Blockchain Press Releases
App Analytics Market worth $15.7 billion by 2028 – Exclusive Report by MarketsandMarkets™
CHICAGO, July 19, 2023 /PRNewswire/ — The market for app analytics appears to have a bright future, since rising demand is being driven by the expanding mobile app market. Its development will be shaped by advanced analytics capabilities, cross-platform insights, privacy considerations, and integration with app development, allowing businesses to enhance user experiences and promote the success of their apps.
The App Analytics Market is estimated to grow from USD 6.3 billion in 2023 to USD 15.7 billion by 2028, at a CAGR of 20.2% during the forecast period, according to a new report by MarketsandMarkets™. App analytics play a critical role in today’s digital landscape, enabling organizations to gain valuable insights into the performance, usage, and user behavior within their mobile applications. These analytics provide businesses with actionable data that drives decision-making and enhances user experiences. By tracking key metrics such as downloads, installations, user engagement, retention rates, and revenue generation, organizations can understand the effectiveness of their app strategies and make data-driven improvements.
Browse in-depth TOC on “App Analytics Market“
194 – Tables
43 – Figures
233 – Pages
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Scope of the Report
|
Report Metrics |
Details |
|
Market size available for years |
2018–2028 |
|
Base year considered |
2023 |
|
Forecast period |
2023–2028 |
|
Forecast units |
USD Billion |
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Segments covered |
Offering, Type, Application, Vertical, and Region |
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Geographies covered |
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America |
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Companies covered |
Google (US), Microsoft (US), AWS (US), IBM (US), Adobe (US), SAP SE (Germany), Amplitude (US), Upland Software (US), Mixpanel (US), Kochava (US), Flurry (US), UXCam (US), Qonversion (US), Taplytics (Canada), ContentSquare (France), Countly (England), AppDynamics (US), Smartlook (Czech Republic), AppFollow (Finland), CleverTap (US), Singular (US), Heap (US), Data.ai (US), Pendo.io (US), and Alchemer LLC (US). |
Services segment to account for higher CAGR during the forecast period
App analytics services provide specialized expertise and support to businesses seeking to maximize the value of their app analytics efforts. These services complement app analytics software by offering a range of tailored solutions and consulting assistance to help businesses extract meaningful insights, make informed decisions, and optimize their mobile applications. Service providers often have dedicated teams of experts who possess in-depth knowledge of app analytics methodologies, tools, and best practices.
Android software segment is expected to hold the largest market size for the year 2023
App analytics software for Android refers to the tools and platforms designed to collect, measure, and analyze data related to the usage and performance of mobile applications on the Android operating system. It enables developers and businesses to gain valuable insights into user behavior, app performance, and key metrics to optimize Android applications and drive business growth. . Data from StatCounter shows that as of June 2023, Android had a global market share of around 70.79% in the mobile operating system market, making it the dominant platform for app analytics.
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The healthcare and life sciences vertical is projected to grow at the highest CAGR during the forecast period
App analytics in the healthcare & life sciences vertical involves analyzing mobile applications within the healthcare industry to gain insights and drive improvements in patient care, health outcomes, and operational efficiency. It focuses on tracking and analyzing user interactions, patient data, and healthcare processes within the app. For instance, app analytics can provide insights into patient usage patterns, medication adherence rates, and appointment scheduling. It can help identify areas for improvement, such as streamlining patient registration, optimizing appointment scheduling, or personalizing health content based on user preferences.
Top Key Companies in App Analytics Market:
The report profiles key players such as Google (US), Microsoft (US), AWS (US), IBM (US), Adobe (US), SAP SE (Germany), Amplitude (US), Upland Software (US), Mixpanel (US) and Kochava (US).
Recent Developments:
- In June 2023, Cisco acquired Smartlook, a provider of user behavior analytics solutions. This acquisition was aimed at enhancing Cisco’s offerings in the application performance monitoring space, particularly for Cisco AppDynamics and Cisco Full Stack Observability.
- In April 2023, Amplitude released new features to help teams collaborate more efficiently, get better insights into user conversion, and track the impact of marketing campaigns. These features included Space edit access, updated funnel charts, and Campaign Reporting.
- In June 2022, Google introduced new product updates to Firebase Crashlytics, including improved Flutter app crash reporting, increased developer productivity, filtering crashes, and unity crash handling.
