Blockchain Press Releases
App Analytics Market worth $15.7 billion by 2028 – Exclusive Report by MarketsandMarkets™
CHICAGO, July 19, 2023 /PRNewswire/ — The market for app analytics appears to have a bright future, since rising demand is being driven by the expanding mobile app market. Its development will be shaped by advanced analytics capabilities, cross-platform insights, privacy considerations, and integration with app development, allowing businesses to enhance user experiences and promote the success of their apps.
The App Analytics Market is estimated to grow from USD 6.3 billion in 2023 to USD 15.7 billion by 2028, at a CAGR of 20.2% during the forecast period, according to a new report by MarketsandMarkets™. App analytics play a critical role in today’s digital landscape, enabling organizations to gain valuable insights into the performance, usage, and user behavior within their mobile applications. These analytics provide businesses with actionable data that drives decision-making and enhances user experiences. By tracking key metrics such as downloads, installations, user engagement, retention rates, and revenue generation, organizations can understand the effectiveness of their app strategies and make data-driven improvements.
Browse in-depth TOC on “App Analytics Market“
194 – Tables
43 – Figures
233 – Pages
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Scope of the Report
|
Report Metrics |
Details |
|
Market size available for years |
2018–2028 |
|
Base year considered |
2023 |
|
Forecast period |
2023–2028 |
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Forecast units |
USD Billion |
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Segments covered |
Offering, Type, Application, Vertical, and Region |
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Geographies covered |
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America |
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Companies covered |
Google (US), Microsoft (US), AWS (US), IBM (US), Adobe (US), SAP SE (Germany), Amplitude (US), Upland Software (US), Mixpanel (US), Kochava (US), Flurry (US), UXCam (US), Qonversion (US), Taplytics (Canada), ContentSquare (France), Countly (England), AppDynamics (US), Smartlook (Czech Republic), AppFollow (Finland), CleverTap (US), Singular (US), Heap (US), Data.ai (US), Pendo.io (US), and Alchemer LLC (US). |
Services segment to account for higher CAGR during the forecast period
App analytics services provide specialized expertise and support to businesses seeking to maximize the value of their app analytics efforts. These services complement app analytics software by offering a range of tailored solutions and consulting assistance to help businesses extract meaningful insights, make informed decisions, and optimize their mobile applications. Service providers often have dedicated teams of experts who possess in-depth knowledge of app analytics methodologies, tools, and best practices.
Android software segment is expected to hold the largest market size for the year 2023
App analytics software for Android refers to the tools and platforms designed to collect, measure, and analyze data related to the usage and performance of mobile applications on the Android operating system. It enables developers and businesses to gain valuable insights into user behavior, app performance, and key metrics to optimize Android applications and drive business growth. . Data from StatCounter shows that as of June 2023, Android had a global market share of around 70.79% in the mobile operating system market, making it the dominant platform for app analytics.
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The healthcare and life sciences vertical is projected to grow at the highest CAGR during the forecast period
App analytics in the healthcare & life sciences vertical involves analyzing mobile applications within the healthcare industry to gain insights and drive improvements in patient care, health outcomes, and operational efficiency. It focuses on tracking and analyzing user interactions, patient data, and healthcare processes within the app. For instance, app analytics can provide insights into patient usage patterns, medication adherence rates, and appointment scheduling. It can help identify areas for improvement, such as streamlining patient registration, optimizing appointment scheduling, or personalizing health content based on user preferences.
Top Key Companies in App Analytics Market:
The report profiles key players such as Google (US), Microsoft (US), AWS (US), IBM (US), Adobe (US), SAP SE (Germany), Amplitude (US), Upland Software (US), Mixpanel (US) and Kochava (US).
Recent Developments:
- In June 2023, Cisco acquired Smartlook, a provider of user behavior analytics solutions. This acquisition was aimed at enhancing Cisco’s offerings in the application performance monitoring space, particularly for Cisco AppDynamics and Cisco Full Stack Observability.
- In April 2023, Amplitude released new features to help teams collaborate more efficiently, get better insights into user conversion, and track the impact of marketing campaigns. These features included Space edit access, updated funnel charts, and Campaign Reporting.
- In June 2022, Google introduced new product updates to Firebase Crashlytics, including improved Flutter app crash reporting, increased developer productivity, filtering crashes, and unity crash handling.
