Blockchain Press Releases
App Analytics Market worth $15.7 billion by 2028 – Exclusive Report by MarketsandMarkets™
CHICAGO, July 19, 2023 /PRNewswire/ — The market for app analytics appears to have a bright future, since rising demand is being driven by the expanding mobile app market. Its development will be shaped by advanced analytics capabilities, cross-platform insights, privacy considerations, and integration with app development, allowing businesses to enhance user experiences and promote the success of their apps.
The App Analytics Market is estimated to grow from USD 6.3 billion in 2023 to USD 15.7 billion by 2028, at a CAGR of 20.2% during the forecast period, according to a new report by MarketsandMarkets™. App analytics play a critical role in today’s digital landscape, enabling organizations to gain valuable insights into the performance, usage, and user behavior within their mobile applications. These analytics provide businesses with actionable data that drives decision-making and enhances user experiences. By tracking key metrics such as downloads, installations, user engagement, retention rates, and revenue generation, organizations can understand the effectiveness of their app strategies and make data-driven improvements.
Browse in-depth TOC on “App Analytics Market“
194 – Tables
43 – Figures
233 – Pages
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Scope of the Report
|
Report Metrics |
Details |
|
Market size available for years |
2018–2028 |
|
Base year considered |
2023 |
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Forecast period |
2023–2028 |
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Forecast units |
USD Billion |
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Segments covered |
Offering, Type, Application, Vertical, and Region |
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Geographies covered |
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America |
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Companies covered |
Google (US), Microsoft (US), AWS (US), IBM (US), Adobe (US), SAP SE (Germany), Amplitude (US), Upland Software (US), Mixpanel (US), Kochava (US), Flurry (US), UXCam (US), Qonversion (US), Taplytics (Canada), ContentSquare (France), Countly (England), AppDynamics (US), Smartlook (Czech Republic), AppFollow (Finland), CleverTap (US), Singular (US), Heap (US), Data.ai (US), Pendo.io (US), and Alchemer LLC (US). |
Services segment to account for higher CAGR during the forecast period
App analytics services provide specialized expertise and support to businesses seeking to maximize the value of their app analytics efforts. These services complement app analytics software by offering a range of tailored solutions and consulting assistance to help businesses extract meaningful insights, make informed decisions, and optimize their mobile applications. Service providers often have dedicated teams of experts who possess in-depth knowledge of app analytics methodologies, tools, and best practices.
Android software segment is expected to hold the largest market size for the year 2023
App analytics software for Android refers to the tools and platforms designed to collect, measure, and analyze data related to the usage and performance of mobile applications on the Android operating system. It enables developers and businesses to gain valuable insights into user behavior, app performance, and key metrics to optimize Android applications and drive business growth. . Data from StatCounter shows that as of June 2023, Android had a global market share of around 70.79% in the mobile operating system market, making it the dominant platform for app analytics.
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The healthcare and life sciences vertical is projected to grow at the highest CAGR during the forecast period
App analytics in the healthcare & life sciences vertical involves analyzing mobile applications within the healthcare industry to gain insights and drive improvements in patient care, health outcomes, and operational efficiency. It focuses on tracking and analyzing user interactions, patient data, and healthcare processes within the app. For instance, app analytics can provide insights into patient usage patterns, medication adherence rates, and appointment scheduling. It can help identify areas for improvement, such as streamlining patient registration, optimizing appointment scheduling, or personalizing health content based on user preferences.
Top Key Companies in App Analytics Market:
The report profiles key players such as Google (US), Microsoft (US), AWS (US), IBM (US), Adobe (US), SAP SE (Germany), Amplitude (US), Upland Software (US), Mixpanel (US) and Kochava (US).
Recent Developments:
- In June 2023, Cisco acquired Smartlook, a provider of user behavior analytics solutions. This acquisition was aimed at enhancing Cisco’s offerings in the application performance monitoring space, particularly for Cisco AppDynamics and Cisco Full Stack Observability.
- In April 2023, Amplitude released new features to help teams collaborate more efficiently, get better insights into user conversion, and track the impact of marketing campaigns. These features included Space edit access, updated funnel charts, and Campaign Reporting.
