Blockchain Press Releases
AdTheorent Awarded Frost & Sullivan’s 2023 North American Product Leadership Award for Its Groundbreaking Audience Targeting Solutions
AdTheorent is an industry-leading company that delivers customized machine learning and powerful data science advertising solutions to global enterprises.
SAN ANTONIO, July 25, 2023 /PRNewswire/ — Frost & Sullivan recently researched the digital advertising industry and, based on its findings, recognizes AdTheorent (Nasdaq: ADTH), with the 2023 North American Product Leadership Award. AdTheorent is a disruptive machine learning (ML) platform for cross-channel advertising that offers predictive targeting to drive advertiser outcomes and maximize return on investment (ROI). AdTheorent is the only seven-time recipient of this recognition since Frost & Sullivan began its Best Practices Award Recognition in 2001.
AdTheorent developed the first machine learning-based demand-side platform (DSP) to offer statistics-based targeting that streamlines the user experience (UX) and dramatically increases customers’ chances of success. The company’s innovative ML-DSP leverages ML and artificial intelligence (AI) algorithms to target each client’s unique audience and deliver highly personalized advertising campaigns, harnessing data-driven predictive analytics to drive successful business outcomes. The company’s machine learning engine analyzes vast amounts of data (reflecting a vast and impressive investment in programmatic data augmentation, curation, and normalization) and forecasts the likelihood of ad engagement and conversion at the individual ad impression and campaign KPI level. Leveraging ML, AdTheorent predicts and scores the probability of a successful outcome; highly integrated feedback loops tied to campaign outcomes train ML models in real-time, making them smarter iteratively, and building a constant improvement cycle allowing AdTheorent to ensure that each ad will reach target users at the right time.
With a customer-centric approach and a corporate culture that revolves around purpose-driven innovation, AdTheorent stays ahead of the curve while meeting customers’ ever-evolving needs. This pioneering strategic vision has led AdTheorent to generate superior solutions that enable its clients to have outstanding capabilities in their advertising campaigns.
“Backed by its 11+ years of industry-leading expertise, the company’s solutions advance digital advertising one step further than competing solutions. Unlike the alternatives, AdTheorent’s open-ended system is data agnostic and does not rely on user profiles, user IDs or cookie pools,” said Alaa Saayed, Senior Program Director at Frost & Sullivan.
AdTheorent continuously evolves and enhances its existing portfolio to ensure optimal performance. For example, the company launched a groundbreaking new audience targeting solution built using AdTheorent’s audience builder, ABi™, and a health-specific product, AdTheorent’s Health Audience Builder, or HABi™. ABi and HABi facilitate the development of algorithms that are designed to ensure that ads are served only to users who belong to a desired customer-specified audience and are most likely to take a desired campaign action.
The AdTheorent team uses ABi and HABi to build and activate audiences for managed service customers. In the third quarter, customers will be able to utilize ABi or HABi to build AdTheorent Predictive audiences within AdTheorent’s self-service platform. Using these platforms, customers can automate their preferences and targets using transparent and highly reliable data sources. Without utilizing cookies, IDs, or personally identifiable information, ABi and HABi deliver superior audience quality and KPI performance. Recently, the company was certified by an industry third party for its Predictive Audiences, providing independent verification of data quality. To earn this validation AdTheorent submitted to an independent data audit, demonstrating that AdTheorent Predictive Audiences maintain the highest standards of data quality, privacy, and transparency.
AdTheorent is strongly committed to keeping its customers’ privacy protected. The company’s ad targeting is not dependent on third-party data licenses, cookies, device identifiers, or unified or individualized identifiers. As a result, AdTheorent does not store any sensitive or personal data, which is advantageous for regulated industries, such as banking, finance, and healthcare.
AdTheorent’s next innovation is its Health DSP, launching for self-service users in the third quarter of 2023, which the company has referred to as its most ambitious product launch to date, and the industry’s most advanced privacy-forward health marketing research and patient targeting solution.
“AdTheorent’s distinctive approach to digital advertising prioritizes privacy concerns and has high-quality design, reliability, and quality as its central pillars. Its privacy-forward strategy and capacity to deliver sophisticated business outcomes for advertisers distinguish the company from competitors,” noted Valentina Barcia, Best Practices Analyst at Frost & Sullivan.
Each year, Frost & Sullivan presents this award to the company that has developed a product with innovative features and functionality that is gaining rapid market acceptance. The award recognizes the quality of the solution and the customer value enhancements it enables.
Frost & Sullivan Best Practices Awards recognize companies in various regional and global markets for demonstrating outstanding achievement and superior performance in leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analyses, and extensive secondary research to identify best practices in the industry.