- In, January 2021, Upland Software acquired Localytics, a leading provider of mobile app personalization and analytics solutions. This acquisition would allow Upland to provide its customers with a more comprehensive and sophisticated mobile app experience. Localytics’ technology will be integrated into Upland’s Customer Experience Management (CXM) Cloud, which will enable businesses to deliver personalized app experiences across all digital channels.
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App Analytics Market Advantages:
- App analytics gives organisations insightful information about user behaviour that helps them better understand how people use their apps. It makes it possible to track user actions including in-app purchases, button clicks, screen views, and app starts. Businesses may better understand customer preferences, spot patterns, and make data-driven decisions to enhance the user experience by analysing this data.
- App Analytics provides analytics on app crashes, load times, and user flows to assist businesses in optimising app performance. Businesses can spot and resolve problems that affect customer satisfaction by monitoring these performance metrics. To improve the overall app experience, they can organise bug patches into priority lists, speed up app loads, and simplify user flows.
- Businesses may segment their user bases based on a variety of characteristics, including demographics, behaviour, and usage patterns, thanks to app analytics. This segmentation offers useful insights into various user groups, enabling organisations to design customised user experiences, target particular user segments with customised marketing efforts, and adapt app features to satisfy various user personas.
- The visibility and discoverability of an app in app stores can be improved with the use of app analytics. Businesses may improve their app listing and take wise decisions to raise app visibility, boost app store rankings, and draw in more users by analysing data on app downloads, user ratings, reviews, and keyword usage.
- The use of app analytics enables companies to track and evaluate the effectiveness of the applications used by their rivals. Businesses can measure their performance against rivals and spot areas for improvement or differentiation by tracking indicators like user engagement, retention rates, and feature uptake. This knowledge can direct the creation of products, the execution of marketing plans, and the expansion of the whole company.
Report Objectives
- To define, describe, and forecast the global App Analytics Market, based on offering (software and service), types, applications, verticals, and regions, with respect to individual growth trends and contributions toward the overall market
- To provide detailed information about the major factors (drivers, restraints, opportunities, and challenges) influencing market growth
- To analyze subsegments with respect to individual growth trends, prospects, and contributions to the total market
- To analyze opportunities for stakeholders and provide the competitive landscape of the market
- To forecast the revenue of the market segments with respect to all the five major regions, namely, North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and Latin America
- To profile the key players and comprehensively analyze the recent developments and their positioning related to the App Analytics Market
- To analyze competitive developments, such as mergers & acquisitions, product developments, and research & development (R&D) activities, in the market
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About MarketsandMarkets™
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The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.
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Blockchain Press Releases
Bybit Pay Goes Global: Seamless Crypto Payments Now Available in 15 Major Cryptocurrencies
DUBAI, UAE, May 13, 2025 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, has announced the next phase of crypto innovation with the global launch of Bybit Pay. The ground-breaking crypto payment solution which debuted in Brazil is now available for all eligible global users of Bybit.
Bybit Pay Global: Joining the Crypto Payment Revolution
Initially launched in January 2025, Bybit Pay debuted in Brazil and recently presented itself at Web Summit Rio, where thousands of attendees got their hands on the instant payment solution at the Bybit booth. Starting now, over 70 million Bybit international users may live up their crypto lifestyle on the go with Bybit Pay. The expansion is a step forward in financial inclusion for Bybit’s global community, removing the need for costly legacy intermediaries and physical cards—all one needs is a compatible mobile device.
In a few days since its global launch, Bybit Pay recorded over 40,000 transactions. The digital payment gateway enables users to make payments across a global network of merchants online and offline. It currently supports 15 mainstream cryptocurrencies including USDT, USDC, BTC, ETH, XRP, MNT, BNB, TON, and more.
Bybit Pay has also released new features, Send and Receive:
- Bybit Pay Send allows users to transfer digital assets to business or individual payees in an instant using just the recipient’s email addresses, phone numbers, or Bybit User IDs in-app and on the Bybit website.
- Bybit Pay Receive enables users to get paid with a unique personal QR code tailored for their personal preferences of desired amounts or currencies.
The Bybit Pay platform integrates wallet management functionalities for both fiat and crypto. Built with blockchain-backed security, Bybit Pay ensures tamper-proof transactions through on-chain encryption, optimizing security and user privacy.