- In, January 2021, Upland Software acquired Localytics, a leading provider of mobile app personalization and analytics solutions. This acquisition would allow Upland to provide its customers with a more comprehensive and sophisticated mobile app experience. Localytics’ technology will be integrated into Upland’s Customer Experience Management (CXM) Cloud, which will enable businesses to deliver personalized app experiences across all digital channels.
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App Analytics Market Advantages:
- App analytics gives organisations insightful information about user behaviour that helps them better understand how people use their apps. It makes it possible to track user actions including in-app purchases, button clicks, screen views, and app starts. Businesses may better understand customer preferences, spot patterns, and make data-driven decisions to enhance the user experience by analysing this data.
- App Analytics provides analytics on app crashes, load times, and user flows to assist businesses in optimising app performance. Businesses can spot and resolve problems that affect customer satisfaction by monitoring these performance metrics. To improve the overall app experience, they can organise bug patches into priority lists, speed up app loads, and simplify user flows.
- Businesses may segment their user bases based on a variety of characteristics, including demographics, behaviour, and usage patterns, thanks to app analytics. This segmentation offers useful insights into various user groups, enabling organisations to design customised user experiences, target particular user segments with customised marketing efforts, and adapt app features to satisfy various user personas.
- The visibility and discoverability of an app in app stores can be improved with the use of app analytics. Businesses may improve their app listing and take wise decisions to raise app visibility, boost app store rankings, and draw in more users by analysing data on app downloads, user ratings, reviews, and keyword usage.
- The use of app analytics enables companies to track and evaluate the effectiveness of the applications used by their rivals. Businesses can measure their performance against rivals and spot areas for improvement or differentiation by tracking indicators like user engagement, retention rates, and feature uptake. This knowledge can direct the creation of products, the execution of marketing plans, and the expansion of the whole company.
Report Objectives
- To define, describe, and forecast the global App Analytics Market, based on offering (software and service), types, applications, verticals, and regions, with respect to individual growth trends and contributions toward the overall market
- To provide detailed information about the major factors (drivers, restraints, opportunities, and challenges) influencing market growth
- To analyze subsegments with respect to individual growth trends, prospects, and contributions to the total market
- To analyze opportunities for stakeholders and provide the competitive landscape of the market
- To forecast the revenue of the market segments with respect to all the five major regions, namely, North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and Latin America
- To profile the key players and comprehensively analyze the recent developments and their positioning related to the App Analytics Market
- To analyze competitive developments, such as mergers & acquisitions, product developments, and research & development (R&D) activities, in the market
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The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.
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Blockchain Press Releases
MEXC Announces Listing of Hyperlane (HYPER) with a 165,000 HYPER and 50,000 USDT Prize Pool
VICTORIA, Seychelles, April 21, 2025 /PRNewswire/ — MEXC, a leading global cryptocurrency exchange, announced the Hyperlane (HYPER) listing on April 22, 2025(UTC).To celebrate this significant addition to the exchange, MEXC is launching a special event with a prize pool of 165,000 HYPER and 50,000 USDT for new and existing users.
Hyperlane is the first permissionless, universal interoperability protocol dedicated to building a truly open and decentralized cross-chain communication infrastructure. As “The Open Interoperability Framework,” it enables anyone to freely expand, utilize, and customize the network, allowing developers to easily and securely build cross-chain applications and token bridges. To date, Hyperlane has connected over 140 blockchains, processed nearly 9 million cross-chain messages, and bridged more than $6 billion in volume through its Warp Routes.
$HYPER is the native token of the Hyperlane ecosystem, with an initial total supply of 1 billion tokens. It plays a critical role in securing the protocol through staking, rewarding validators for verifying cross-chain messages, incentivizing user-driven activity, and enabling community governance over protocol development.