About Frost & Sullivan
For six decades, Frost & Sullivan has been world-renowned for its role in helping investors, corporate leaders, and governments navigate economic changes and identify disruptive technologies, Mega Trends, new business models, and companies to action, resulting in a continuous flow of growth opportunities to drive future success. Contact us: Start the discussion.
About AdTheorent
AdTheorent (Nasdaq: ADTH) uses advanced machine learning technology and privacy-forward solutions to deliver impactful advertising campaigns for marketers. AdTheorent’s machine learning-powered media buying platform powers its predictive targeting, predictive audiences, geo-intelligence, audience extension solutions and in-house creative capability, Studio AT. Leveraging only non-sensitive data and focused on the predictive value of machine learning models, AdTheorent’s product suite and flexible transaction models allow advertisers to identify the most qualified potential consumers coupled with the optimal creative experience to deliver superior results, measured by each advertiser’s real-world business goals.
AdTheorent is consistently recognized with numerous technology, product, growth and workplace awards. Additionally, AdTheorent is the only seven-time recipient of Frost & Sullivan’s “Digital Advertising Leadership Award.” AdTheorent is headquartered in New York, with fourteen offices across the United States and Canada. For more information, visit adtheorent.com.
Contact:
Ashley Weinkauf
P: 210-844-2505
E: [email protected]
Melanie Berger. AdTheorent
P: 850-567-0082
E: [email protected]
Logo – https://mma.prnewswire.com/media/2160667/Frost_and_Sullivan_AdTheorent_Award_Logo.jpg
View original content:https://www.prnewswire.co.uk/news-releases/adtheorent-awarded-frost–sullivans-2023-north-american-product-leadership-award-for-its-groundbreaking-audience-targeting-solutions-301884737.html
Blockchain Press Releases
Market Eyes “Crypto President” Inauguration as BTC Tumbles at $100K: Bybit and Block Scholes Analysis
DUBAI, UAE, Jan. 10, 2025 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, has released the latest crypto derivatives report, published weekly with Blocks Scholes. Noting BTC’s retreat from the $100k mark a week into the new year, the analysis showed on-risk assets including crypto bore the brunt of broader macro factors. Past week’s data indicates heightened uncertainty in market dynamics ahead of Trump’s anticipated Jan. 21 inauguration, highlighting shifting investor sentiment during this significant political transition.
Key Insights:
Perpetuals Took a Winter Break: The perpetual swap market experienced a notable decline in liquidity over the holidays, with trading volumes winding down throughout Dec. 2024, leading to decreased realized volatility across the market. Notably, open interest maintained stability compared to levels preceding the great expiration of options contracts in Dec. 2024, indicating conservative positioning and limited hedging activity in perpetual swap markets.
Wide Disparity Between 30-Day Implied Volatility and 7-Day Realized Volatility: ETH’s options markets signalled an unmistakable preference for call options. In contrast, BTC’s open interest is rebalancing after the expiration in Dec. 2024. Both ETH and BTC have experienced notable changes in their term structures heading into the new year. The sharp divergence between implied and realized volatility is at its largest since the U.S. elections, suggesting that options traders are paying a premium to price in a higher level of risk or volatility despite the calm at the surface.
ETH Calls Gaining Traction
There has been a reshuffling in ETH open interest. While put options still hold sway in terms of total volume, call contracts have seen an uptick after Dec. However, the optimism comes with a caveat—the decline in realized volatility in the year so far has given options traders pause. The volatility term structure has steepened further, with short-term volatility (measured at a 30-day tenor) still sitting more than 15 points above its realized counterpart. This gap is the widest since the pre-election period of 2024, when geopolitical uncertainty fueled volatility premiums. Today, however, the premium seems driven more by general speculation than by any specific event. Even as the market settles, investors remain cautious, signaling looming uncertainty.
Access the Full Report here.
#Bybit / #TheCryptoArk /#BybitResearch
About Bybit
Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 60 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: [email protected]
For updates, please follow: Bybit’s Communities and Social Media
Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube
Photo – https://mma.prnewswire.com/media/2595392/Sources_Bybit_Block_Scholes.jpg
Logo – https://mma.prnewswire.com/media/2267288/Logo.jpg
View original content:https://www.prnewswire.co.uk/news-releases/market-eyes-crypto-president-inauguration-as-btc-tumbles-at-100k-bybit-and-block-scholes-analysis-302347880.html
Blockchain Press Releases
HTX 2025 Outlook: Five Sectors to Look Forward to, and How Trump’s Policy Will Affect Crypto Industry
SINGAPORE, Jan. 10, 2025 /PRNewswire/ — The year 2024 marks a significant chapter in the history of the crypto industry, where we witnessed continuous breakthroughs in blockchain technology, surges in Bitcoin price, and a gradually more open regulatory environment, with cryptocurrencies gaining increasing recognition from the mainstream. As 2025 unfolds, HTX, the world’s leading digital asset exchange, has released its latest report, HTX 2024 Global Web3 Blockchain Ecosystem Review and 2025 Outlook, which provides forward-looking insights into the development prospects of the crypto industry.
