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Sales Enablement Platform Market to be Worth $12.78 Billion by 2030: Grand View Research, Inc.

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SAN FRANCISCO, July 26, 2023 /PRNewswire/ — The global sales enablement platform market size is expected to reach USD 12.78 billion by 2030, expanding at a CAGR of 15.8% from 2023 to 2030, according to the new reports of Grand View Research, Inc. The rising need for automated content creation, coupled with increasing internet penetration, is driving the demand for sales enablement platforms. Sales enablement platforms offer telecommunication sales representatives with content and tools to boost internal sales. Both startup and leading tech players deploy sales enablement for lead generation as it enhances workflow and minimizes inter-department bottlenecks.


Key Industry Insights & Findings from the report:

  • The platform segment accounted for the largest market share of over 74.2% in 2022 and is anticipated to maintain its dominance over the forecast period. Several organizations across different industries such as BFSI, IT & Telecom, and Healthcare, among others are adopting the use of a sales enablement platform to increase efficiency in aspects such as training, coaching, content management, and sales communication.
  • The small and medium organization segment is expected to observe the highest CAGR of 16.1% during the forecast period. The growing adoption of digital sales rooms and video format meetings in sales enablement platforms can help SMEs to improve their business reach.
  • The cloud segment is anticipated to witness exceptional growth at a CAGR of 16.9% during the forecast period. Cloud enablement services provide a highly scalable platform that simplifies high-performance computation for both small and large enterprises.
  • The consumer goods & retail segment is anticipated to register considerable growth at a CAGR of 18.0% over the forecast period and is expected to maintain its dominance over the forecast period. The rapidly growing retail industry globally is generating demand for sales enablement platforms.
  • The North America regional market is expected to account for the largest share of over 29.7% in 2022 and is expected to retain its position over the forecast period. The high presence of key players such as Accent Technologies, Inc.; SAP; and Mediafly coupled with the rise in internet penetration, is driving the demand for sales enablement platforms in the region.
  • Key market players have an extended operating history, a large customer base, and significant competitive strengths. In addition to the inorganic growth strategies, vendors emphasize improving after-sale service offerings to ensure periodic maintenance of installed products.

Read full market research report with ToC for more latest insights, “Sales Enablement Platform Market Size, Share & Trends Analysis Report By Component, By Organization Size, By Deployment, By End-use Industry, By Region, And Segment Forecasts, 2023 – 2030“, published by Grand View Research.

Sales Enablement Platform Market Growth & Trends

Furthermore, COVID-19 has increased the penetration of technologies such as AI, IoT, cloud, and machine learning. In addition, the adoption of connected devices for sales enablement has depicted a rise in productivity and sales for sales representatives. For example, tablets have demonstrated the potential to drive revenue by differentiating buying experiences and rectifying sales productivity issues. As per the Sales Management Association study, 70% of sales companies were utilizing tablets to increase positive ROI.

Sales enablement platforms provide sales reps with personalized content, streamlining processes to create a smooth buying experience. The training and coaching can help sales reps to achieve business objectives. The use of advanced technologies such as AI also provides sellers with metrics that can measure growth rates and drive sales. Cloud-based solutions are gaining more traction than on-premise solutions owing to the reduced costs and scalability offered by cloud platforms. Cloud-based servers utilize virtual technologies to host the company’s application off-premise.

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Factors such as the absence of capital expense, frequent availability of data backup, and pay-as-you-go features make cloud solutions favorable. Several large organizations prefer cloud-based solutions as it has higher appeal to consumers and other business partners. Challenges such as changes in the delivery and distribution of a company’s product or technological issues are driving the need for sales enablement platforms for both large and small and medium enterprises. Companies may confront issues such as archaic operating systems that reduce supply capacity which can cause inventory interruptions. Software issues can cause financial costs and lead to production shortfalls.

Sales Enablement Platform Market Report Scope

Report Attribute

Details

Market size value in 2023

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USD 4.58 billion

Revenue forecast in 2030

USD 12.78 billion

Growth rate

CAGR of 15.8% from 2023 to 2030

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Base year for estimation

2022

Historical data

2018 – 2021

Forecast period

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2023 – 2030


Sales Enablement Platform Market Segmentation

Grand View Research has segmented the global sales enablement platform market based on component, organization size, deployment, end-use industry, and region:

Sales Enablement Platform Market – Component Outlook (Revenue, USD Billion, 2018 – 2030)

  • Platform
  • Service

Sales Enablement Platform Market – Organization Size Outlook (Revenue, USD Billion, 2018 – 2030)

  • Large Organization
  • Small & Medium Organization

Sales Enablement Platform Market – Deployment Outlook (Revenue, USD Billion, 2018 – 2030)

  • On-premise
  • Cloud

Sales Enablement Platform Market – End-use Industry Outlook (Revenue, USD Billion, 2018 – 2030)