Leveraging the instant finality of cryptocurrencies, Bybit Pay offers a seamless and secure on and off-ramp experience for senders and receivers of digital assets.
Bybit Send & Earn: 100,000 USDT in Prizes
From now until May 30, eligible users may register for Bybit Send & Earn to share in a total prize pool of 100,000 USDT.
“Bybit is proud to play a role in advancing payment innovation with the global launch of Bybit Pay. It provides our users with an ultra user-friendly solution for their daily crypto spending and transaction needs, while Bybit gets to serve the broader community and bring more payment freedom and convenience to the underbanked,” said Krista Chan, Head of Marketing, Payment Business Unit at Bybit.
Bybit Pay currently serves global users who have successfully completed Identity Verification on Bybit. Users from Service Restricted Countries or local Bybit entities are not currently supported. For the latest updates and detailed terms and conditions, users may refer to the Bybit Pay official page.
#Bybit #TheCryptoArk
About Bybit
Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 70 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: [email protected]
For updates, please follow: Bybit’s Communities and Social Media
Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube
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Blockchain Press Releases
Midnight Foundation Launches to Support Growth of Secure and Decentralized Blockchain Network
Led by former Input | Output (IO) and Parity Technologies executive Fahmi Syed, the Midnight Foundation will support the growth of Midnight’s rational privacy ecosystem and guide its transition to full decentralization.
TORONTO, May 13, 2025 /PRNewswire/ — Consensus 2025 — Today marks the official launch of the Midnight Foundation, an organization committed to supporting the growth of the Midnight blockchain ecosystem. Midnight is a platform enabling decentralized applications that deliver rational privacy – programmable data protection with selective disclosure. The Foundation’s core mission is to foster a thriving developer community, expand access to Midnight’s privacy-first technology, and guide the network’s evolution toward full decentralization.
Through a wide range of initiatives—including open-source tooling, education, and targeted funding—the Foundation will support builders developing real-world use cases using Midnight. Crucially, the Foundation will also play a leading role in Midnight’s path to autonomous governance. As the network matures, control over protocol upgrades, treasury allocation, and ecosystem development will transition to NIGHT token holders through on-chain voting. The Foundation will ensure this transition is secure, transparent, and community-driven.
These efforts will be key to empowering the Foundation to redefine what Web3 infrastructure can become: private, compliant, decentralized—and ready for real-world adoption.
The Midnight Foundation will be led by Fahmi Syed who has been appointed as President. A recognized leader in decentralized governance and digital innovation, Syed brings over two decades of experience in financial strategy, operational leadership, and decentralized technology to the role. Most recently, he supported the development of the Midnight project at IO. Prior to that, he was CFO at Parity Technologies, the team behind Polkadot and Kusama, where he led financial operations during a period of rapid ecosystem expansion.
Earlier in his career, Syed was Chief Operating Officer at FIFTHDELTA, Europe’s largest hedge fund launch of 2021. He also held senior leadership roles at Marshall Wace, where he contributed to the firm’s global growth to $45 billion in assets under management.
The core development of the Midnight network itself was led by Shielded Technologies, an engineering spinout from IO, the creators of innovations such as Cardano.
Shielded Technologies was founded to pioneer privacy-first, regulation-ready decentralized technologies, and continues to play an integral role in supporting Midnight’s technical innovation and ecosystem growth.
Commenting on his appointment, Syed said: “The Midnight Foundation has an extraordinary opportunity to shape the future of decentralized technology in a way that truly protects users’ rights and privacy. I’m honored to lead this mission at such a critical time. Working alongside Shielded Technologies and its visionary CEO, Eran Barak, we are committed to building a thriving, global ecosystem that brings Midnight’s transformative technology to life for developers, businesses, and communities everywhere.”
A new kind of blockchain network, Midnight is designed to overcome the limitations of traditional blockchains that expose all transaction data by default. It uses zero-knowledge cryptography and a cooperative tokenomics design to enable truly private, censorship-resistant, and regulation-ready applications.
Its public utility token, NIGHT, enables governance and rewards, while its shielded resource, DUST, powers transactions without exposing metadata or wallet details. Unlike typical blockchain fee models, DUST is renewable, non-transferable, and decays over time – a radical new model that makes the network sustainable, privacy-protecting, and secure from economic exploitation.