To celebrate the listing, MEXC will launch an Airdrop+ event with substantial rewards for users:
Event Period: April 21, 2025, 10:00 – May 01, 2025, 10:00 (UTC)
Benefit 1: Deposit and share 120,000 HYPER (New user exclusive)
Benefit 2: Spot Challenge — Trade to share 15,000 HYPER (For all users)
Benefit 3: Futures Challenge — Trade to share 50,000 USDT in Futures bonus (For all users)
Benefit 4: Invite new users and share 30,000 HYPER (For all users)
MEXC has established itself as a leading exchange by consistently offering users early access to high-potential crypto assets. In 2024 alone, the platform listed 2,376 new tokens, including 1,716 initial listings. According to the latest TokenInsight report, MEXC led the industry with 461 spot listings between November 1, 2024, and February 15, 2025. During this period, the exchange maintained a high listing frequency, consistently ranking among the top six platforms, demonstrating its agility in capturing emerging market trends. MEXC will continue to expand its asset offerings and help users seize timely opportunities in the fast-moving crypto market.
For full event details and participation rules, please visit here.
About MEXC
Founded in 2018, MEXC is committed to being “Your Easiest Way to Crypto.” Serving over 36 million users across 170+ countries, MEXC is known for its broad selection of trending tokens, everyday airdrop opportunities, and low trading fees. Our user-friendly platform is designed to support both new traders and experienced investors, offering secure and efficient access to digital assets. MEXC prioritizes simplicity and innovation, making crypto trading more accessible and rewarding.
MEXC Official Website｜ X ｜ Telegram ｜How to Sign Up on MEXC
Risk Disclaimer:
The information provided in this article regarding cryptocurrencies does not constitute investment advice. Given the highly volatile nature of the cryptocurrency market, investors are encouraged to carefully assess market fluctuations, the fundamentals of projects, and potential financial risks before making any trading decisions.
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Blockchain Press Releases
Introducing Clementine Bridge: Citrea Deploys First Complete BitVM Bridge Design on Testnet
Citrea’s Clementine Bridge marks the first time that a fully programmable layer is tested for settling on Bitcoin.
GEORGE TOWN, Cayman Islands, April 21, 2025 /PRNewswire/ — Citrea, the first ZK rollup to enhance capabilities of Bitcoin blockspace and enable Bitcoin applications (₿apps), has successfully deployed its Clementine Bridge, the first complete BitVM bridge design on Bitcoin Testnet. Citrea has also recently revealed Clementine’s whitepaper, marking the first real-world implementation of a BitVM-based bridge which extends BTC’s utility to decentralized finance in the most Bitcoin-secured and native way possible. With Clementine’s testnet deployment, Bitcoin is for the first time tested for optimistically verifying a fully programmable layer. The Clementine whitepaper is currently the only documentation of how to use BitVM in a bridge design with clear solutions toward a secure and efficient bridge implementation.
Despite being the world’s largest digital asset, BTC has struggled to build relevance in decentralized finance. A secure bridge between Bitcoin and a secondary layer has always been a bottleneck for using BTC in a programmable environment. This problem has forced users to either keep Bitcoin as a passive store of value or rely on custodians for using BTC in financial activities. Citrea’s BitVM-based Bitcoin bridge Clementine solves this by enabling the safest and most trust-minimized way to bridge BTC and extend its utility to decentralized finance.
Citrea’s Clementine bridge marks a historic moment for Bitcoin and a new beginning for BTC’s utility. “It felt like magic when we saw all the bridge components work smoothly in our internal tests and that any malicious act is stopped by a single honest actor,” said Ekrem Bal, Co-Creator of Citrea. “We’re now ready to test Clementine in a real Bitcoin Testnet environment and make it more battle-tested for Citrea mainnet.”
With the introduction of BitVM by a Bitcoin developer Robin Linus, verifying computations on Bitcoin and building Bitcoin-secured bridges became a possibility. Very soon after its introduction, Citrea team became a core contributor of BitVM and later a founding member of BitVM alliance, where BitVM’s fundamental technology of executing a fraud proof of a zero-knowledge (ZK) proof on Bitcoin was developed collaboratively. Although accomplishing a ZK proof verification on Bitcoin was a prerequisite, there were still critical problems to address to implement this fundamental technology securely and efficiently into a Bitcoin bridge design. A detailed breakdown of this can be found in Clementine’s whitepaper.
Clementine’s design and whitepaper introduce novel solutions to two main research topics in BitVM-based bridge implementation, namely Bitcoin chain fork selection and capital efficiency of operators. These topics have been critical to solve as they ensure both the bridge’s security and efficiency. Citrea’s Clementine bridge offers clear solutions to both of these problems:
- Bitcoin Chain Fork Selection: This is related to ensuring that the bridge follows the longest Bitcoin chain. It has been an open research topic where the BitVM creator introduced superblocks approach but its security was later found to be broken. Citrea introduces a new Bitcoin Light Client design that uses succinct Header Chain Proofs of Bitcoin. These proofs are aggregated by operators into a single BitVM proof.