- In June 2022, Google introduced new product updates to Firebase Crashlytics, including improved Flutter app crash reporting, increased developer productivity, filtering crashes, and unity crash handling.
- In, January 2021, Upland Software acquired Localytics, a leading provider of mobile app personalization and analytics solutions. This acquisition would allow Upland to provide its customers with a more comprehensive and sophisticated mobile app experience. Localytics’ technology will be integrated into Upland’s Customer Experience Management (CXM) Cloud, which will enable businesses to deliver personalized app experiences across all digital channels.
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App Analytics Market Advantages:
- App analytics gives organisations insightful information about user behaviour that helps them better understand how people use their apps. It makes it possible to track user actions including in-app purchases, button clicks, screen views, and app starts. Businesses may better understand customer preferences, spot patterns, and make data-driven decisions to enhance the user experience by analysing this data.
- App Analytics provides analytics on app crashes, load times, and user flows to assist businesses in optimising app performance. Businesses can spot and resolve problems that affect customer satisfaction by monitoring these performance metrics. To improve the overall app experience, they can organise bug patches into priority lists, speed up app loads, and simplify user flows.
- Businesses may segment their user bases based on a variety of characteristics, including demographics, behaviour, and usage patterns, thanks to app analytics. This segmentation offers useful insights into various user groups, enabling organisations to design customised user experiences, target particular user segments with customised marketing efforts, and adapt app features to satisfy various user personas.
- The visibility and discoverability of an app in app stores can be improved with the use of app analytics. Businesses may improve their app listing and take wise decisions to raise app visibility, boost app store rankings, and draw in more users by analysing data on app downloads, user ratings, reviews, and keyword usage.
- The use of app analytics enables companies to track and evaluate the effectiveness of the applications used by their rivals. Businesses can measure their performance against rivals and spot areas for improvement or differentiation by tracking indicators like user engagement, retention rates, and feature uptake. This knowledge can direct the creation of products, the execution of marketing plans, and the expansion of the whole company.
Report Objectives
- To define, describe, and forecast the global App Analytics Market, based on offering (software and service), types, applications, verticals, and regions, with respect to individual growth trends and contributions toward the overall market
- To provide detailed information about the major factors (drivers, restraints, opportunities, and challenges) influencing market growth
- To analyze subsegments with respect to individual growth trends, prospects, and contributions to the total market
- To analyze opportunities for stakeholders and provide the competitive landscape of the market
- To forecast the revenue of the market segments with respect to all the five major regions, namely, North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and Latin America
- To profile the key players and comprehensively analyze the recent developments and their positioning related to the App Analytics Market
- To analyze competitive developments, such as mergers & acquisitions, product developments, and research & development (R&D) activities, in the market
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About MarketsandMarkets™
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The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.
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Blockchain Press Releases
Market Eyes “Crypto President” Inauguration as BTC Tumbles at $100K: Bybit and Block Scholes Analysis
DUBAI, UAE, Jan. 10, 2025 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, has released the latest crypto derivatives report, published weekly with Blocks Scholes. Noting BTC’s retreat from the $100k mark a week into the new year, the analysis showed on-risk assets including crypto bore the brunt of broader macro factors. Past week’s data indicates heightened uncertainty in market dynamics ahead of Trump’s anticipated Jan. 21 inauguration, highlighting shifting investor sentiment during this significant political transition.
Key Insights:
Perpetuals Took a Winter Break: The perpetual swap market experienced a notable decline in liquidity over the holidays, with trading volumes winding down throughout Dec. 2024, leading to decreased realized volatility across the market. Notably, open interest maintained stability compared to levels preceding the great expiration of options contracts in Dec. 2024, indicating conservative positioning and limited hedging activity in perpetual swap markets.
Wide Disparity Between 30-Day Implied Volatility and 7-Day Realized Volatility: ETH’s options markets signalled an unmistakable preference for call options. In contrast, BTC’s open interest is rebalancing after the expiration in Dec. 2024. Both ETH and BTC have experienced notable changes in their term structures heading into the new year. The sharp divergence between implied and realized volatility is at its largest since the U.S. elections, suggesting that options traders are paying a premium to price in a higher level of risk or volatility despite the calm at the surface.
