicity and innovation, making crypto trading more accessible and rewarding.

For more information, visit: MEXC Official Website | X Telegram | How to Sign Up on MEXC

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