- Capital Efficiency of Operators: This has been another limitation of implementing BitVM efficiently into a bridge design. With Citrea’s approach to non-standard Bitcoin transactions, operators can now process hundreds of withdrawals in parallel with a single collateral. Disproving only one withdrawal is enough to stop other malicious withdrawal processes.
Clementine’s design relies on zero-knowledge proofs, Bitcoin data availability, a novel Bitcoin Light Client design and BitVM. In the case of a malicious act, an honest watchtower provides a proof of the longest Bitcoin chain. Then the operator generates a proof verifying Citrea’s state, watchtowers’ challenges and payout for the withdrawal. If the operator is malicious, it won’t be able to generate such proof, resulting in slashing the operator. Clementine has three main bridge actors to ensure the system’s integrity:
- Signers enforce BitVM spendings by managing peg-ins through presign transactions
- Watchtowers are tasked with monitoring operators and challenging any malicious behavior by sending a proof of longest Bitcoin chain
- Operators, a group of profit-seeking entities, temporarily cover users’ withdrawals and are later reimbursed with presigned transactions.
Citrea: Bitcoin’s Application (₿app) Layer
Citrea extends Bitcoin’s utility without sacrificing its security. With zero-knowledge technology, Citrea enables Bitcoin to function as a fully programmable layer. With its Bitcoin bridge Clementine, Citrea offers the safest and most trust-minimized way to bridge BTC to a fully programmable secondary layer.
For the first time in its history, Bitcoin Network will be able to support diverse on-chain applications and its utility will be extended to decentralized finance.
Apply to Citrea’s unique incubation program ‘Citrea Origins‘ to build ₿apps.
For more information, please visit: Citrea website | Citrea X Account
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PANAMA CITY, April 21, 2025 /PRNewswire/ — BingX, a global leading cryptocurrency exchange, announces the listing of EPT, the native token for Balance.fun, for both spot trading and also on the BingX Xpool. The spot listing will commence on April 21 at 12:00 (UTC) while the Xpool launch will start on April 22 at 10:00 (UTC). BingX users can stake BTC and EPT in Xpool, though new users will have an additional option to stake USDT to win a bigger share of the reward pool that includes 2,000,000 EPT Points. The first 1000 new users who stake a minimum of 100 USDT will also be able to earn an additional bonus voucher worth 100 USDT.
EPT is the governance token of Balance, an AI-powered web3 experience infrastructure designed for the masses. This new digital asset will fuel the new Balance Platform to create an open and inclusive gaming ecosystem for both gamers and developers with fairness at its core. With the integration of AI and blockchain technology, games can be built and marketed more easily while allowing players to benefit from the enhanced and diversified gaming experience.
Users of the existing Epal platform can transfer their EPT tokens to BingX, enabling a reliable method to trade EPT or, alternatively, purchase EPT for governance purposes. Having a solid exchange to further explore the vast world of cryptocurrencies, this new listing further empowers both Epal and Balance users in the process.
Vivien Lin, Chief Product Officer of BingX, shared her thoughts on the new trading option and Xpool listing: “I think providing users with these new trading and early investment options is our responsibility as a responsible cryptocurrency exchange since some of our users rely on us to introduce such projects with such numerous functions across multiple subcategories”.
Visit bingx.com to join the Xpool starting April 22 and start trading EPT on spot from April 21. Whether you’re a gamer, builder, or crypto enthusiast, this is your chance to be part of a new decentralized chapter in entertainment.
About BingX
Founded in 2018, BingX is a leading crypto exchange, serving over 20 million users worldwide. BingX offers diversified products and services, including spot, derivatives, copy trading, and asset management – all designed for the evolving needs of users, from beginners to professionals. BingX is committed to providing a trustworthy platform that empowers users with innovative tools and features to elevate their trading proficiency. In 2024, BingX proudly became the official crypto exchange partner of Chelsea Football Club, marking an exciting debut in the world of sports.
For more information, please visit: https://bingx.com/
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