Key Sectors for 2025
In the report, HTX highlighted five key sectors that showed encouraging progress last year, and will continue to closely monitor these areas in 2025.
Bitcoin Ecosystem
In 2024, Bitcoin’s market dominance kept increasing, solidifying its position as the core asset, with spot ETFs acting as liquidity channels, and U.S. listed companies such as MicroStrategy (MSTR) serving as the vehicles to absorb unlimited dollar liquidity.
As a result, it is increasingly essential to further develop Bitcoin’s ecosystem and enhance capital utilization efficiency. With strong support from macro markets and infrastructure support, a further surge in Bitcoin demand over the next two years is well-anticipated.
Infrastructure
Infrastructure remained a cornerstone in 2024’s crypto investments and funding. The synergy between capital and technology has driven the rapid development of Layer 1, Layer 2, and middleware projects, among others.
Layer 1 solutions, in particular, now represent the focal point of technical development and exploration within the crypto space, and it is expected to remain a priority for development resources and capital investment in the future.
Meme Coins
The Meme coin sector emerged as a hotspot in 2024, fostering community consensus while integrating with fields like DeFi and GameFi to create new use cases. As the crypto market environment grows increasingly favorable, more retail investors are expected to enter the market, positioning Meme projects as vital channels for capital inflows.
AI
In 2024, the intersection of Crypto and AI sector has been driving the exploration of several segmented fields, the hottest one of which is AI agents. In the future, AI agents will gradually become personal butlers and assistants for users, serving them with comprehensive capabilities. Over time, they may develop unique cultures and religions.
This deep integration of AI and encryption technology is a groundbreaking evolution that is unattainable within Web2 and cannot be achieved by Web3 relying solely on encryption technology.
TON Ecosystem
Attributable to Telegram’s hundreds of millions of users and robust technical support, the TON ecosystem achieved significant milestones in various fields, pioneering the monetization of Web2 social applications through crypto. Moving into 2025, it needs to explore and find new business models to improve user retention and identify its next growth curve.
Donald Trump Effect: Bitcoin Strategic Reserve Worth Anticipating
The report also discusses the potential impact of crypto-friendly policies that could arise after Donald Trump takes office. Two important bills, the FIT21 Act and the Bitcoin Strategic Reserve Act, are likely to pass more quickly thanks to him.
The FIT21 Act aims to create a clear legal framework for token issuance and trading by classifying tokens as digital assets or digital commodities, transferring the regulatory responsibilities of many blockchain projects from the SEC to the CFTC, and introducing a safe harbor mechanism. This would help standardize and promote the healthy growth of the entire industry.
The Bitcoin Strategic Reserve Act, aligning with Trump’s campaign promises, if passed, would mark Bitcoin’s transition from a niche asset to a nationally recognized reserve asset, greatly enhancing its legitimacy and recognition. It may also prompt other countries to adopt similar measures to further advance Bitcoin’s global recognition and application.
The Act was submitted to Congress for deliberation on August 4, 2024, and referred to the Senate Banking Committee for review. Trump is well-positioned to push this bill through. Meanwhile, several U.S. states have already proposed their own Bitcoin Strategic Reserve bills. By 2025, Bitcoin as a strategic reserve may become a reality.
Additionally, under Trump’s presidency, the SAB121 Act is likely to be repealed, allowing traditional financial institutions to hold cryptocurrencies on their balance sheets, further accelerating the institutionalization of crypto assets and contributing to the overall maturity of the crypto market. The SEC’s application criteria of the Howey Test may also be relaxed, increasing the likelihood of more spot crypto ETFs being approved and more public listings of crypto companies.
Meanwhile, the report also provides a comprehensive summary of 2024, looking back on the key events that had a major impact on the crypto industry while summing up what HTX had achieved over the last year.
To learn more, please visit: https://square.htx.com/htx-2024-global-web3-blockchain-ecosystem-review-and-2025-outlook/
About HTX
Founded in 2013, HTX has evolved from a virtual asset exchange into a comprehensive ecosystem of blockchain businesses that span digital asset trading, financial derivatives, research, investments, incubation, and other businesses.