ETH Calls Gaining Traction
There has been a reshuffling in ETH open interest. While put options still hold sway in terms of total volume, call contracts have seen an uptick after Dec. However, the optimism comes with a caveat—the decline in realized volatility in the year so far has given options traders pause. The volatility term structure has steepened further, with short-term volatility (measured at a 30-day tenor) still sitting more than 15 points above its realized counterpart. This gap is the widest since the pre-election period of 2024, when geopolitical uncertainty fueled volatility premiums. Today, however, the premium seems driven more by general speculation than by any specific event. Even as the market settles, investors remain cautious, signaling looming uncertainty.
Access the Full Report here.
#Bybit / #TheCryptoArk /#BybitResearch
About Bybit
Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 60 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
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Blockchain Press Releases
HTX 2025 Outlook: Five Sectors to Look Forward to, and How Trump’s Policy Will Affect Crypto Industry
SINGAPORE, Jan. 10, 2025 /PRNewswire/ — The year 2024 marks a significant chapter in the history of the crypto industry, where we witnessed continuous breakthroughs in blockchain technology, surges in Bitcoin price, and a gradually more open regulatory environment, with cryptocurrencies gaining increasing recognition from the mainstream. As 2025 unfolds, HTX, the world’s leading digital asset exchange, has released its latest report, HTX 2024 Global Web3 Blockchain Ecosystem Review and 2025 Outlook, which provides forward-looking insights into the development prospects of the crypto industry.
Key Sectors for 2025
In the report, HTX highlighted five key sectors that showed encouraging progress last year, and will continue to closely monitor these areas in 2025.
Bitcoin Ecosystem
In 2024, Bitcoin’s market dominance kept increasing, solidifying its position as the core asset, with spot ETFs acting as liquidity channels, and U.S. listed companies such as MicroStrategy (MSTR) serving as the vehicles to absorb unlimited dollar liquidity.
As a result, it is increasingly essential to further develop Bitcoin’s ecosystem and enhance capital utilization efficiency. With strong support from macro markets and infrastructure support, a further surge in Bitcoin demand over the next two years is well-anticipated.
Infrastructure
Infrastructure remained a cornerstone in 2024’s crypto investments and funding. The synergy between capital and technology has driven the rapid development of Layer 1, Layer 2, and middleware projects, among others.
Layer 1 solutions, in particular, now represent the focal point of technical development and exploration within the crypto space, and it is expected to remain a priority for development resources and capital investment in the future.
Meme Coins
The Meme coin sector emerged as a hotspot in 2024, fostering community consensus while integrating with fields like DeFi and GameFi to create new use cases. As the crypto market environment grows increasingly favorable, more retail investors are expected to enter the market, positioning Meme projects as vital channels for capital inflows.
AI
In 2024, the intersection of Crypto and AI sector has been driving the exploration of several segmented fields, the hottest one of which is AI agents. In the future, AI agents will gradually become personal butlers and assistants for users, serving them with comprehensive capabilities. Over time, they may develop unique cultures and religions.
This deep integration of AI and encryption technology is a groundbreaking evolution that is unattainable within Web2 and cannot be achieved by Web3 relying solely on encryption technology.
TON Ecosystem
Attributable to Telegram’s hundreds of millions of users and robust technical support, the TON ecosystem achieved significant milestones in various fields, pioneering the monetization of Web2 social applications through crypto. Moving into 2025, it needs to explore and find new business models to improve user retention and identify its next growth curve.
Donald Trump Effect: Bitcoin Strategic Reserve Worth Anticipating
The report also discusses the potential impact of crypto-friendly policies that could arise after Donald Trump takes office. Two important bills, the FIT21 Act and the Bitcoin Strategic Reserve Act, are likely to pass more quickly thanks to him.
The FIT21 Act aims to create a clear legal framework for token issuance and trading by classifying tokens as digital assets or digital commodities, transferring the regulatory responsibilities of many blockchain projects from the SEC to the CFTC, and introducing a safe harbor mechanism. This would help standardize and promote the healthy growth of the entire industry.
The Bitcoin Strategic Reserve Act, aligning with Trump’s campaign promises, if passed, would mark Bitcoin’s transition from a niche asset to a nationally recognized reserve asset, greatly enhancing its legitimacy and recognition. It may also prompt other countries to adopt similar measures to further advance Bitcoin’s global recognition and application.