  • BFSI
  • IT & Telecom
  • Consumer Goods & Retail
  • Media & Entertainment
  • Healthcare & Lifesciences
  • Manufacturing
  • Others

Sales Enablement Platform Market – Regional Outlook (Revenue, USD Billion, 2018 – 2030)

  • North America
    – U.S.
    Canada
  • Europe
    – UK
    Germany
    France
    Italy
    Spain
  • Asia Pacific
    China
    India
    Japan
    Australia
    South Korea
  • Latin America
    Brazil
    Mexico
    Argentina
  • Middle East and Africa
    – UAE
    Saudi Arabia
    South Africa

List of Key Players in the Sales Enablement Platform Market

  • Accent Technologies, Inc.
  • Bigtincan Holdings Ltd.
  • Bloomfire
  • Brainshark, Inc.
  • ClearSlide
  • Highspot
  • Mediafly
  • Mindtickle Inc.
  • Pitcher AG
  • QorusDocs Ltd.
  • Qstream Inc.
  • Rallyware Inc.
  • SAP
  • Seismic

Check out more related studies published by Grand View Research:

  • Sales Intelligence Market – The global sales intelligence market size is expected to reach USD 5.03 billion by 2027, according to a new report by Grand View Research, Inc. The market is anticipated to expand at a CAGR of 10.5% from 2020 to 2027. Sales intelligence refers to a wide range of technologies, such as marketing automation, used to help organizations find, monitor, and understand sales-related data containing insights into their clients’ daily business activities. These tools help gain necessary information and other business traits of the companies by indexing their real-time information from millions of public and open data sources. Sales prospecting is one of the significant advantages of sales intelligence as it helps find the right companies for business based on the characteristics of target companies.
  • Sales Force Automation Software Market – The global sales force automation software market size is expected to reach USD 13.82 billion by 2027, expanding at a CAGR of 8.3% from 2020 to 2027, according to a new study conducted by Grand View Research, Inc. Rising adoption of cloud technologies for sales force automation (SFA) and demand for sales forecasting applications are the primary drivers for the market growth. There is an increasing demand for streamlining the sales process and efficient use of workforce to stay competitive in the market. Moreover, the increasing complexity in sales management, especially in retail and telecommunication business are driving the need for automation, boosting the market growth.
  • Sales Training Software Market – The global sales training software market size is anticipated to reach USD 6.11 billion by 2030, registering a CAGR of 14.0% from 2022 to 2030, according to a new report by Grand View Research, Inc. The industry growth can be attributed to the paradigm shift in the focus of the incumbents of various end-use industries to reduce the time employees spend on repetitive tasks and devote the time saved to other customer engagement and relationship management activities. The sales training software can particularly help end-use enterprises in improving employee productivity, boosting product sales, and utilizing resources efficiently. Benefits associated with the adoption of such software include easy sales content creation and streamlined sales enablement.

Browse through Grand View Research’s  Next Generation Technologies Research Reports.

About Grand View Research

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Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.

Contact:

Sherry James
Corporate Sales Specialist, USA
Grand View Research, Inc.
Phone: 1-415-349-0058
Toll Free: 1-888-202-9519
Email: [email protected] 
Web: https://www.grandviewresearch.com
Grand View Compass | Astra ESG Solutions 
Follow Us: LinkedIn | Twitter

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Blockchain Press Releases

AB DAO Partners with Alpha Technology to Pioneer the AI+Blockchain Era

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SINGAPORE, March 19, 2025 /PRNewswire/ — AB DAO has officially announced a strategic partnership with Alpha Technology Group Limited (Nasdaq: ATGL). The two companies will integrate their respective strengths to drive the innovative application and adoption of artificial intelligence (AI) and blockchain technology across supply chain management, enterprise operations, and the Internet of Things (IoT).

Alpha Technology Group Limited (ATGL), listed on the Nasdaq in 2023, specializes in AI technology development. Its AI-powered enterprise resource planning (ERP) systems provide intelligent automation solutions, significantly enhancing corporate management efficiency.

AB DAO, a leading AI-driven blockchain infrastructure provider, has designed the AB IoT network specifically to integrate blockchain and IoT technologies. It has already developed mature prototype products, including blockchain-powered smart energy meters, self-service payment kiosks, access control systems, and secure storage solutions, demonstrating strong market potential across various industries.

With complementary strengths in both technology and market positioning, this partnership will focus on advancing AI and blockchain integration in logistics, supply chain, and enterprise management. By delivering more efficient and secure industry solutions, AB DAO and ATGL aim to accelerate innovation and achieve mutual success.