Moving forward, the Midnight Foundation will look to build a wide ecosystem of partners, builders and token holders, working together to realize the potential of the Midnight blockchain network. We invite you to join us on this journey.
+++END+++
Media Contact:
Georgia Hanias
Midnight Foundation
[email protected]
About Midnight Foundation
The Midnight Foundation is an organization dedicated to advancing the development, adoption, and real-world impact of the Midnight network, the privacy enhancing blockchain project developed by Shielded Technologies. Designed for confidential smart contracts, Midnight enables censorship-resistant yet compliant decentralized applications. It leverages zero-knowledge proofs and a cooperative tokenomics architecture- with NIGHT as the utility token and DUST as the shielded transaction resource- to deliver a powerful combination of privacy, security, and decentralization.
For more information, visit: https://midnight.foundation
About Shielded Technologies
Shielded Technologies is an emerging engineering company pioneering privacy-enhancing, decentralized technologies designed for real-world compatibility. A spinout from leading Web3 venture studio Input Output, Shielded brings deep cryptographic expertise as the core technology partner for the Midnight Network — a new blockchain that leverages advanced cryptographic proofs and a cooperative tokenomics design to protect data and metadata while ensuring auditability and compliance. In collaboration with the Midnight Foundation, Shielded is shaping a global ecosystem that upholds the fundamental freedoms of association, commerce, and expression.
For more information, visit: https://shielded.io
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VICTORIA, Seychelles, May 13, 2025 /PRNewswire/ — As part of a systematic approach to ensuring the security, transparency and sustainability of its platform, MEXC, a leading global cryptocurrency exchange, regularly undergoes both technical and financial audits. One of the latest steps in this direction included the successful completion of a security audit by Hacken, a leading Web3 cybersecurity firm. The audit found no critical or high-risk vulnerabilities in the MEXC mobile application and confirmed that previously identified minor issues were fully addressed.
Key Takeaways:
- No critical or high-risk vulnerabilities were identified.
- All minor issues flagged during the audit were promptly resolved.
- The platform demonstrates adherence to robust security protocols and architecture.
The audit conducted under the comprehensive Hacken’s pentest methodology framework assessed all possible vulnerabilities of the MEXC app to attacks from malicious actors and exploitation. Hacken confirmed that MEXC’s existing security measures provide comprehensive protection against known threat vectors.
The audit also reviewed the platform’s operational architecture, emphasizing a balance between usability and security. Specifically, Hacken highlighted the MEXC app’s user-centric design and simplified navigation, which significantly improve the trading experience for both beginners and experienced traders. Special attention was given to the app’s infrastructure around trading execution, data handling, and fund transfer mechanisms.
MEXC has already addressed and resolved all low-risk vulnerabilities and risks that were flagged by the audit to strengthen the app’s resilience and improve the overall user security and trading experience. The prompt resolution highlights the exchange’s transparency towards its users and commitment to protecting its ecosystem from emerging threats.
Commenting on the audit, MEXC COO Tracy Jin stated:
“External, independent verification is an essential part of maintaining user trust and ensuring accountability. We thank Hacken for their work and continue to prioritize transparency and security, as we scale our services globally.”
Security and transparency remain key priorities for MEXC. In addition to successful technical audits, the exchange regularly confirms its financial stability through regular independently verified Proof of Reserves reports. This data is available to users and partners and meets industry standards for openness and control over user assets.
The full security audit report by Hacken is available at LINK.
About MEXC
Founded in 2018, MEXC is committed to being “Your Easiest Way to Crypto”. Serving over 40 million users across 170+ countries, MEXC is known for its broad selection of trending tokens, frequent airdrop opportunities, and low trading fees. Our user-friendly platform is designed to support both new traders and experienced investors, offering secure and efficient access to digital assets. MEXC prioritizes simplicity and innovation, making crypto trading more accessible and rewarding.
For more information, visit: MEXC Website｜X｜Telegram｜How to Sign Up on MEXC
About Hacken
Hacken is a trusted blockchain security auditor on a mission to make Web3 a safer place.
With a team of 60+ certified engineers, it provides solutions covering all aspects of blockchain security, such as smart contract & protocol audits, bug bounties, and security assessments.
Hacken has been raising the bar for blockchain security, working with more than 1,500 Web3 projects since its inception in 2017.
For more information, visit: Hacken Website｜X｜LinkedIn
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