The Act was submitted to Congress for deliberation on August 4, 2024, and referred to the Senate Banking Committee for review. Trump is well-positioned to push this bill through. Meanwhile, several U.S. states have already proposed their own Bitcoin Strategic Reserve bills. By 2025, Bitcoin as a strategic reserve may become a reality.
Additionally, under Trump’s presidency, the SAB121 Act is likely to be repealed, allowing traditional financial institutions to hold cryptocurrencies on their balance sheets, further accelerating the institutionalization of crypto assets and contributing to the overall maturity of the crypto market. The SEC’s application criteria of the Howey Test may also be relaxed, increasing the likelihood of more spot crypto ETFs being approved and more public listings of crypto companies.
Meanwhile, the report also provides a comprehensive summary of 2024, looking back on the key events that had a major impact on the crypto industry while summing up what HTX had achieved over the last year.
To learn more, please visit: https://square.htx.com/htx-2024-global-web3-blockchain-ecosystem-review-and-2025-outlook/
About HTX
Founded in 2013, HTX has evolved from a virtual asset exchange into a comprehensive ecosystem of blockchain businesses that span digital asset trading, financial derivatives, research, investments, incubation, and other businesses.
As a world-leading gateway to Web3, we harbor global capabilities that enable us to provide users with safe and reliable services.
Our growth strategy – “Global Expansion, Thriving Ecosystem, Wealth Effect, Security & Compliance”, underpins our commitment to providing quality services and values to virtual asset enthusiasts worldwide.
Contact Details
Ruder Finn Asia
[email protected]
Company Website
https://www.htx.com
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Blockchain Press Releases
Vietnam’s Youth Rally Behind Blockchain: KuCoin Reveals Groundbreaking Insights at VTIS 2024
HANOI, Vietnam, Jan. 10, 2025 /PRNewswire/ — KuCoin, a leading global cryptocurrency exchange, is excited to share the findings from its second edition of the KuCoin Campus Survey, conducted during the Vietnam Technology & Investment Summit (VTIS) 2024. With 926 participants surveyed from December 3rd to December 4th, 2024, the results underscore the vibrant interest in blockchain technologies among Vietnam’s youth, reinforcing KuCoin’s commitment to nurturing this vital market.
The survey, a key initiative under KuCoin Campus, highlights a strong, positive sentiment towards cryptocurrencies, with 92% of participants optimistic about the future of digital assets. Remarkably, 82% of respondents are considering blockchain-related careers, signaling a burgeoning talent pool eager for development and opportunities within the industry.
Vietnam’s strategic importance to both KuCoin and the broader crypto community is evident as 68% of participants expressed a “very high interest” in blockchain, making it a critical hub for crypto innovations and community engagement. Additionally, 73% of respondents currently hold cryptocurrencies, demonstrating a mature market ready for further expansion and adoption.
The survey also uncovered a significant inclination towards diverse blockchain roles, with data analysis (24%), marketing (22%), and business development (21%) being the most coveted. These insights are invaluable as they highlight the areas of highest potential and interest among the future workforce.
“Vietnam has been and will continue to be a key market for us,” said Alicia Kao, the Managing Director of KuCoin. “As the People’s Exchange, we are committed to empowering and equipping this new generation with the tools they need to succeed in the evolving digital landscape.”
View the full report here (EN version, VN Version), or visit KuCoin’s official website for further information.
About KuCoin
Founded in 2017, KuCoin is one of the pioneering and most globally recognized technology platforms supporting digital economies, built on a robust foundation of cutting-edge blockchain infrastructure, liquidity solutions, and an exceptional user experience. With a connected user base exceeding 37 million worldwide, KuCoin offers comprehensive digital asset solutions across wallets, trading, wealth management, payments, research, ventures, and AI-powered bots. KuCoin has garnered accolades such as “Best Crypto Apps & Exchanges” by Forbes and has been recognized among the “Top 50 Global Unicorns” by Hurun in 2024. These recognitions reflect its commitment to user-centric principles and core values, which include integrity, accountability, collaboration, and a relentless pursuit of excellence.
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