(Alpha Technology Group Limited Official Website: www.atgl.io)

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AB DAO Ecosystem Continues to Expand
With the Hotcoin listing, users can now trade $AB on the following exchanges:
Bitget (bitget.com) 
HTX (htx.com)
MEXC (mexc.com)
BingX (bingx.com)
BitMart (bitmart.com)
Lbank (lbank.com)
Hotcoin (hotcoin.com)
UEEx(ueex.com)
4E (eeee.com)
Coming Soon
Biconomy (biconomy.com)
AB will continue listing on more exchanges, expanding its ecosystem use cases and accelerating worldwide adoption.

AB DAO’s Goal: 100 Million $AB Holders
Stay Updated with AB DAO
Official Website: https://ab.org 
Telegram Global Community: https://t.me/Newtonproject
Telegram Chinese Community: http://t.me/ABgonglian
Telegram English Channel: https://t.me/AB202528
X (Twitter): https://x.com/ABDAO_Global
Discord: https://discord.gg/BSbgK6J

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Blockchain Press Releases

MEXC Dominates Token Listings with Highest Success Rate and Speed – TokenInsight Report

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VICTORIA, Seychelles, March 19, 2025 /PRNewswire/ — MEXC, a global cryptocurrency exchange, has reaffirmed its leadership in token listings, surpassing competitors in speed, volume, and market positioning, according to the latest TokenInsight Crypto Exchange report. Covering the period from November 1, 2024, to February 15, 2025, the report provides key insights into how centralized exchanges (CEXs) adapt to shifting market narratives during the latest bull run and how these changes influence their listing strategies.

Key Takeaways

  • MEXC ranked first in spot listings, with 461 new tokens added.
  • The report recognized MEXC as a “Trend Capturer,” citing the strong performance of its early-listed tokens.
  • MEXC led in the conversion success rate (82.46%) for memecoin listings.
  • The exchange listed TRUMP just 2 hours and 20 minutes after its initial on-chain liquidity injection—far ahead of competitors.
  • MEXC was among the first exchanges to list major trend-driven tokens, including PNUT, CHILLGUY, AIXBT, BIO, RIFSOL, TRUMP, and VINE.

MEXC Leads in Token Listings and Market Agility

Over the past three months, MEXC has listed 461 new spot trading pairs—1.5 times more than Gate.io and 4.5 times more than Bitget—demonstrating its superior ability to capture market momentum. The exchange has maintained a consistent two-week listing cycle, ensuring that traders gain early access to promising assets before they reach mainstream markets.

This agility is particularly evident in key industry trends, as MEXC has emerged as the first major exchange to list tokens tied to the four dominant narratives of the current market: Meme, DeSci, AI Agent, and Celebrity Tokens.

A Leader in Early Listings

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The TokenInsight report recognizes MEXC as a “Trend Capturer” for positioning its traders ahead of major market moves. By listing tokens early in their lifecycle, the exchange enables traders to capitalize on rapid growth opportunities.

For example, CHILLGUY was listed when its market cap was below $150 million and surged to $600 million within just ten days. MEXC’s reputation for early-market foresight has been reinforced by its rapid listing of high-performing tokens, including PNUT, CHILLGUY, AIXBT, BIO, RIFSOL, TRUMP, and VINE. Many of these tokens experienced significant price surges post-listing.

A standout case is TRUMP, which MEXC listed on January 18 at 03:20 UTC, just 2 hours and 20 minutes after its initial on-chain liquidity injection—well ahead of other exchanges, which didn’t follow until after 10:00 UTC. This ultra-fast turnaround underscores MEXC’s sharp market responsiveness, allowing traders to access high-momentum tokens before broader adoption.

Quality in On-Chain Listings

Unlike platforms that focus solely on token volume, MEXC takes a selective approach, prioritizing high-potential on-chain assets. TokenInsight’s data reveals that MEXC’s 82.46% conversion rate from on-chain listings to its primary spot market far surpasses Gate.io’s 11.76%, highlighting its ability to identify sustainable projects.

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Largest Market Share and Top 5 CEX Ranking

With its ability to identify and list emerging trends faster than competitors, MEXC continues to solidify its position among top-tier exchanges. Beyond leading in new listings, CoinDesk data confirms that MEXC captured the largest market share among centralized exchanges in February 2025 and secured a top-five ranking based on overall market share.

The full report is available on TokenInsight’s official website.

About MEXC

Founded in 2018, MEXC is dedicated to being “Your Easiest Way to Crypto.” Known for its extensive selection of trending tokens, airdrop opportunities, and low fees, MEXC serves over 34 million users across 170+ countries. With a focus on accessibility and efficiency, our advanced trading platform appeals to both new traders and seasoned investors alike. MEXC provides a seamless, secure, and rewarding gateway to the world of digital assets.