As a world-leading gateway to Web3, we harbor global capabilities that enable us to provide users with safe and reliable services.
Our growth strategy – “Global Expansion, Thriving Ecosystem, Wealth Effect, Security & Compliance”, underpins our commitment to providing quality services and values to virtual asset enthusiasts worldwide.
Contact Details
Ruder Finn Asia
[email protected]
Company Website
https://www.htx.com
Photo – https://mma.prnewswire.com/media/2595311/image_838145_24282172.jpg
Logo – https://mma.prnewswire.com/media/2391903/image_ID__Logo.jpg
View original content:https://www.prnewswire.co.uk/news-releases/htx-2025-outlook-five-sectors-to-look-forward-to-and-how-trumps-policy-will-affect-crypto-industry-302347870.html
Blockchain Press Releases
Vietnam’s Youth Rally Behind Blockchain: KuCoin Reveals Groundbreaking Insights at VTIS 2024
HANOI, Vietnam, Jan. 10, 2025 /PRNewswire/ — KuCoin, a leading global cryptocurrency exchange, is excited to share the findings from its second edition of the KuCoin Campus Survey, conducted during the Vietnam Technology & Investment Summit (VTIS) 2024. With 926 participants surveyed from December 3rd to December 4th, 2024, the results underscore the vibrant interest in blockchain technologies among Vietnam’s youth, reinforcing KuCoin’s commitment to nurturing this vital market.
The survey, a key initiative under KuCoin Campus, highlights a strong, positive sentiment towards cryptocurrencies, with 92% of participants optimistic about the future of digital assets. Remarkably, 82% of respondents are considering blockchain-related careers, signaling a burgeoning talent pool eager for development and opportunities within the industry.
Vietnam’s strategic importance to both KuCoin and the broader crypto community is evident as 68% of participants expressed a “very high interest” in blockchain, making it a critical hub for crypto innovations and community engagement. Additionally, 73% of respondents currently hold cryptocurrencies, demonstrating a mature market ready for further expansion and adoption.
The survey also uncovered a significant inclination towards diverse blockchain roles, with data analysis (24%), marketing (22%), and business development (21%) being the most coveted. These insights are invaluable as they highlight the areas of highest potential and interest among the future workforce.
“Vietnam has been and will continue to be a key market for us,” said Alicia Kao, the Managing Director of KuCoin. “As the People’s Exchange, we are committed to empowering and equipping this new generation with the tools they need to succeed in the evolving digital landscape.”
View the full report here (EN version, VN Version), or visit KuCoin’s official website for further information.
About KuCoin
Founded in 2017, KuCoin is one of the pioneering and most globally recognized technology platforms supporting digital economies, built on a robust foundation of cutting-edge blockchain infrastructure, liquidity solutions, and an exceptional user experience. With a connected user base exceeding 37 million worldwide, KuCoin offers comprehensive digital asset solutions across wallets, trading, wealth management, payments, research, ventures, and AI-powered bots. KuCoin has garnered accolades such as “Best Crypto Apps & Exchanges” by Forbes and has been recognized among the “Top 50 Global Unicorns” by Hurun in 2024. These recognitions reflect its commitment to user-centric principles and core values, which include integrity, accountability, collaboration, and a relentless pursuit of excellence.
Photo – https://mma.prnewswire.com/media/2595229/image_5002362_11273757.jpg
Logo – https://mma.prnewswire.com/media/2356857/5109491/KuCoin_Horizontal_Green_LOGO_Logo.jpg
View original content:https://www.prnewswire.co.uk/news-releases/vietnams-youth-rally-behind-blockchain-kucoin-reveals-groundbreaking-insights-at-vtis-2024-302347817.html
-
Blockchain4 days agoMetaEra Unveils Premium “CryptoFi Forum Hong Kong” Brand: The Third Installment Set for April 8 in Hong Kong
-
Blockchain4 days agoBybit Launches Fixed Rate Loan Service: A Brand-New Offering for Stability, Flexibility, and Predictable Returns
-
Blockchain3 days agoBybit Officially Launches Physical Card for Brazilian Users, Offering 2% Cashback and Exclusive Perks
-
Blockchain Press Releases3 days agoBybit Joins AI Coin Revolution with AI16Z Listing
-
Blockchain5 days agoAICryptoFund Releases Market Analysis Report, Unveiling New Fintech Trends
-
Blockchain5 days ago
AICryptoFund Accelerates Global Expansion, Advancing Global Strategy
-
Blockchain4 days agoRetail Banking Market Report 2024 | Now Available
-
Blockchain4 days agoSui’s Path Forward: Bybit Debate Forecasts Mass Adoption as Key to Ecosystem Growth in 2025