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For more information, visit: MEXC Website | X | Telegram | How to Sign Up on MEXC

About TokenInsight

TokenInsight is a leading research and data analytics firm focused on the cryptocurrency and blockchain industry. Through detailed market reports and data-driven insights, TokenInsight provides actionable intelligence to investors, exchanges, and industry participants.

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Blockchain Press Releases

HTX Research Analysis: Bittensor’s dTAO Upgrade Redefines Decentralized AI Infrastructure

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SINGAPORE, March 19, 2025 /PRNewswire/ — HTX Research, the research arm of HTX Group, has released an in-depth report titled, “dTAO and the Evolution of Bittensor: Reshaping Decentralized AI with Market-Driven Incentives.”. The evolution of artificial intelligence has transitioned from foundational model development to the refinement and optimization of existing systems, a trend exemplified by industry leaders such as DeepSeek and OpenAI. This analysis examines how Bittensor’s Dynamic TAO (dTAO) upgrade addresses inherent challenges within decentralized AI, positioning the network as a pioneering force in this emerging sector.

Bittensor’s Architecture: Foundation for a Decentralized AI Ecosystem

Bittensor’s architecture is structured around three core components: the Subtensor blockchain, a Polkadot parachain with EVM compatibility; 64 specialized subnets; and a governance-focused Root Subnet. The network employs a dual-key security system, Coldkey-Hotkey, and a subnet UID framework to facilitate secure and open participation for miners and validators. At the core of its operational model is the Yuma Consensus (YC), a dynamic incentive mechanism that diverges from traditional static reward systems. YC assesses validators’ weight vectors, derived from historical performance and stake, to distribute TAO rewards every 12 seconds, establishing a self-regulating “stake → weight → reward” loop. This mechanism aligns contributions with incentives while mitigating malicious activities through continuous adjustments.

The dTAO Upgrade: Market-Driven Resource Allocation

The dTAO upgrade, implemented on February 13, 2025, introduces liquidity pools for subnet tokens, fundamentally altering Bittensor’s economic framework. Key innovations include:

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  • Subnet Token Liquidity Pools: Each subnet’s dTAO tokens are paired with TAO in automated market-maker pools, enabling price discovery driven by supply-demand dynamics.
  • Emission Rebalancing: 50% of new subnet emissions are injected into liquidity pools, incentivizing long-term participation.
  • Validator-as-VC Dynamics: Validators now act as venture capitalists, strategically staking TAO into high-potential subnets to maximize returns.

This upgrade addresses previous systemic limitations, such as validator centralization, resource redundancy, and misaligned incentives. By linking subnet rewards to market performance, dTAO fosters competition, encouraging the development of specialized AI solutions, ranging from multimodal content detection to decentralized search engines.

Ecosystem Impact: Emergence of High-Performance Subnets

The implementation of dTAO has led to the emergence of high-performing subnets, operating within a self-reinforcing feedback loop where increasing token prices attract greater TAO emissions, subsequently drawing more users and validators. Examples include:

  • Chutes: A CLI toolkit for deploying decentralized apps, Chutes’ subnet token surged rapidly, driven by its integration with Bittensor’s Subnets 19 and 56.
  • Multi Modality (Subnet 4): Focused on AI-generated content detection, this subnet leverages balanced validator-miner challenges to ensure model accuracy.

However, projects like Kaito highlight potential pitfalls, demonstrating that technical proficiency alone does not guarantee success without robust integration with core product utility.

Despite the advancements introduced by dTAO, HTX Research also identifies ongoing challenges, including the lack of real-world demand drivers for TAO rewards, the potential for resource redundancy among overlapping subnets, and persistent validator centralization. To ensure sustained growth, HTX Research emphasizes the necessity for on-chain verifiability, standardized subnet performance benchmarking systems, and the integration of subnet token utility, such as governance or service access, to reduce speculative trading.

Bittensor’s dTAO upgrade signifies a transition from centralized governance to market-driven incentives. While challenges remain, the network’s architecture and economic model provide a solid foundation for decentralized AI innovation. As subnet tokens evolve into tools with tangible utility, Bittensor is positioned to redefine collaborative and competitive dynamics within AI ecosystems.

HTX Research remains committed to providing comprehensive analyses of these developments, offering actionable insights into the intersection of AI and blockchain technology. For the complete report, please visit Here.

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About HTX Research:

HTX Research is the dedicated research arm of HTX Group, responsible for conducting in-depth analyses, producing comprehensive reports, and delivering expert evaluations across a broad spectrum of topics, including cryptocurrency, blockchain technology, and emerging market trends. Committed to providing data-driven insights and strategic foresight, HTX Research plays a pivotal role in shaping industry perspectives and supporting informed decision-making within the digital asset space. Through rigorous research methodologies and cutting-edge analytics, HTX Research remains at the forefront of innovation, driving thought leadership and fostering a deeper understanding of evolving market dynamics.

Visit us here.   

Contact: [email protected] 

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